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Jurnal Representamen
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24433942     EISSN : 26847663     DOI : -
Core Subject : Education,
Education
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Articles 10 Documents
 1 
Search results for , issue "Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021" : 10 Documents clear
Dampak Pariwisata terhadap Aspek Sosial Budaya Masyarakat Desa Adat Kemiren di Kabupaten Banyuwangi Wahyudiono, Andhika; Imaniar, Dimas
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5123

Abstract

Cultural tourism is the main attraction in the traditional village of Kemiren, Banyuwangi Regency. Macananegara tourists as well as domestic tourists visit the traditional village of Kemiren to witness first-hand the life of the Osing tribe which is still traditional. This research was conducted to determine the impact of tourism on the socio-cultural aspects of the people of the Kemiren traditional village, Banyuwangi Regency. This research is a qualitative research. Meanwhile, the strategy carried out by the government is in the form of preventive actions such as outreach to MSME players, making local regulations on tourism and study tours of tourism management with tourism business actors. The basic conclusion in this study later is, as a cultural tourism destination in general, the ongoing tourism industry activities affect the socio-cultural aspects of the Osing community, the Kemiren traditional village, Banyuwangi Regency. In addition, the increase in the community's economy is also encouraged due to changes in the livelihoods of local residents, as well as local government strategies in the form of policy making are expected to be able to minimize the negative impact of tourism. Cultural tourism in the traditional village of Kemiren, Banyuwangi Regency is used as a tool to maintain the cultural existence of the Kemiren traditional village, which is currently being abandoned by the Osing tribe, the traditional village of Kemiren, Banyuwangi Regency.Keywords: Tourism, Socio-culture, Osing Tribe
Pengaruh Brand Ambassador EXO Melalui Media Sosial Instagram terhadap Gaya Hidup Konsumtif di Kalangan Pembeli Produk Nature Republic (Studi pada Komunitas EXO-L Surabaya) Septiani, Adist; Sumarah, Noorshanti; Norhabiba, Fitri
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5128

Abstract

This research aimed to determine the influence of EXO's Brand Ambassador which was analyzed by using AIDDA (Attentions theory, Interest, Desire, Decision and Action)s towards the consumptive lifestyle of the buyer of Nature Republic products.This research used quantitative methods with descriptive data types. The number of samples for this study was 67 respondents. Sampling techniques used was probability sampling. Data collection technique used was an online questionnaire for the EXO-L Surabaya community.The data analysis used was a simple linear analysis using SPSS 20 program.Based on the results it showed that the influence of the variable Brand Ambassador EXO (X) In this study towards the consumptive lifestyle (Y) buyers of Nature Republic products was 31.4%. While the remaining 68.6% could be explained by other causes.Keywords: Brand Ambassador, Consumptive Lifestyle, Nature Republic, AIDDA Theory
Analisis Penyerapan Aspirasi Masyarakat Melalui Kegiatan Kunjungan Kerja: Studi pada Masyarakat Provinsi Sumatera Utara (SUMUT 1) Susanto, Hendro; Ernungtyas, Niken Febrina; Prisanto, Guntur Freddy; Afriani, Anindita Lintangdesi
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5124

Abstract

The working visit or recess of the DPR RI is carried out to realize the aspirations of the right people on target to achieve political goals. This activity is also inseparable from the things considering that it follows local government policies and the DPRD to be said to be a successful activity. The purpose of this study was to analyze the aspiration absorption strategy through recess activities. This research method uses a qualitative-descriptive approach with in-depth interviews with three informants, namely members of the Indonesian Parliament and representatives of the electoral district of North Sumatra 1. The study results state that the strategy for absorbing people's aspirations is carried out through various forms of aspiration by involving community groups. The main structure of a method for capturing aspirations is through face-to-face dialogue with communities. People's aspirations were complete when they had felt the benefits directly. Keywords: community aspirations, political communication, recess, communication strategy
Analisis Resepsi Remaja Perempuan terhadap Gaya Hidup Berbelanja Fashion Melalui Tayangan Video ‘Belanja Gak Aturan’ dalam Akun Tiktok @handmadeshoesby Purnamasari, Nurjihan Pricillia; Tutiasri, Ririn Puspita
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5129

Abstract

This research was conducted to analyze the reception of teenage girls in the case of shopping lifestyle which has been shown through the video entitled "Shopping without any limit" on the @Handmadeshoesby tiktok account. In this video, there is a woman who went shopping for fashion products without any shopping list and she took a large quantity of fashion product without any consideration or trying out the product first. This has attracted researcher to find out how teenage girls interpret the messages in the video. This study used a qualitative research method with a reception analysis study. The number of informants was 10 people. The research used interviews and observation as a data collection techniques. This research uses Stuart Hall's encoding-decoding theory in which the message creator made messages with certain meanings that are expected to be accepted by the audience. But the audience can also interpret messages according to their own experiences. The results showed that there were differences in the reception between one informant and another. The reception of young women to the video “Shopping without any limit” that was displayed @Handmadeshoesby tiktok account has different interpretations. The aspects presented in the video were not fully approved by the informants. These interpretations comes from knowledge and experiences gained from everyday life.Keywords : Lifestyle, tiktok, reception analysis
Analisis Penyebab Karyawan Resign pada Project Perusahaan BPO (Business Process Outsourcing): Studi PT. Transcosmos Indonesia Project Tokopedia Semarang Andu, Christine Purnamasari
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5120

Abstract

The research aims to know (1) The caused of the employee resignation at outsourcing company (2) The majority reasons of those resignation. This researchused qualitativemethod with research locationSemarang City. Data used for this were primary and secondary data. Primary data or main data is taken from the informants itself, while secondary data or additional data are collected from many sources such as books, journal, company’s notes and other valid source to support this research completion. Total informants weretwenty eight, based on employee’s data for resignation periode January 2020 – December 2020 at PT Transcosmos Indonesia (Tokopedia Semarang Project). Data collection were done by interviewed with those twenty eightinformants, then being analysed by two theoriessuch as Social Judge Theory and Information Integration Theory. Research showed that there were four (4) main reasons employee submitting resignation such as : getting a new job, family issue, health issue, and wanting to be an entrepreneur. Keywords : Company, Outsourcing, Resignation
Tourism branding Komunikasi Pemasaran Ekonomi Kreatif sebagai Upaya Peningkatan Kesejahteraan Masyarakat Desa Wisata Budaya Plunturan, Kecamatan Pulung, Ponorogo Ekoputro, Widiyatmo; Nugroho, Mulyanto Nugroho
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5125

Abstract

Plunturan Village, Pulung Subdistrict, Ponorogo Regency as a research location wants joint efforts in all matters, especially efforts to mobilize all potential optimally so that the village economy can increase, hoping that the results will be directly proportional to the welfare of the community. The purpose of this research is to find out the communication built internally in the Plunturan village community through groups of small and medium enterprises and groups of actors and cultural observers has been running well, so that in the future there is a need for a breakthrough in the media to further empower the community's abilities, one of which is using the media. social society which so far is still loved by the general public, especially millennials. The method used in this study to achieve the target to be achieved using qualitative methods, with observation techniques and in-depth interviews with informants. The results of this research can then be developed and used by the community. The use of social media technology is an effort to build an image so that the wider community knows more about the potential that exists in Plunturan village as a tourist destination that has characteristics with local wisdom that must be visited by domestic and foreign tourists.Keywords: Tourism Brading, Marketing Communication, Creative Economy
Feminisme Neoliberal dan Pseudo-Empowerment dalam Kampanye Kecap ABC “Suami Sejati Mau Masak” Danadharta, Irmasanthi
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5121

Abstract

This paper tried to give an in-depth critical view on the Kecap ABC Real Husband Cooks Campaign. The campaign tried to tackle the issues within Hill Asean Reports on Gender Inequality in the Domestic Sphere by encouraging men’s participation in the kitchen. The campaign, though were highly praised to be considered as progressive and pro-equality, also send message of pseudo-empowerment within their Neoliberal Feminist message regarding women’s position in the domestic sphere. This paper founds three issues in related to the topic: first is how this campaign fails to eliminate the stereotype of women as weak and dependent towards men although they tried to present women and men as independent. Second, the campaign over simplify gender inequality and went with the neoliberal feminist understanding on individualization of understanding and defining an issue. Last, by putting men in the kitchen will give a message that men are willing and committed to participate in a pro-equality movement but in reality, it is not more than just a pseudo-empowerment created from adding domestic work as a skill. This paper will use Sara Mills’ Critical Discourse Analysis to describe the message stated before within the campaign.   Keywords: Neoliberal Feminism, Discourse Analysis, Sara Mills, Kecap ABC Commercials
Peran Festival Erau sebagai Penguatan Identitas Sosial Melalui Kearifan Lokal Hubaib, Futum
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5126

Abstract

This study aims to determine the role of the Erau Festival through local wisdom in an effort to strengthen social identity in the new adaptation era. Kutai Kartanegara Regency has a variety of cultures that live side by side, in harmony and peace. There are many ethnic groups who live in Kutai Kartanegara Regency and still carry their culture of origin, including Sumatra, Java, Sulawesi, Kalimantan to Nusa Tenggara. The number of immigrants is increasing over time, it is estimated that someday the number of immigrants will exceed the original population. Although the number of immigrants in Kutai Kartanegara Regency is quite large, their presence does not change the role of local culture that has been deeply rooted in the people of Kutai Kartanegara Regency. This study uses a qualitative approach with descriptive methods. Data obtained through observation, interviews, and documentation. The results showed that: (1) the relevance of local wisdom to strengthening social identity because the value of local wisdom is not an obstacle in the era of globalization, but is a major force in building regional social identity; (2). The erau festival reflects local wisdom. Keywords: Erau, Kutai Kartanegara, Local Wisdom
Strategi Employer Branding Perusahaan X dalam Membentuk Brand Associations (Studi Kasus pada Program Internship ‘X Star’ dan ‘X Center’ dalam Membentuk Brand Associations) Yulianna, Rica
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5122

Abstract

X Company is one of the financial companies in Indonesia that has strategy of external employer branding in the form of internship program. The internship of X Company targets students also campuses as potential employees. This strategy done to shaping and establishing corporate brand associations through several tactis that described deeper in the following research. This research is a descriptive qualitative research with a case study method. Methods for data collection was carried out through participatory observation, digital literature studies, and interviews with four resources as the implementer of internship program. The results of this study indicate that the internship of X Company has several tactics in the implementation. Those tactics such as the concept of Career Development, activity of introduction, the concept of Career Partner, and economic value factors. Finally, strategy of internship in X Company shape and establish brand associations by involving cognitive, conative, affective aspects as well as functional associations and emotional associations.  Keywords: strategy, employer branding, internship, brand associations
Pengaruh Komunikasi Organisasi terhadap Kinerja Karyawan di PT. Feva Indonesia Islami, Annisa Nur; Palupi, Merry Fridha Tri; Romadhan, Mohammad Insan
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5127

Abstract

This study examines the influence of organizational communication on employee performance at PT. Feva Indonesia. Organizational communication has an important meaning in delivering messages within the scope of the organization. One of the organizational behaviors in which there is the delivery of person and information connecting aspects. Good communication fluency depends on a person's ability to communicate and communicate it. The problems that occur are because the communication process is not going well so that information from superiors to employees can cause a misunderstanding because the information conveyed is not understood. With good organizational communication, it is hoped that employee performance will also increase, because it is not an easy thing to improve employee performance. This type of quantitative research uses the total population of employees of PT. Feva Indonesia. Researchers have a role as key informants of 70 employees. The total population is less than 100 people, taken 70 respondents or total sampling. The research conclusion is that organizational communication variables have a significant effect on company performance.Keywords: organizational communication, employee performance

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