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Jurnal Representamen
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24433942     EISSN : 26847663     DOI : -
Core Subject : Education,
Education
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Articles 224 Documents
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Metahuman AI as a New Media in Mass Communication : (Phenomenological Study at Nike Ardilla's Metahuman Concert at Synchronize Fest 2024) Husnita, Husnita
representamen Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i02.132561

Abstract

This study examines the use of Metahuman AI technology in music concerts, with a case study of the virtual performance of Nike Ardilla at Synchronize Fest 2024. The main focus is to explore how the presence of metahumans as a new medium influences fan behavior and the dynamics of digital mass communication. This research employs a phenomenological approach (Schutz, 1967) using qualitative methods through in-depth interviews, observations, and social media content analysis of fans. The theoretical framework of this study refers to Digital Mass Communication Theory (McQuail, 2010), which emphasizes interactivity, virtuality, and media convergence; the concept of Mediated Presence (Couldry & Hepp, 2017), which views media as a social environment; and Convergence Culture (Jenkins, 2006), which explains the shifting relationship between media, technology, and audiences. The findings reveal that Metahuman AI serves not only as an entertainment medium but also as a collective identity construction that extends the digital existence of artists. This study shows that digital mass communication has shifted from merely transmitting information to becoming an immersive experiential space, where technology functions as both a cultural and emotional actor. Keywords: Metahuman AI, digital mass communication, phenomenology, fans, popular culture
Framing Analysis of Ferry Irwandi's YouTube Content on the Mastermind of the Riots and the Discourse of Martial Law Rahmat Edi Irawan
representamen Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i02.132571

Abstract

This study aims to analyze how framing is constructed through Ferry Irwandi’s YouTube account regarding the mastermind of the August 2025 riots and the discourse on the implementation of martial law in Indonesia. The study employs a qualitative approach using Robert N. Entman’s framing analysis model, which emphasizes four main elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. Data were obtained from the transcription of video content uploaded on Ferry Irwandi’s YouTube channel during the August–September 2025 period and were then analyzed in depth to reveal the construction of meaning. The findings show that the framing built by Ferry Irwandi tends to highlight certain political actors as the masterminds behind the riots, frames the riots as a threat to state stability, and directs public opinion toward supporting the implementation of martial law by the TNI. These findings suggest that the content serves not only as an information channel but also as a tool for shaping public opinion. This study is expected to contribute to the field of political communication studies, particularly in understanding the role of media framing in shaping public opinion on emerging political issues in the public sphere. Keywords: Framing Analysis, YouTube Content, Political Issues, Riots, Martial Law
The Use of Second Accounts Among Communication Science Students at Surabaya State University Fitri Norhabiba
representamen Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i02.132645

Abstract

Digital transformation has shifted interpersonal communication patterns to digital spaces, raising concerns about social media's ability to replace intimate face-to-face communication. This study analyzes the effectiveness of social media platforms as a substitute for intimate communication using a quantitative approach through a questionnaire of 118 active users. The results reveal an intensive usage pattern (average 1-4 hours/day) with Instagram and WhatsApp as the dominant platforms. Primary motivations include entertainment (75.4%), communication (64.4%), and monitoring social activities (49.2%). Some 62.7% of respondents have a second account to manage their digital identity, primarily for privacy (37.8%) and self-expression (33.8%). Social media is considered effective as a substitute for intimate communication (average satisfaction score 8.3/10), with chat/DM features being the primary tool (72%). The most dominant reason for having a second account is privacy (37.8%), followed by self-expression (33.8%), and interaction with close friends (24.3%). These findings indicate that second accounts are used as more closed personal spaces, allowing users to express themselves freely without pressure from a public audience. The theory used is context collapse, where individuals face identity dilemmas in front of a heterogeneous audience. Creating a second account becomes an adaptive strategy to separate social contexts, manage privacy boundaries, and maintain a safer and more authentic space for expression. Keywords: second account, gen z, context collapse, social media, privacy
AKTIVITAS DIGITAL BUDAYA PARTISIPATIF (STUDI ETNOGRAFI VIRTUAL KRITIK TERHADAP PEMERINTAH PADA PENGIKUT AKUN INSTAGRAM JEROMEPOLIN): (STUDI ETNOGRAFI VIRTUAL KRITIK TERHADAP PEMERINTAH PADA PENGIKUT AKUN INSTAGRAM JEROMEPOLIN) Salsafila, Nanda Delia; Tri Palupi, Merry Fridha; Sadono, Teguh Priyo
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

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Abstract

Social media has undergone a functional shift from a space primarily associated with entertainment to an arena of public discourse that enables citizens to participate in opinion formation and criticism of government policies. In August 2025, Jerome Polin, a young digital influencer widely known for sharing educational content, along with several other influencers, voiced criticism regarding emerging political issues, particularly the size of the Indonesian House of Representatives’ (DPR) budget, which was perceived as disproportionate to legislative performance and the economic conditions faced by the public. This criticism intensified as the public became increasingly aware of various budget allocations, allowances, and facilities granted to members of the DPR that were considered excessive, while at the same time the government encouraged budget efficiency and austerity measures among citizens. This study aims to analyze digital participatory cultural activities in the process of mobilizing criticism against the government among followers of the Instagram account @jeromepolin, specifically in relation to the issue of DPR allowances framed through the public demand narrative “17+8.” Employing a qualitative approach with a virtual ethnography method, the study focuses on observing digital interactions, analyzing uploaded content, and conducting online interviews with active followers of the account. The findings indicate that Jerome Polin’s posts functioned as catalysts for the formation of a participatory virtual public sphere. Audiences were not merely content consumers but also meaning producers through comments, discussions, reposts, and the redistribution of critical narratives. These practices reflect the core characteristics of participatory culture as conceptualized by Henry Jenkins, including low barriers to participation, support for collaboration, and social engagement in the production and circulation of discourse. The mobilization of criticism observed in this context was non-confrontational yet effective in increasing political awareness, particularly among younger generations, while simultaneously reducing apathy toward governmental issues. This study concludes that digital influencers such as Jerome Polin play a significant role in facilitating the cultural mobilization of criticism through participatory practices on social media. In this context, social media functions not only as a channel for individual expression but also as an informal space for political learning that contributes to the strengthening of civic participation and digital democracy in Indonesia.Keywords: Participatory Culture, Influencer, Mobilization of Criticism, Instagram, Virtual Public Sphere
Narrative Shift in Social Media News Reporting: A Case Study of Ferdy Sambo on Instagram Amal, Muhammad Ihlasul; Mau, Muliadi; Sonni, Alem Febri
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v12i01.133234

Abstract

The Ferdy Sambo case developed into a major institutional crisis in Indonesia, marked by inconsistent official statements, shifting chronologies, and growing public distrust toward the police. In the digital media environment, this crisis unfolded not only through the disclosure of new facts but also through ongoing transformations in narratives circulating within the online public sphere. This study examines how narrative shifts occurred in Instagram news coverage of the case by @narasinewsroom and analyzes the role of digital framing in shaping meaning during a legitimacy crisis. While previous framing studies tend to capture media representation at a single moment, this research highlights the temporal dynamics of narrative construction in social media-driven communication. It also emphasizes multimodal framing, integrating verbal, visual, and vocal elements, alongside the active role of audiences as prosumers in negotiating meaning. Using an interpretive qualitative approach, this study applies Gamson and Modigliani’s framing model combined with temporal narrative mapping. Nineteen posts were purposively selected from 182 Instagram uploads published between July 2022 and February 2023 to identify key narrative turning points. The findings reveal five phases of narrative shift: construction, disruption, exposure, escalation, and closure. The transition from the initial “shootout” narrative to the “murder plot” narrative indicates the erosion of institutional narrative authority. Multimodal framing devices and prosumer interactions play a crucial role in delegitimizing inconsistent official accounts and reinforcing alternative interpretations aligned with emerging evidence. This study demonstrates that narrative shift functions as an analytical indicator of institutional legitimacy crisis in digitally mediated communication and underscores the importance of coherent and transparent crisis communication in maintaining public trust in the digital era.
Komunikasi Transformatif di Pesantren: Upaya Menumbuhkan Motivasi Santri Melanjutkan Studi ke Perguruan Tinggi Kanzulfikar, Achmad; Adhi Pratama, Hayiz Historia; Tantowi, Lisy
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

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Abstract

Education is an important aspect of modern society because it is considered capable of increasing the level of modernity of a group. Education has significant potential in shaping a child’s attitudes and behavior, as well as in preparing individuals to assume future social roles. Furthermore, education is also needed to make people more religious and to equip them with the moral foundations required for social life. Therefore, this study aims to examine the process of transformative communication at Pondok Pesantren Al Chikmatul Mubalighoh Wa Tahfidzul Qur’an in encouraging students’ motivation to continue their studies to higher education. Using a qualitative approach with in-depth interviews, observation, and document analysis, this study finds that students’ aspirations for higher education are formed through a series of interconnected communication processes. Advice and guidance from the kyai and ustadz/ustadzah function as initial triggers that build students’ awareness of the importance of further education. Dialogical interactions in both learning activities and informal conversations strengthen students’ interpretations of higher education opportunities and shape the belief that higher education is accessible. The pesantren’s social capital—including trust, environmental support, and alumni networks—acts as a reinforcing factor that stabilizes this motivation. In addition, socialization from Sultan Ageng Tirtayasa University provides concrete information about admission pathways and scholarships, thereby clarifying students’ educational choices. This study concludes that transformative communication in pesantren not only shapes religious understanding but also contributes to the formation of students’ educational orientation and social mobility. Keywords: Transformative Communication, Pesantren (Islamic Boarding School), Higher Education Aspirations, Social Capital, Students’ Motivation.
Implementasi Digital Public Relations Senyum World Hotel Kota Wisata Batu dalam Membangun Citra di Media Sosial Instagram Rinata, Asfira Rachmad; Romadhan, Mohammad Insan; Christie, Cindy Intha
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

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Abstract

The development of digital technology has significantly transformed public relations practices, particularly within the hospitality industry. Social media has become a primary medium for building relationships, organizational image, and reputation through a Digital Public Relations approach. Instagram is one of the most widely used social media platforms due to its visual and interactive characteristics. This study aims to analyze the implementation of Digital Public Relations through Instagram at Senyum World Hotel Batu and to identify the challenges encountered in its execution. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation. The findings indicate that Senyum World Hotel Batu has implemented Digital Public Relations via Instagram by utilizing visual content, engaging with audiences, and leveraging Instagram features such as feeds, stories, reels, and hashtags. Digital PR activities are primarily focused on information dissemination, hotel image formation, and relationship building with the public. However, challenges in implementing digital public relations include limitations in human resources, the need for more comprehensive content planning, and maintaining content consistency. This study concludes that Instagram plays a crucial role as a Digital Public Relations medium in building a positive image and maintaining relationships with the public; nevertheless, more structured and sustainable management strategies are required. Keywords: Digital Public Relations, Social Media, Hospitality Industry, Brand Image
English English Wiraswari, Luh Muni; Agustin, Herlina; Al-Faqih, M. Zen
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

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Abstract

The media is a source of information about the situation in West Papua for the public. Nevertheless, representations of West Papua in the media are fragmented, leading to a distorted public understanding of the region. This distortion, particularly among people outside West Papua, is caused by the Indonesian government’s dominance in the media. The Indonesian government’s dominance as authority creates unequal representation between the government’s narrative and the voices of Papuan, especially in the national media. This study aims to analyze the construction of discourse about West Papua in the media at three different levels of reach: local media, national media, and international media by literature review. This study found three different discourse patterns. The local media tended to prioritize a discourse of resistance that presented critical voices and highlighted Papuan identity in media texts. Meanwhile the national media was dominated by the discourse of national stability and sovereignty, which tended to be in line with the ideology of the Indonesian government. Last, the international media is more critical in highlighting human rights discourse. However, the media’s reach does not always determine the discourse in the media. Discourse on Papua in the media is also influenced by the media’s position in the social system and the ideology that surrounds it. However, over the past ten years, most research has focused solely on textual aspects and has not addressed the influence of ideology in media discourse. These findings indicate that there has been no significant progress in research on the relationship between ideology and media discourse regarding Papua. Therefore, new research is needed that integrates ideology with media, especially national online media, across various dimensions. This aims to reveal the power dynamics within media discourse.
Dekonstruksi Tubuh Perempuan dalam Iklan Kondom Fiesta pada Peringatan Hari AIDS Sedunia 2025 Hadi Utomo, Samuel Rihi; Sentani, Elizabeth Jessica; Rahmawaty
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

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Abstract

This study analyzes the deconstruction of the female body in the 2025 World AIDS Day advertisement produced by Fiesta Condoms in Indonesia. Situated within a socio-cultural context where patriarchal norms continue to shape women’s vulnerability to HIV, particularly among housewives, this research examines how visual media negotiates gender, sexuality, and responsibility in sexual health campaigns. Employing a qualitative interpretive approach, the study integrates deconstruction as a critical framework (Saukko, 2003) with multimodal social semiotics (Kress and van Leeuwen) to analyze how meaning is constructed across visual, textual, and auditory modes. Through the analysis of representational, interactive, and compositional meanings, the study identifies a shift from the traditional objectification of women toward their construction as sexually assertive and agentic subjects who actively negotiate condom use. This shift appears to challenge dominant gender binaries such as passive/active and object/subject. However, a deconstructive reading reveals that such empowerment remains ambivalent, as female agency is simultaneously embedded within dominant beauty norms, heteronormative relationships, and market-oriented logics that regulate its expression. In particular, the study highlights the emergence of commodity feminism, in which empowerment is articulated through consumption. The representation of a young, modern, and financially independent female figure functions to reposition women as potential consumers of condoms, thereby expanding the market while subtly shifting responsibility for sexual health onto women. This study contributes to media and gender scholarship by demonstrating how advertising both disrupts and reproduces gendered power relations. Keywords: deconstruction; female body; gender binary; multimodality; advertising
Strategi Akomodasi Komunikasi Bisnis Jasa Pada Pelanggan Multikultural dalam Proses Membanguin Kenyamanan Pelanggan: Studi Kasus Barbershop Terthecut Yogyakarta Yudhiarta, I Made Boby; Prasetyawibowo, Aaron Reghanada; Irwansyah, Irwansyah
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

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Abstract

This study aims to analyze communication accommodation strategies employed by barbers in fostering customer comfort within a multicultural service context. While Communication Accommodation Theory (CAT) has been widely applied in formal communication settings, its application in interpersonal service interactions involving direct contact and cultural diversity remains underexplored. This study adopts a qualitative approach, utilizing in-depth interviews, literature review, and documentation. Informants were selected through purposive sampling, involving barbers from three branches of Terthecut Barbershop Yogyakarta (Demangan, Palagan, and Condong Catur) as well as customers from outside the region. The findings reveal that barbers employ accommodation strategies situationally through convergence, divergence, and particularly maintenance, based on a process of quick screening of customers’ characteristics, communication preferences, and emotional states. Maintenance strategies, such as the consistent use of Indonesian as a standard greeting and standardized service gestures, play a crucial role in maintaining interactional stability and professionalism in multicultural encounters. These findings suggest that communication accommodation in service settings operates as a dynamic and adaptive process, extending beyond identity alignment toward the management of interpersonal dynamics. This study contributes to the extension of CAT within service contexts and highlights the role of communication in shaping customers’ affective comfort.   Keywords: Communication accommodation theory, Multicultural customer, Customer comfort, Business services.

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