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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,038 Documents
 85   86   87   88   89 
KINERJA BISNIS USAHA BAHAN MAKANAN SEGAR ONLINE DI BANDAR LAMPUNG I.Rani Mellya Sari; Dian Rahmalia; Eka Kasymir; Iva Mutiara Indah; Anindya Putri Nismara
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 3 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i3.7472

Abstract

Human civilization is entering a disruptive era of technology indicated by behaviour changes and the discovery of new patterns, one of which is digital transformation. It was further triggered by the global COVID-19 pandemic. The right digital marketing model contributes to a massive digital technology-based market transformation to increase the welfare of agricultural business actors. The research focuses on business actors that utilize digital technology in the category of fresh food products. The aims of this research are: 1). Analyzing the effectiveness of digital marketing, and 2). Analyzing business performance. The research using basic case study method. The research location was chosen purposively, namely three business actors, by utilizing digital innovation.The results shows that the business performance of selling fresh food online in Bandar Lampung is divided into two aspects, namely production performance and management performance. Production performance is based on productivity, quality, capacity, process, delivery speed, flexibility, and processing speed to layout. Meanwhile, management performance is based on guidelines regarding good food production methods for home industries, from 13 assessment indicators, it was found that business A was in the category of minor deviation, business actor B and C was in the category of major deviation.Keywords: Digital Transformation, Digital Marketing Effectiveness, Groceries
NILAI EKONOMI DESTINASI WISATA MINAT KHUSUS KEE PULAU MASAKAMBING BERBASIS CONTINGENT VALUATION METHOD Musyafak Musyafak; Ihsannudin Ihsannudin
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7766

Abstract

The determination of Masakambing Island as an Essential Ecosystem Area (KEE) was motivated by the existence of endemic animals such as the Yellow-crested Little Cockatoo which needs to be conserved. This conservation is needed within the ecotourism activities. The appropriate ecotourism planning requires an economic assessment of an ecotourism destination. This study aims to determine the economic value of the KEE ecotourism destination of Masakambing Island and the factors that influence it. The approach used is the Willingness to Pay (WTP) with the Contingent Valuation Method (CVM). The results show that the economic value of Masakambing Island KEE is IDR 28,364,167/individual. The cumulative value of the economic value of Masakambing Island KEE is IDR 1,276,387,515/year. The factor that significantly influence is the cost incurred by visitors. This condition implies the need to improve the quality of attraction content in order to increase the value of its services. The potential for cultural attraction that is minimalist can be further developed towards local cultural performance event.Keywords: Cockatoos, CVM, Ecotourism, Masakambing, WTP
ANALISIS KEPUASAN PENGUNJUNG DAN POTENSI PENGEMBANGAN PADA OBJEK WISATA PANTAI MUTUN DI KABUPATEN PESAWARAN Vela Trecylia; Firdasari .; Lina Marlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 3 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i3.7368

Abstract

This study aims to analyze the level of visitors’ satisfaction at Mutun Beach, the tourist attributes that need to be improved and maintained by Mutun Beach, and to find out the driving and inhibiting factors development of Mutun Beach. The method used in this research was a survey method. The samples in this study were 4 Mutun employees and 77 visitors, which were taken using purposive sampling and accidental sampling methods. Data collection was carried out in January - February 2023. The data analysis methods used were Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and descriptive analysis. The results of this study indicated that the level of visitor satisfaction is in the "Satisfied" category with a CSI value of 74.77%. Based on the IPA method, tourism attributes that need to be improved are the condition of game facilities such as banana boats, rubber boats and water booms, the safety of water boom, and the condition of toilet and prayer room facilities. Tourism attributes that need to be maintained are the attractiveness of the beach, cleanliness, comfortable atmosphere, calm sea water, various and condition of infrastructure and game facilities, and good service. Factors that are driving the development of Mutun Beach are high tourist attractiveness, easy accessibility, complete facilities, good service and management, and government’s role. The inhibiting factors are limited promotion, competitors or other beaches around Mutun, and limited funds and human resources.Key words: CSI, development potential, IPA, visitor satisfaction
Daftar Isi JIIA Vol. 11 No. 4, November 2023 Tim Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.8253

Abstract

SIKAP, KEPUASAN DAN LOYALITAS KONSUMEN SUSU SEGAR YU-ONE MILK DI KOTA BANDAR LAMPUNG Ayu Aulia Fitri; Yaktiworo Indriani; Erlina Rufaidah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7746

Abstract

This research aims to determine the attitudes, purchasing patterns, satisfaction, and loyalty of fresh milk consumers of Yu-One Milk at Jalan Sultan Agung, Way Halim, Kedaton District of Bandar Lampung City.  The research method is a survey.  The number of respondents in this research are 60 people, selected by non-probability sampling technique, namely accidental sampling.  The research data are analyzed by quantitative descriptively using the Fishbein multi-attribute model, Customer Satisfaction Index (CSI) and the loyalty pyramid. Data collection was carried out in October-November 2022.  The results showed that the consumers’ attitude toward multi-attribute of Yu-One Milk fresh milk was in the good category, in which score was 181.72 and the most favored attribute by consumers was friendliness services. Most of Yu-One Milk consumers (25%) bought fresh milk with chocolate flavor variants.  The average frequency of purchasing Yu-One Milk fresh milk was twice per month with a purchase expenditure of IDR 51,883.00/month.  The average purchases amount of Yu-One Milk fresh milk was 1,377 ml/month with the purpose of purchasing to eliminate hunger/thirst (46.67%).  Yu-One Milk fresh milk consumer satisfaction was in the very satisfied category with a CSI value of 83.61.  Yu-One Milk consumer loyalty was quite good in the form of an inverted pyramid.  The switcher buyer value was 46.67%, the habitual buyer value was 48.83%, the satisfied buyer value was 90.00%, the liking the brand value was 86.67% and the committed buyer value was 83.33%.  Keywords: attitude, consumer loyalty, fresh milk, purchase pattern, satisfaction.
PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI (STUDI PADA KONSUMEN DI SEKALA COFFEE MADIUN) Okky Ihzan Satria Pramurdjito; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7375

Abstract

The development of coffee consumption has also encouraged many new coffee shop businesses to emerge. So that it results in competition in the coffee shop business. This has led to a decline in sales experienced by Sekala Coffee Madiun. The goal of this study was to examine how consumers at the Sekala Coffee Madiun choose their coffee beverages based on price, product quality, and word-of-mouth recommendations. All customers who had purchased coffee beverages at Sekala Coffee Madiun comprised the study's population. Meanwhile, the sample used in this research was 75 people who had bought coffee drink products at Sekala Coffee Madiun. The method of sampling employed the Accidental sampling method. In this study, primary data and secondary data were collected. The data analysis method used in this research is component-based Structural Equation Model (SEM) analysis using PLS which was chosen as the analysis tool with the help of the SmartPLS 3. The study's findings suggested that the price variable has no impact on consumers' choices. Meanwhile, the product quality variable has a significant influence on purchasing decisions. Likewise, the word-of-mouth variable has an influence and is significant on purchasing decisions. Key words:   Price, Product Quality, Word of Mouth, Decision to Purchase.
KINERJA SISTEM AGRIBISNIS USAHA PENGGEMUKAN SAPI DI DESA ADIREJO KECAMATAN TERBANGGI BESAR KABUPATEN LAMPUNG TENGAH (STUDI KASUS DI PT INDO PRIMA BEEF) Iva Mutiara Indah; Dyah Aring Hepiana Lestari; Wuryaningsih Dwi Sayekti
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7334

Abstract

This study aims to analyze the performance of the agribusiness system of the beef cattle fattening business at PT Indo Prima Beef. The research method used is the case study method, located at PT Indo Prima Beef, Terbanggi Besar District of Central Lampung Regency. Data were collected in November-December 2022. Data were analyzed using qualitative and quantitative descriptive analysis. The results showed that the performance of the production facilities supply subsystem was good, as analyzed by the agribusiness index analysis and six right. However, there are still insufficiencies, such as locations close to settlements, feed is not in the right place, and labor is not in the right type, quality, and quantity. The performance of the cultivation subsystem is suitable for cultivation because it has an R/C ratio value of >1, but currently, the company has not conducted mating with artificial insemination. The performance of the marketing subsystem is good as analyzed by the agribusiness index and marketing mix analysis (4P). Beef cattle marketing channels are large traders (abattoirs), retailers, and consumers. The performance of the supporting service subsystem is good, the services utilized by PT Indo Prima Beef are financial institutions, research institutions, government policies, transportation facilities, communication and information technology facilities, and supply stores for production facilities. Overall, the performance of the agribusiness system at PT Indo Prima Beef has been running well with a weighted agribusiness index of 81.51%. Keywords: Agribusiness index, agribusiness system, beef cattle.
SIKAP DAN KEPUASAN KONSUMEN DALAM MENGONSUMSI JAMU KUNYIT ASAM INSTAN SEBAGAI MINUMAN KESEHATAN DI KOTA BANDAR LAMPUNG Shofy Aulia Afifah; Yaktiworo Indriani; Wuryaningsih Dwi Sayekti
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 2 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i2.8629

Abstract

The purposes of this study were to analyze the decision-making process and consumer attitudes, to observe consumption patterns and to measure the level of consumer satisfaction of Sido Muncul and Herbadrink instant sour turmeric herbs in Bandar Lampung City. This study used the survey method and was conducted in January-February 2023 in Bandar Lampung by distributing the Google Form questionnaires. The number of respondents in this study was 80 people. The data were analyzed by descriptive analysis, Fishbein's multiattributes and Customer Satisfaction Index (CSI). The results showed that consumers consumed instant tamarind turmeric herbal medicine in order to relieve menstrual pain. All consumers were satisfied and agreed to repeat purchases. If the product runs out where consumers tend to buy, consumers would buy elsewhere. Measurement of consumers attitudes toward multi-atribute products resulted Ao score of 89.179 (Sido Muncul) and 86.688 (Herbadrink). The average amount of consumption of Sido Muncul herbal medicine was higher. Both consumers liked the original variant and made purchases every month before menstruation. The level of consumer satisfaction for both brands of herbal medicine was included in the satisfied category in which CSI scores of Sido Muncul sour turmeric was 79.95 and Herbadrink was 79.10.Key words: attitudes, consumers, jamu, satisfaction
PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN DAN PENGAMBILAN KEPUTUSAN PEMBELIAN RUJAK BUAH ULEK DI ISTANA RUJAK BENGKULU Desi Aryani; Nyayu Neti Arianti; Basuki Sigit Priyono
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7066

Abstract

This study aims to analyze consumers’ perceptions of the marketing mix and purchasing decision of ground fruit salad (rujak buah ulek) at the Istana Rujak.  Respondents in this study are 96 people, namely those who had bought and consumed rujak buah ulek of the Istana Rujak at least twice. Respondents were taken accidentally. Consumers’ perceptions and purchasing decision process were analyzed descriptive qualitatively.   The results showed that consumers’ perceptions on all marketing mix components, namely product, price, promotion, and place at Istana Rujak, were in good category. Most rujak buah ulek Istana Buah consumers stated that they needed to carry out all stages of the purchasing decision process, namely recognition need, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.Key words: marketing mix, purchasing decision, rujak buah ulek 
Cover JIIA Vol.12 No. 2, Mei 2024 Tim Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 2 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i2.9092

Abstract

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