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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 85 Documents
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Search results for , issue "Vol 9, No 2 (2025): September" : 85 Documents clear
E-Servqual dan Model Kano dalam Aplikasi M-Tix Untono, Selomit Aron Gita; Sumiati, Sumiati
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.1998

Abstract

The study aims to determine the extent of user satisfaction of the M-Tix application on Android devices. User satisfaction analysis was conducted using the E-Servqual method and the Kano Model. The data collection method was carried out by distributing questionnaires to 100 respondents who met the criteria with 21 research attributes describing the E-Servqual Dimension. The results showed that there were 3 attributes that had satisfied M-Tix Application users. 18 attributes still needed to be improved, because they had a negative E-Servqual Gap. Attributes categorized as category M were 10 attributes. Attributes with category A had 9 attributes. Meanwhile, attributes categorized O and I each had one attribute. Based on this, there were 3 attributes that needed to be maintained, 17 attributes that needed to be improved, while the remaining one attribute could be removed.
Analisis Pengendalian Kualitas Produk In Line untuk Meningkatkan Kelancaran Produksi di PT XYZ Nirwani, Nurul; Yun, Yun
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2341

Abstract

This study aims to analyze product quality control in the production process at PT XYZ using the Statistical Process Control (SPC) method. A descriptive quantitative approach was used to collect data through direct observation of the production line, interviews with the production team and management, and secondary data from the company’s production reports from January to December 2024. SPC was applied using control charts, such as the P-chart, to monitor the percentage of product defects in real-time and detect variations in the production process. Descriptive statistical analysis was used to illustrate defect patterns and calculate the monthly average defect percentage, comparing it to the company’s tolerance limits. The results of the study show that SPC is effective in monitoring and controlling product quality, identifying variations in the production process, and implementing corrective actions to reduce defect levels. The application of SPC can improve operational efficiency and enhance product competitiveness in the international market. This research contributes to the development of statistical data-based quality control systems, which can be adopted by other garment companies in Indonesia to improve product quality and production efficiency.
Pengaruh Literasi Keuangan, Pomosi, dan Hedonisme terhadap Penggunaan Paylater pada Ibu Rumah Tangga di Kota Pontianak Fitri, Urai Deby Tri; Mardiana, Mardiana
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2446

Abstract

This study aims to analyze the factors driving the use of PayLater services among housewives in Pontianak, with a focus on financial literacy, promotions, and hedonistic motivations. With the development of digital payment systems, PayLater services, which offer delayed payment options, have become increasingly popular among consumers. This study used a quantitative approach with a purposive sampling technique to survey 97 housewives in Pontianak. Data were collected through a questionnaire designed to measure financial literacy, the influence of promotions, hedonism, and the use of PayLater services using multiple linear regression analysis. The results show that financial literacy, promotions, and hedonism have a significant influence on the decision to use PayLater services, with promotions and hedonism having a stronger influence than financial literacy. Special offers such as discounts and cashback encourage usage, while the hedonistic desire for immediate gratification and consumption also plays a significant role.
Analisis Tingkat Pemborosan Lean Warehousing dengan Metode Value Stream Mapping dan FMEA di Warehouse Penyimpanan PT.XYZ Sinaga, Boriski; Rochmoeljati, Rr.
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2013

Abstract

This study aims to determine the level of waste that occurs in the warehousing process at PT. XYZ through the implementation of lean warehousing. Data analysis in this study uses the lean warehousing method, namely Value Stream Mapping (VSM) to find critical waste in the warehousing process using the Waste Assessment Model (WAM) which then identifies the root causes of waste using a fishbone diagram and analyzes improvement recommendations using the FMEA method. Based on the results of the study, it is known that the levels of critical waste from the highest to the lowest, respectively, are waste waiting, waste unnecessary motion, waste over-processing, and waste defect. Based on the fishbone diagram analysis, there are 6 factors that cause the four critical wastes, namely human factors, method, material, environment, measurement, and machine. The proposed improvements that are the result of the analysis using FMEA are implementing the 5S concept in the warehouse, implementing a FIFO system for placing goods in the warehouse, increasing the number of workers, optimizing employee placement, and implementing a warehouse management system.
Analisis Warehouse Management System (WMS) dari Platform Jubelio pada Gudang CV. ABC Wijayanti, Asti Diah; Yun, Yun
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2342

Abstract

This study aims to evaluate the effectiveness of implementing the Warehouse Management System (WMS) from the Jubelio platform in the warehouse of CV. ABC, a Small and Medium Enterprise (SME) operating in the retail apparel sector. The research employs the Failure Mode and Effect Analysis (FMEA) approach to identify and analyze key risks affecting warehouse operational efficiency. The findings reveal that although WMS adoption has reduced manual recording errors, challenges remain, such as inventory data inaccuracies, device integration limitations, and insufficient staff training. Based on the FMEA analysis, the highest-priority risks include inventory recording errors, delays in data updates, and discrepancies between digital stock data and physical stock conditions.
The Influence of Skills Gap, Work-Life Balance, and Job Satisfaction on Employee Performance (PT Bank Perkreditan Rakyat Delta Artha Kencana) Wibowo, Disa Pratama Putra; Almanshur, Fauzan
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2447

Abstract

This study aims to analyze the influence of skills gaps, work-life balance, and job satisfaction on employee performance at PT. Bank Perkreditan Rakyat Delta Artha Kencana. This study used a quantitative approach with an explanatory design and multiple linear regression to examine the relationships and influences of these variables. Data were collected through questionnaires distributed to 52 bank employees, using a saturated sampling technique. The study findings indicate that skills gaps, work-life balance, and job satisfaction significantly influence employee performance. Specifically, improving employee skills through appropriate training, maintaining a balance between work and personal life, and creating a supportive work environment can improve overall performance.
Pengaruh Digital Marketing, Word of Mouth dan Kepercayaan terhadap Keputusan Pembelian Mobil Suzuki pada PT Megah Putra Sejahtera Kota Makassar Ramadani, Tenri Wahyu; Romadhoni, Buyung; Muchran, Muchriady
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2325

Abstract

This study aims to examine and analyze the influence of digital marketing, word of mouth, and trust on purchasing decisions for Suzuki cars at PT. Megah Putra Sejahtera in Makassar. The research adopts a quantitative approach with a survey design. Data was collected through a questionnaire distributed to 160 customers of PT. Megah Putra Sejahtera. The data analysis technique used is path analysis. The results show that digital marketing and word of mouth have a positive and significant impact on customer trust. Trust, in turn, significantly affects the purchasing decision for Suzuki cars. However, the direct impact of digital marketing and word of mouth on purchasing decisions, without the mediation of trust, was not found to be significant. These findings suggest that customer trust is an important mediating variable in the relationship between digital marketing, word of mouth, and purchasing decisions. The study recommends that future research consider additional variables such as service quality, product quality, and reference groups to further enrich the analysis of purchasing decision-making.
Analisa Market Performance Transportasi Online di Kota Batam: Studi Kasus Gojek, Grab, dan Maxim Nurjanah, Listia; Winata, Wendy; Fasha, Andina
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2366

Abstract

This study aims to determine the market performance of online transportation in Batam city. The independent variables in this study are brand equity, marketing innovation, and customer relationship management. Sustainable competitive advantage as a mediating variable, and market performance as the dependent variable. Respondents used are the people of Batam city who have used online transportation services. 256 respondents were obtained by distributing questionnaires online, the results were tested on the Smart PLS application. After the data is tested, it is found that the variables of brand equity and marketing innovation have a significant effect on the market performance of online transportation mediated by sustainable competitive advantage. However, there are customer relationship management variables that have no significant effect on online transportation market performance mediated by sustainable competitive advantage.
Ownership Structure and Earning Management – A Literature Review Andriani, Wery; Amelia, Novi; Primadyan, Maretha
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2451

Abstract

This study aims to provide insight into earnings management in companies with various ownership types. This empirical research focuses on a literature review of the relationship between earnings management and corporate ownership. The results of this study found that differences in corporate ownership can influence decisions related to earnings management.
Adaptasi Sumber Daya Manusia Melalui Transformasi Digitalisasi Berbasis Artificial Intelligence (AI) Pelaku UMKM Kabupaten Gowa Rahim, Abd; Jam’an, Andi; Muchran, Muchriady
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2335

Abstract

This study aims to analyze the adoption level, implementation, and the challenges and barriers to human resource (HR) adaptation in applying AI-based digital transformation among MSMEs in Gowa Regency. A qualitative descriptive method was employed, with data collected through in-depth interviews and participatory observation. The findings reveal varying levels of AI adoption among MSMEs. MSMEs engaged in screen printing and digital printing have started leveraging technologies such as Bing Image Creator to streamline graphic design processes, while the majority still face technological literacy barriers. Major challenges include limited knowledge, a digital divide between urban and rural areas, and a lack of technological skills. The study emphasizes the critical role of HR development through digital literacy training and technological infrastructure support. Therefore, an integrated strategy involving the government, educational institutions, and MSMEs is essential to fully capitalize on AI-based digital transformation benefits.

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