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Persepsi : Communication Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 26232669     EISSN : 26232669     DOI : 10.30596/persepsi
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSEPSI: Communication Journal is a media publication manuscript that contains the results of the Field Research communication science applying peer-reviewed. Manuscripts published in the JPersepi: Communication Journal includes the results of scientific research original articles scientific reviews that are new.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 110 Documents
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Analisis Isi Kuantitatif Tentang Kekerasan Verbal dalam Tayangan Adegan Film Parasite Tahun 2019 Lulu Chamdliyah; Siti Hadiyatul Hasanah; Viola Sendy Karolina; Ananda Dwita Yuniar
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.8761

Abstract

AbstractThe film Parasite by Bong Joon Hoo is a film that tells about the conflict that occurs between a rich family and a poor family that shows social inequality, so that this film is judged to use a lot of verbal violence. This quantitative content analysis research was carried out with the hope of being able to describe the frequency of verbal violence in Parasite Film and educate readers about the elements of verbal violence that occur in Parasite Film. The method used in this study is a descriptive quantitative method. The unit of analysis of this research is all scenes of verbal violence in the film Parasite. There are two sources of data in this research, namely primary data sources through the film Parasite and secondary data sources from documentation and literature studies. The population of this research is all scenes in the film Parasite which has a duration of 2 hours 12 minutes. Determination of the sample of this study using purposive sampling technique. The results obtained from this study are the frequency of verbal violence scenes in Parasite Film in 2019 found 44 times verbal violence with insulting indicators 17 times with a percentage of 39%, said rudely 7 times with a percentage of 16%, shouted 9 times with a percentage of 20 %, threatened 4 times with a percentage of 9%, and scolded 7 times with a percentage of 16%. Thus, it can be concluded that verbal violence that is mostly done is insulting and yelling.Keywords: Content Analysis, Verbal Violence, Parasite Movie
Analisis Komunikasi Bisnis Telkomsel Lisa Anggraini
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.9305

Abstract

Saat ini untuk melakukan sebuah komunikasi sudah sangatlah mudah. Sudah bukan zamannya lagi untuk melakukan komunikasi menggunakan media tradisional seperti mengiri surat dan sebagainya. Masyarakat yang semakin konsumtif dan beralaskan gengsi dan sudah menjadi sebuah lifestyle, banyak handphone canggih yang mulai bermunculan dan terus berkembang dari masa ke masa serta dengan penggunaan internet didalamnya. Handphone sudah menjadi alat wajib yang harus dimiliki oleh manusia karena selain dapat membantu sebagai alat komunikasi juga sebagai alat mencari informasi dan hiburan. Hal ini lah yang menjadikan tidak hanya merek handphone yang bersaing mendapatkan posisi di pasaran, tetapi provider atau operator jaringan seluler telfon pun ikut bersaing dengan melakukan pemasaran atau marketing agar menjadi yang terbaik. Begitu pula dengan Telkomsel. Penelitian ini menggunakan metode kualitatif yang dilakukan dengan cara menganalisis dari aplikasi dan website telkomsel serta pengamatan lainnya. strategi komunikasi pemasaran atau bisnis yang digunakan Telkomsel, perusahaan menggunakan berbagai bentuk komunikasi pemasaran untuk akhirnya menciptakan kepuasan konsumen yang tidak hanya sekali beli tetapi menjadikan konsumen yang loyal.
Semiotic Analysis of Jokowi's Political Meme "the King of Lip Service" and "YNTKTS" as Media for Criticism in the Digital Age Shakilah Faliha; Kinkin Yuliaty Subarsa Putri
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.10183

Abstract

New media have not only made significant changes to people's communication patterns but have also built a new system called cyber-democracy. One of the phenomena that are now a place for cyber-democracy and we can find it in the density of content on the internet is memes. Memes, now referred to as internet memes, are considered promotional media that can reach a broader audience in a short time and are used by social media users as a new medium of communication to express humour with a satirical meaning. One is how memes are used to voice political aspirations and criticism or commonly known as political memes. One of the political memes that had gone viral was a political meme about President Joko Widodo on social media Twitter. Therefore, this study aims to analyze the semiotic elements in Joko Widodo's political meme circulating on social media Twitter using Charles Sanders Peirce's semiotic analysis and explain how the condition of Indonesian democracy with memes as media criticism in the digital era. The results of the study revealed that the meme did not disappoint the public towards President Joko Widodo and how democracy was limited by the Indonesian government which still did not fully accept political humour as a form of criticism.
Analysis of Organizational Communication Climate during the COVID-19 Pandemic at SMK Grafika Desa Putera Hotmaida Marttianno Nainggolan; Ahmad Toni
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11831

Abstract

Human interaction in society which then forms a group with the same goal will eventually give birth to an organization. A good organization can be seen from members in each section working systematically so that they are able to achieve the goals of the organization. A good organization will also create a warm atmosphere for all members of the organization. One of the things that affect the condition of an organization is the organizational communication climate, which is the perceptions between the elements of the organization and the influence of these elements in communication. There are five basic elements of the organization, such as organizational members, work in the organization, management practices, organizational structure and guidelines. This study aims to analyze the organizational communication climate at SMK Grafika Desa Putera during the COVID-19 pandemic and the factors that influence it. The research was conducted from January to December 2021. This research used a quantitative approach accompanied by qualitative analysis so as to deepen the results of the analysis achieved. The survey method was used to obtain premier data and participant observation methods as well as in-depth interviews with purposive respondents were used to strengthen the premier data. While the data analysis technique used an ordinal scale from the data distributed through a questionnaire and then coded into a distribution table for the analysis of one variable.
Communication Symbols of Marriage in Minangkabaumanjapuik Marapulai Tradition on the Family-committed-relationship of Bayur Family in Medan Beby Athiya
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11105

Abstract

This study aims to analyze intercultural communication for the Minangkabau community of nomads who are members of the Bayur Family Association in the implementation of the Manjapuik Marapulai tradition, as the proposal of marriage from the female side towards the male side along with bringing the gifts as a traditional symbol. The research used qualitative descriptive methods. Data collection was carried out by means of interviews and observations.The results showed that there are communication symbols in the Manjapuik Marapulai tradition, which describes that men remain leaders and rule, such as traditional figures or ninik mamak who speak and lead events, which is men. Manjapuik Marapulai has a special meaning because men are highly valued and believed to be responsible in the family. Manjapuik Marapulai has special requirements, such as carano or a place that contains betel leaves, gambier, betel nut and rarely added with tobacco or cigarettes. Carano is obliged at Manjapuik Marapulai event. The event will not be started without carano. Carano is a communication that describes consensus by means of deliberation. When the Manjapuik Marapulai event is about to begin, the two families consult using traditional rhymes or petitih then when the decision has been finalized the traditional figure or family representative will eat the betel as a sign of approval.
Ranking of Ustaz and Ustazah Popularity Levels to Understand Online Da'wah Expansion Strategies Indra Silanegara; Maryono Maryono; Abdul Azis Abdillah
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11597

Abstract

An acceptable reason is needed for choosing a religious figure to be researched, especially by users of the latest technology who have different perspectives. This paper aims to describe the steps to change the Google Trends function into a ranking tool for the level of popularity of Ustaz or Ustazah figures in cyberspace and then use it as material for further studies. The study began by searching for their names on Google Search using search queries: 'Ustaz' and 'Ustazah'. Directly, the first five names that appear are entered into the Google Trends app. Each name that has the lowest average graph among the five would be replaced by the next names, one by one. The name would be retained if the graph was higher and be ignored if it was lower. Thence, the ranking of Ustaz or Ustazah with the most sought-after information in cyberspace is generated. Tactical steps to find out how online users were interested in information (including dawah) from Ustaz or Ustazah were described in detail at the end of this paper.
Framing of Reporting on Alleged Cases of Sexual Harassment at Universitas Riau in Media Cakaplah.com and Riauonline.co.id Firlia Nouratama
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11857

Abstract

The case of alleged sexual harassment at Universitas Riau emerged on November 4, 2021, after the alleged victim told the chronology through a 13-minute 26-second video. The video was uploaded to the Instagram account @komahi_ur. Cakaplah.com, and Riauonline.co.id were the two media that reported the most cases. Qualitative methods were used in this study using Framing Pan and Kosicki analysis. Later, the framing of the Cakaplah.com and Riauonline.co.id media to see the construction of the reality of an incident related to news of alleged sexual harassment at the Faculty of Social and Political Sciences, Riau University would be discussed. The results showed that the syntactic structure in Cakaplah.com using titles tended to defend the whistleblower. The selection of sources did not lead to an effort to cover both sides, while Riauonline.co.id seemed inclined to support the reported party. In the script structure, Cakaplah.com emphasizes the "how" element, to explain that a complainant is a person who must be protected, while Riauonline.co.id emphasizes the what element, that until there is a court decision the reported person cannot be labelled as a suspect. The thematic structure found that the details used by Cakaplah.com seem to form a bad image of the reported party, while Riauonline.co.id tends to create a good image of the reported party. In rhetoric, the researcher sees Cakaplah.com using words that invite readers' empathy, such as obscenity, being molested, criminal, and others. Meanwhile, Riauonline.co.id chose words that seemed to see this case from the side of the reported person, such as accusations, objections, slander, and others.
Instagram Reels as a Branding Medium Ita Suryani; Intan Leliana; Yusuf Setiyawan
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11551

Abstract

Instagram is a social platform utilized by most citizens including older people, adults to teenagers. It can grow engagement with the readers. It also functions as a branding medium to build branding or image of certain person, business, product, and company/institution. Branding is an effort to build an image in the eyes of the public. Instagram develops many innovations as one of which is creating the Instagram Reels feature. One of the purposes of using Instagram Reels is as a medium for personal, product, corporate, destination, and city and national branding. The purpose of this study is to find out how the Reels Instagram feature can be used as a medium for branding companies / agencies / personal / cities / regions with the aim of building or managing reputation. The research used the case study method where the data was taken from various sources with various tools. The results show that the Reels Instagram feature can be used as a medium for branding companies/agencies/personal/products/cities/regions with the aim of building or managing reputation. This can be a benchmark in attracting the attention / interest of Instagram users to view video reels repeatedly, therefore awareness and engagement is built.
Communication Analysis of the Political Image of the Demokrat Party on Social Media Tiara Friska Mauliana; Ahmad Sampurna
Persepsi: Communication Journal Vol 6, No 1 (2023)
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i1.14514

Abstract

Technology has infiltrated human life in many ways. One of the most common technological developments is social media. Not only for the general public, but also the political world is inseparable from social media in this era. For political actors, social media is a platform to contain positive support. But with the ease of stemming positive images, it cannot be denied that social media can also be a boomerang that can damage their political image at any time. This paper focuses on discussing the Demokrat Party's political communication in shaping its political image, especially on social media platforms. By using a descriptive method, namely taking sources from other literature. In this paper, the use of social media by the Democratic Party will be presented. Furthermore, in terms of the political communication used, it can be concluded that social media also plays an important role as a campaign platform and in building the party's image.
The Public Relations Role of DISKOMINFO SUMUT to Building a Positive Image of North Sumatra Governor in The Digital Era Chairunnisa Nasution; Rahmanita Ginting
Persepsi: Communication Journal Vol 6, No 1 (2023)
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i1.14791

Abstract

A large amount of public opinion and negative issues about The Governor of North Sumatra Edy Rahmayadi in various conventional media and digital media has resulted in the rise of media crisis issues around him which are controversial in society. To mitigate this, The North Sumatra Province Communication and Information Service (Diskominfo Sumut) The institution that oversees regional public relationsis trying to continue to build and maintain a positive image of The Governor of North Sumatra. This study aims to explain The role of digital public relations, reveal The obstacles faced, and examine how content management is carried out by human practitioners of The North Sumatra Diskominfo. This study used a qualitative descriptive method with four informants from The North Sumatra Diskominfo. Data collection techniques were obtained through in-depth interviews, observation, and documentation. Data analysis was obtained from data reduction, data presentation, and conclusion. The results of this study prove that there is a digital public relations role for North Sumatra Diskominfo through media monitoring activities, podcast broadcasts, and live streaming on YouTube and Instagram accounts @infosumutku, as well as buzzers to fight haters. The obstacles experienced were in the form of The attitude and behavior of The Governor of North Sumatra who was firm and to The point so that they became targets for press bullying to be published as negative news. The use of digital media is also carried out on social media, Tiktok, to gain The support of The millennial generation and generation Z.

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