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Lontar : Jurnal Ilmu Komunikasi

LONTAR
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Published by Universitas Serang Raya

ISSN : 24425109 EISSN : 25992104 DOI : -

Core Subject : Education, Social,

Social Sciences Other

This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.

Arjuna Subject : -

Articles 309 Documents

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INDUSTRI KREATIF “TENUN MUNA” DAN PEMASARAN ONLINE (studi deskriptif dinamika pemasaran hasil tenun daerah Kabupaten Muna Sulawesi Tenggara) Wa Ode Lusianai; La Tarifu; Ikrima Nurfikria; Aryuni Salpiana Jabar
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Weave is the identity and wealth inherent in a region. In Muna district, it is also known tohave high quality weave with diverse and interesting motifs. However the fundamental problem amongweavers is the limited media or means of promotion and sale of their weaving products. The lack ofknowledge and skills in utilizing the information technology; also the fear of weavers on motifs "theft"by other weavers are two major problems the Muna's weaving was unpublished. This research wasconducted to identify the marketing mode of Muna’s weaving and the use of IT-based communicationmedia in its marketing. Using a qualitative research model, research data was collected throughinterviews and observations and then analyzed using qualitative descriptive data analysis of Miles andHuberman's interactive models. The research findings indicated that the marketing mode of weavingwas carried out by weavers through collectors or gallery owners and also directly sold to the peoplewho come to the weave. In addition, weavers also labeled each weaving motif as intellectual propertyright, and then published it through their respective online media by filling out the account with thecontent profile type or weaving motifs produced, weaving activities, and woven drawings withcaptions or messages to illustrate the images. Serious steps are needed among the government,weavers and the public for the dissemination and education of use and the need for proposing anintellectual property right (haki) for each woven work motif produced so that there is no longer asense of fear of "theft" motifs.

PEMANFAATAN MEDIA SOSIAL DI TELEVISI GRUP MNC Moehammad Gafar Yoedtadi
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Pengguna media sosial semakin meningkat, seiring dengan tumbuhnya pengguna internet dan perangkat komunikasi bergerak. Generasi muda lebih banyak memilih media sosial untuk mencari informasi dan hiburan. Akibatnya media lama seperti televisi mulai ditinggalkan penonton. Dampak selanjutnya pemasang iklan di televisi cenderung berkurang. Dalam teori konvergensi media (Pavlik, 2001), untuk mempertahankan hdiupnya, media lama harus mengadopsi teknologi media baru, sehingga kontennya dapat tampil pada media yang beragam (multi-platform). Mau tak mau televisi harus memanfaatkan media sosial untuk mempertahankan penonton setianya dan menjangkau pengguna media sosial agar menonton berita televisi. Grup MNC yang memiliki empat stasiun televisi free to air, iNews, RCTI, MNC, Global TV, mulai membangun media sosialnya. Penelitian ini menggambarkan kegiatan tim media sosial MNC dalam memanfaatkan media sosial. Penelitian ini menggunakan perspektif kualitatif bersifat deskriptif dengan metode studi kasus. Pengumpulan data dilakukan dengan wawancara mendalam, observasi dan dokumentasi. Kesimpulan dari penelitian ini adalah MNC menggunakan media sosial untuk mempromosikan program-program beritanya. Media sosial menjadi layar berikutnya untuk konten televisi. Tim media sosial MNC tidak hanya bekerja sebagai pengunggah konten program berita yang sudah tayang di televisi(content uploader), tapi juga menjadi pencipta konten (content creator) media sosial. Kurasi berita yang tampil dilakukan oleh tim media sosial.

Komodifikasi Dangdut Empat Generasi di Televisi: (Analisis Perluasan Pasar Media) RUBIYANTO
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

The aim of this study is to provide readers insight into the practice of capitalism in the television industry, as their efforts seek profits through the expansion of the media market. Especially the practice of capitalism, which is represented by television content creators, in commodifying dangdut through program that are aired. To facilitate analysis, the author divides the study into four generations, namely monopoly, oligopoly, monopolistic compet ition, and perfect competition, which is related to the audience market and the advertiser's market. The approach used is qualitative with a critical paradigm, and historiography method. Data from interviews result of informants involved in the dangdut industry on television, participation observation, personal source documentation and the internet, the authors of the analysis to answer the purpose of this study. The result was found that in diffrent ways in each generation, dangdut as a culture of society was made commodity by television capitalists. The way through various genres of programs that are aired, they are looking for profits to expand the audience market and advertisers. Not only that, they also use television to spread their influence in society, to maintain their dominant position in the social order.

Analisis Metafora Visual Pada Iklan Televisi Go-Jek versi Cerdikiawan Winata Faturahman
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Advertising is a means to promote a product or service by a producer so that the product or service is known to the public. The development of advertisements began with print advertisements which are now found in various audio visual forms. Audio visual advertising is an ad that combines moving images and sound as a support for the delivery of information. Compared to print advertisements, audio visual advertisements are more attractive because of their dynamic nature so that the communication process in them will be quickly conveyed. Go-jek is a business that is engaged in services that are well known to the public. Because of its wide reach, Go-jek always innovates for the satisfaction of its customers. The innovation is not only done through the services provided, but also in terms of promotion. Go-jek promotion is carried out by spreading information about its services through print and audio visual advertisements. One of the Go-jek audio visual ads on television is the clever version of Go-jek. According to his understanding, metaphor means equality or comparison. In the Cleverly Go-Jek ad version, there is a visual metaphor to communicate to the public about the services provided with an attractive visual.

Strategi Komunikasi Pemasaran Iklan Go-Jek Versi Cerdikiawan Untuk Meningkatkan Pengguna Aplikasi Go-Jek Nur Azizah; Rezki Pratami; Afrit Wira Buana; Lusyane Margaretha
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Go-jek merupakan aplikasi pelayanan trasnportasi online terbesar di Indonesia. Go-jek diperkenalkan pada tahun 2010 oleh Nadiem Makarim. Semakin hari, kompetitor Go-Jek mulai bermunculan. Maka Go-Jek harus mempersiapkan strategi komunikasi pemasaran yang kreatif agar konsumen setia tetap menggunakan aplikasi tersebut. Tujuan penelitian ini yaitu untuk mengetahui strategi komunikasi pemasaran Iklan Go-Jek versi Cerdikiawan. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melihat iklan Go-Jek di kanal youtube. Teori yang digunakan dalam penelitian ini adalah strategi komunikasi pemasaran khususnya strategi penyusunan pesan melalui media sosial youtube. Hasil penelitian ini menunjukkan bahwa iklan Go-Jek versi Cerdikiawan mampu membuat sugesti kepada khalayak terutama kaum milenial, bahwa siapa saja dapat menjadi cerdikiawan versi masing-masing diri sendiri dengan memanfaatkan segala kreatifitas yang ada. Serta mereka akan selalu menggunakan aplikasi Go-Jek karena merupakan karya anak bangsa dan juga aplikasi ini sangat membantu dalam kehidupan sehari-hari.

PENGARUH KONTEN TRAVEL BLOGGER TERHADAP KUNJUNGAN WISATAWAN DOMESTIK KE SUMBAWA Rina Fitriana; Deivy Nasuition; Amaliya Amel
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

ABSTRACTOne of several ways for tourists to get various information about tourism is Travel Blogs that review different kinds of many interesting tourist destinations both in Indonesia and abroad. This study aims to determine which content that mostly increases domestic tourist visits to Sumbawa. This study takes a sample of 100 Travel Bloggers’ followers and used a descriptive correlational method, where the primary data were collected using questionnaires and observations and processed using validity, reliability, descriptive analysis, correlation coefficient tests, coefficient of determination tests, simple linear regression tests and hypothesis tests t. The results show that the Travel Bloggers’ content has a strong influence on the visit of domestic tourists to Sumbawa. The correlation coefficient between the two variables is catagorized in the interval 0.60 - 0.799, which is equal to 0.674 and therefore indicates a strong influence. Thus it can be concluded that the hypothesis test Travel Content variable (X) as a whole has a significant positive effect on tourist visits to Sumbawa (Y).

MEKANISME KUASA DALAM FENOMENA MOM SHAMING PADA PERAN PEREMPUAN SEBAGAI IBU Wiwid Adiyanto; Aen Istianah Afiati
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Permasalaham perempuan yang berperan sebagai ibu tidak terlepas dari wacana standarisasi ibu ideal yang ada dimasyarakat. Posisi perempuan dalam konstruksi sosial terkait peran ibu sangat rentan terhadap mom shaming. Tidak ada tempat aman bagi sang ibu untuk tidak dikomentari. Asumsi dari penelitian ini adalah setiap fenomena tidak terlepas dari wacana kekuasaan, termasuk pada perilaku mom shaming. Penelitian ini bertujuan mendeskripsikan mekanisme kekuasaan dalam fenomena mom shaming pada peran perempuan sebagai ibu. Landasan berpikir dalam penelitian ini menggunakan Teori Kekuasaan Michel Foucault. Metode penelitian menggunakan fenomeologi dengan pendekatan deskriptif kualitatif. Hasil penelitian menemukan bahwa standarisasi dibidang kesehatan, psikologi dan budaya menciptakan normalisasi tumbuh kembang anak, pola asuh, serta peran perempuan sebagai ibu. Normalisasi tersebut memicu efek panopticon dimana individu merasa terus diamati dan secara mandiri mengawasi dirinya sendiri dengan memastikan tetap ada diwilayah yang dianggap normal. Pengawasan tersebut juga berasal dari orang lain yang juga mengawasi dirinya sendiri, dan disitulah wacana kembali pada nilai dominan untuk saling mengawasi orang lain yang berujung mom shaming.

Konvergensi Media Kabar Banten Media Sucahya; Arini Shohibah
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Technological progress has made the Kabar Banten Group converge, which is to unite the Kabar Banten Daily with internet technology, thus creating a new entity namely Kabarbanten.com, Kabarbanten TV, YouTube channel and Istagram. The move was taken to face business competition, efficiency, and adapt to the digital industry. The research objective is to find out how transformation and convergence are carried out and how changes in the mechanism of editorial work, especially the newsroom model, occur. The study uses a qualitative approach with case study methods, data collection techniques with interviews and documentation. Informants select purposively namely editor in chief, journalists, and Web Admin. The results showed a convergence model in the Kabar Banten newsroom is a newsroom 3.0 model where the process of gathering news and news writing is done by one journalist to be distributed to all platforms of the Daily Kabar Banten, Kabarbanten.com, Kabar Banten TV and social media. The newsroom model is to streamline human resources and summarize the mechanism of work. Kabar Banten applies the five stages continuum convergence stage, namely cross promotion, cloning, coopetion, content sharing, and full convergence. This is done so that all platforms work together for the existence of the Banten Kabar company

Analisis Framing Tirto.Id dan Kumparan pada Pemberitaan Kasus Ujaran Kebencian Habib Bahar Achmad Muayad; Mayasari; Siti Nursanti
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

This study aims to find out and describe how the frame structure was formed by Tirto.Id and Kumparan online media in reporting Habib Bahar bin Smith's speech cases to President Joko Widodo. The analytical method used is framing analysis according to Pan Zhongdang and Gerald M. Kosicki. The results of this study indicate, based on an analysis of the syntactic structure, Tirto.Id and Kumparan want to look neutral or impartial. Rhetorical structure, both Tirto.Id and Kumparan emphasized that Habib Bahar was guilty, besides that Tirto.Id encouraged the Police to resolve this case objectively and indiscriminately, while Kumparan was seen trying to accentuate the life of Habib Bahar. In Script structure, both of these media both lack the completeness of script elements (5W + H) in several news articles posted. From the thematic structure, the themes related to the information conveyed by Kumparan appear to be wider than Tirto.Id, this is evidenced by the greater reporting portion. However, judging from the writing of information, Tirto.Id looks more skilled than Kumparan, Tirto.id writes and compiles information in a coherent and neat manner. Keywords: Framing Analysis, Kumparan, Online Media, Tirto.Id, Hate Speech

Atta Halilintar : Agen Strukturisasi Karir Generasi-Z Reza Praditya Yudha
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v8i2.1598

The development of technology and media have been integrated in society to individuals lives. Everyone can have access and skills to use technology to become a prosumer, producer as well as consumer of media content. Technology then transforms roles, needs, and social systems. This includes reconstructing definitions of career, professionalism, and even success. The reconstruction process is not easy, not necessarily, and cannot be carried out by just any individual. Someone needs to be an agent who integrates resources and consistently applies rules. This study uses literature study method to analyze agents who have succeeded in changing the social structure, Atta Halilintar. By basing on the thought of the Giddens’ Structuration Theory, the researcher examines the elements of resources that are owned by Atta and his consistency applying the rules. It is not easy to be an agent who is able to change the structure of a social system. Discipline, flexibility, and having strong principles are the keys to Atta utilizing technology and media, to become pioneers who are able to redefine the meaning of career, professionalism, and success in the digital age.

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