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MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Published by Universitas Islam 45 Bekasi
ISSN : 2528195X     EISSN : 25281968     DOI : https://doi.org/10.33558/makna.v10i1
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been published since 2010. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya publishes original research articles which focused on communication studies, linguistics and cultural studies. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access journal. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has a open peer review process where the identities of reviewers are known to the authors. Open peer review process provides transparency and recognition to every concerned party. Open peer review process also ensures the quality of published research articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 344 Documents
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PERAN KOMUNIKASI KORPORAT PENGEMBANG KAWASAN INDUSTRI DI KABUPATEN BEKASI DALAM MEREDAM KONFLIK SOSIAL MASYARAKAT Yuniarti, Tatik; Samariansyah, Iwan
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.993 KB) | DOI: 10.33558/makna.v5i1.869

Abstract

Bekasi regency, West Java, grew into the International Economic Zone (ZONI). The rapid pace of industry put Bekasi district as one of the largest industrial area in Southeast Asia. But about 25 percent of the total indigenous population in Bekasi still live in poverty. This is in contrast occurs between the native people living in an industrial area. The difference is what often led to conflict between the two communities. In connection with the above-mentioned problems, this study aims to (1) determine how the role of corporate communications (corporate communication) conducted in the industrial park development company with local communities to keep the conflict from getting stronger. (2) To analyze the pattern or model of communication by the company to maintain the social order remains conducive. This study was conducted on two industrial zones in Bekasi, PT Jababeka, and PT Lippo Cikarang. Both companies were selected as research subjects because during active communication with the local communities that surround industrial area. The results showed that both regional development company, PT Lippo Cikarang Tbk and PT Jababeka Tbk is still trying to establish a harmonious relationship with the surrounding community through a number of CSR programs. However, the activities carried out still largely charity, or have not been sustained. Yet local communities around the industrial area of sustainable want help to improve their lives
STRATEGI KOMUNIKASI PEMASARAN GRAND MALL BEKASI DALAM MENCAPAI SASARAN PASAR BARU MIDDLE UP Isnawati, Danik; ., Saepudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (735.062 KB) | DOI: 10.33558/makna.v5i1.870

Abstract

To be able to submit the value to the customer, the process required to create, communicate and manage relationships in a way that is mutually beneficial. It needs a strong strategy and tactics to be able to market their goods or services according to the target. Marketing is done to create positive and effective stimulant to match the target. Marketers and consumers are the two things that were instrumental in marketing so need to understand one another. Need for an innovative combination between practice, theory, and current marketing concepts marketing process to run effectively. Grand Mall Bekasi is one mall in Jakarta which is located on the main street Of Jakarta, JL. Jend. Sudirman, Medan Satria. Such case showed that Grand Mall Bekasi have strategic places which can be utilized to be business opportunities. Therefore, Grand Mall Bekasi have concepts, strategies, methods, and ways to developing the business to reach new target markets middle up
KOMUNIKASI PARTISIPATIF DALAM PEMBENTUKKAN KAMPOENG WISATA BISNIS TEGALWARU (KWBT) DI KECAMATAN CIAMPEA KABUPATEN BOGOR Khadijah, Siti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1146.046 KB) | DOI: 10.33558/makna.v5i1.871

Abstract

Participative communication offersmethods to do the development with the society by involving the local community and understand the local settings. One of the programs, especially economic empowerment involving local communities is the establishment of Kampoeng Wisata Bisnis Tegalwaru (KWBT). Participative communication methods performed by direct dialogue with the whole villagers of Tegalwaru. Ibu Tatiek  not only came to the village but also to villagers who had home industry. The research method used is qualitative method by using descriptive qualitative analysis study.  The unit of analysis is Yayasan Kuntum Indonesia (YKI) in Tegalwaru Kecamatan Ciampea Kabupaten Bogor. The observation unit is the chairman of yayasan Kuntum Indonesia (YKI) and representative of UMKM (micro, small and medium enterprises) who have joined in the Wisata Bisnis Tegalwaru area (KWBT). Kampoeng Wisata Tegalwaru (KWBT) formed in 2011. The idea to establish it initiated by Tatiek Kancaniati through Yayasan Kuntum Indonesia (YKI) as a form of her care and concern as a Tegalwaru villager. She saw the potential and local resources that currently was not optimally empowered and strive looking for solutions to improve Tegalwaru villager who already had a home industry. What have Tatiek done is a form of participation. Principles run by YKI to improve the lives of Tegalwaru rural communities (UMKM) Tegalwaru is equality of status, thus, the nature of the relationship between YKI and the society are paertnership. Participative communication participatory communication process has been carried out to some of the authorities that starts from the pre preparation, preparation until KWBT formed in 2011
STRATEGI PROMOSI DALAM MEMBANGUN BRAND MEDIA MANDIRI (STUDI KASUS DONATUR MEDIA MANDIRI) Rosmalah D.K, Kartini
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.323 KB) | DOI: 10.33558/makna.v5i1.872

Abstract

Media Mandiri is a new brand of service marketing which offers scholarship in the field of proselytizer and entrepreneurship. The interesting thing is that the marketing communication used to promote is the students who had the scholarship, their responsibility as the personal selling team of Media Mandiri are searching for the donor. The objective in this research is to find out promotion strategy to build brand of Media Mandiri. The theory used in this research is IMC and Brand Equity by David A. Aaker. Paradigm in the research is constructivist. Meanwhile, the method used is qualitative single case study that is donors of Media Mandiri. The result of study: (1) Time conditional: by personal selling (presentation) and advertising in the form of the distribution of brochures during the presentation and dissemination outlets to shops and restaurants. Now, the Media Mandiri  indirectly does brand awareness, brand association, and brand loyalty to the donors. (2) Time temporal: the spread of advertising (piggy bank) and sales promotion (keychain) in the month of Ramadan. While Khataman Quran recitation event conducted in accordance with the request of donors, so it is temporary only. In this promotional activity, Media Mandiri are doing perceived quality and brand loyalty to the donors. That is how the quality of the impression formed donors see the Media Mandiri, so it is showed that brand loyalty on the part of donors to the Media Mandiri
PERBANDINGAN BUSANA TOKOH SRI KRESNA PADA RELIEF KRESNAYANA CANDI WISNU PRAMBANAN DAN CANDI INDUK PANATARAN Muthi?ah, Waridah; Sachari, Agus; Kahdar, Kahfiati
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1141.279 KB) | DOI: 10.33558/makna.v5i1.873

Abstract

Kresna, hero and deity of Mahabharata legend, played major role as one example of morality and wisdom in Javanese traditional art and literature. Related with his status and identity as avatar of Vishnu, his traditional portrayal in India based on canon such as Manasara and Silpasastra. In Classical Java, he has been portrayed in Kresnayana reliefs on Vishnu Temple, Prambanan Complex and Main Temple, Panataran Complex. In those reliefs, his images were not strictly followed the canon, especially in costumes. Kresna?s appearance on Prambanan Temple showed different details in costumes, headgear, and accessories in comparison with Panataran Temple. Reliefs in Prambanan looked more similar with Krishna?s images influenced by 7th and 8th century Pallava art, in both carving style and costumes wore by the character, while reliefs in Panataran showed some indigenous characteristics. This research focused to compare Kresna?s portrayal diachronically in those temple, by using descriptive, comparative, and historical methods. It concluded that transformation of Kresna?s image went parallel with transmigration of power center to East Java, which followed by the development of macrocosmos-microcosmos parallels, as indicated by the depiction of king as deity and the culmination of  Vishnu?s worships. The variations of Kresna?s image not only brought diversity based on local influence, but also engendered new system, which later developed into the basis of traditional Javanese art and king?s apparels
MODIFICATIONS OF CONVENTIONAL CONCEPTUAL METAPHORS IN THREE INSURANCE ADVERTISEMENTS Yusup, Heri
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (613.95 KB) | DOI: 10.33558/makna.v5i1.874

Abstract

Makalah ini membahas bagaimana metafora konseptual yang bersifat konvensional dimodifikasi dalam tiga iklan asuransi. Pendekatan yang digunakan yaitu kajian linguistik kognitif berdasarkan teori Lakoff dan Johnson (1980) dan Kövecses (2010). Tujuan dari penelitian ini adalah untuk mengungkap tujuan komunikatif dalam suatu periklanan yang menggunakan gaya bahasa tertentu, dalam hal ini metafora konseptual.  Selanjutnya, studi ini akan menunjukkan sampai sejauh mana keefektifan dan keefesienan metafora konseptual yang dimodifikasi tersebut. Hasil dari kajian ini memperlihatkan bahwa tiga iklan asuransi yang menjadi objek penelitian menggunakan versi modifikasi dari metafora konseptual yang konvensional melalui cara ?extending? ?elaboration? dan/atau ?combining?.Dengan cara-cara tersebut, iklan-iklan asuransi ini sepertinya memiliki tujuan untuk menanamkan ide dramatis dalam benak pembaca sehingga mereka menjadi tertarik untuk membeli produknya
PENGARUH PENGGUNAAN STRATEGI INTERAKTIF TERHADAP KEMAMPUAN BERBICARA SISWA Puspahaty, Novita
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.847 KB) | DOI: 10.33558/makna.v5i1.875

Abstract

This research entiltled: The Influence of Interactive Strategy Toward Students? Speaking ability (A Study Toward Eleventh Grade at SMA Negeri 1 Cibarusah Bekasi). The objective of this research is to know the influence of  Interactive Strategy Toward Students? Speaking ability at the elventh grade of SMA Negeri 1 Cibarusah Bekasi. The writer used quasi experimental design in this research. The data of students? speaking ability were gathered from pre-test and post-test result. In practice, then it was done by time series design. Population of the research is 220 students that are devided into 5 classes at the elevents grade of SMA Negeri 1 Cibarusah Bekasi. Further, the writer used cluster sampling and took one class consist of 40 students as an experiment class. The writer also can put forward that interactive strategy has significance influence in speaking ability. T is proved  that accounted t = 9.649 are pre-test and post-test I, pre-test and post-test II = 19.32, and pre-test and post-test III = 7.90, meanwhile t table = 2.021. it means that t value > t table, so that the alternative hypotesis is accepted
PENGGUNAAN POLA DAN BENTUK KOMUNIKASI DALAM PENERAPAN FUNGSI DAN PERAN KELUARGA Sari, Afrina
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1129.009 KB) | DOI: 10.33558/makna.v3i2.1026

Abstract

This study aims to explain the use of patterns and forms of communication will be undertaken in the application of the function and role of the family. The research method uses descriptive correlational survey. Analyzed using the chi square (X ²) with inferential statistics, frequencies and percentages. Results showed that families of migrants who come from ethnic Malay, Batak, Nias, Minang, Palembang, Madurese, Bugis, Papua states that laissez-faire communication patterns include frequent and very often done by both types of families both families. Protective communication patterns are also included in the category often and very often done in communicating to both families both newcomers and families families resident natives. Pluralistic communication communication patterns fall into this category and included've often done in the family. Communication pattern is consensual communication patterns that include frequent and very often used in both types of families. Use of Communication patterns of laissez-faire, protective, pluralistic and consensual on the application of religious function, social function of culture, charity functions, protection functions, the function of reproduction, socialization function of education, economic functions, and environmental functions of all the family considers important and even essential
PERAN INTERNAL COMMUNICATION DALAM UPAYA PENCITRAAN PERUSAHAAN (STUDI KASUS PUBLIC RELATIONS PT LIPPO CIKARANG, TBK) Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.254 KB) | DOI: 10.33558/makna.v3i2.1027

Abstract

Public Relations at a company are required to establish a positive image. Public relations activities include not only the external relations and communications, but only internally. The success of these programs depends on the company's internal communication is conducted by public relations in conveying the message. Internal communications is related to the goals of the organisation and its stage of development. The unit of analysis in this research is Public Relations of PT Lippo Cikarang, Tbk. The aim of research is to analyze internal communication of Public Relations and aspects of consideration from the strategies at PT Lippo Cikarang, Tbk. The methodology applied is qualitative descriptive, aiming to describe the data systematically, factual, and accurately. Data collection was done through indept interview, observation, and documentation from media relations activities by Public Relations of PT Lippo Cikarang, Tbk. The analysis was conducted by using interactive model with Miles and Huberman model consisting of 3 components: data reduction, data display, drawing and verifying conclusions. Internal communications within the company is required to establish a good relationship between employees, between employees and leadership with all stakeholders in the company. Internal communications are conducted by the Public Relations of PT Lippo Cikarang, Inc. proved to be very effective for the success of the activities carried out. Uniformity of all employees on the meaning of a message is the key to creating a good image and reputation to maintain in the public eye externally
ANALISIS PROMOSI DALAM UPAYA MEMPERKENALKAN POTENSI PARIWISATA KOTA BEKASI (STUDI KASUS DINAS PEMUDA, OLAHRAGA, KEBUDAYAAN DAN KEPARIWISATAAN KOTA BEKASI) Khadijah, Siti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1360.146 KB) | DOI: 10.33558/makna.v3i2.1038

Abstract

The development in tourism has several impacts ? supporting the society?s economic growth, preserving the cultural and art legacy, increasing the local revenue dan involving all stakeholders in synergy. Bekasi has tourism potential which can be seen from the availabilty and variety of tourism products such as family recreations, shopping arcades, historical tours, educational and cultural tours, and industrial tourism, but the number of local tourists visit is only 7.1% of the total Bekasi?s population number. Impact of tourism development has increased the welfare of the community, maintaining the cultural heritage and artistic heritage, increasing revenue (PAD) and involving all stakeholders in synergy. Bekasi has tourism potential, seen from the availability and variety of tourism products such as family recreation attractions, shopping malls, historical tours, educational tours and cultural and tourism industries, but the number of local tourists visit only 7.1% of the total population numbering 21 Bekasi thousand people. Lack of promotion and efforts to introduce tourism products Bekasi to tourists and local communities, has been a problem in developing local tourism. The result shows that Bekasi has the cultural and artistic heritage. However, the condition of the cultural site is not well-maintained. Bekasi City Government activities, particularly by promoting Bekasi Disporbudpar so far has not been maximized. Activities undertaken only 2 (two), which follows the exhibition organized by the election of brother Mpok APEKSI and Bekasi. The relationship between the promotion of Bekasi tourism with an increasing number of tourists visiting Bekasi is not significant. The number of local and foreign tourists do not show the numbers mean. Factors affecting the increase in tourism visits Bekasi is the unavailability of tourism products that can attract tourists both local and international. As a result, the tourism industry in Bekasi is slow

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