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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 19 Documents
 1   2 
Search results for , issue "Vol 12, No 2 (2024)" : 19 Documents clear
THE INFLUENCE OF KNOWLEDGE, SKILLS AND MOTIVATION ON INTEREST IN CREATIVE ECONOMIC ENTREPRENEURSHIP Antoni, Syafrul; Karim, M
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4067

Abstract

abstact: This research aims to determine the influence of knowledge, skills and motivation on interest in creative economic entrepreneurship among students at the Faculty of Islamic Economics and Business (FEBI) ISLAMIC RELIGION INSTITUTE (IAIN) KERINCI. The type of research used in this research includes quantitative research with the help of a computer system. The sampling technique used in this research is random sampling, which is a technique used to determine a sample from a population that has certain characteristics up to the desired number (quota), namely 50 students. As many as 50 students of the Faculty of Islamic Economics and Business (FEBI) IAIN KERINCI completed the questionnaire in this research. Data analysis in this research used the SPSS version 26 programPartial findings show that knowledge does not have a significant and positive effect on interest in creative economy entrepreneurship among students of the Faculty of Islamic Economics and Business (FEBI) IAIN KERINCI, skills have a positive and significant effect on interest in creative economy entrepreneurship among students of the Faculty of Islamic Economics and Business (FEBI) IAIN KERINCI , motivation has no significant influence on interest in creative economy entrepreneurship among students at the Faculty of Islamic Economics and Business (FEBI) IAIN KERINCI. This shows that the better the knowledge, skills and motivation, the greater the interest in creative economic entrepreneurship among students at the Faculty of Islamic Economics and Business (FEBI) IAIN KERINCI. Keywords: Knowledge, Skills, Motivation, Creative Economy Entrepreneurial Interest.
Digital Financial Transactions Using QRIS Reviewed From The Legal Aspects Wongsowinoto, Fridayani; CUACA, BENNY
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4020

Abstract

One sector that is experiencing changes in the current digital era is the financial sector, where payment transactions are starting to be carried out through digital systems, some of which use the QRIS system. Payment transactions via QRIS can speed up transactions and reduce operational costs, especially for commercial players. However, the use of QRIS has clearly given rise to what is called digital crime, which can harm users (QRIS consumers) by destroying the QR code and "undoing" the actions carried out by the perpetrator. This research uses qualitative research with data collection techniques through library research which is analyzed qualitatively. The results of the first research concluded that legal protection for QRIS users based on current regulations includes PJSP having valid legal status, PJSP must create a financial innovation ecosystem with good digital credentials in the financial services sector and be registered with the Financial Services Authority. OJK and QRIS users (consumers) enjoy rights based on the provisions of the Consumer Protection Law and the ITE Law. Second, the legal consequences of misusing consumer data in digital transactions using QRIS make the perpetrator liable for professional misconduct. For losses incurred, QRIS users can file a civil lawsuit or compensation through PJSP, as stipulated in Article 12, paragraph 1, Law no. 27, 2022 on personal data protection.
Implementing Social Media Marketing Strategy for Micro-Enterprise in Fashion Retail Lady, Lady; Melsen, Fandion; Cuandra, Fendy
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4338

Abstract

This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through the strategic use of social media platforms. Accounts were established on Instagram, Facebook, Linktree, and Canva, accompanied by a new brand logo and Google Maps registration to improve customer accessibility. The implementation of Instagram ads led to a significant increase in reach and interaction on the platform, demonstrating tremendous customer engagement and the effectiveness of digital marketing strategies. Furthermore, there was a notable rise in WhatsApp messages through Instagram and Facebook links, highlighting the interconnectedness of these social media networks. The study emphasizes the importance of content quality over frequency in driving user engagement and underscores the need for retail entrepreneurs to leverage technological advancements. Among the social media networks, Facebook, WhatsApp, and Instagram emerged as the most-used platforms, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.
ANALYSIS OF OIL PALM FARMING RESULTS ON COMMUNITY WELFARE IN HURISTAK DISTRICT PADANG LAWAS DISTRICT Harahap, Misna Doharni; Syafina Rambe, Dhea Nita; Ruslan, Dede; Sari, Raina Linda
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3969

Abstract

The plantation sector, which includes coffee, pepper, rubber and palm oil, has quite good prospects for the lives of farmers. One of the plantation commodities that has relatively high value and can support the Indonesian economy is palm oil. Palm oil is a plantation commodity important for income and employment and a source of foreign exchange because palm oil has high economic value. However, the many job opportunities provided by the agricultural sector are a challenge among the community due to the low level of education and knowledge about technology, which is still taboo, causing people in Huristak District to become agricultural laborers on oil palm farming land with a low level of productivity. This research aims to determine the factors of experience, education, skills, income, palm oil prices, production, labor and productivity relevant to improving community welfare in Huristak District, Padang Lawas Regency. Data processing uses Confirmatory factor analysis (CFA) and Multiple Linear Regression. The results of the Confirmatory Factor Analysis (CFA) test in the KMO and Bartlett's test tables show that the factors of palm oil price, experience, income and skills significantly affect the community's welfare in Huristak District.In contrast, education, production, labor and productivity have a negative or insignificant effect on welfare. The people of Huristak District. The results of multiple linear regression testing show that simultaneous hypothesis testing of palm oil prices, experience, income and skills together have a positive and significant effect on the welfare of the people of Huristak District.Keywords:  Prices, Experience, Income, Skills and Welfare.
The Influence of Celebrity Endorse, Brand Image and Brand Trust on Interest to Buy Make Over Cosmetics Assyifa, Nadia; Nofirda, Ayu Nofirda Ayu; Akhmad, Ikhbal
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4036

Abstract

This study aims to determine as well as identify impact of celebrity endorse, brand image and brand trust on intention in purchasing Make Over brands in Pekanbaru. Research uses quantitative method by utilizing the research sampling model, namely non-probability sampling model, a method which does not give every component or fellow of population equal opportunities or chances to choosen as a sample. Research used purposive sampling technique, videlicet sampling according to specific trait and considerations with overall sample are 105 Make Over cosmetic users. Data analysis method utilized in this research is multiple linear regress  analysis utilizing SPSS 26. Results of the study are celebrity endorsement variable owns a positive and significant influence on variable of purchasing Make Over brands attraction in Pekanbaru, the brand image variable has a good and huge effect on the variable of interest in buying Make Over brands in Pekanbaru city, and brand trust variable has a favorable and significant effect on the interest variable in purchasing Make Over cosmetics in Pekanbaru.
THE INFLUENCE OF MANAGERIAL OWNERSHIP AND CAPITAL STRUCTURE ON INCOME SMOOTHING Tely, Yohana; Wenten, I Ketut
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3981

Abstract

This study aims to analyze the effect of managerial ownership and capital structure on income smoothing. This study uses quantitative methods with secondary data obtained from the annual financial statements of consumer goods industry companies listed on the Indonesia Stock Exchange in 2016-2020. The population used is 52 companies with a research period of 5 years, so that the sample that can be obtained is 14 companies. The analytical method used is the panel data regression analysis method with the estimation of model selection test, model suitability test (Chow test, Hausman test, Lagrange multiplier test), classical assumption test (normality test, multicollinearity test, autocorrelation test, and heteroscedasticity test), test hypothesis and test the coefficient of determination. The program used in this study is Eviews 10. Based on the test, it was found that the variables of managerial ownership and capital structure simultaneously (simultaneously) affect income smoothing or income smoothing. This study also proves that the managerial ownership variable has a significant effect on income smoothing and also that capital structure has a significant effect on income smoothing.
The Effect of Insider Ownership, Current Ratio, and Return On Equity on Firm Value CSR with as a Moderating Variabel Fathiyah, Siti
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4322

Abstract

This study aimed to examine the influence of independent variables on the dependent variable and test moderating variables that can strengthen or weaken the relationship between independent variables and the dependent variable. The independent variables used in this study are Insider Ownership, Current Ratio, and Return On Equity, the dependent variable is Firm Value, and the moderating variable used is Corporate Social Responsibility. The sampling method employed is purposive sampling. The sample size in this study consists of 16 mining companies listed on the Indonesia Stock Exchange (BEI). The data used in this study are secondary data sourced from annual reports, financial statements, and sustainability reports of the companies. Hypothesis testing in this study utilizes Partial Least Square. The results indicate that Insider Ownership has a significant impact on Firm Value, while Current Ratio and ROE do not significantly influence Firm Value. CSR moderates the influence of Insider Ownership on Firm Value, whereas CSR does not moderate or weaken the relationship between Current Ratio and ROE with Firm Value.
The Influence of Rice Production on the Welfare of Rice Farmers in Perbaungan District, Serdang Berdagai Regency Sihihab, Muhammad Wahyu; Gulo, Ahmad Jumadin; Ruslan, Dede; Sari, Raina Linda
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3970

Abstract

The agricultural sector is vital in most developing countries' economies, especially Indonesia. Economic development is carried out to improve community welfare. Improving farmers' welfare is one of the visions and missions of agricultural development in achieving food self-sufficiency and improving farmers' welfare. Deli Serdang Regency is one area with an excellent agrarian sector, especially rice farming. Even though the rice farming sector is still the primary sector in the economy of Deli Serdang Regency, there are still problems related to farmer welfare. Some issues include fluctuating grain prices and rice production, which must still be optimal. Besides that, climate change and a need for more understanding regarding the technical matters of managing rice plants and equipment must be improved, impacting rice farmers' productivity. This research aims to determine the factors of rice production, grain prices, capital, Labor, consumption, land area, technology, and education relevant to improving rice farmers' welfare in Perbaungan District, Deli Serdang Regency. Data processing uses Multiple Linear Regression. Based on test results. The results of multiple linear regression testing show that simultaneous hypothesis testing of capital, land area, grain prices, and Labor together have a positive and significant effect on the welfare of farmers in the Perbaungan District.Keywords:  Capital, Land Area, Labor, and Farmers' Welfare
Trust in leadership and organizational justice as factors that influence innovative behavior in organizations on an ongoing basis Wahyutomo, Dito; Permatasari, Evi
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4404

Abstract

The purpose of this study was to test and analyze the effect of trust in leadership and organizational justice on innovative behavior. this research uses a quantitative approach, the data is obtained using questionnaire techniques. Respondents in this study amounted to 120 employees of foreign investment companies in Malang District. this study has two hypotheses with the analysis test using SEM PLS 4.0. the results of the analysis test in this study. the first hypothesis can be seen that trust in leadership has a significant effect on innovative behavior.The second hypothesis is that organizational justice has a significant effect on innovative behavior.
Student Perception of Future Risk After COVID-19 Pandemic: An Exploratory Study Effendi, Pranoto
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3909

Abstract

This paper seeks to investigate the effect of the risk of economic and labor market conditions on students’ optimism about their future. A questionnaire is administered to a small number of university-level students. Data were analyzed quantitatively using the SEM PLS approach to test the hypotheses. Although the study findings show no supporting evidence for the effect of perceived risk on the students’ optimism, some indicators used are proven useful for further analysis and research. This study contributes to the literature in understanding university students at how they see their future and the risks that they face in front of them. The knowledge about this will have important implications in how education programs can be directed towards alleviating problems faced by students and also to ensure their wellbeing whose long-term implication is essential for the economic prosperity of the nation as a whole.

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