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Jurnal Fakultas Ekonomi : OPTIMAL
Published by Universitas Islam 45 Bekasi
ISSN : 19782586     EISSN : 25974823     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Optimal: Jurnal Ekonomi dan Kewirausahaan adalah jurnal ilmiah yang bertujuan memajukan dan menyebarluaskan ilmu pengetahuan di bidang ekonomi, manajemen, dan kewirausahaan. Artikel yang dimuat berasal dari hasil penelitian adaptasi ilmu dan hasil pemikiran dari perkembangan ilmu yang dimaksud. Jurnal ini ditujukan kepada para pelaku ekonomi, mahasiswa , dan dosen. Jurnal ini terbit setiap dua kali dalam satu tahun. Jurnal ini terbit pertama kali pada tahun 2007 dan mengalami tidak terbit dari tahun 2012-2015. Terbit kembali tahun 2016 hingga sekarang.
Arjuna Subject : -
Articles 211 Documents
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Pengaruh Kualitas Pelayanan, Kepercayaan, dan Harga terhadap Kepuasan Pelanggan pada Jasa Layanan Pesan Antar Produk Online Grabfood di Bekasi Kurniawati Mulyanti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 2 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i2.11171

Abstract

This research aims to determine the influence of service quality, trust, and price on customer satisfaction with the GrabFood online product delivery service among students at the 45 Islamic University of Bekasi. The method used was quantitative descriptive with probability sampling techniques, involving 150 respondents who had used the GrabFood service more than twice. Data analysis was carried out using multiple linear regression with the help of the SPSS program. The research results show that service quality, trust, and price have a positive and significant influence on customer satisfaction. Simultaneously, these three variables also contribute greatly to explaining the level of customer satisfaction, although there are still other factors outside this research that also influence it. These findings confirm that improving service quality, customer trust, and competitive pricing can increase user satisfaction with delivery services.
Pengaruh Budaya Organisasi, Pengembangan Karir, dan Komitmen Organisasi Terhadap Kinerja karyawan Husnul Khatimah; Lutfia Juniarti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 1 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i1.11561

Abstract

The purpose of this study was to determine the influence of organizational culture, career development, and organizational commitment on employee performance at the At-Taqwa Narogong Islamic Education Foundation. The research method used in this study is a quantitative method. The population in this study were all employees of the At-Taqwa Narogong Islamic Education Foundation totaling 61 people with a sample of 30 respondents. Using the Statistical Product and Service Solution 26.0 (SPSS) program to analyze data and statistical tests. Based on the results of data processing, it shows that the organizational culture variable has a positive and significant effect on employee performance. The career development variable does not have a positive and significant effect on employee performance. The organizational commitment variable has a positive and significant effect on employee performance. The variables of organizational culture, career development, and organizational commitment together have a positive and significant effect on employee performance.
Pengaruh Review dan Affiliate Marketing terhadap Impulsive Buying Konsumen Tiktok Russel Gibran
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 1 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i1.11563

Abstract

The purpose of this study is to examine and analyze the impact of reviews and affiliate marketing on impulsive buying behavior. A quantitative descriptive method was employed, with data collected through questionnaires distributed to TikTok consumers. The sampling technique used was non-probability purposive sampling, conducted at a single point in time based on consumers’ multiple shopping experiences on TikTok. The data were analyzed using IBM SPSS Version 21. The results indicate that both reviews and affiliate marketing have a positive and significant effect on impulsive buying behavior. The coefficient of determination (R²) was 0.870, indicating that reviews and affiliate marketing together explain 87% of the variance in TikTok consumers’ impulsive buying behavior, while the remaining 13% is influenced by other factors not examined in this study.
Pengaruh Citra Merek, Harga dan Kualitas Produk terhadap Minat Beli Pada Roti Khasanah Sari Cabang Dukuh Zamrud Isti Pujihastuti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 1 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i1.11564

Abstract

This study aims to examine the effects of brand image, price, and product quality on consumer purchase intention for Khasanah Sari Bread at the Dukuh Zamrud Branch. The research employed a descriptive quantitative method, using purposive sampling with 100 respondents who were potential consumers willing to purchase the product. Data were analyzed using multiple linear regression. The results show that brand image has a significant effect on purchase intention, indicating that a positive brand perception increases consumers’ willingness to buy. Price also has a significant effect, suggesting that an appropriate price consistent with perceived value supports purchasing decisions. However, product quality does not significantly influence purchase intention, implying that it is not the primary factor driving consumer decisions. Collectively, brand image, price, and product quality have a joint effect on purchase intention. In addition, external factors such as promotion, customer service, and customer satisfaction may also shape purchasing behavior. Therefore, businesses should prioritize strengthening brand image and pricing strategies to increase consumer interest.
Pengaruh Job Insecurity, Stres Kerja, dan Beban Kerja terhadap Turnover intention PT Astra Honda Motor Husnul Khatimah; Nur Indah Pratiwi
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 17 No 2 (2023): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v17i2.11565

Abstract

This research aims to determine the influence of job insecurity, work stress, and workload on turnover intention among millennial employees of PT Astra Honda Motor. This research uses a quantitative approach with primary data obtained through distributing questionnaires. The sampling technique uses a purposive sampling method involving all employees as the population. Data analysis was carried out using multiple regression to see the influence of each independent variable on turnover intention. The research results show that work stress has a positive and significant influence on turnover intention, while job insecurity and workload do not have a significant influence. These findings indicate that job stress is an important factor influencing employees' intention to leave the company, while job insecurity and workload do not have a significant influence in this context.
FAKTOR PRIBADI, LINGKUNGAN, DAN SOSIOLOGI PADA TAHAP INISIASI PROSES KEWIRAUSAHAAN IKAN HIAS DI KOTA BEKASI Rianti Setyawasih
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 10 No 2 (2016): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aim to find out and analyzed the personal factors, environmental, and sociological influences the initiation stage (triggering event) of the entrepreneurial process of ornamental fish in Bekasi. This research refers to a model developed by Moore (1986) which describes how the process of entrepreneurship that is formed in a model that consists of four factors (i.e. factors of personal, family, environmental and social organizations) to four stages (i.e. the stage of innovation, initiation, implementation, and growth). This model is used to examine the presence of entrepreneurial process in Bekasi as the largest exporter of ornamental fish town in Indonesia. Primary data of this research is obtained through the survey/interview using a questionnaire to a number of entrepreneurial ornamental fish in the town of Bekasi and descriptive quantitative research methods, with the analysis of Structural Equation Modelling using SmartPLS software. The results showed that the personal and environmental factors doesn’t effect on the performance of significant entrepreneurial ornamental fish at the stage of initiation, while the influential sociological factors positively and significantly to the performance of entrepreneurial. Indicator role models is set on internal factors of sociology. The performance of entrepreneurial ornamental fish in Bekasi at the stage of initiation is very determined to success if at the time started his business supported by the availability of adequate standard and means of financial support of others.
ANALISIS EFEKTIVITAS INKLUSI KEUANGAN DI BMT SYARIAH RIYAL Husnul Khatimah
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 10 No 2 (2016): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explain the policy implementation strategy of BMT in improving access to financial facilities for small enterprises (SMEs) in Bekasi. Measuring the effectiveness of the strategy of inclusion and financial literacy policy that has been applied to small enterprises (SMEs) in Bekasi. Finding advanced strategies that can be applied to optimize the function of BMT in promoting inclusion and financial literacy, especially in Bekasi. The method used is a qualitative method approach to field exploration, in-depth interview. The results of the interview data obtained mapped by categories, namely internal and external factors then analyzed using SWOT matrix and IE. Subsequently made an evaluation of the implementation of existing strategies and formulating strategies that will come in order to improve public financial inclusion. The results showed that the financial inclusion strategy applied BMT Syariah Riyal (BSR) is quite helpful in increasing financial inclusion, especially in the city of Bekasi, even BSR has developed a marketing area as well as services to the Bekasi area. In an effort to increase financial inclusion in society, BSR to work with various elements, among others, people in target areas: the RT, RW, taklim, schools, the local parliament constituency. In the medium term BSR develop proactive strategies and strengthen human resources, networks, information systems and capital in order to increase the reach of its services to the public.
ANALISIS DAMPAK PERTUMBUHAN PASAR MODEREN TERHADAP EKSISTENSI PASAR TRADISIONAL DI KABUPATEN BEKASI Rusham -
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 10 No 2 (2016): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The emergence of modern retailers (supermarket, minimarket and department stores) in the early 1980s didThe emergence of modern retailers (supermarket, minimarket and department stores) in the early 1980s did not threaten the traditional market. However, the modern retail of consumer targeting the upper middle class, as an alternative to the more traditional markets that are identical to the slum, with the look and quality of the goods is poor, and the low sale price and conventional bargaining system. 2000s, several locally owned conglomerate retailers anticipate threats and invasion of foreign retailers to shift to indirect competition, to develop a mini market format, the number of outlets operated has reached about 2,200 outlet. Factors that influence positively and significantly to the growth of the modern market in Bekasi are population, number of households and the level of income per capita. The increase in population, number of households, and income per capita in Bekasi causing increasing number of modern market. In general, this study is expected to provide information that is accurate enough for the Bekasi government in formulating a comprehensive policy-related programs and activities that are recommended for the development of traditional traders in Bekasi, and to develop regulatory models suitable for traditional and modern Traders in Bekasi district, because the government may not prohibit large retailers to enter the retail business sector
ANALISIS KEPUASAN MAHASISWA TERHADAP KINERJA DOSEN Tuti Sulastri
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 10 No 2 (2016): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasing competition,many universities that involved in fulfilling the needs and desires of students cause every collag e put the orientation on satisfaction of the students as a primary goal so many parties concern with the satisfaction and dissatisfaction of students in collage. This research aims to determine the response of students to performance of the lecture of Unisma and determine the factors of service (performance) that affect satisfaction or dissatisfaction of the student of Unisma. The research method that is used is descriptive analysis by using the level of expectation and performance that is presented using Cartesian diagram. The general performance of lecturer is not yet fully comply with the expectation of the students because the of compliance 97,33% smaller than 100%. Students rate the performance which is the highest is (4,15) on personal authority as lecturer and the lowest (3,38) on the diversity of measurement way in learning outcomes. The highest of compliance level is 102,52% on “personal authority as lecturer”, and from whereas the order of compliance from the highest to the lowest level is the aspect of personality competence (99,11%), social competence (99,06%), professional competence (96,52%), dan pedagogic competence (95,91%).
ANALISIS SIKAP DAN PERILAKU MASYARAKAT TERHADAP PELAKSANAAN PROGRAM BANK SAMPAH (Studi Kasus Masyarakat Kelurahan Bahagia Bekasi Utara) Kurniawati Mulyanti; A Fachrurozi
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 10 No 2 (2016): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how the attitudes and behavior of people in the Village of Bahagia, North Bekasi against Bank Sampah Program Implementation in village Bahagia. This study used quantitative descriptive research method in which researchers will explain or describe public attitudes Bahagia Village North Bekasi, on the implementation of Bank Sampah Program in the Environment village Bahagia.This study used primary data by collecting data through questionnaires to 67 respondents that people in the Bahagia village, North Bekasi who follow the customer in the Sampah Bank in RW 45 Village Bahagia. Data were processed using descriptive statistical analysis to determine the public's attitude Bahagia Village North Bekasi on the implementation of the Bank Sampah Program. From the results of the average score of respondents about public attitudes confidence in the attributes of 0.74 which means that the public attitude of society Bahagia village good attitude towards the implementation of the existing Bank Sampah program such village. While based on the scores for variables Behavior of 0.66 (positive) means showing the behavior of people in the Bahagia village good or positive to the presence of Bank Sampah in its environment. From the discussion, it can be known factors - factors that need to be fixed for the implementation of the next program to the Bank Sampah. So need a better effort for the implementation of the Bank Sampah program.

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