Jurnal Inovasi Bisnis (Inovbiz)
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
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<![CDATA[Transformasi Peran Akuntan dalam Era Revolusi Industri 4.0 dan Tantangan Era Society 5.0 ]]>
<![CDATA[Rosmida Rosmida]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1197
<![CDATA[This research is titled transformation of the role of accountants in the era of the industrial revolution 4.0 and the challenges of the era of society 5.0. This study aims to determine the transformation of the role of accountants in the era of the industrial revolution 4.0 and the challenges that accountants will face in the era of society 5.0. This research is descriptive research. The conclusion is drawn based on a collection of opinions of experts, both experts in accounting and experts in the field of information technology. Based on the results of research and discussion that has been done it can be concluded that accountants must have a strategy to face the challenges of the accounting revolution. strategies that can be done, such as making sure you have certification, making goal orientation, making time management, always up to date, and using software to maximize performance. To face the challenges of the era of Society 5.0, accountants need to do the following five things: invest in developing digital skills, apply prototypes of new technologies, while learning by doing, education based on international certifycation, responsive to changes in industry, business and technological development, and curriculum and human-digital skills based learning (for educational institutions).]]>
<![CDATA[Analisis Rasio Keuangan Daerah untuk Menilai Kinerja Keuangan Pemerintah Daerah Kepulauan Meranti ]]>
<![CDATA[Novira Sartika]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1207
<![CDATA[This study aims to determine the financial performance of the Kepulauan Meranti Regency Government for the 2012-2016 fiscal year measured by financial ratio analysis. This research method is quantitative descriptive. The data are secondary data in the form of Budget Realization Report (LRA) for the 2012-2016 fiscal year. The analysis shows that the financial performance of the Kepulauan Meranti Regency Government measured by ratio of regional financial efficiency shows efficient with an average ratio of 72,84%. Then when measured by ratio of regional financial independence shows very low with an average ratio of 3,45%. Furthermore, if measured by ratio of the effectiveness of Own-Source Revenue (PAD) shows effective with an average ratio of 103,65%. When observed by degree of decentralization ratio shows average ratio 3,31%. The Last, measured from the equivalent ratio, especially the ratio of operating expenditure shows average ratio 74,14% and capital expenditure 21,80%. We conclude that the financial performance of the Kepulauan Meranti Regency Government is has been quite efficient in managing its finances because it has been able to reduce the amount of regional expenditure that does not exceed regional income. This is seen from the average ratio of regional financial efficiency of 72.84%. In addition, the Regional Government has been effective in managing PAD. This is evident from the average PAD effectiveness ratio of 103.65%. This shows that the acceptance of PAD has been said to be quite good and in accordance with the targeted.]]>
<![CDATA[Influence of Transformational and Transactional Leadership Style toward Food Safety Management System ISO 22000:2018 Performance of Food Industry in Pati Central Java ]]>
<![CDATA[Agus Purwanto]]>;
<![CDATA[Masduki Asbari]]>;
<![CDATA[Priyono budi Santoso]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1213
<![CDATA[The purpose of this study is to analyze the influence of transformational and transactional leadership styles to the performance of the implementation of a food safety management system ISO 22000: 2018 at PT. SPN a food packaging beverage industry located in Pati Central Java. The study population are employees at PT. SPN as many as 88 people and data collection methods by giving a census questionnaire to all employees. The analysis tool this study uses SEM (Structural Equation Model) the LISREL program version 8.70. The results show that the transformational leadership style have positive and significant affected to the performance of implementation ISO 22000: 2018 and the transactional leadership style also have significant and positive affected the performance of implementation of the food safety management system ISO 22000:2018. ]]>
<![CDATA[Pembentukan Loyalitas Pelanggan: Intensi Hubungan dan Kualitas Hubungan (Studi kasus di Industri Ritel Pakaian, Kota Bandung) ]]>
<![CDATA[Uus Muhamad Husni Tamyiz]]>;
<![CDATA[Ratih Hurriyati]]>;
<![CDATA[Puspo Dewi Dirgantari]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1161
<![CDATA[Dalam membangun loyalitas pelanggan, pemasar perlu untuk membangun dan mempertahankan hubungan yang baik dengan pelanggan. Namun, upaya ini tidak selalu efektif karena kegiatan kemitraan dengan retailer ritel pakaian tidak ditanggapi oleh semua pelanggan. Oleh karena itu, intensi pelanggan untuk terlibat dalam hubungan dengan retailer harus menjadi titik awal untuk membangun loyalitas pelanggan. Tujuan dari penelitian ini adalah untuk memprediksi apakah kualitas hubungan pelanggan dan intensi hubungan mempengaruhi loyalitas mereka kepada retailer pakaian. Data dikumpulkan dari 327 responden yang berada di 13 kecamatan, Kota Bandung. Berdasarkan hasil penelitian menemukan bahwa intensi hubungan secara individu berpengaruh signifikan terhadap loyalitas dan secara bersama-sama intensi hubungan dan kualitas hubungan berpengaruh terhadap loyalitas.]]>
<![CDATA[Strategi Promosi Melalui Media Sosial Instagram Guna Menarik Generasi Milenial untuk Memilih Produk Tabungan Pada PT Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin ]]>
<![CDATA[Rudy Haryanto]]>;
<![CDATA[Anita Rahmi]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1109
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui strategi promosi melalui media sosial Instagram yang selama ini dilakukan Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin. Mengetahui strategi promosi melalui media sosial Instagram yang dapat dilakukan guna menarik generasi milenial untuk memilih produk Tabungan pada PT Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin.Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan teknik pengumpulan data yaitu observasi dan wawancara. Teknik analisis data yang digunakan adalah data non statistic, dimana dalam penelitian ini tidak menggunakan rumus statistic dan untuk menganalisis data yang sudah dikumpulkan digunakan pendekatan library approach.Permasalahan yang dihadapi PT Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin adalah tidak maksimalnya promosi melalui media sosial Instagram. Untuk mengatasi permasalahan yang dihadapi PT Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin sebaiknya memaksimalkan promosi melalui media sosial Instagram agar lebih mudah mendekati segmentasi milenial yang melek akan teknologi dengan langkah-langkah sebagai berikut : (1) Update Image, (2) Membangun Kepopuleran Akun, (3) Add Follower, (4) Comment, (5) Share Fitur, (6) Local Ads Fitur/Endorse, (7) Instagram Ads, (8) Like Give, (9) Auto Schedule Post, (10) CSR Image, (11) Hasgtag(#) + arroba (@).]]>
<![CDATA[Implementasi Asas Transparansi Good Corporate Governance pada BUMD di Indonesia ]]>
<![CDATA[Donal Devi Amdanata]]>;
<![CDATA[Yusriadi Yusriadi]]>;
<![CDATA[Noorhayati Mansor]]>;
<![CDATA[Nurul Nuzilah Lestari]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1172
<![CDATA[The Government of Indonesia finally issued a Government Regulation (PP) governing Regionally Owned Enterprises (BUMD), namely PP No. 54 of 2017 concerning BUMD. The PP is the government's answer to the debate about BUMD that has occurred so far. The government provides an opportunity for regional governments to optimize the wealth of their respective regions, but because local governments are not allowed to carry out business activities, establishing BUMD is one way that can be done by local governments to increase Regional Original Revenue (PAD). Even so, the government did not prepare regulations that govern BUMD. With PP No. 54, it is hoped that the parties involved with BUMD have guidelines on how to manage and oversee BUMD operations. The purpose of this study was to determine the level of implementation of Good Corporate Governance (GCG) guidelines on BUMD throughout Indonesia in the form of Regional Corporation (Perseroda). In this study, the scope of the research is limited to examining the implementation of the principle of transparency in the General Guidelines for GCG in Indonesia issued by the National Committee on Governance Policy (KNKG) in 2006. One of the main guidelines for the implementation of the transparency principle is that companies must provide information in a timely, adequate, precise, accurate, and comparable and easily accessible to stakeholders under their rights. To obtain this information, the first step taken is to inventory BUMDs in the form of Perseroda in Indonesia. BUMD data obtained through searching facilities from the internet. Based on the searching, 57 BUMDs were obtained that matched the research criteria. Based on this study, only 35% of BUMDs implemented the principle of transparency, 26% only implemented a part of the transparency principle, and the remaining 39% did not apply the principle of transparency.]]>
<![CDATA[Pemetaan Kendala dalam Aplikasi Ekonomi Kreatif di Kota Bengkalis ]]>
<![CDATA[Tri Handayani]]>;
<![CDATA[Supriati Supriati]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1216
<![CDATA[The phenomenon that occurs shows how potential Bengkalis city in terms of geographical aspects as a city that is very close to neighboring countries but from the aspect of creative economic development has not increased. This study aims to map the constraints of the creative economy industry in Bengkalis City and provide recommendations in order to improve and condition the creative economy better. The study was conducted in the city of Bengkalis by conducting a semi-structure interview with 50 respondents in order to explore the constraints faced by creative economic business actors from Administrative, Technical, Operational, and Managerial (ATOM) aspects. The results of the Technical, Operational and Managerial aspects are the majority of constraints felt by creative economy business actors. There must be a breakthrough effort that must be done by the local government, and synergy with the central government and educational institutions. Keywords: creative economic, administrative, technical, operasional, mangerial]]>
<![CDATA[Pentingnya Opini Audit Going Concern dan Determinasinya ]]>
<![CDATA[Medianto Suryo]]>;
<![CDATA[Erik Nugraha]]>;
<![CDATA[Lucky Nugroho]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1164
<![CDATA[Tujuan dari penelitian ini adalah untuk menganalisa pengaruh dari audit tenure, debt default dan opini audit tahun sebelumnya terhadap opini audit going concern pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2012-2016. Selanjutnya variabel audit tenure, debt default dan opini audit tahun sebelumnya merupakan variabel independen, sedangkan variabel opini audit going concern sebagai variabel independen. Sampel yang digunakan pada penelitian ini sebanyak 31 perusahaan manufaktur selama 5 tahun periode pengamatan sehingga diperoleh 155 sampel penelitian. Data yang digunakan dalam penelitian ini adalah data sekunder dan teknik pemilihan sampel dengan metode purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi logistik dengan tingkat signifikansi 5%. Hasil pengujian hipotesis menunjukkan bahwa secara simultan variabel audit tenure, debt default dan opini audit tahun sebelumnya berpengaruh terhadap penerimaan opini audit going concern sebesar 61,7%. Secara parsial variabel audit tenure, debt default dan opini audit tahun sebelumnya tidak memiliki pengaruh terhadap penerimaan opini audit going concern.]]>
<![CDATA[Analisa Sistem Pendistribusian Produk Jadi di PT. Perkebunan Nusantara V Riau dengan menggunakan Metode SWOT ]]>
<![CDATA[Egi Triana]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1141
<![CDATA[Salah satu masalah yang ada di bidang pemasaran adalah masalah saluran distribusi. Saluran distribusi mempunyai arti penting untuk mencapai sukses suatu perusahaan. Barang akan sampai di tangan konsumen melalui saluran distribusi baik secara langsung maupun tidak langsung. Penelitian ini dilakukan di perusahaan PT. Perkebunan Nusantara V Sei Rokan Riau. Penelitian ini bertujuan untuk mengetahui pelaksanaan saluran distribusi yang efektif yang dipakai oleh perusahaan dan juga hasil dari pelaksanaan saluran distribusi, dengan menggunakan alat berupa SWOT Analisis. Penelitian ini juga dilakukan dengan metode kualitatif, dimana pengumpulan data dilakukan dengan observasi dan wawancara dengan karyawan dan konsumen. Hasil penelitian ini akan dapat melihat faktor-faktor yang mempengaruhi saluran distribusi produk dari produsen kepada konsumen, sehingga dalam penyalurannya dapat lebih di tingkatkan sehingga kepuasan konsumen menjadi prioritas utama bagi perusahaan.]]>
<![CDATA[Analisa Pengaruh Promo Gratis Ongkos Kirim terhadap Keputusan Pembelian pada E-Commerce oleh Generasi Z di Daerah Pedesaan ]]>
<![CDATA[Hutomo Atman Maulana]]>;
<![CDATA[Yunelly Asra]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v7i2.1220
<![CDATA[Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari promo gratis ongkir yang diberikan e-commerce terhadap keputusan pembelian oleh generasi Z di daerah pedesaan. Jenis penelitian ini adalah explanatory research atau penelitian penjelasan dengan menggunakan uji hipotesis dengan menggunakan pendekatan kuantitatif. Pengambilan sampel dengan menggunakan teknik purposive sampling yang berjumlah 29 orang generasi Z yang tinggal di daerah pedesaan dan pernah melakukan transaksi e-commerce. Metode analisis data yang digunakan adalah regresi linier sederhana. Hasil penelitian menunjukkan bahwa promosi gratis ongkos kirim memberikan pengaruh positif dan memberikan kontribusi sebesar 19,3% terhadap keputusan pembelian oleh generasi Z di daerah pedesaan.]]>
