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Yaktiworo Indriani
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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "vol. 14 no. 2 (2026)" : 8 Documents clear
PREFERENSI DAN POLA KONSUMSI KONSUMEN SAYURAN ORGANIK DI SUPERINDO KEMILING BANDAR LAMPUNG M Ikhwan Hidayatulloh; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12735

Abstract

This research aimed  to analyze consumer preferences and consumption patterns regarding organic vegetables at Superindo Kemiling Bandar Lampung City. This research utilized a descriptive quantitative approach through a survey method  involving 50 housewife respondents who were selected purposively . Data analysis was conducted by the Fishbein multi-attribute model to measure consumer preferences and Rank Spearman correlation to examine correlations between research variables. Research results indicated that consumer preferences of organic vegetables were classified as very positive with a total attitude score (Ao) of 166.46. The leaf integrity attribute emerges as the main priority while parking area width was  being the lowest score. Consumption pattern showed  that the majority of respondents purchased 6 bundles of organic vegetables per month with stir-frying being the most common processing method. The primary reason for consumption was  dominated by food safety (54%) and taste factors. Education, income, and family size have significant correlation to consumption patterns and the reasons for choosing vegetable processing methods. An increase in family size was proven to shift the primary consumer motivation from taste aspects toward considerations of time and energy efficiency as well as family traditions. This pattern demonstrated  that larger household needed  demand practical meal presentation without neglecting long-standing habitual values.   Keywords:  : consumer patterns, consumption preferences, organic vegetables
KEPUASAN KONSUMEN TERHADAP PEMASARAN KONVENSIONAL DAN ONLINE MINUMAN KOPI DI DOESOEN COFFEE & SPACE BANDAR LAMPUNG Moh. Daffa AP Hernanda; Dyah Aring Hepiana Lestari; Yuliana Saleh
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12754

Abstract

This study aimed  to determine consumer satisfaction toward the conventional and online marketing of coffee drink at Doesoen Coffee & Space Bandar Lampung. A survey method was employed involving 64 respondents, consisting of 32 conventional consumers and 32 online consumers. Conventional consumers were selected using accidental sampling from visitors who purchased products directly at Doesoen Coffee & Space, while online consumers were selected through purposive sampling based on information provided by the business management. Data were collected from July to August 2023. Validity and reliability tests were  used to determine whether research questionnaires were  valid and reliable. Data were analyzed using Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The atributes examined consisted of the seven components (7P) of the conventional marketing mix, including product, price, place, promotion, people, process, and physical evidence, as well as five components (5P) of  online marketing mix, namely e-product, e-price, e-process, e-place, and e-promotion. The CSI value of 7P conventional marketing was 89.39% and 5P online marketing was 88.23%. The conventional marketing attributes that  required  improvement were included price affordability, convenience and speed of payment, employee responsiveness in handling consumer complaints, and the efficiency of cashier service processes. Attributes that must be maintained were   the coffee taste, price quotes based on quality, strategic locations, cleanliness and comfortable cafes, consumer service, complete facilities, availability and cleanliness of toilets and prayer rooms, and attractive café appearance. The attributes of online marketing that need to be improved were  physical reality, product photos that have high resolution, and consumer information protection. Attributes that must be maintained were  product photos, product display, flavor variants, ease of transaction, various payment methods, and promotions.   Key words: Coffee drink, CSI, IPA
MANFAAT SOSIAL EKONOMI PADA PRAKTIK EKONOMI SIRKULAR PETANI UBIKAYU DI DESA AGROPOLITAN PROVINSI LAMPUNG I.Rani Mellya Sari; Amanda Putra Seta; Teguh Endaryanto; Firdasari Firdasari
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12571

Abstract

The agricultural sector has gradually adopted the circular economy concept through various implementation models.  Lampung Province as Indonesia’s largest producer of cassava with contribution reached 34.55%  of total cassava production in Indonesia (2019) has also applied  circular economy practices in cassava production.  . These practices included crop–livestock integrated system  that reuse cassava waste  for fertilizer, and value-added products. However, the implementation of circular economy in cassava production systems still faced   various challenges, particularly in optimizing resource use and ensuring consistent economic benefits. In addition, the  socio-economic impacts of circular ecnomy remained insufficiently examined. Therefore, this study aimed  to analyze the socio-economic benefits generated by circular economy practices in cassava agribusiness. The research was conducted over a six-month period in agropolitan villages of Lampung Province. The results showed that farmers reuse cassava leaves as livestock feed and cassava stems as planting material and natural organic fertilizer. In addition, direct economic benefits from cassava waste utilization reached IDR 3,667,000, accounting for 21.54% of total farm income. These findings indicated that circular economy practices contributed positively to farmers’ income and support sustainable agribusiness development in agropolitan areas.   Keywords: Cassava, Circular Economy, Food Sustainability    
ANALISIS EFISIENSI PEMASARAN TELUR AYAM RAS DI KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN (STUDI KASUS PADA CV. XYZ) Ni Nyoman Desmawati; Ani Suryani; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12677

Abstract

This study aimed to analyze the marketing channels, margins, and marketing efficiency of layer chicken eggs at XYZ in Natar District, East Lampung Regency. By utilizing a case study method with both qualitative and quantitative descriptive analysis, the research measured the efficiency of layer chicken eggs by calculating the marketing margin, producer's share, and price transmission elasticity. This study involved 21 retailers, 5 wholesalers, and 9 collectors as respondents that selected by using a snowball sampling method. , to ensure that the selected traders were genuinely engaged in the marketing of purebred chicken eggs. The results identified three marketing channels: , 1) producer–retailer–consumer, 2) producer–collector–retailer–consumer, and 3) producer–collector–wholesaler–retailer–consumer. In each marketing channels, different marketing margins were formed across each marketing institution. Marketing channel I (producer–retailer–consumer) was the most efficient as it yielded the highest producer's share of 96%. Although all three channels were classified as efficient based on a producer's share exceeding 60%, the price transmission elasticity value of 1.17 indicated that the marketing system was not yet fully efficient due to imperfect price transmission mechanisms. In conclusion, shorter marketing chains would lead to higher efficiency and a larger price share for the producer.   Key words: chicken egg, margins, marketing channel, producer share
TINGKAT KEPUASAN DAN LOYALITAS KONSUMEN TERHADAP CINCAU HITAM TGR DI BANDAR LAMPUNG Rafif Tegar Shifano; Teguh Endaryanto; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12794

Abstract

TGR black grass jelly agroindustry is a black grass jelly producer facing a decline in selling, so understanding buyer satisfaction and loyalty is an important aspect of the sustainability of this business.  This study aimed to analyze the level of satisfaction and loyalty of consumer of TGR black jelly.  This study conducted at TGR black grass jelly agroindustriy in Bandar Lampung, and used a case study method.  The data gathered by interviewing 38 respondents consisting of 18 reseller agents and 20 household consumers.  The customer satisfaction index (CSI) and loyalty pyramid methods were applied to find out the level of consumer satisfaction and loyalty.  The results of this study revealed that the level of satisfaction of TGR black grass jelly buyers obtained a value of 70.78 percent, which meant that buyers were satisfied with TGR black jelly products, however about  29.22 percent of buyer expectations have not been achieved, while the level of loyalty of TGR black grass jelly buyers was categorized as loyal.      Key words:   Agent, black grass jelly, buyer, loyaly, satisfaction
ANALISIS KINERJA AGROINDUSTRI KOPI CAP JEMPOL SUPRI DI KECAMATAN KEMILING KOTA BANDAR LAMPUNG Senja Naromsyah; Wan Abbas Zakaria; Dian Rahmalia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12823

Abstract

This study aims to analyze the accuracy of raw material procurement, production performance, and marketing strategies of the Cap Jempol Supri Coffee Agroindustry in Kemiling District, Bandar Lampung City.  The research was conducted at the Cap Jempol Supri Coffee Agroindustry located in Kemiling District, Bandar Lampung City, using a case study method.  The respondents included the agroindustry owner, production employees, and packaging employees.  The first objective was analyzed using the 6 Right criteria.  The second objective was analyzed based on eight aspects: productivity, capacity, quality, delivery speed, flexibility, processing speed, packaging process, and production management.  The third objective was analyzed using the 4P method (Product, Price, Place, Promotion).  The results showed that the accuracy of coffee and corn raw material procurement was categorized as good. The lowest score was found in the price indicator because the price obtained did not meet expectations.  Labor productivity was 34.33 kg per workday, machine capacity was 77percent, and product quality reached 85percent. Delivery speed, flexibility, processing speed, packaging process, and production management were also categorized as good based on the analysis.  The agroindustry produces two types of products: blended ground coffee and pure ground coffee, sold in two packaging sizes of 100 grams and 200 grams. The selling price is competitively determined. The products are marketed in Kemiling District and Sukarame District.  Promotion is still carried out through personal selling by directly visiting small shops and wholesale stores to offer ground coffee products for purchase and further distribution. Keywords: Agroindustry, ground coffee, marketing, production performance, raw material
ANALISIS KEPENTINGAN DAN KINERJA ATRIBUT PELAYANAN PADA WARUNG MAKAN IBU IIS DI BANDAR LAMPUNG Alfina Ulfami; Wuryaningsih Dwi Sayekti; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12879

Abstract

Warung Makan Ibu Iis is the target of this research, which seeks to examine critical features, performance attributes, and maintenance and improvement needs. A survey approach utilized to gather data from the research location. This research employed  quota and non-probability sampling methods to compile a sample size of 64 individuals. The data collection was conducted in November 2023.  To analyze the data, this research used Importance Performance Analysis (IPA). The findings  of the research related to attribute performance of service at Warung Makan Bu Iis indicated that menu variety and parking availability were  two areas that  need some improvement. In addition, the feature that customers rank as having the lowest performance level was  menu variety, with a score of 4.41, while the attribute that has the best ranks  was the comfortableness of the venue, which rated about  4.56.   Key words:   Attributes, Importance, IPA, Performance, Warung Makan
KOMPARASI PENDAPATAN USAHATANI UBI KAYU BERDASARKAN SALURAN PEMASARAN DI KECAMATAN TULANG BAWANG TENGAH, KABUPATEN TULANG BAWANG BARAT, INDONESIA Lidya Sari Mas Indah; Wan Abbas Zakaria; Amanda Putra Seta; Gagah Wicaksono
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12960

Abstract

This research aims to analyze income farming and comparing the actual condition with the condition that should be in income farming of cassava in Tulang Bawang Tengah district, Tulang Bawang Barat regency.  This research uses a survey method.  This research was intentionally (purposive) in Tulang Bawang Tengah district with the consideration that the location was cassava production center in Tulang Bawang Barat Regency and has a tapioca factory as market location.  Farmer petanits were chosen randomly.  The results showed, there are two cassava marketing channels in Tulang Bawang Barat Regency, namely Channel I (Farmer–Factory) and Channel II (Farmer–Collector–Factory). The majority of farmers (90%) preferred Channel I because it is more efficient and generates higher profits than Channel II, which is used by only 10% of farmers. Cassava farming was profitable under both marketing channels, as indicated by R/C ratio values greater than one. However, Channel I generated higher farm income, amounting to IDR 6,053,909.81 per hectare based on cash costs and IDR 4,202,364.95 per hectare based on total costs, compared with Channel II, which generated only IDR 3,346,204.80 per hectare and IDR 776,610.51 per hectare, respectively. The R/C ratios of Channel I (1.68 and 1.39) were also higher than those of Channel II (1.48 and 1.11). These findings indicate that direct marketing to processing factories is more efficient and provides higher income for farmers than marketing through intermediaries.   Keywords: cassava, income, marketing channel

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