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Jurnal Representamen
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24433942     EISSN : 26847663     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 213 Documents
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Metahuman AI as a New Media in Mass Communication : (Phenomenological Study at Nike Ardilla's Metahuman Concert at Synchronize Fest 2024) Husnita, Husnita
representamen Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i02.132561

Abstract

This study examines the use of Metahuman AI technology in music concerts, with a case study of the virtual performance of Nike Ardilla at Synchronize Fest 2024. The main focus is to explore how the presence of metahumans as a new medium influences fan behavior and the dynamics of digital mass communication. This research employs a phenomenological approach (Schutz, 1967) using qualitative methods through in-depth interviews, observations, and social media content analysis of fans. The theoretical framework of this study refers to Digital Mass Communication Theory (McQuail, 2010), which emphasizes interactivity, virtuality, and media convergence; the concept of Mediated Presence (Couldry & Hepp, 2017), which views media as a social environment; and Convergence Culture (Jenkins, 2006), which explains the shifting relationship between media, technology, and audiences. The findings reveal that Metahuman AI serves not only as an entertainment medium but also as a collective identity construction that extends the digital existence of artists. This study shows that digital mass communication has shifted from merely transmitting information to becoming an immersive experiential space, where technology functions as both a cultural and emotional actor. Keywords: Metahuman AI, digital mass communication, phenomenology, fans, popular culture
Framing Analysis of Ferry Irwandi's YouTube Content on the Mastermind of the Riots and the Discourse of Martial Law Rahmat Edi Irawan
representamen Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i02.132571

Abstract

This study aims to analyze how framing is constructed through Ferry Irwandi’s YouTube account regarding the mastermind of the August 2025 riots and the discourse on the implementation of martial law in Indonesia. The study employs a qualitative approach using Robert N. Entman’s framing analysis model, which emphasizes four main elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. Data were obtained from the transcription of video content uploaded on Ferry Irwandi’s YouTube channel during the August–September 2025 period and were then analyzed in depth to reveal the construction of meaning. The findings show that the framing built by Ferry Irwandi tends to highlight certain political actors as the masterminds behind the riots, frames the riots as a threat to state stability, and directs public opinion toward supporting the implementation of martial law by the TNI. These findings suggest that the content serves not only as an information channel but also as a tool for shaping public opinion. This study is expected to contribute to the field of political communication studies, particularly in understanding the role of media framing in shaping public opinion on emerging political issues in the public sphere. Keywords: Framing Analysis, YouTube Content, Political Issues, Riots, Martial Law
The Use of Second Accounts Among Communication Science Students at Surabaya State University Fitri Norhabiba
representamen Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i02.132645

Abstract

Digital transformation has shifted interpersonal communication patterns to digital spaces, raising concerns about social media's ability to replace intimate face-to-face communication. This study analyzes the effectiveness of social media platforms as a substitute for intimate communication using a quantitative approach through a questionnaire of 118 active users. The results reveal an intensive usage pattern (average 1-4 hours/day) with Instagram and WhatsApp as the dominant platforms. Primary motivations include entertainment (75.4%), communication (64.4%), and monitoring social activities (49.2%). Some 62.7% of respondents have a second account to manage their digital identity, primarily for privacy (37.8%) and self-expression (33.8%). Social media is considered effective as a substitute for intimate communication (average satisfaction score 8.3/10), with chat/DM features being the primary tool (72%). The most dominant reason for having a second account is privacy (37.8%), followed by self-expression (33.8%), and interaction with close friends (24.3%). These findings indicate that second accounts are used as more closed personal spaces, allowing users to express themselves freely without pressure from a public audience. The theory used is context collapse, where individuals face identity dilemmas in front of a heterogeneous audience. Creating a second account becomes an adaptive strategy to separate social contexts, manage privacy boundaries, and maintain a safer and more authentic space for expression. Keywords: second account, gen z, context collapse, social media, privacy

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