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Yaktiworo Indriani
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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,038 Documents
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ANALISIS ATRIBUT APA SAJA YANG HARUS DIPERTAHANKAN DAN DITINGKATKAN KINERJANYA DI RUMAH MAKAN AYAM GEMPREK MAS BOY DI KOTA BANDAR LAMPUNG Bunga Ambar Tiara; Agus Hudoyo; Lina Marlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7640

Abstract

The service performance of a restaurant is important in maintaining customers. This study aims to analyze the service attributes that need to be maintained and improved in the performance of the restaurant. This research is located at the Rumah Makan Ayam Geprek Mas Boy in Bandar Lampung. Data collection was carried out in May - June 2022. The importance and performance of the restaurant attributes were scored on a Likert scale. Data collection uses a questionnaire that has been tested for validity and reliability. The number of samples in this study was 60 respondents. The research method used was a survey method and the determination of the research location was carried out purposively. The analytical method used is the Importance Performance Analysis (IPA) method. There are 18 attributes studied and divided into 3 groups, namely product, attention, and facilities. The results of the research showed that there are 18 attributes that are considered important by consumers. There are 16 attributes that are considered to satisfy the consumers of Rumah Makan Ayam Geprek Mas Boy. There are 10 attributes that need to be maintained at the Rumah Makan Ayam Geprek Mas Boy. Key words: attributes, importance, perfomance
ANALISIS PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH DAN SAYUR DI SUPERMARKET HOKKY PANGLIMA SUDIRMAN SURABAYA Feby Anggita Prastiwi; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7391

Abstract

The level of consumption of fruit and vegetables per capita in a year in East Java has increased, but the level of consumption of fruit is still lower than vegetables. The emergence of fruit marketing companies, both supermarkets and shops, resulted in intense competition to overcome the increasing competition in seizing market opportunities. This study analyzes consumer characteristics and analyzes the effect of price, location, and product quality on fruit and vegetable purchasing decisions at Hokky Panglima Sudirman Supermarket Surabaya. This research was conducted at the Hokky Panglima Sudirman Supermarket, Surabaya. The sampling technique was accidental sampling with 80 respondents. The sample criteria used are consumers who buy fruit and vegetables at the Hokky Panglima Sudirman Supermarket, Surabaya. The analysis method uses SEM-PLS with the help of WarpPLS version 8.0 software. The results of this study indicate that price, location, and product quality have a positive and significant effect on fruit and vegetable purchasing decisions at Hokky Panglima Sudirman Supermarket SurabayaKey words: place, price, product quality, purchasing decisions, supermarket
ANALISIS KINERJA ATRIBUT DI RUMAH MAKAN AYAM BAKAR MBOK JUM WAY HALIM KOTA BANDAR LAMPUNG Yohana Fransiska Elizabet Hutajulu; Agus Hudoyo; Yuliana Saleh
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7722

Abstract

This study was conducted to identify the attributes that consumers value most at Mbok.Jum Way Halim Restaurant, Bandar Lampung City. There are various attributes that can be held in a restaurant. Each attribute that is held certainly costs money, if all the attributes are considered, then the restaurant will spend a lot of money. The restaurant must know what attributes are prioritized that are adjusted to what is considered important by consumers. Therefore, this research was done to determine what attributes buyers deem crucial and what attributes need to be preserved to enhance performance. This study employed a survey methodology and involved questionnaire interviews with 60 participants. Importance Performance Analysis (IPA) has been employed as the analytical technique. The study's findings demonstrated that, of the 20 attributes considered, 13 attributes are regarded as being crucial and 7 attributes that perform satisfactory. Attributes that must be preserved in their performance are the taste of the food, the size per serving, the friendliness and courtesy of the waiters, the accuracy of the presentation, the cleanliness of the tableware, the availability of parking space and the available alternatives for seating. The performance attributes that require improvement include price, the readiness of waiters to respond to consumers’ complaints, service speed, facility cleanliness, availability of water in the sink, and cleanliness of the toilet.  Key words: Attributes, important performance analysis (IPA), performance, restaurant
ANALISIS PERILAKU KONSUMEN DIEVHA CAFÉ DI KECAMATAN SUMBER JAYA KABUPATEN LAMPUNG BARAT Putri Ayu Muslimah; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.8105

Abstract

This research aims to analyze decision making, attitude, satisfaction and customer loyalty of Dievha Café in Sumber Jaya District, West Lampung Regency.  The method used in this research is a survey method by conducting direct interviews using questionnaires to 60 respondents who have made at least 2 purchases during the last 3 months and are at least 17 years old.  Data collection was carried out in January-February 2023.  The Data are analyzed descriptively using Fishbein's multiattributes, Customer Satisfaction Index (CSI), and loyalty pyramid.  The results of this research showed that the first reason consumers buying were because they wanted to try the products, they got the location information from their friends and their main consideration for purchases was the taste.  The consumers would switch to other menus when the product was run out and they decided to buy themselves on purpose.  All of the consumers were interested in repurchases and 63.33 percent of them were satisfied.  From the analysis of Fishbein’s  multiattributes showed the score was 136.95 or in a good category.  The most preferred attribute was taste with score of 18.13, followed by the location attribute and the employee service attribute.  The level of consumer satisfaction on Dievha Café products obtained a value of 82.77 percent or categorized as very satisfied with the highest score attribute was the taste.  The level of consumer loyalty to Dievha Café based on the loyalty pyramid analysis was in the satisfied buyer category (73.33%), followed by liking the brand (71.67%), committed buyer (70.00%), switcher buyer (40.00%), and habitual buyer (36.67%).Keywords: coffee shop, consumer attitudes, decisions making, loyalty, satisfaction. 
Strategi Pengembangan Agroindustri Keripik Kulit Ikan Patin (Studi Kasus pada Rafin's Snack Kabupaten Pringsewu) Anindya Putri Nismara; Dwi Haryono; Muhammad Irfan Affandi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 3 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i3.7260

Abstract

This study aims to analyze the development strategy of Pangasius skin chips agroindustry. The location of this research was determined with consideration of Rafin’s Snack is the largest chip agroindustry in Pajaresuk District and yet still has the potential to be developed. Respondents in this study consisted of various parties involved to the analysis of development strategy for the agroindustry, namely agroindustry owners, representatives of the Pringsewu District Fisheries Service, the Office of Cooperatives, SMEs, Industry and Trade of Pringsewu District, and a lecturer at the University of Lampung. Data was collected in January 2023. The analytical method used was SWOT analysis (Strength, Weakness, Opportunity, Threat) and QSPM (Quantitative Strategic Planning Matrix) analysis. The results showed that the main strength of Rafin's Snack Agroindustry is the availability of sufficient raw materials, the main weakness is limited capital, the main opportunity is wide market reach, the main threat is the change in people's tastes. The prioritized development strategies for Rafin's Snack Agroindustry are to do consumer research and to adapt by creating more flavors to the product, to use a cloud-based cashier application (point of sale) in making transactions, to use electronic word of mouth (eWOM) by using the services of influencers or key opinion leaders (KOL) for promoting product and improving brand awareness, to organize educational seminars in collaboration with universities (business goes to campus) to strengthen brand identity and build consumer trust, as well as to utilize production machine provided by the Pringsewu District Fisheries Service.
Tim Pengelola Jurnal Ilmu Ilmu Agribisnis 2024 Tim Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.8675

Abstract

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN SUSU SEGAR MOO DI KOTA BANDAR LAMPUNG Intan Paramiarta Ningrum; Wuryaningsih Dwi Sayekti; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 1 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i1.4341

Abstract

This study aims to determine purchasing patterns, satisfaction levels, influence of service quality, productquality, and price perceptions of the satisfaction of Moo fresh milk consumers. The research was a surveymethod conducted at Chandra Department Store, Tanjung Karang. The research samples were recruited byusing accidental sampling. There were 50 households of Moo fresh milk consumers, in which respondents ofthis study were housewives. Data collection was conducted in May-June 2018 and were analyzed bydescriptive analysis, Customer Satisfaction Index Analysis (CSI), and verification analysis. The results ofthis study indicated that the most bought was 1-liter-package type. The volume of purchases of Moo freshmilk was mostly 1-3 litters per month with a frequency of purchases of 1-2 times per month. The score ofMoo fresh milk consumer satisfaction was 80.43 percent, meaning that consumers were satisfied. Servicequality and product quality had significant effects; while price perception had no significant effect onconsumer’s satisfaction of fresh milk Moo.Key words: fresh milk, satisfaction, service quality
VALUASI EKONOMI DAN PERSEPSI WISATAWAN TERHADAP WISATA PANTAI M BEACH DI KABUPATEN LAMPUNG SELATAN PROVINSI LAMPUNG Muhamad Riyan Saputra; Novi Rosanti; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7652

Abstract

This research aimed to analyze the tourist travel costs, the factors that influence the frequency of tourist visits, the economic value of tourism, and the tourists' perceptions of M Beach. This research used a survey with a sample of 50 tourists from M Beach was selected using the accidental sampling method. The travel cost method is used to analyze the economic value, and the descriptive method with a Likert scale measuring instrument is used to analyze tourist perceptions. The determination of location was carried out purposively with the consideration that M Beach has been the best-selling tourist attraction in South Lampung Regency for the last five years. The data was collected in January 2023. The results showed the average travel costs incurred by M Beach tourists were Rp146.265,24 per individual per visit, with the highest allocation of travel costs viz consumption costs of 38,43 percent. The factors that influence tourists visits to M Beach are travel costs, distance, income, age, beach conditions, and public facilities. The total economic value of M Beach tourism is Rp10.474.348.786,00 per year. Tourists perception of M Beach in terms of 4A components (attraction, amenity, accessibility, and ancillary) has a positive perception with good criteria.Keywords: Economic value, M Beach, Perception, Travel cost
Kinerja Usahatani Perkebunan Kakao Monokultur dan Polikultur di Kecamatan Gedong Tataan Kabupaten Pesawaran Provinsi Lampung Dewi Mulia Sari; Wan Abbas Zakaria; Lidya Sari Mas Indah; Yuliana Saleh; Amanda Putra Seta
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 3 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i3.8244

Abstract

Cocoa is one of the leading plantation commodities in Lampung Province.  This commodity has contributed high export value in raw form and has become the main raw material in various agro-industries.  The main cocoa production center in Lampung Province is Pesawaran. All cocoa plantations in Pesawaran Regency are smallholder plantations.  Smallholder plantations have an important and strategic role, especially in increasing income and providing employment for the community.  There are two research objectives.  First, to analyze the performance level of monoculture and polyculture cocoa plantations in Gedong Tataan Sub-district, Pesawaran Regency, Lampung Province.  Secondly, to analyze the difference on the profit levels of cocoa plantations with monoculture and polyculture in Gedong Tataan Subdistrict, Pesawaran Regency, Lampung Province.  The research location was selected purposively by the consideration that Sungai Langka Village is the main cocoa bean producer in Gedong Tataan Subdistrict, Pesawaran Regency. The research was conducted by a survey method, in which samples of 34 cocoa farmers were chosen by simple random sampling technique. The results showed that R/C ratio on total costs obtained by cocoa farmers with monoculture cropping pattern is 2.97. Meanwhile, the highest level of R/C ratio on total costs of polyculture is the cocoa-coffee-durian cropping pattern (3.69).  There was no significant difference between performance of monoculture and on polyculture cocoa plantations. Key words: cocoa, monoculture, polyculture, performance
ANALISIS PENGARUH HARGA, PROMOSI DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY MINUMAN KOPI (STUDI KASUS PADA STARBUCKS COFFEE CITRALAND SURABAYA) Rania Andarini Putri; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7406

Abstract

Coffee consumption in Indonesia has increased in the last ten years.  In urban areas consuming Coffee is a new lifestyle.  Many Coffee shops have grown and developed that also provide products with similar services.  This study analyzes the characteristics of consumers of Starbucks Coffee Citraland Surabaya Coffee drinks and analyzes the effect of price, promotion, and brand image on customer loyalty.  This research was conducted in Starbucks Coffee Citraland.  The sampling technique was a purposive sampling with a total of 90 consumers of Coffee drinks Starbucks Coffee Citraland.  The sample criteria are consumers of Starbucks Coffee Citraland Surabaya Coffee drinks who make purchases at least 3 times.  The analytical method uses SEM-PLS with the help of the SmartPLS version 4 application.  This study showed that price, promotion, and brand image have a positive effect on customer loyalty for Coffee drinks Starbucks Coffee Citraland. Key words: brand image, coffee shop, customer loyalty, price, promotion

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