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Persepsi : Communication Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 26232669     EISSN : 26232669     DOI : 10.30596/persepsi
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSEPSI: Communication Journal is a media publication manuscript that contains the results of the Field Research communication science applying peer-reviewed. Manuscripts published in the JPersepi: Communication Journal includes the results of scientific research original articles scientific reviews that are new.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 110 Documents
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Analysis of Audience Reception to TikTok Content @Vmuliana as an Educational Media in the Career Field Sinaga, Naomi Septiana; Sahputra, Dedi; Khairullah, Khairullah
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.17943

Abstract

This research aims to find out how the audience accepts the analysis of the TikTok account @vmuliana regarding career education content. Then it is divided into three meaning positions, namely Dominance, Negotiation and Opposition using the Reception approach theory according to Stuart Hall. The informants in this research were followers and non-followers of the TikTok account @vmuliana to get the audience's meaning after watching the educational content. This research uses qualitative research methods, collecting data through in-depth interviews with six informants who are active audiences who have watched educational content from Vina Muliana. The results of this research show that TikTok social media users give different meanings to the messages conveyed by the media according to the informant's point of view. Dominant Hegemony Position Category, namely the informant agrees that Vina Muliana's educational content provides a lot of information and is very useful in the career field. Negotiation Position Category, namely informants who benefit from the content but also have different views. Opposition category, namely informants who think the content is too focused on general methods that many people already know.
Dalihan Na Tolu as a Marketing Communication Strategy for PT Sipirok Nauli Indra Muda; Walid Musthafa S; Beby Masitho Batubara
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.16900

Abstract

The business competition among bus operators is becoming more dynamic, therefore every bus company needs to prepare marketing strategies to attract customers and survive in the competition. This research employs a qualitative descriptive approach with in-depth interviews. The research participants include the Head of the Medan Representative Office, ticket officers, agents, warehouse staff, and 8 loyal customers. Based on the findings, the promotional strategy implemented by the Medan Representative Office focuses more on advertising promotion. This strategy is carried out by publicizing all types of routes and fleets used through the company's Facebook and YouTube accounts. Additionally, the company often distributes calendars to customers towards the end of the year. On the other hand, direct marketing promotion is done through the dalihan na tolu approach, which means ticket officers often use local greetings such as ipar, lae, oppung, bapak uda, amangboru, and anggi to address customers, with the aim of creating familiarity, building a sense of family, and establishing emotional connections through local approaches.
Having A Pretend Boyfriend: A Self-Disclosure Analysis of Couples in the Date Renting Phenomenon Soetrisno, Mufiidaanaiilaa Alifah; Anshari, Faridian
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.17623

Abstract

Dating is the approach of two people who know each other before entering into a relationship. However, dating can now be done with a hired person. Hired dating is a new phenomenon that is done to overcome loneliness, dating experience, or fulfill social demands. The formulation of the problem is how the form of self-disclosure done by hired lovers. The purpose of the research is to analyze the self-disclosure and behavioral changes of talents and clients. The research concept is self-disclosure and social penetration theory. The paradigm is post-positivism with a descriptive qualitative approach. The unit of analysis in the research is individuals who work as hired lovers and clients. Data were collected using observation, interview, and documentation study techniques. The data analysis techniques were data reduction, data presentation, and conclusion drawing. The results of the study show that clients self-disclose because of demands and needs while talents do not self-disclose perfectly because they are required to hide their data. Another finding states that time, which is an important element in self-disclosure, only applies to relationships that grow naturally, not transactional. The self-disclosure process of hired lovers is done quickly even though it is forced.
Representations of Sexual Harassment in the Film Please Be Quiet Ardika, Ervito Rani; Adiprabowo, Vani Dias
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.19568

Abstract

This research uses John Fiske's semiotic approach to analyze the representation of sexual harassment in the film "Please Be Quiet". This research aims to understand how sexual harassment is represented in the narrative, images, and symbols in the film. By using interpretive analysis methods, this research reveals how depictions of sexual harassment in films influence viewers' understanding and perceptions. These findings provide insight into the implications of such representations in mass media and highlight the importance of continued research in understanding the role of the media in shaping society's views on sensitive issues such as sexual harassment. In conclusion, this analysis highlights the role of symbols in shaping individual experiences and social dynamics in the workplace, providing a deeper understanding of power dynamics, social construction of meaning, and class ideological differences in the context of social relations in the work environment.
The Influence of Using Social Networks (Twitter) on Asocial Attitudes in Pustek Serpong Vocational School Students Haiqal Al Faroby; Anggi Dimas Koswara; Sri Bintang Agustiana; Abdul Basit
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.13370

Abstract

Influence of Social Networking Twitter Against Antisocial Attitudes on Students of SMK Pustek Serpong. Department of Communication Studies, Faculty of Social and Political Sciences. 2021. The use of social networking site Twitter is currently growing among teenagers. This can cause a variety of changes in attitudes among the students themselves. The purpose of this study was to determine how the effect of the use of social networking twitter against antisocial behavior in SMK Pustek in terms of cognitive, affective, conative. This research was supported by the theory that media dependency theory, in which the current media has an influence on the formation of attitudes to someone who continues to use social media in their daily life. Researchers used a quantitative approach to study the nature of explanative. Data collection techniques used to distribute questionnaires. The samples in this study were SMK Pustek Serpong with sampling probability sampling technique. The results showed a correlation between the use of social networking towards asocial attitudes in students at 80.2%. The influence of social networking twitter use has contributed greatly to the asocial attitudes obtained from the calculation of the coefficient of determination is equal to 64.2%. When viewed from the side of the attitude which consists of cognitive, affective, conative, the attitude of the students in terms of conative where most of the students have a tendency to always use social media for personal use. In terms of cognitive (knowledge) and affective (feeling) also received a positive response from the majority of students of SMK Pustek Serpong. Outcome data in the can that is significant and valid..
Construction of Metrotvnews.com Reality: Gibran Rakabuming Raka's Electability Resistance in the Second Debate of 2024 Presidential Candidate and Vice President Irsyada, Muhamad Ahyan; Istiqomah, Eri
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.18915

Abstract

The 2024 presidential election in Indonesia is a pivotal event in the political dynamic that will democratically choose the country's highest leader. According to a survey conducted by Data Indonesia in 2023, Gibran Rakabuming Raka earned a significantly greater level of support, with 56.2%, compared to Muhaimin Iskandar, who only obtained 12.3%. Additionally, Gibran Rakabuming Raka was assessed to have a favorable appearance in the second debate. Although the media's response to the candidates' performance varies, multiple media, such as [Metrotvnews.com] (http://metrotvnews.com/), expressed an unfavorable opinion towards their debate performances. The objective of this research is to reveal the resistance posed by Metrotvnews.com towards the growing popularity of Gibran Rakabuming Raka during the second 2024 Presidential Election debate. The research method used is a descriptive qualitative approach under the constructivist paradigm. The data acquired from news articles published by Metrotvnews.com indicates unfavorable sentiments towards Gibran Rakabuming Raka. The data evaluated utilizing Robert N. Entman's concept of framing analysis consists of four aspects: defining problems, diagnosing causes, making moral judgments, and treatment recommendations. The result of this research indicates that Metrotvnews.com favors Muhaimin Iskandar over Gibran Rakabuming Raka by presenting him negatively. Metrotvnews.com uses expert and practitioner opinions to sway public opinion and conceal its impartiality. Furthermore, it seems that Metrotvnews.com supports Muhaimin Iskandar by creating comparisons between their characters.
The Influence of Information Sharing Behaviour on the Spread of Fake News about the 2024 Election on Social Media X Arum, Yumna Nahdah; Wibowo, Kunto Adi
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.17930

Abstract

The influence of information dissemination behavior on the spread of fake news regarding the 2024 Election on Social Media X is a crucial focal point in the context of political and social dynamics. A comprehensive analysis reveals the complexity of the impacts of this behavior. Firstly, the dissemination of information on social media accelerates and broadens the spread of fake news, threatening the integrity of the electoral process. Secondly, the formation of filter bubbles and echo chambers can reinforce opinion polarization and limit the diversity of perspectives within society. Thirdly, this behavior can affect voter participation and create social instability. The importance of collective efforts to mitigate these negative impacts is evident through recommendations for enhancing digital literacy, enforcing strict regulations on fake news dissemination, and promoting transparency on social media. In conclusion, information dissemination behavior has profound implications for society, demanding serious attention to safeguard democracy and maintain social harmony.
Dompet Dhuafa's Strategic Communication in Facing External Issues Annisa Nursalsabillah; Atwar Bajari; Yanti Setianti
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.14735

Abstract

Every organization needs to design a strategic communication planning to carry out their program, including non-profit organizations. In the midst of limited operational funds, non-profit organizations need to think creatively in developing strategic communication designs, so they are capable to maintain their organizations, including in raising public funds. As represented by Dompet Dhuafa when facing the issue of misuse of funds by philanthropic individuals. When other philanthropists were affected by the case, Dompet Dhuafa managed to overcome it.The purpose of this study is to indicate and analyze the strategic communication implemented by Dompet Dhuafa when the organization is facing an issue.This study uses a case study qualitative research method through in-depth interviews and literature studies. The result obtained is that Dompet Dhuafa takes a strategic communication approach in the form of value strengthening so that stakeholders including donors interpret Dompet Dhuafa's philanthropic activities as a transparent and accountable institution. Through analysis surveys, message communication designs and media approaches as a form of communication strategy, Dompet Dhuafa was able to maintain their performance amidst the hectic issue of public trust in Indonesian philanthropy.
Good Governance in the News of City Walk Revitalization on the Website Owned by the Tegal City Government Zandra, Erinna
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.19411

Abstract

The government, as an institution that manages a region, has an important role in fostering trust among its citizens. Therefore, a good government is a government that can apply the correct principles of good governance.  Every decision made by the government should be weighed based on the needs of the society, especially those with significant impacts such as revitalization projects. The Government of Tegal City embarked on the revitalization of city walk along Ahmad Yani St. with the intention of boosting the local economy. This study aims to examine how the Government of Tegal City implements good governance principles by analyzing media coverage of the revitalization project on the online platform www.tegalkota.go.id. The method used is reception analysis by Stuart Hall, which investigates the audience’s interpretation through the processes of encoding and decoding. This analysis categorizes the audience into three groups: dominant hegemonic, negotiation, and opposition. The research findings indicate that the audience tends to side with the negotiation group. suggesting that they do not fully accept the messages conveyed by the government via the website www.tegalkota.go.id and perceive that the government still needs to improve its governance practices.
News Headline Strategy and Selection by the Editorial Teams of Sumut Pos and Tribun Medan Newspapers in Maintaining Circulation During the Digital Disruption Era Sisworo, Ari; Rudianto, Rudianto; Thariq, Muhammad
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.21975

Abstract

Digital disruption is a popular phrase today and makes print media must really strategise, especially in determining news headlines as the main presentation. This study aims to analyse the strategy of the North Sumatra Pos and Tribun Medan Daily Editors in determining news issues that will be used as headlines, so that they can attract readers' interest. The objects in this study are Sumut Pos and Tribun Medan newspapers whose news is presented in printed form. Researchers took three news in each media from the May-June 2024 time span. This time span was chosen, to show the selection process of news titles published with the number of copies of each edition. The theory used is the concept of gatekeeping from David Mannining White (1950), which generally describes the selection process in the work of the media, especially the decision whether a news story can pass through the ‘gate’ to be aired on the news channel. The method used is descriptive qualitative with an interpretative approach, and a comparative study technique. The results showed that both media conducted the same process, starting from planning at the projection meeting, determined through a budget meeting, and the news agreed upon by the gatekeepersis news that is considered worthy of going up and becoming a headline by prioritising the news value contained in it. News or issues that develop in online media and social media or new media are also a reference for both media, but with a more in-depth presentation and different perspectives.

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