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Persepsi : Communication Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 26232669     EISSN : 26232669     DOI : 10.30596/persepsi
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSEPSI: Communication Journal is a media publication manuscript that contains the results of the Field Research communication science applying peer-reviewed. Manuscripts published in the JPersepi: Communication Journal includes the results of scientific research original articles scientific reviews that are new.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 110 Documents
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A Globalization Issue: the Spread of Intolerance Messages on Social Media from the Society's Perspective Syafitri, Fauziah
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.22402

Abstract

This research aims to present a paper that discusses how people's perspectives on globalization issues related to the spread of intolerance messages through social media. The method in this research uses a qualitative method, while the data collection technique uses interviews. Interviews were conducted with 8 respondents who represented the community from among students and education practitioners. The selection of students and education practitioners aims to see the point of view of students as agents of change and education practitioners as part of the community concerned with the world of education, so it is necessary to know the views of both in seeing the phenomenon in this study. The results of this study show that the community, especially from students and educational practitioners, expects social media users to be smarter and wiser in using it, so that it can reduce the number of spread of intolerance messages through social media in Indonesia. The role of the Indonesian government is also very important in providing socialization and education to the community in terms of eradicating messages of intolerance, especially in social media.
Interpersonal and Digital Communication in Supporting Midwifery Education for the Community in Percut Sei Tuan Deli Serdang Village Nugraeny, Lolita; Mahriyuni, Mahriyuni
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24729

Abstract

This study aims to analyze the role of interpersonal and digital communication in supporting midwifery education for the community in Percut Sei Tuan Village, Deli Serdang. The research method used was qualitative descriptive with in-depth interview techniques with midwives, midwifery students, and marginalized communities. The results of the study show that interpersonal communication between midwives and the community plays an important role in building trust and understanding about maternal and child health. Meanwhile, the use of digital media such as WhatsApp and social media is able to expand the reach of midwifery education, although it still faces obstacles to access to technology. The conclusion of this study confirms that the integration of interpersonal and digital communication can increase the effectiveness of midwifery education in marginalized communities.
Culture Shock Among Migrant Students and Intervention Strategies: An Islamic Psychological Perspective Isa, Mas'ud Shidik
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.22395

Abstract

The goal of this study is to conduct a literature evaluation on the effects of culture shock on international students. A descriptive review was employed in this literature study. Secondary data sources were employed in this investigation, including the indexing engines Scopus, Jstore, and Google Scholar. Articles from the recent six years (2018-2024) were chosen for data gathering, and they included both international and national articles. The findings of this literature analysis revealed that of the 151,773 articles discovered by the three indexers, 10 matched the inclusion criteria. The findings revealed that culture shock is a highly widespread phenomenon in all contexts, particularly among international students. Which then Islamic psychology is present as one of the solutions given in handling or reducing the impact of culture shock itself.
Analysis of the Mixed Code of West Java Governor Dedi Mulyadi: A Case Study of Viral Content "Naughty Boys Are Sent To Military Barracks" Priadi, Ribut; Eriska, Peny
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.25178

Abstract

This study aims to analyze the form and meaning of the use of mixed codes in the viral video content of the Governor of West Java, Dedi Mulyadi, entitled "Naughty Children Brought to Military Barracks". The approach used is qualitative descriptive with literature study techniques, see and note techniques on videos uploaded on @dedimulyadiofficial TikTok account. The results of the study show that the code mix used is a mixture of inward codes, in the form of a combination of formal Indonesian and informal spoken language. This mixed-code strategy is not only linguistic, but also reflects a political communication strategy that is populist, paternalistic, and responsive to digital audiences. Dedi Mulyadi positions himself as an authority figure who is close to the people, especially families and children, by using simple, persuasive, and emotional language. Mix code serves as a tool to build a symbolic relationship between leaders and society and form an image of a leader who is friendly, active, and down-to-earth. These findings show that in a digital space like TikTok, language becomes an important instrument in the construction of political image and effective public communication.
Constructing the Meaning of Environmental Communication in Bagan Kuala's Marine Debris Crisis Zuhdi, Abdurrahman; Mustofa, Basri; Samudra, Muhammad Ilham; Mandasari, Erika; Nafis, Muhammad; Nazhim Harahap, Tuongku Muhammad
Persepsi: Communication Journal Vol 8, No 2 (2025): November 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i2.26830

Abstract

AbstractThis study analyzes the construction of meaning in environmental communication within the marine debris crisis in Bagan Kuala Village, Serdang Bedagai Regency. The novelty of this research lies in its emphasis on the role of the family as the primary agent for instilling ecological values, moving beyond the structural approaches that have thus far been dominant. Using a qualitative case study method through participatory observation, in-depth interviews, and documentation, four main findings were identified: public misconceptions that waste in rivers strengthens the soil and that waste in the sea will disappear on its own; environmental communication that is merely ceremonial and unsustainable; differential meanings of waste among social groups; and community behavioral patterns reliant on external initiatives (dependency model). The study concludes that environmental communication strategies need to be directed into participatory and sustainable programs, with the family as the foundation for building independent ecological awareness. Keywords: environmental communication, family, marine debris, dependency behavior, ecological awareness
Social Media Utilization by the Ministry of Tourism and Creative Economy in Building Tourism Image in the Digital Communication Era (Case Study: Instagram Account @Pesona.Indonesia) Sihombing, Tobias; Nirmalawati, Federika; Wianastiti, Devania Aisya; Nur Aini, Saqia Aulia; Iswanti, Salsabila Cahya
Persepsi: Communication Journal Vol 8, No 2 (2025): November 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i2.25414

Abstract

This study explores the utilization of the Instagram account @pesona.indonesia by the Ministry of Tourism and Creative Economy (Kemenparekraf) in building Indonesia’s tourism image in the digital communication era. Employing a descriptive qualitative approach, the research analyzes visual content, narratives, and user interactions over the past three months. The findings reveal that the account effectively applies new media principles such as digitalization, interactivity, and democratization. The content strategy goes beyond merely delivering information; it creates compelling visual experiences, reinforces cultural identity, and fosters audience engagement. High levels of user participation through comments, likes, and content sharing indicate successful two-way communication that shapes a positive perception of Indonesia as a tourism destination. These findings emphasize the strategic role of social media in tourism promotion and cultural diplomacy within the digital sphere.
Contract Agreement Literacy among Creative Industry Practitioners in Supporting the Gig Economy in Malaysia Mohamad Isa, Siti Fariza
Persepsi: Communication Journal Vol 8, No 2 (2025): November 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i2.26264

Abstract

Statistics suggest that the gig economy contributors are from the age group of youths and young adults. Therefore, the gig economy’s ecosystem offers a pay-per-job work concept that doesn’t require any prolonged relationship between the stakeholders. The unmatured experience in conducting business and involvement causes effects such as a lot of these young creative industry practitioners have lack of knowledge and literacy of how contract agreements should be curated in order to secure their moral and economic well-being. The objective of this study is to understand the contributing factors of lack of knowledge of contract agreement produce and how the expansive literacy of it have the potential to contribute to the longevity of wealth sustainability in the gig economy. This study was conducted in a qualitative method with two (2) types of interviews which were one-to-one interviews and webinar with six (6) informants in total. The qualitative data was then transcribed verbatim and analysed using the website version of ATLAS.ti with the outcome of three (3) themes that emerged from the study. The findings of the study suggests that the importance of contract agreement literacy would strengthen the creative industry practitioner’s economic well-being in the long-run. 
Exploring Employers’ Insights on Graduate Employability and Work Readiness in the Age of Artificial Intelligence Ahmad Tajuddin, Siti Nor Amalina; Ali, Abdul Halim
Persepsi: Communication Journal Vol 8, No 2 (2025): November 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i2.26216

Abstract

This study aims to explore Malaysian employers’ insights regarding the graduate employability and work readiness of young university graduates, exploring how employability skills required by employers can be aligned with the skills taught at the university level. Moreover, the objective of this study was to examine the insight provided by employers regarding the readiness of young graduates for the workforce in Malaysia. Through a qualitative method, the data was gathered by conducting in-depth interviews with 23 employers in high-level management positions within both public and private organizations. The findings revealed that universities serve as a place where students can refine their cognitive abilities and enhance crucial skills such as communication, critical thinking, leadership, character development, and creativity. Although university graduates are not yet considered work-ready, universities have started revising courses and programs that link to practice-based knowledge to meet the industrial demand. These findings carry implications for educational institutions to understand industrial requirements, enabling students to adapt professionally and socially to workplace transformations beyond the campus environment.
The Utilization of Digital Technology in Transforming Banking Institutional Services (Case Study: Blu by Bca Digital) Fauziah, Khayrunisa; Zahrani, Sabrina Alifia; Kinanthi, Sabina Titis; Nabila, Zahra Arij; Aisyah, Nabila Nuur
Persepsi: Communication Journal Vol 8, No 2 (2025): November 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i2.25294

Abstract

The development of digital technology is now occurring across various fields, including banking services. Changes in consumer behavior that increasingly desire fast, efficient, and technology-based services become both a challenge and an opportunity for the banking industry to innovate. The main problem raised in this research is how digital technology affects the transformation of banking services and forms new patterns of social interaction between banks and customers, especially among the younger generation. This study aims to examine the utilization of digital technology in banking services through a case study of Blu by BCA Digital, a digital bank that operates fully online without physical branch offices. The method used is a descriptive case study with a qualitative approach referring to Andreas Hepp’s theory of mediatization. Data were collected through secondary sources such as journal articles, official pages, Blu’s social media posts, and observations of Blu’s application features and interface. The results indicate that Blu by BCA Digital not only facilitates financial activities but also mediates social practices, shapes new habits in financial management, and creates a digitally based social structure. The mediatization process is visible from two aspects: materialization through the use of technology and digital infrastructure, and institutionalization through the emergence of new norms and expectations in financial services. In conclusion, Blu is not merely a financial aid tool but also an agent of change that reflects a paradigm shift in social interactions around banking, also supported by adaptive public regulations and policies responsive to the developments of the digital era. 
Self-Sufficiency Discourse in the Prabowo Era: A Study of the Inaugural and August 15, 2025 Speeches Mujahiddin, Mujahiddin; Nasution, Nurhasanah; Martinelli, Ida
Persepsi: Communication Journal Vol 8, No 2 (2025): November 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i2.27566

Abstract

This article aims to examine how the discourse of self-sufficiency is in the Prabowo administration era. The narratives analyzed are the texts of President Prabowo's speeches at the Presidential Inauguration, and the text of President Prabowo's State Address on August 15, 2025, which includes the text of the speech on the 80th Anniversary of the Independence of the Republic of Indonesia and the text of the speech on the Introduction/Information on the Bill on the State Budget for the 2026 Fiscal Year. This study uses a descriptive qualitative approach with a critical discourse analysis (CDA) perspective proposed by Norman Fairclough. 

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