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MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Published by Universitas Islam 45 Bekasi
ISSN : 2528195X     EISSN : 25281968     DOI : https://doi.org/10.33558/makna.v10i1
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been published since 2010. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya publishes original research articles which focused on communication studies, linguistics and cultural studies. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access journal. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has a open peer review process where the identities of reviewers are known to the authors. Open peer review process provides transparency and recognition to every concerned party. Open peer review process also ensures the quality of published research articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 344 Documents
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A STUDY OF COMMUTER LINE SOCIAL PRACTICE ON ANTHONY GIDDENS’ STRUCTURATION THEORY Savitri, Sylvia; Iskandar, Naswan
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (965.119 KB) | DOI: 10.33558/makna.v3i1.841

Abstract

One of factors which lead to the evolutionary social changes in Indonesia is thetransformation of mass transportation, such as commuter line. Commuter line helpsto bring a modification that emerges through a media of agency and structure.Various regulations, ranging from coercive to structural ones, have been modifiedand fully obeyed by the passengers of commuter line. A structure, rules, regulations,and monitoring activities are the practical principles as well as the means for anongoing process of social practice of the commuter line passengers. A criticalexamination of this case is embodied in structuration theory which covers two centralthemes of Giddens? (2010) pivotal ideas: the relationship between the structure andagency, the centrality of space and time. The analysis concludes that socialtransformation, although not complete, may occur if there is a complementaryrelationship or duality between an agency and a structure.
PENGARUH KPOP BAGI PENGGEMARNYA: SEBUAH ANALISIS KAJIAN BLOG Sihombing, Lambok Hermanto
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.489 KB) | DOI: 10.33558/makna.v3i1.842

Abstract

Artikel ilmiah ini membahas konstruksi identitas penggemar Kpop dalam duablog penggemar Kpop yaitu Korean Chingu dan Yeppopo. Lebih dalam lagi,artikel ini menggali pengaruh konsumsi Kpop terhadap penggemarnya denganmelakukan analisis terhadap elemen-elemen yang ada pada blog serta analisistekstual terhadap komentar-komentar para anggota blog. Hasil penelitianmenunjukkan bahwa Kpop dalam konteks blog Korean Chingu dan Yeppopomerupakan konstruksi ?kekoreaan? yang dibentuk oleh para penggemarnya diIndonesia. Konstruksi identitas Korea yang dikonstruksi dalam kedua blog jugatidak ditampilkan mendominasi identitas Indonesia para anggota blog tetapiidentitas Korea tersebut telah menjadi bagian dari identitas para blogger dalamkedua blog. Sehingga, para blogger dalam kedua blog memiliki multi identitasyang terus berproses. Selain itu, Kpop dalam konteks blog Korean Chingu danYeppopo juga tidak dapat dilepaskan dari konteks produksi dan konsumsi budayayang dilakukan para fendom Kpop dalam komunitas blog tersebut.
SEJARAH PERKEMBANGAN BAHASA JEPANG DAN PENELITIANNYA Sunarni, Nani; Najmudin, Onin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.36 KB) | DOI: 10.33558/makna.v3i1.843

Abstract

There is a long history of the development and research of Japanese language. Morita (1990:282) divided the development of Japanese language into seven periods: Kodai (13000BC?600AD), Jodai (600-784), Chuuko (784- 1184), Chuusei (1184-1603), Kinsei (1603-1867),Kindai (1868-1945), and Gendai (1946-1989). On the other hand, Hibatani (1996) indicatedfive periods of Japanese language development: Nara (710) Jouko Nihongo?Old Japanese?,Heian (794) Chuuko Nihongo? Late Old Japanese?, Kamakura (1185/1192), Muromachi[1331/1392] ) Chuusei Nihongo?Middle Japanese?, Edo (1603) Kinsei Nihongo? or EarlyModern Japanese?, and Meiji (1868), Taisho (1912), Showa (1926), Heisei (1989) - GendaiNihongo as ?Modern Japanese?. The present study aims to identify the development as well asstudies of Japanese language from old to modern period. Thus, the present study aims todiscuss the birth of Japanese language from the adoption of the Chinese language of kanbunand kanji by the Buddhist monks, the research of writings from Nara period in which thereading of Japanese language was started, bushu ?radical?, sound, as well as the meaning ofKanji and the research toward koten-kogo that delivered the change in phoneme, joshi(kantou joshi), and prefix. In addition, there is a discussion toward the birth of waka danrenga lahir te, ni o, ha in Kanazukai?s study which became a milestone for grammar andphoneme change.
KEPEMIMPINAN DAN PENGELOLAAN MODAL SOSIAL DALAM PENANGGULANGAN BENCANA BANJIR Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.339 KB) | DOI: 10.33558/makna.v3i1.844

Abstract

Bencana banjir di Kota Bekasi di tahun 2016 dianggap yang paling parah dalam sejarah. Hal itu disebabkan meluapnya Kali Cikeas dan Kali Bekasi sehinggamenyebabkan ketinggian banjir mencapai empat meter. Bencana banjir yang terusberulang tersebut menjadi latar belakang perlunya penanggulangan yang matangdan berkelanjutan terhadap terjadinya bencana banjir. Tujuan dalam tulisan iniadalah menganalisis kepemimpinan dan pengelolaan modal sosial dalampenanggulangan bencana banjir di Kota Bekasi. Metode yang dilakukan dengancara melakukan riset dari beberapa literatur secara kualitatif dan tambahanreferensi dari beberapa jurnal, buku-buku terkait dan sumber literatur lainnya.Dari hasil analisis diperoleh kesimpulan bahwa kepemimpinan dan pengelolaanmodal sosial harus bisa bersinergi untuk dapat mengatasi permasalahan bencanabanjir. Penanganan dalam hal fisik saja tidak cukup, perlu juga kepercayaan,kerjasama dan jaringan (network) yang kuat untuk dapat mendapatkan mutualbenefit dan hasil yang maksimal.   The flood disaster in Bekasi City in 2016 can be considered as the most severe in the history of the city. This is caused by the overflow of Kali Cikeas and KaliBekasi, causing the flood reached up to four meters. The recurrent flood disasteris the background of the need for a mature and sustainable response to the flooddisaster. The purpose of this paper is to analyze the leadership and managementof social capital in flood disaster management in Bekasi City. To investigate thematter, a descriptive qualitative method is conducted by analysing severalliteratures and additional references from several journals and related books andother literature. The results indicate that leadership and management of socialcapital must be able to synergize to overcome the problems of flood disaster.Handling in physical terms is not enough, it also takes trust, cooperation andnetwork (network) is strong to be able to get mutual benefits and maximumresults.
STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS DALAM MEMBERIKAN PELAYANAN BAGI KONSUMEN (STUDI PADA CUSTOMER SERVICE PT RATU HOTEL BIDAKARA SERANG BANTEN Yuniarti, Tatik; Tri Hapsari, H.N. Lintang
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.758 KB) | DOI: 10.33558/makna.v5i2.862

Abstract

Ratu Hotel Bidakara is the newest 4 star hotel with  MICE (Meeting, Incentive, Convension,&  Exhibition)  category  in  Serang  city,  Banten  Province.  As  a  strategy  to  survive  in competition similar business in Serang City, Ratu Hotel Bidakara takes one step through the sinergy role of Public Relations and Marketing Public Relations in customer service.This study examines more about the role and effort of Marketing Public Relations as a customer service of Ratu Hotel Bidakara to improve service to the customers. The purpose of this study is to analyze the communication strategy and service system, as well as the efforts of Ratu Hotel  Bidakara  in  empowering  all  their  customer  service  officers.  Then  analyzed  the difference made to the general service and VIP guests and analyze coorporate images. This study used descriptive qualitative method, researcher explores the role and communication strategic is done by Marketing Public Relations as a customer service. Information obtained through  observation  and  depth  interviews  with  informants.  The  result  concluded  that Marketing Public Relations activities in Ratu Hotel Bidakara who perform three functions in accordance with the Ltyle theory (1996) used. First, the pre-transaction activities act as a Communication Technician, served as Deskman (providing information about products and services of the hotel). Second, in-transaction activity act as a receptionist and also as an Expert Prescriber (expert advisor), who performed the role of Customer Relations Officer (to maintain good relations with customers). Third, post-transaction activities act as a Communication Facilitator, Marketing Public Relations served as a communicator (a channel of communication between consumers and firms in response to consumer complaints)
STRATEGI PROMOSI DALAM MEMBANGUN BRAND MEDIA MANDIRI (STUDI KASUS DONATUR MEDIA MANDIRI) Sifa Isnu, Mei Mila; Khadijah, Siti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.809 KB) | DOI: 10.33558/makna.v5i2.863

Abstract

PT Global Insight Utama is a company engaged in nitrogen gas content services for cars and motorcycles, in a year, the company manage to have 50 booth and 60.000 consumer. In strategic promotional mix study that uses PT. Global Insight Utama in marketing green nitrogen, in achieving tremendeous achievement. The purpose of this study is to defind out what elements of promotional mix used by PT. Global Insight. In marketing green nitrogen, knowing what kinds of messages delivered by PT Global Insight Home in marketing various products nitrogen gas content services to drivers of vehicles, and to know what media is used by the PT. Global Insight Home in marketing green nitrogen. In this research, researcher used descriptive qualitative method. Data collection using in depth interviews, observation, documentation. In order to check the validity of the data triangulation of sources is used. Survey results revealed that the PT. Global Insight Utama Main implementing strategies for marketing promotion mix of green nitrogen to the public. Promotion mix strategy adopted by the PT. Global Insight is to implement the Primary Advertising, Advertising the application itself using the line bellows is by distributing flyers, handing out schedules of fasting, Red vouchers, sponsorship, and free softdrink. Direct marketing by phone, Website, Facebook, and Twitter. Personal Selling, public relations and publicity up today have not been done.
PENGARUH PROGRAM STAND UP COMEDY SHOW DI METRO TV TERHADAP AKTUALISASI DIRI PENONTON (STUDI KASUS PENGARUH TAYANGAN STAND UP COMEDY SHOW DI METRO TV TERHADAP AKTUALISASI DIRI PENONTON DI CAFé COFFEE TOFFEE, KALIMALANG) Buana, Ayu Tirta; Asmara D.A, Yudha
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1086.231 KB) | DOI: 10.33558/makna.v5i2.864

Abstract

This study was conducted to determine the effect of Program Stand up Comedy Show on Metro TV Audience Against Self-actualization (Case Study Effect of Impression Stand up Comedy Show on Metro TV Against Self Actualization Attendance at Café Coffee Toffee, Kalimalang). In this study, researchers used a hypodermic needle theory and the theory of Abraham Maslow's hierarchy of needs is self-actualization needs. This study uses a quantitative approach, in which the results obtained in the form of data. The population consists of 50 people, with a sample of 25 people. The method used was purposive sampling the researcher. Not through a random sample techniques, in which each member of the population has a chance of being sampled, based on the characteristics that made the researcher. Research data collection techniques using primary data (obtained from the study site) and secondary data (literature study). Data were analyzed  using SPSS for windows 21. 00. The data is then through the stages of editing, coding and tabulation. The study was conducted in order to find the effect of the program stand up comedy show on Metro Tv audience to self-actualization. Results of this study indicate that there are significant between stand up comedy show program on Metro TV audience against self- actualization
STRATEGI PENCITRAAN PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (STUDI KASUS KEGIATAN MINI NURSERY PROGRAM PT LIPPO CIKARANG, TBK) Wahyuni, Devi; Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1243.679 KB) | DOI: 10.33558/makna.v5i2.865

Abstract

On present the competitive rivalry era, a company is required to establish apositive corporate image on consumers. This positive image will implications on the level of sales and revenue, of company more ever customers satisfaction for customers. Strategic Corporate Social Responsibility (CSR) as a this concept in which PT Lippo Cikarang, Inc. Integrates social and environmental concept implemented by Mini Nursery Program. The purpose of this study to find out how the strategy of corporate social responsibility (CSR) of public relations PT Lippo Cikarang, Inc. in the nursery program (mini-nursery program), to analyze the role of public relations, analyze the  relevant  parties,  and  analyzed  the  mini-nursery  program  as  the  flagship program company. Strategies of CSR by PT Lippo Cikarang, Inc. used a model of planning John M. King is Rope (Research, Objectives, Programs, and Evaluation) on which the initial planning of the CSR activities undertaken. Aplications CSR around Mini Nursery Program activities are conducted with 11 schools located around PT Lippo Cikarang, Inc. product positive image to the increasis in corporate investment as a developer which cares about the environment, it is proved by along the median line which includes the streets and cluster housing in the region looks green
TUTURAN PENGAJAR BAHASA INGGRIS DALAM KELAS DI LEMBAGA KURSUS LIA HARAPAN INDAH : SUATU KAJIAN ANALISIS WACANA KRITIS Sashi, Dea Gemilang; Yusup, Heri
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (773.549 KB) | DOI: 10.33558/makna.v5i2.867

Abstract

Utterance is product of verbal act which is formed in a sentence, composed by words and phrases and delivered orally from speaker to hearer in a situational context. Every utterance is an act that manifests power of the speaker. By doing a research in LIA Harapan Indah, I propose to have research to analyze power?s manifestation of a teacher through his/her utterances in classroom. By using three dimensions theory of Critical Discourse Analysis by Norman Fairclough, the data results show that in Elementary classes, teachers show overt power. On the other hand, in Intermediate, High Intermediate and Conversation classes, teachers show covert power
REPRESENTASI KELAS PEKERJA PADA IKLAN TELEVISI PT JAMSOSTEK (PERSERO) (ANALISIS SEMIOTIKA IKLAN TELEVISI PT JAMSOSTEK (PERSERO) VERSI “MANFAAT”) Wulansari, Rina; ., Saepudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.125 KB) | DOI: 10.33558/makna.v5i2.868

Abstract

Marketers often use television ad as for promoting their products. Representation, free play of sign, certain meaning always present on television commercial ad. Commercial ad of PT Jamsostek (Persero) version ?Manfaat? is one of the commercial ad the representation. Commercial ad of PT Jamsostek (Persero) version ?Manfaat? present representation of the working class. Purpose of this research is to know representation of the working class, sign, and certain meaning on television commercial ad PT Jamsostek (Persero) version ?Manfaat?.  Method  of  this  research  is  descriptive  qualitative  research  with  Roland Barthes?s semiotic analysis approach. As a descriptive research, this research is only explain situation or discourse and it is not to in relationship, or do not to examine of hypothesis or to make a prediction. Analysis of data the researcher use is Roland Barthes?s semiotic approach which include signifier a meaningful of sound or meaningful scribbles, signified is a representation of mental or concept  of something from signifier, denotation, and connotation. The signs on television commercial ad PT Jamsostek (Persero) version ?Manfaat? oral, writing, and visual signs. The meaning of signs on this is the certain meaning of denotation and connotation. This commercial uses the denotation of meaning because it is want to know to the public in transparancy about the program as well as the advantage offered. This ad represents two class of labour, there are high class and low class

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