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MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Published by Universitas Islam 45 Bekasi
ISSN : 2528195X     EISSN : 25281968     DOI : https://doi.org/10.33558/makna.v10i1
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been published since 2010. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya publishes original research articles which focused on communication studies, linguistics and cultural studies. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access journal. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has a open peer review process where the identities of reviewers are known to the authors. Open peer review process provides transparency and recognition to every concerned party. Open peer review process also ensures the quality of published research articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 344 Documents
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STRATEGI MEDIA RELATIONS PUBLIC RELATIONS PT LIPPO CIKARANG, TBK Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1122

Abstract

Public Relations have to cooperate with mass media. In its implementation dealing with journalist, Public Relations should apply strategies and trick to build mutual benefit. The unit of analysis in this research is Public Relations of PT Lippo Cikarang, Tbk. The aim of research is to analyze media relation strategies of Public Relations and aspects of consideration from the strategies at PT Lippo Cikarang, Tbk. Theoretical foundation used is Public Relations strategy known as the Nine Steps of Strategic Public Relations. It consist of four stages that must be applied, Formative Research, Strategy, Tactics, Eva-luative Reseach. The methodology applied is qualitative descriptive, aiming to describe the data systematically, factual, and accurately. Data collection was done through indept interview, observation, and documentation from media relations activities by Public Relations of PT Lippo Cikarang, Tbk. The analy-sis was conducted by using interactive model with Miles and Huberman model consisting of 3 components: data reduction, data display, drawing and verify-ing conclusions. The results showed that there were differentiation in how Pub-lic Relations maintained good relationships with local and national journalists. That's because the editorial policies between local and national media are dif-ferent. In the implementation of its performance, Public Relations of PT Lippo Cikarang Tbk tends to serve national media journalists better than local media journalists. However, the loading of the news about the Lippo Cikarang in the media can exceed the target set, that is more than 80%. That's because the provision of facilities and easy access to information provided by the Public Relations Lippo Cikarang to reporters.
REPRESENTASI SOSIAL PEREMPUAN “CANTIK” DALAM IKLAN POND`S KOSMETIKS Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1123

Abstract

This paper discusses the social representation of women "beautiful" in advertisements Pond `s cosmetics. beautiful definition keeps changing from time to time, one of only guest formation is the result of mass mediated adver-tising there. Construction of the concept of beauty in advertising on television `s Pond can be seen in the form of visual and copy that into representation and conception of female beauty. Brand ambassadors who represent the beauty products is a sign to represent the concept of beauty presented by Pond `s. Al-most the entire ad `s Pond starring celebrities who raised the themes of the sheer physical beauty like smooth white skin, slim, free acne, dark spots free and without wrinkles on the face
GRUP NOMINA KOMPLEKS PADA NOVEL LORD OF THE RINGS KARYA J. R. R. TOLKIEN Novita Puspahaty
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1124

Abstract

This research is entitled Nomina Group Complexes in English: A Func-tional and Transformational grammar approach. This research discusses: 1) what groups usually appear on nomina group complexes based on functional grammar approach and 2) what phrase usually appear on nomina group com-plexes based on transformational grammar approach. This research method used is descriptive method which employs classification of groups, and nomi-na group complexes. This research, employs theory of M.A.K Halliday for functional grammar approach and Chomsky‟s theory for transformational grammar approach. The result of this research shows that: 1) Group usually appear on nomina group complexes based on functional grammar approach is only prepositional group, 2) Groups usually apear on nomina group complexes based on transformational approach are adjetive phrase and prepositional phrase.
REPRESENTASI ISLAM DALAM SINETRON TUKANG BUBUR NAIK HAJI THE SERIES Rido Budiman
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1125

Abstract

Tukang Bubur Naik Haji The Series is one of the most popular televi-sion drama in Indonesia. The series is about a poor pious muslim porridge sel-ler who could perform the expensive hajj pilgrimage. Islamic teachings domi-nate this tv drama through its plot, characters and setting. The aim of this research is to know what kind of Islamic teachings represented in the tv drama and how does the audience response about this representation of Islam in Tu-kang Bubur Naik Haji The Series. The method of the research is qualitative with the approach in Cultural Studies by using representation and encoding-decoding theory by Stuart Hall. The results are Islamic representation in this tv drama are represented through the five pillars of Islam conveyed in plot, cha-racters, and setting. The audience responded this representation of Islam through three different positions which are dominant-hegemonic, negotiated, and opposition.
BAHASANTARA : KETIKA KESALAHAN BERBAHASA DILIHAT SEBAGAI SEBUAH KEUNIKAN Sya’baningrum Prihhartini
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1126

Abstract

This paper discusses the uniqueness of the language learner or inter-language. Interlanguage, or bahasantara, shown from the mistakes of lan-guage produced by learners. Mistakes are part of the development process while demonstrating proficiency learners who have achieved the level of profi-ciency. By showing that the error is a unique language, this paper aims to change the perception that the error was a thorn in language acquisition, and is expected timbuk new understanding that the error is an indication of the de-velopment of language second language learners
THE FOCALIZER AND THE NARRATOR IN FILM AND FICTION Heri Yusup
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1127

Abstract

Tulisan ini membahas tentang signifikan sinarator dalam penceritaan suatut eksnarasi dan mendiskusikan persamaan dan perbedaan peran narrator yang ada dalam narasi fiksi dan film. Tujuan utamanya untuk mengetahui se-berapa penting peran narrator dalam suatu narasi dan apa saja efek-efek yang bias mucul dari keunikan masing-masing cara penceritaannya. Teori-teori yang digunakan sebagai landasan termasuk di dalamnya adalah teori tentang narasi dan fokalisasi menurut Gennette (1980), Toolan (2001) dan Jahn (2007), serta teori analisis fiksi dan film menurut Chatman (1980), Bordwel (1985) dan Kroeber (2006). Hasilnya menunjukkan bahwa narrator adalah bagian tak terpisahkan dari suatu teks narasi karena tanpa adanya narrator maka tidak mungkin ada cerita. Namun, narrator dapat dikatakan tidak ada dalam narasi film. Yang ada dalam narasi film bukanlah narator, melainkan sejumlah omniscient dan omnipresent focalizers yang berperan sebagai „invis-ible observers‟ dan tidak bercerita. Narator dalam fiksi lebih menekankan pa-da property linguistik yang mampu merangsang kebebasan berfantasi secara imajinatif, sedangkan focalizer dalam film pada representasi audio-visual yang menyuguhkan gambarannya tadi depan mata.
LAGU DANGDUT POPULER : ANTARA EKSPLOITASI DAN EKSHIBISI TUBUH DAN SEKSUALITAS PEREMPUAN Maria Qibthia
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1128

Abstract

Thispaperdiscusses therepresentations ofwomen'sbodiesandsexualities whicharemediatedinthe lyrics ofdangdut popular, sothis essaywill bewrittenby usingfeminismperspective wheremediasuchas songsasthe sources.By analyzing three popular dangdut song lyrics, there are two assumptions about how wom-en's bodies and sexuality represented and constructed by the media. The first assumption, that the lyrics of the song that contains elements of female sexuali-ty can be a trigger to the exploitation of women. However, the second assump-tion states that the dangdut song can be regarded as exhibition of women‟s bo-dies and sexuality.
PERENCANAAN KOMUNIKASI PEMASARAN URBAN QURBAN SEBAGAI PIONEER DALAM INOVASI IBADAH QURBAN Widya Darmawati; Saepudin .
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 2 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i2.1129

Abstract

Some of marketing experts argue that market pioneering is very important for de-termine long term success of company, market, and product. By being the first to introduce and market the product, pioneer can enjoy sustainable advantage in terms of market share, distribution access, brand familiarity, brand loyality, economies of scale, profit potential, and industry quality standard. However, to achieve those objectives the pioneer needs big effort to enter the market. Urban Qurban, the first qurban through digital platform, implemented Integrated Mar-keting Communication in introducing their brand and product to market. All of promotion programs are designed in creative and measurable marketing commu-nication planning.
MENGELOLA KONFLIK ANTARA WARGA DESA DAN WARGA KAWASAN INDUSTRI (Kasus Pada Kesenjangan Sosial di Kawasan Industri di Kabupaten Bekasi, Jawa Barat) Hamluddin .
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 2 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i2.1130

Abstract

The rapid growth of industry and economy in Bekasi make it as the biggest industrial area in Southeast Asia. However, this industrial and economic growth can only be felt by the citizens who live inside the seven industrial area. While the others , namely the natives, live in the outskirt of the industrial area. They are left behind and less-fortunate than those who live inside the industrial area.The gap between the industrial citizen and the native in Kabupaten Bekasi influences the interaction intensity among these citizens. From the native point of view, they feel reluctant to communicate with those who live in industrial area due to the differences in social and economic status. On the other hand, those who live in industrial area think that they don’t have any spare time to socialize or get in-volved with the natives.This research aims to: (1) find out how the citizens inside and outside the industrial area communicate with one another socially; (2) How does the rela-tionship of these two citizens influence the harmony and the conflict between them.
HEROISME AMERIKA DALAM FILM Winda Primasari
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 2 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i2.1132

Abstract

Movie is considered as the reflection of reality. Thus, movie is often used as the propaganda tool by some countries, especially America. Through movie, America tries to spread its power and ideology to other countries. This research aims to (1) describe and identifies meanings made by students after watching American heroic movies; (2) find out meanings produced by students toward American he-roic movies. Result shows that students have same perception and meanings to-ward American heroic movies that is they managed to represent America’s hero-ism as the saviour of mankind.

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