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INDONESIA
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)
Published by Universitas Putera Batam
ISSN : 23373350     EISSN : 25499491     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Arjuna Subject : -
Articles 245 Documents
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PENGARUH PELATIHAN, KEPEMIMPINAN, DAN TRANSFORMASI DIGITAL TERHADAP KINERJA SEKTOR PUBLIK: MODEL REFORMASI SDM TERINTEGRASI Maharudin, Didy; Yuliana; Yani, Sri Indra
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10929

Abstract

This study examines the integrated effects of human resource management reforms in Indonesia's public sector, focusing on the synergistic relationships between training effectiveness, transformational leadership, and digital transformation. Using a mixed-methods approach that combines quantitative surveys of 250 public sector employees with in-depth qualitative interviews of 15 senior administrators, this research provides compelling evidence that integrated HRM reforms produce significantly better outcomes than isolated interventions. The structural equation modeling analysis reveals that digital transformation serves as a powerful amplifier, enhancing training effectiveness by 45% and leadership impact by 38%. The study identifies three critical success factors for successful public sector HRM reform: strategic alignment with organizational objectives, technological infrastructure readiness, and comprehensive change management capabilities. These findings offer valuable insights for policymakers and public administrators seeking to enhance organizational performance through strategic human resource management. The research contributes to both theoretical understanding and practical implementation of public sector reforms in developing countries, particularly in the unique context of Indonesian bureaucracy. The integrated HRM reform model developed in this study explains 67% of variance in organizational performance, demonstrating its strong predictive power and practical utility for public sector transformation initiatives.
DATA-DRIVEN INSIGHTS ON POST-COVID MSME RECOVERY: INTEGRATING TEXT AND REVENUE ANALYSIS IN WEST SUMATRA Amsal, Ares Albirru; Albar, Berri Brilliant
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10938

Abstract

This research examines how media narratives frame the condition of MSMEs during the crisis and post-pandemic recovery by utilizing topic and sentiment analysis from 1422 online news stories containing the keyword MSMEs. The main problem raised is the lack of empirical understanding of how media reports reflect changes in MSME performance and whether the dynamics of these narratives move in the same direction as business recovery. This research aims to map topic patterns, measure news sentiment using a special MSME–crisis sentiment dictionary, and link it with MSME income trends as an business indicator. Through the stages of text preprocessing, LDA topic modeling, and lexicon-based sentiment calculations, this research found that in the early phase of the pandemic, the news was dominated by crisis topics and had a negative tone in line with the decline in MSME income. Entering the recovery phase, the proportion of government support topics, economic programs and market activity increased, followed by a shift in sentiment to become more positive. In the post-pandemic period, the media narrative has become increasingly stable and growth-oriented, consistent with the trend of increasing MSME income. These findings show that the dynamics of media narratives move parallel to the economic conditions of MSMEs and can be a supporting indicator for reading the crisis, transition and recovery phases. In conclusion, text mining in local news can provide strategic insight for local governments and MSME actors in understanding public perceptions and directing communication strategies and economic recovery policies.
THE EFFECT OF PERSONALIZED ARTIFICIAL INTELLIGENCE INTERACTION QUALITY ON IMPULSIVE STREAMING INTENTIONS MEDIATED BY AFFECTIVE RESPONSES Armmawadin, Irsyad Daffa; Dhenabayu, Riska
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10964

Abstract

This study aims to analyse the effect of artificial intelligence-based interaction quality and personalisation on impulsive purchase intention in social commerce live streaming, with affective aspects as mediating variables. A quantitative approach was used through Partial Least Squares–Structural Equation Modelling (PLS-SEM) analysis involving 105 respondents who were students at Surabaya State University. The results show that the quality of interaction and artificial intelligence-based personalisation have a positive effect on the affective aspect, which in turn increases impulsive buying intention. Both independent variables also have a direct positive effect on impulsive buying intention, while the affective aspect acts as a mediator that strengthens this relationship. This study has limitations in its focus on the TikTok platform and student respondents, so further research is recommended to expand the research object and population coverage. A total of five hypotheses were tested in this study, and all were accepted based on the PLS-SEM analysis results.
Orientasi Pemasaran Hijau dan Kemasan Ramah Lingkungan Menuju Tujuan Pembangunan Berkelanjutan: Studi Empiris Konsumen Makanan Organik di Kota Bandung Rustam, Triana Ananda; Ain, Ananda Mellyssa Quratul; Bustami, Debby Kania
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10970

Abstract

This study examines the impact of green marketing orientation and eco-packaging on sustainable consumption behavior among organic food consumers in Bandung. The research investigates six dimensions of green marketing orientation (green product orientation, green promotion orientation, and green ethical commitment) and three dimensions of eco-packaging (material sustainability, packaging functionality, and environmental information on packaging). Data were collected from 120 respondents who had purchased organic food products using a structured questionnaire. Multiple linear regression analysis was conducted to test the proposed hypotheses. The results reveal that green product orientation, green promotion orientation, green ethical commitment, material sustainability, and environmental information on packaging significantly influence sustainable consumption behavior. However, packaging functionality did not show a significant effect. These findings highlight the importance of product-related sustainability attributes, ethical communication, and eco-friendly packaging in influencing consumer behavior. The study contributes to the literature by providing empirical evidence from an Indonesian urban context and offers insights for businesses to enhance their sustainability strategies.
THE INFLUENCE OF DIGITAL LITERACY AND ENTREPRENEURIAL ORIENTATION ON BUSINESS DECISION MAKING AMONG DIGITAL MSMES IN BATAM CITY Haldy, Muhammad; Hikmah, Hikmah; Azmiana, Risca
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10983

Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adapt their business activities, particularly in the process of business decision-making. Digital literacy and entrepreneurial orientation are important factors that influence the quality of business decisions in digital MSMEs. This study aims to analyze the effect of digital literacy and entrepreneurial orientation on business decision-making among digital MSMEs in Batu Aji District. This research employs a quantitative approach using a survey method involving 100 digital MSME owners as research respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression techniques. The results indicate that digital literacy has a positive and significant effect on business decision-making. Entrepreneurial orientation also has a positive and significant effect on business decision-making. Simultaneously, digital literacy and entrepreneurial orientation significantly influence business decision-making among digital MSMEs in Batu Aji District. These findings suggest that improving digital literacy and strengthening entrepreneurial orientation play a crucial role in supporting more effective and strategic business decision-making. This study is expected to provide insights for MSME actors and policymakers in formulating strategies and programs for the development of digital MSMEs at the district level.

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