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Jurnal Fakultas Ekonomi : OPTIMAL
Published by Universitas Islam 45 Bekasi
ISSN : 19782586     EISSN : 25974823     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Optimal: Jurnal Ekonomi dan Kewirausahaan adalah jurnal ilmiah yang bertujuan memajukan dan menyebarluaskan ilmu pengetahuan di bidang ekonomi, manajemen, dan kewirausahaan. Artikel yang dimuat berasal dari hasil penelitian adaptasi ilmu dan hasil pemikiran dari perkembangan ilmu yang dimaksud. Jurnal ini ditujukan kepada para pelaku ekonomi, mahasiswa , dan dosen. Jurnal ini terbit setiap dua kali dalam satu tahun. Jurnal ini terbit pertama kali pada tahun 2007 dan mengalami tidak terbit dari tahun 2012-2015. Terbit kembali tahun 2016 hingga sekarang.
Arjuna Subject : -
Articles 125 Documents
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Pengaruh Kualitas Pelayanan, Kepercayaan, dan Harga terhadap Kepuasan Pelanggan pada Jasa Layanan Pesan Antar Produk Online Grabfood di Bekasi Mulyanti, Kurniawati
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 2 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i2.11171

Abstract

This research aims to determine the influence of service quality, trust, and price on customer satisfaction with the GrabFood online product delivery service among students at the 45 Islamic University of Bekasi. The method used was quantitative descriptive with probability sampling techniques, involving 150 respondents who had used the GrabFood service more than twice. Data analysis was carried out using multiple linear regression with the help of the SPSS program. The research results show that service quality, trust, and price have a positive and significant influence on customer satisfaction. Simultaneously, these three variables also contribute greatly to explaining the level of customer satisfaction, although there are still other factors outside this research that also influence it. These findings confirm that improving service quality, customer trust, and competitive pricing can increase user satisfaction with delivery services.
Pengaruh Budaya Organisasi, Pengembangan Karir, dan Komitmen Organisasi Terhadap Kinerja karyawan Khatimah, Husnul; Juniarti, Lutfia
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 1 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i1.11561

Abstract

The purpose of this study was to determine the influence of organizational culture, career development, and organizational commitment on employee performance at the At-Taqwa Narogong Islamic Education Foundation. The research method used in this study is a quantitative method. The population in this study were all employees of the At-Taqwa Narogong Islamic Education Foundation totaling 61 people with a sample of 30 respondents. Using the Statistical Product and Service Solution 26.0 (SPSS) program to analyze data and statistical tests. Based on the results of data processing, it shows that the organizational culture variable has a positive and significant effect on employee performance. The career development variable does not have a positive and significant effect on employee performance. The organizational commitment variable has a positive and significant effect on employee performance. The variables of organizational culture, career development, and organizational commitment together have a positive and significant effect on employee performance.
Pengaruh Review dan Affiliate Marketing terhadap Impulsive Buying Konsumen Tiktok Gibran, Russel
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 1 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i1.11563

Abstract

The purpose of this study is to examine and analyze the impact of reviews and affiliate marketing on impulsive buying behavior. A quantitative descriptive method was employed, with data collected through questionnaires distributed to TikTok consumers. The sampling technique used was non-probability purposive sampling, conducted at a single point in time based on consumers’ multiple shopping experiences on TikTok. The data were analyzed using IBM SPSS Version 21. The results indicate that both reviews and affiliate marketing have a positive and significant effect on impulsive buying behavior. The coefficient of determination (R²) was 0.870, indicating that reviews and affiliate marketing together explain 87% of the variance in TikTok consumers’ impulsive buying behavior, while the remaining 13% is influenced by other factors not examined in this study.
Pengaruh Citra Merek, Harga dan Kualitas Produk terhadap Minat Beli Pada Roti Khasanah Sari Cabang Dukuh Zamrud Pujihastuti, Isti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 1 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i1.11564

Abstract

This study aims to examine the effects of brand image, price, and product quality on consumer purchase intention for Khasanah Sari Bread at the Dukuh Zamrud Branch. The research employed a descriptive quantitative method, using purposive sampling with 100 respondents who were potential consumers willing to purchase the product. Data were analyzed using multiple linear regression. The results show that brand image has a significant effect on purchase intention, indicating that a positive brand perception increases consumers’ willingness to buy. Price also has a significant effect, suggesting that an appropriate price consistent with perceived value supports purchasing decisions. However, product quality does not significantly influence purchase intention, implying that it is not the primary factor driving consumer decisions. Collectively, brand image, price, and product quality have a joint effect on purchase intention. In addition, external factors such as promotion, customer service, and customer satisfaction may also shape purchasing behavior. Therefore, businesses should prioritize strengthening brand image and pricing strategies to increase consumer interest.
Pengaruh Job Insecurity, Stres Kerja, dan Beban Kerja terhadap Turnover intention PT Astra Honda Motor Khatimah, Husnul; Indah Pratiwi, Nur
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 17 No 2 (2023): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v17i2.11565

Abstract

This research aims to determine the influence of job insecurity, work stress, and workload on turnover intention among millennial employees of PT Astra Honda Motor. This research uses a quantitative approach with primary data obtained through distributing questionnaires. The sampling technique uses a purposive sampling method involving all employees as the population. Data analysis was carried out using multiple regression to see the influence of each independent variable on turnover intention. The research results show that work stress has a positive and significant influence on turnover intention, while job insecurity and workload do not have a significant influence. These findings indicate that job stress is an important factor influencing employees' intention to leave the company, while job insecurity and workload do not have a significant influence in this context.

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