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Persepsi : Communication Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 26232669     EISSN : 26232669     DOI : 10.30596/persepsi
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSEPSI: Communication Journal is a media publication manuscript that contains the results of the Field Research communication science applying peer-reviewed. Manuscripts published in the JPersepi: Communication Journal includes the results of scientific research original articles scientific reviews that are new.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 110 Documents
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The Qatar 2022 World Cup Controversy in CNN Indonesia's News Frames Aradea Ibnu Tsabit; Razaqa Hariz; Naufal Syafi Rafif
Persepsi: Communication Journal Vol 6, No 1 (2023)
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i1.14596

Abstract

The World Cup soccer event held in Qatar generated various responses from various audiences in Indonesia. This research aims to examine the direction of online media news framing in Indonesia related to the event by taking the subject at CNN Indonesia online media. The research method uses the analysis method of William A. Gamson's analysis method which includes various framing devices and reasoning devices to analyze the direction of CNN Indonesia's framing in covering the 2022 World Cup in Qatar. This paper is included in descriptive qualitative which is to find out CNN Indonesia's views factually and accurately. The object of research on the World Cup in Qatar took several news on CNN Indonesia within two months to be analyzed. The results showed that CNN Indonesia in reporting the 2022 World Cup has a perspective that is more inclined to use metaphors elements in framing devices to package interpretations of various events related to the 2022 World Cup and often uses elements of appeals to principles in reasoning devices.
Political Communication Strategies of Local Parties in the Implementation of Aceh Peace M. Rizal Falevi Kirani
Persepsi: Communication Journal Vol 6, No 1 (2023)
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i1.14793

Abstract

The purpose of this research is to analyse how the political communication strategies of local parties towards the implementation of Aceh peace and the impact of political communication strategies of local parties in the implementation of Aceh peace. This research uses the theory of political communication strategies that are ethical, elegant and professionalThis research uses qualitative research methods. The research informants came from local political parties, representatives of Aceh Nanggroe Party, MoU Helsinki peace negotiators and Aceh peace activists who have information about the object of research with a qualitative approach. The results showed that the political communication strategy is through the control of legislative and executive seats by the local party Partai Aceh and Partai Nanggroe Aceh, aims to initiate both policies and regulations (Qanun) and to increase the bargaining value in communication and policy to the central government towards the Aceh government to realise the points of the Helsinki MoU, Secondly, the full control of the legislative and executive seats by the local party (Partai Aceh and Partai Nanggroe Aceh) and reunited in one command of the Free Aceh Movement, the management of the local government runs according to the expectations and ideals of the Helsinki MoU, in addition to giving birth to Qanuns and decisions that have a direct impact on the people of Aceh.
Korean Drama and Popular Culture on Youth in RCTI From a Cultivation Theory Perspective Heny Rahmawati
Persepsi: Communication Journal Vol 6, No 1 (2023)
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i1.14328

Abstract

The Korean drama film business is in high demand worldwide, particularly among women. This community enthusiasm will affect the tourism industry by increasing the number of international tourists visiting Korea and increasing the popularity and distribution of Korean-style technology, food, apparel, and other products. In the eyes of the world, the country's reputation is improving; they have succeeded in disseminating their identity through popular culture. This study seeks to determine how K-Drama, a product of South Korean popular culture, has contributed to the growth of the Korean Wave in Indonesia. The data were collected using a qualitative study approach to describe Korean pop culture's impact on Indonesian society's routines. In this study, the interpretivism research paradigm was utilized. Purposive sampling technique Purposeful sampling, often known as an assessment or expert sample, is a non-probability sample type. Given the substantial support from the government, the conclusion reached is that Korean pop culture has the potential to dominate global entertainment.
The Impact of Image on the Retention of Business at the Holland Bakery Citra Raya Meli Amelina
Persepsi: Communication Journal Vol 6, No 1 (2023)
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i1.13741

Abstract

Brands are widely recognised as a company's most valuable asset to consumers, which is why brands are important to consumers in their search for product differentiation and uniqueness, as well as in their decision making when choosing products and in increasing consumer confidence in those products. In this study there was a population of 114 respondents, but the researcher took a sample of 100 respondents. The results of this study explain and show that Holland Bakery has created a good brand image among the general public. Based on the results of the calculated and processed questionnaire, consumers choose Holland Bakery as their first choice when buying food products such as the products offered by Holland Bakery, especially bread.
Tribun Medan's Marketing Communication Strategy in Facing Media Business Competition in the Digital Age Zulkarnain Rito
Persepsi: Communication Journal Vol 6, No 1 (2023)
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i1.14792

Abstract

This study aims to analyze the marketing communication strategy of the Medan Tribune in the face of media business competition in the digital era. The theory used in this research is the 4P (Product, Price, Place, Promotion) marketing communication strategy from Kotler combined with SWOT analysis (Strengths, Weakness, Opportunity, Threats). The research method uses a qualitative descriptive approach, with data collection techniques carried out by interviews, observation and documentation. The subjects in this study were the team involved in the marketing communication strategy of the Medan Tribune, namely eight informants. The results showed that the marketing strategy of Tribun Medan entering the digital era was carried out by producing news content made in print, online and social media-based multi-platforms as well as building an online news portal filled with fast, accurate, interesting, and different written and video reports to get public trust, then create a digital activity program and develop a Tribune Event Organizer.
The Horrifying Film Sedap Message Marks Awareness of Family Communication in the Toba Batak Community Juli Purnawati; Iskandar Zulkarnain; Syafruddin Pohan
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.17042

Abstract

This film provides insight into the importance of effective communication in the family. This film also depicts the richness and complexity of Toba Batak culture. How these cultural symbols can be analyzed from a semiotic perspective. The formulation of this research problem is important to see how the horror film deliciously conveys the message of awareness of family communication in the Batak Toba community using semiotic analysis. Based on the conflict between a Batak family and their four children who migrated to the capital. The method used is a qualitative method with a cultural semiotic approach. The Toba Batak tribe adheres to very strict customs. This film is able to bring awareness to this through the conflicts and solutions presented in the story of this film. The results of the research are that language becomes messages and symbolic meanings that can be an inspiration for the public to increase awareness of communication within the family and help create a harmonious and happy family.
Effectiveness of Organizational Communication in Distribution of Village Funds to the Community in Air Joman District, Asahan Regency Khualid Armansyah Lubis
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.15007

Abstract

This study aims to explain the organizational communication mechanisms that occur in two state institutions, namely sub-districts and villages in the management of village funds in Air Joman sub-district, Asahan district. This study uses a qualitative approach, data is collected using several methods, namely direct observation of objects research, interviews with informants determined purposively, including six village heads and village heads in the Air Joman sub-district, Asahan Regency, community members and employees in the Air Joman sub-district government. Researchers also reviewed several documents relevant to the study theme. Both documents sourced from villages, sub-districts and through digital tracing. The research results show that organizational communication at the sub-district level occurs up to down, where the sub-district head and the sub-district secretary have a big role in distributing information. Communication within the scope of duties and discussions regarding work issues are carried out in a formal atmosphere. Organizational communication is considered effective if organizational members do what they have been told in the meeting, not based on feedback between the parties involved
The Effect of Trust in Government on Social Media X on the Online Participation of First-Time Voters Alkadrie, Muhammad Zaheer; Bakry, Gema Nusantara
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.17934

Abstract

Political participation is important as a good citizen. Moreover, 2024 is a political year because in 2024 elections will be held to determine who will become president and leader of this country. In this election, for the first time Gen-Z participated in this election as a novice voter. This research departs from the researcher's curiosity about how social media influences their political participation in 2024, especially their political participation online on social media X. From there, the researcher formulated a new research. From there, the researcher formulated Research Objectives, namely this research focuses on factors such as political participation intentions, especially the political participation of novice voters who use social media X using quantitative research methods with a Likert scale as a benchmark. In addition, in its implementation, researchers used non-probability sampling techniques with convenience sampling. To calculate the sample, the sample was calculated with G-Power. Then the sample is calculated using SPSS. Because with this application we can test the validity of the data in terms of reliability, validity and internal consistency as measured by confirmatory factor analysis. We can determine the results we test using this Application to determine whether the information we provide is accurate.
Analysis the Development of Social Media for Marketing: Systematic Literature Review Yofiendi Indah Indainanto
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.16489

Abstract

Social media platforms are increasingly being used for marketing activities. Many companies have integrated them into their marketing strategies, which can drive actual and potential interactions through engagement. The emergence of social media as a link between different aspects of marketing has driven innovation and use in influencing decisions. Over the past three years, research interest in social media as a marketing tool has led to increased innovation and interaction. The purpose of this study was to determine the development of social media as a marketing tool. The method used is a systematic literature review through bibliometric analysis. The results show that social media has a significant impact on changing marketing. The great potential of social media is used as a medium for both companies and buyers. The main concern tends to be the effect of use, introducing products and building product knowledge for buyers. Social media is used as a medium to manage knowledge information for consumers from in-depth searches, conversations and purchase decisions. Behavioural and knowledge-based perspectives are used by researchers to examine the role and impact of social media. The interconnectedness of social media makes it important to develop digital marketing optimisation strategies.
Sexual Violence Scripts: Comparison of Indonesian Films with United Florentius Ernesto Louis; Ikhsan Fuady
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.15390

Abstract

These days, society has started to accept discussions about sexual assault, instead of being judgmental towards the victim. For this reason, sexual assault became one of the many issues that is frequently talked about in media, one of them being movies. Realizing the differences in the perception towards women’s roles in an advanced country like the United States compared to a much more conservative country like Indonesia, therefore this quantitative content analysis research aims to discover and compare how sexual assault is represented in Indonesian and United States movies. The two main theories that construct this research’s theoretical framework is the social cognitive theory and script theory. The unit of analysis of this research is sexual assault scripts in movies. The research population consists of 5 Indonesian movies and 5 United States movies that brought up the sexual assault issue. The sample was determined using the purposive sampling technique. The results of this research show that even though there are some differences in the representation of sexual assault according to some indicators, there is no significant association between the variables and the countries who made the films.

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