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<![CDATA[KONSTRUKSI GENDER DALAM MEDIA MASSA (ANALISIS SEMIOTIKA PIERCE PADA PROGRAM MATA NAJWA EPISODE “GENGSI BEREBUT KURSIâ€) ]]>
<![CDATA[Primasari, Winda]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 2 (2017): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v2i2.792
<![CDATA[There is a notion that women belong only in domestic area. This biased perspective is still applied in our community. The perspective that women serves the domestic area instead of public area is constructed and sharpened by the mass media. This research aims to find out how the mass media potrays women who serve in the public area, especially female politician. Using Pierce?s semiotic, the findings show that the gender contruction build by the mass media can be considered as bias and misleading]]>
<![CDATA[PEMAKNAAN MAHASISWA ILMU KOMUNIKASI TERHADAP MEDIA SIBER ]]>
<![CDATA[Primasari, Winda]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 2 (2016): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v1i2.804
<![CDATA[Bekasi regency, West Java, grew into the International Economic Zone (ZONI). The rapid pace of industry put Bekasi district as one of the largest industrial area in Southeast Asia. But about 25 percent of the total indigenous population in Bekasi still live in poverty. This is in contrast occurs between the native people living in an industrial area. The difference is what often led to conflict between the two communities.In connection with the above-mentioned problems, this study aims to (1) determine how the role of corporate communications (corporate communication) conducted in the industrial park development company with local communities to keep the conflict from getting stronger. (2) To analyze the pattern or model of communication by the company to maintain the social order remains conducive.This study was conducted on two industrial zones in Bekasi, PT Jababeka, and PT Lippo Cikarang. Both companies were selected as research subjects because during active communication with the local communities that surround industrial area.The results showed that both regional development company, PT Lippo Cikarang Tbk and PT Jababeka Tbk is still trying to establish a harmonious relationship with the surrounding community through a number of CSR programs. However, the activities carried out still largely charity, or have not been sustained. Yet local communities around the industrial area of sustainable want help to improve their lives]]>
<![CDATA[STRATEGI KOMUNIKASI INSTRUKSIONAL GURU BAHASA INDONESIA DENGAN SISWA DI SMP AMAL MULIA KLAPANUNGGAL BOGOR ]]>
<![CDATA[Gabena Siregar, Nofita Asyiah]]>;
<![CDATA[Primasari, Winda]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v6i1.822
<![CDATA[SMP Amal Mulia is a private junior high school standing in the Klapanuggal in 1999. The school is located in the residential neighborhood residents sunda, many students SMP amal mulia are used to communicating with sundanese therefore Indonesian teacher uses instructional communication strategies to increase students' language skills SMP Amal Mulia. This study reviews Instructional Communication Strategy with Student Teachers in SMP Amal Mulia in Klapanunggal Bogor. The purpose of this study was to analyze the instructional communication strategies used by Indonesian languange teacher to improve students' language skills SMP. Besides analyzing instructional communication strategy, the authors also analyzes the process of message processing, the use of message communication, the use of instructional media and communication techniques and tactics used by Indonesian teacher. This research method is descriptive qualitative, the author explores instructional communication strategies used by Indonesian teacher. Information obtained through observation and depth interviews with key informants and informants. The results of this study illustrate that the instructional communication strategies used by Indonesian teacher is the gift of communication strategies (rewarding) and punishment (punishing). The processing of messages that are used to support the communication is processing messages expressive, conventional, and rhetorical. Media is often used instructional tapes, videos, and training in the language lab. Instructional communication method used is the method of lecture, discussion and question and answer. Techniques and tactics used are small grouping technique and tactical use of communications with elements of humor. This strategy is used because it has received greater attention than other instructional communication strategy]]>
<![CDATA[PROPAGANDA DALAM EDITORIAL MEDIA INDONESIA ]]>
<![CDATA[Primasari, Winda]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v3i2.1043
<![CDATA[Though it was introduced more than fifty years ago at the era of cold war, the term propaganda is still relevant to be discussed and studied further. The purpose of propaganda is still the same ? to make the audience or mass receive all kinds of information produced by propagandist without any doubts and hestitations. The practice of propaganda nowadays is not restricted in the war domain but also in any social domains. This study tries to find out how the media use editorial page as a mean of propaganda and what kind of propaganda strategies used. With social semantic approach, it is revealed that the propaganda in media are conduceted in three ways; by creating a field of discourse that oppose the goverment and label it negatively; by involving high-rank tenor of discourse such as the Ministers and Secretary Generals; by applying hiperbolic, rhetoric and ironic mode of discourse to support the field and tenor of discourse. The propaganda strategies used are mostly name calling, glittering generality, bandwagon, and testimonial.]]>
<![CDATA[HEROISME AMERIKA DALAM FILM ]]>
<![CDATA[Primasari, Winda]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 2 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v4i2.1132
<![CDATA[Movie is considered as the reflection of reality. Thus, movie is often used as the propaganda tool by some countries, especially America. Through movie, America tries to spread its power and ideology to other countries. This research aims to (1) describe and identifies meanings made by students after watching American heroic movies; (2) find out meanings produced by students toward American he-roic movies. Result shows that students have same perception and meanings to-ward American heroic movies that is they managed to represent America?s hero-ism as the saviour of mankind.]]>
<![CDATA[NARASI PERJUANGAN PENDERITA ANOREXIA DALAM FILM TO THE BONE ]]>
<![CDATA[Nabila, Nabila]]>;
<![CDATA[Zidane, Badriyah Fathana]]>;
<![CDATA[Primasari, Winda]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2019): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v4i1.1674
<![CDATA[Penelitian ini menunjukkan bagaimana perjuangan karakter penderita anorexiadigambarkan dalam Film To The Bone. Penelitian ini menganalisis struktur naratifperjuangan karakter penderita Anorexia yang terdapat dalam film To The Bone denganmenggunakan analisis naratif teori Algirdas Greimas.Analisis dilakukan denganmenarasikan dialog karakter penderita Anorexia dalam film To The Bone laludiidentifikasi ke model aktansial untuk mengetahui masing-masing peran karakternyadan ke model fungsional untuk mengetahui bagaimana alur ceritanya. Metode yangdigunakan dalam penelitian ini adalah kualitatif dengan metode analisis strukturalnaratif secara deskriptif.Subjek penelitian ini adalah narasi film To The Bone. Objek penelitian ini adalah narasi perjuangan karakter penderita Anorexia dalam film To The Bone. Tokoh-tokoh yang dianalisis adalah Ellen, ibu tiri Ellen, ibu kandung, saudari tiri,dokter, dan teman-teman asrama Ellen.Selain itu juga ada karakter Ayah Ellen yangtidak ditampilkan secara langsung tetapi melalui penggambaran karakternya saja.Hasilpenelitian ini menunjukkan alasan penyebab karakter Ellen mengidap penyakitAnorexia yang berbeda dengan kecenderungan media massa menggambarkan karakterAnorexia pada umumnya. Narasi dalam film ini menggunakan alur cerita majusehingga dengan mudah terlihat narasi perjuangan karakter penderita Anorexia yangmayoritas mengisi fungsi subjek aktan.]]>
<![CDATA[STRATEGI KOMUNIKASI PENDIDIK DALAM MENGHADAPI TEMPER TANTRUM ANAK BERKEBUTUHAN KHUSUS ]]>
<![CDATA[Anjani, Dzia]]>;
<![CDATA[Fadhila, Mutiara]]>;
<![CDATA[Primasari, Winda]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2019): MAKNA: Jurnal Kajian Komunikasi, Bahasa, dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v5i2.1804
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisi strategi komunikasi pendidik di Sekolah Alam Bambu Item dalam menghadapi temper tantrum anak berkebutuhan khusus. Teori yang digunakan dalam penelitian ini adalah teori strategi komunikasi menurut Effendy serta teori komunikasi antarpribadi dan psikologi komunikasi. Penelitian ini dilakukan untuk menganalisa komunikasi antara pendidik dengan anak murid berkebutuhan khusus di kelas SNC Sekolah Alam Bambu Item dengan fokus utama yaitu bagaimana strategi komunikasi pendidik dalam menghadapi kejadian tantrum anak berkebutuhan khusus. Teknik pengumpulan data dalam penelitian ini menggunakan Library Research, observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan yaitu kualitatif deskriptif. Hasil penelitian ini menunjukkan bahwa pendidik di Sekolah Alam Bambu Item menggunakan strategi komunikasi dalam menghadapi temper tantrum anak berkebutuhan khusus. Strategi komunikasi tersebut dilihat dari tiga komponen yaitu (1) mengenali sasaran komunikasi, (2) penyampaian media komunikasi serta (3) pengkajian tujuan pesan komunikasi. Pendidik menggunakan teknik instruksi dalam melancarkan strategi komunikasi untuk mengurangi temper tantrum.Kata Kunci: strategi komunikasi, anak berkebutuhan khusus, komunikasi antar pribadi.]]>
<![CDATA[Pengelolaan Kecemasan dan Ketidakpastian Diri Dalam Berkomunikasi Studi Kasus Mahasiswa Perantau UNISMA Bekasi ]]>
<![CDATA[Winda Primasari]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol 12, No 1 (2014) ]]>
Publisher : <![CDATA[Univeritas Pembangunan Nasional "Veteran" Yogyakarta ]]>
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DOI: 10.31315/jik.v12i1.355
<![CDATA[Setiap orang di dalam lingkungan barunya merasa cemas dan tidak menentu yang menekan dari dalam agar dapat berkomunikasi secara efektif dengan orang lain. Penelitian ini bertujuan untuk mengetahui strategi yang digunakan mahasiswa di wilayah Jabodetabek untuk mengelola kecemasan dan ketidakmenentuan serta untuk mengetahui level penetrasi sosial yang mereka capai. Penelitian ini adalah studi kasus kualitatif dengan menggunakan wawancara mendalam sebagai pengumpulan data primernya. Data kemudian dianalisis dengan metode Constant Comparative Glaser dan Strauss. Hasilnya menunjukkan bahwa setiap mahasiswa luar Jabodetabek menggunakan strategi interaktif dengan berkomunikasi langsung dengan mahasiswa dari dalam Jabodetabek. Strategi ini dipakai untukmengatasi kecemasan dan ketidakpastian dalam lingkungan baru. Hasilnya juga mengungkapkan bahwa mahasiswa luar Jabodetabek dapat melakukan penetrasi sosial secara efektif.]]>
<![CDATA[KONSTRUKSI GENDER DALAM MEDIA MASSA (ANALISIS SEMIOTIKA PIERCE PADA PROGRAM MATA NAJWA EPISODE “GENGSI BEREBUT KURSI”) ]]>
<![CDATA[Winda Primasari]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 2 (2017): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v2i2.792
<![CDATA[There is a notion that women belong only in domestic area. This biased perspective is still applied in our community. The perspective that women serves the domestic area instead of public area is constructed and sharpened by the mass media. This research aims to find out how the mass media potrays women who serve in the public area, especially female politician. Using Pierce’s semiotic, the findings show that the gender contruction build by the mass media can be considered as bias and misleading]]>
<![CDATA[PEMAKNAAN MAHASISWA ILMU KOMUNIKASI TERHADAP MEDIA SIBER ]]>
<![CDATA[Winda Primasari]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 2 (2016): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v1i2.804
<![CDATA[Bekasi regency, West Java, grew into the International Economic Zone (ZONI). The rapid pace of industry put Bekasi district as one of the largest industrial area in Southeast Asia. But about 25 percent of the total indigenous population in Bekasi still live in poverty. This is in contrast occurs between the native people living in an industrial area. The difference is what often led to conflict between the two communities.In connection with the above-mentioned problems, this study aims to (1) determine how the role of corporate communications (corporate communication) conducted in the industrial park development company with local communities to keep the conflict from getting stronger. (2) To analyze the pattern or model of communication by the company to maintain the social order remains conducive.This study was conducted on two industrial zones in Bekasi, PT Jababeka, and PT Lippo Cikarang. Both companies were selected as research subjects because during active communication with the local communities that surround industrial area.The results showed that both regional development company, PT Lippo Cikarang Tbk and PT Jababeka Tbk is still trying to establish a harmonious relationship with the surrounding community through a number of CSR programs. However, the activities carried out still largely charity, or have not been sustained. Yet local communities around the industrial area of sustainable want help to improve their lives]]>
