MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been published since 2010. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya publishes original research articles which focused on communication studies, linguistics and cultural studies. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access journal. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has a open peer review process where the identities of reviewers are known to the authors. Open peer review process provides transparency and recognition to every concerned party. Open peer review process also ensures the quality of published research articles.
Articles
344 Documents
<![CDATA[REPRESENTASI MISTISISME DAN SEKSUALITAS: PENERJEMAHAN BUDAYA DALAM TIGA FILM EKSPLOITASI DARI INDONESIA ]]>
<![CDATA[Budiman, Rido]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 2 (2016): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (571.829 KB)
|
DOI: 10.33558/makna.v1i2.808
<![CDATA[Penelitian ini membahas tentang bagaimana mistisisme dan seksualitas direpresentasikan dalam proses penerjemahan budaya dan cultural borrowing dalam Lady Terminator, Queen of Black Magic dan Mystics in Bali, 3 film eksploitasi dari Indonesia yang didistribusikan secara internasional. Dengan melakukan analisis tekstual dan kontekstual, tujuan utama penelitian ini adalah membongkar strategi-strategi pemaknaan yang digunakan dalam ketiga film tersebut sebagai bagian dari kategori film eksploitasi. Hal ini terlihat dari hasil penelitian yang menunjukkan film eksploitasi dari Indonesia yang didistribusikan secara internasional masih setia dengan elemen-elemen yang mendefinisikan film eksploitasi (kekerasan, dan seksualitas) dan juga unsur mistisisme yang menjadi ciri khusus film eksploitasi dari Indonesia. Di satu sisi, film-film ini dengan strategis memanfaatkan unsur mistisisme sebagai daya tarik untuk penonton internasional. Akan tetapi, ada strategi-strategi yang dilakukan baik dalam tataran narasi maupun visual untuk memastikan produk budaya populer ini dapat dinikmati atau bahkan dipahami oleh penonton internasional dan salah satunya adalah dengan merasionalkan unsur mistisisme. Selain membuat penonton menikmati eksotisme yang ditawarkan dan merasa berjarak dengan narasi film (distancing), film-film ini juga menggunakan strategi intertekstualitas dengan meniru film-film Hollywood seperti Terminator untuk menciptakan kedekatan (identification)]]>
<![CDATA[THE LANDSCAPE MEMORY: THE SPECTACULAR, THE AUDIBLE, AND THE BODY ]]>
<![CDATA[Priyatna, Endang Suryana]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 2 (2016): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1497.284 KB)
|
DOI: 10.33558/makna.v1i2.809
<![CDATA[This essay begins with a simple observation on a popular drawing theme: landscape drawing. The image of the landscape appears to be unchanging nevertheless the landscape itself was rapidly transformed as a result of Indonesian developmental and modernisationprogrammes. The essay attempts to argue that the image is a form of cultural memory: a memory about the nature, the mother nature, and the motherland. Under the New Order regime, the link between the image and the memory was (re)used for disciplinary action to maintain order and stability. This was articulated in the form of cultural practices. In this essay, SenamKesegaranJasmani (Massphysical exercises) and UpacaraBendera (Flag ceremony) are the cultural practices under discussion. Both practices are analysed as disciplinary action towards the body by means of internalisation, memorisation, and reproduction of the landscape through physical movement and auditioning (power of hearing and listening). The essay offers a non conclusive conclusion that these practices are linked to the formation of collective memory of being a nation.]]>
<![CDATA[KOMUNIKASI INTERNAL HUMAS PT PERTAMINA (PERSERO) DALAM MEDIA ENERGIA WEEKLY ]]>
<![CDATA[., Choerunnisa]]>;
<![CDATA[Yuniarti, Tatik]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (614.698 KB)
|
DOI: 10.33558/makna.v6i1.810
<![CDATA[This study aims to analyze the internal communication is done by Public Relations of PT Pertamina (Persero) in Energia Weekly Media related efforts to form the image of the company. As we know that the internal media to help public relations convey the message from company?s management to the workers. The method used by the author in this research was descriptive qualitative research design. Data collection method used is in- depth interviews and literature study / literature. Results of this study explain that the Public Relations of PT Pertamina (Persero) is under the Corporate Secretary, who runs the internal communication within Energia Weekly Media is Public Relations in Media Pertamina is located in the Corporate Communications Division. In conducting its internal communications within Energia Weekly Media, Public Relations of PT Pertamina (Persero) has policies and operational procedures so that the message delivered in the Media Weekly Energia well received by workers at Pertamina. Authors came to the conclusion from this study is that internal communication activities conducted by Public Relations of PT Pertamina (Persero) is implemented affectively and fairly good. It can be seen from the use of any appropriate media for internal communications workers can apply corporate values in shaping a positive image of Pertamina.]]>
<![CDATA[ANALISIS FRAMING BERITA PEMILIHAN UMUM PRESIDEN (PILPRES) 2014 PADA HARIAN UMUM SUARA PEMBARUAN (STUDI ANALISIS FRAMING ZHONGDAN PAN DAN GERALD M. KOSICKI DI RUBRIK LAPORAN UTAMA PERIODE MEI-JULI 2014) ]]>
<![CDATA[Saputri, Christina Sandra N.]]>;
<![CDATA[Asmara D.A, Yudha]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (697.146 KB)
|
DOI: 10.33558/makna.v6i1.811
<![CDATA[This study , to see news framing presidential election ( Election) 2014 Daily Voice Reform especially , in the main report rubric period from May to July 2014. News 2014 presidential election , is the most interesting news for the media and the public because of public interest . At election time , almost the entire media displays this news as hedline one Voice Daily Updates.This study , using descriptive qualitative method with the theory of framing analysis models Zhongdan Pan and Gerald M. Kosicki . This theory is used to analyze the 2014 presidential election reporting period from May to July in the main report section .The results of this study indicate that the news framing the 2014 presidential elections conducted by the Daily Voice Reform seen from the figure put forward the issue of its issue number 2 presidential candidate Joko Widodo ( Jokowi ) than the presidential candidate number 1 is Prabowo . Seen from the news headlines presented in the main report]]>
<![CDATA[PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI DI HEMA RESTO KEMANG PRATAMA BEKASI ]]>
<![CDATA[Mirantika, Sefti Dwi]]>;
<![CDATA[Khadijah, Siti]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1179.561 KB)
|
DOI: 10.33558/makna.v6i1.812
<![CDATA[Marketing communication strategies are important guidelines to introduce, give informations and market products in a company that can not be separated from the role marketing mix as the core of a marketing system. It takes some diligence and foresight to know what consumers desire for in a restaurant, such as HEMA Resto Dutch restaurant. As a result, HEMA should be able to attract consumers' attention from the product, price, place and promotion. This study aims to analyze the effect of the implementation of the marketing mix including product policy, price, place and promotion of consumer buying decisions in the HEMA restaurant. Research conduced in June-July 2012 at the HEMA Resto Kemang Pratama, methods used is case study. Method of determining the location Judgesment Sampling is based on several criteria, namely: Consumer HEMA Resto Kemang Pratama, 17-50 years of age or older, was selected because of HEMA Resto Kemang Bekasi. Determination of Sampling Methods using the Slovin formula, where the consumer is taken as the respondents were 100 people, the primary obtained data questionnaires and interviews with respondents and restaurant marketing manager. The results of multiple linear regression analysis by simultaneously obtained Fhitung> F table is 41.544> 2.70 means the marketing mix variables simultaneously influencing consumer buying decisions. Of partial regression test for the product (X1) is obtained 9.072 t count <t chart 1.98498. Price (X2) t count 4.975 <t chart 1.98498. Place (X3) t count -1, 846> t table 1.98498. Promotion (X4) t count 0.739 <t chart 1.98498. partial product pricing policy and influence buying decisions, while place and promotion policies have no effect on consumer buying decisions]]>
<![CDATA[STRATEGI KOMUNIKASI INSTRUKSIONAL GURU BAHASA INDONESIA DENGAN SISWA DI SMP AMAL MULIA KLAPANUNGGAL BOGOR ]]>
<![CDATA[Gabena Siregar, Nofita Asyiah]]>;
<![CDATA[Primasari, Winda]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (611.413 KB)
|
DOI: 10.33558/makna.v6i1.822
<![CDATA[SMP Amal Mulia is a private junior high school standing in the Klapanuggal in 1999. The school is located in the residential neighborhood residents sunda, many students SMP amal mulia are used to communicating with sundanese therefore Indonesian teacher uses instructional communication strategies to increase students' language skills SMP Amal Mulia. This study reviews Instructional Communication Strategy with Student Teachers in SMP Amal Mulia in Klapanunggal Bogor. The purpose of this study was to analyze the instructional communication strategies used by Indonesian languange teacher to improve students' language skills SMP. Besides analyzing instructional communication strategy, the authors also analyzes the process of message processing, the use of message communication, the use of instructional media and communication techniques and tactics used by Indonesian teacher. This research method is descriptive qualitative, the author explores instructional communication strategies used by Indonesian teacher. Information obtained through observation and depth interviews with key informants and informants. The results of this study illustrate that the instructional communication strategies used by Indonesian teacher is the gift of communication strategies (rewarding) and punishment (punishing). The processing of messages that are used to support the communication is processing messages expressive, conventional, and rhetorical. Media is often used instructional tapes, videos, and training in the language lab. Instructional communication method used is the method of lecture, discussion and question and answer. Techniques and tactics used are small grouping technique and tactical use of communications with elements of humor. This strategy is used because it has received greater attention than other instructional communication strategy]]>
<![CDATA[MODIFICATIONS OF CONVENTIONAL CONCEPTUAL METAPHORS IN THREE INSURANCE ADVERTISEMENTS ]]>
<![CDATA[Harahap, Aris Masruri]]>;
<![CDATA[Hermanto, Lambok]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (750.107 KB)
|
DOI: 10.33558/makna.v6i1.823
<![CDATA[Makalah ini membahas bagaimana metafora konseptual yang bersifat konvensional dimodifikasi dalam tiga iklan asuransi. Pendekatan yang digunakan yaitu kajian linguistik kognitif berdasarkan teori Lakoff dan Johnson (1980) dan Kövecses (2010). Tujuan dari penelitian ini adalah untuk mengungkap tujuan komunikatif dalam suatu periklanan yang menggunakan gaya bahasa tertentu, dalam hal ini metafora konseptual. Selanjutnya, studi ini akan menunjukkan sampai sejauh mana keefektifan dan keefesienan metafora konseptual yang dimodifikasi tersebut. Hasil dari kajian ini memperlihatkan bahwa tiga iklan asuransi yang menjadi objek penelitian menggunakan versi modifikasi dari metafora konseptual yang konvensional melalui cara ?extending? ?elaboration? dan/atau ?combining?.Dengan cara-cara tersebut, iklan-iklan asuransi ini sepertinya memiliki tujuan untuk menanamkan ide dramatis dalam benak pembaca sehingga mereka menjadi tertarik untuk membeli produknya]]>
<![CDATA[PENGGUNAAN MEDIA SOSIAL TWITTER DALAM PEMBENTUKAN DIMENSI EKUITAS MEREK L-MEN ]]>
<![CDATA[Darmawati, Widya]]>;
<![CDATA[., Saepudin]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1116.374 KB)
|
DOI: 10.33558/makna.v6i1.824
<![CDATA[Nowadays, social media is used for branding and it is not only being trend, but a requirement to keep in touch with the audiences. It is caused by the number of social media user which getting increase day per day. Social media could be an alternative media for branding and making stronger brand equity. L-Men also uses Twitter to inform and interact with the audiences. This research discuss the framework of L - Men while using Twitter and what kind of brand equity that constructed on its account. This research used qualitative method. It found that L-Men has its own goal, objective, strategies, and tactics on using Twitter for branding. Furthermore, brand awareness dimension has been constructed on using its Twitter. But, the other dimensions ?such as brand association, perceived quality, and brand loyality- have not been constructed as well as brand awareness dimension]]>
<![CDATA[MONSTER GLOBAL, KETAKUTAN LOKAL: KISAH HANTU DAN INGATAN KOLEKTIF WARGA KOTA ]]>
<![CDATA[Al-Ulya, Kalimatullah]]>;
<![CDATA[Budiman, Rido]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (745.974 KB)
|
DOI: 10.33558/makna.v3i1.839
<![CDATA[Penelitian ini membahas karakter horor yang dihadirkan kembali dalam bentukcerita lisan, gambar komik, film dan sinetron, serta rumah hantu. Dari representasikarakter horor tersebut dapat ditemukan satu budaya dengan budaya lainnyasaling bercampur, yaitu budaya horor global dan budaya horor lokal. Akhirnya,pelokalan karakter horor global pun semakin populer di Indonesia. Di Bekasiditemukan beberapa praktek pelokalan karakter horor global melalui perayaanHalloween di mal-mal Bekasi. Walaupun segala bentuk praktek pelokalankarakter horor global terjadi, ada pula yang mencoba untuk mengangkat kembalicerita horor lokal Indonesia. Dalam penelitian ini fenomena tersebut dianalisisdengan mempertanyakan bagaimana hantu dimaknai oleh masyarakat Bekasiketika dihadirkan kembali di sebuah ruang dan media dan bagaimana fenomenaitu mempengaruhi budaya lokal dan masyarakat Bekasi. Metode analisisetnografis, visual, dan tekstual digunakan untuk membahas penelitian ini. Hasildari penelitian ini adalah adanya persaingan antara budaya horor global danbudaya horor lokal di kota Bekasi. This study discusses the horror characters that are represented in the form of oralstories, images, movies and TV series, and haunted houses. From therepresentation of the horror characters can be found that one culture with otherculture are intermingled, in this case global horror culture and local horrorculture. Finally, the localization of global horror characters is increasinglypopular in Indonesia. In Bekasi some of these practices are found throughHalloween celebrations at Bekasi malls. Although the practices of localizingglobal horror characters occur, there are some people who try to raise the storyof local Indonesian horror. This study analyze this phenomenon by questioninghow ghosts are interpreted by the people of Bekasi when it represented in a spaceand media and how the phenomenon affects the local culture and society ofBekasi. Ethnographic, visual, and textual analysis methods are used to discussthis research. The result of this research is the existence of competition betweenglobal horror culture and local horror culture in Bekasi.]]>
<![CDATA[IDENTIFIKASI ENAM KATEGORI KEGIATAN CORPORATE SOCIAL RESPONSIBILITY PT. KARETA API INDONESIA (PERSERO) DAERAH OPERASI 1 JAKARTA (STUDI PADA PRORGAM KESEHATAN RAIL CLINIC) ]]>
<![CDATA[Kartika, Risma]]>;
<![CDATA[Dewi, Restukartika]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (307.882 KB)
|
DOI: 10.33558/makna.v3i1.840
<![CDATA[Demi menjaga hubungan baik antara perusahaan atau organisasi dengan publik danmenunjang tercapainya tujuan sebuah perusahaan, Humas PT. Kereta Api Indonesia(PERSERO) Daerah Operasi 1 Jakarta melakukan kegiatan-kegiatan yang disebutCorporate Social Responsibility. Kegiatan tersebut adalah komitmen BUMN untukmeningkatkan kesejahteraan komunitas melalui praktik bisnis yang baik danmengkontribusikan sebagian sumber daya BUMN. Tujuan Corporate SocialResponsibility adalah kegiatan eksternal humas untuk meningkatkan hubunganperusahaan dengan publik atau masyarakat dan sebagai tanggung jawab dari pemerintahyang harus dilakukan pada perusahaan BUMN. Penelitian ini bertujuanmengidentifikasi dan mengkategorikan enam kegiatan Corporate Social Responsibilityyang dilakukan humas. Penelitian ini menggunakan metode kualitatif dengan caramelakukan wawancara mendalam kepada informan. Hasil penelitian ini menunjukkanbahwa humas PT. Kereta Api Indonesia (PERSERO) Daerah Operasi 1 Jakartamelakukan penerapan Corporate Social Responsibility pada Program Kesehatan RailClinic dengan bertanggungjawab, profesional dan sesuai dengan peraturan pemerintahdalam menjalankan Corporate Social Responsibility dan tugas pokok dan fungsiperusahaan. Humas PT. Kereta Api Indonesia (PERSERO) Daerah Operasi 1 Jakartamampu melaksanakan Corporate Social Responsibility program Rail Clinic dalam enamkategori kegiatan Corporate Social Responsibility yaitu Cause Promotions, CauseRelated Marketing, Corporate Societal Marketing, Corporate Philanthropy, CommunityVolunteering, dan Socially Responsible Business Practice. To keep a good relationship between a company/organization with public as well as tosupport the goal of said company, public relations of Humas PT. Kereta Api Indonesia(PERSERO) Daerah Operasi 1 Jakarta did several external activities as a part ofCorporate Social Responsibility. Public relations of said company performed thoseactivities to improve the relationship of the company with public and a responsibilityfrom the government to a state-owned enterprise like PT. Kereta Api Indonesia. This study aims to identify and categorize six activities of Corporate Social Responsibilityconducted by public relations of Humas PT. Kereta Api Indonesia (PERSERO) DaerahOperasi 1 Jakarta. To obtain the results, this study used a qualitative method byinterviewing an informant. The results show public relations of Humas PT. Kereta ApiIndonesia (PERSERO) Daerah Operasi 1 Jakarta had successfully and professionallyconducted Corporate Social Responsibility in a health program called Rail Clinicaccording to the government regulations toward Corporate Social Responsibility aswell as the main tasks and functions of the company. Furthermore, humas PT. KeretaApi Indonesia (PERSERO) Daerah Operasi 1 Jakarta conducted the Rail Clinicprogram according to six categories of Corporate Social Responsibility; CausePromotions, Cause Related Marketing, Corporate Societal Marketing, CorporatePhilanthropy, Community Volunteering, dan Socially Responsible Business Practice. ]]>
