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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 280 Documents
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PENGARUH AGNES MONICA SEBAGAI CELEBRITY ENDORSER TERHADAP PEMBENTUKAN BRAND IMAGE HONDA VARIO Rini, Endang Sulistya; Astuti, Dina Widya
BISMA: Jurnal Bisnis dan Manajemen Vol 6 No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

The Objective of this research would be to know the effect of celebrityendorser, Agnes Monica, on brand image formation of Honda Vario for student indepartment of management, North Sumatra University. The method of analysisused are descriptive analysis and multiple linear regression. The result of researchindicated that, through descriptive analysis result, it could be seen that almost allstudent agreed that Agnes Monica could form a brand image of Honda Vario. Butthrought multiple linear regression, the result of research indicated that thepositive and significant effects were from variables of visibility, credibility,attraction and power on brand image, based on t-test, variable of power was themost dominant variable in forming the brand image.
EKUITAS MEREK PRODUK MINUMAN SERBUK BUAH INSTAN Suryaningsih, Ika Barokah; Prayogo, Hary
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This research seeks to identify consumer’s response toward brand equity instan soft drink fruit-powder Nutrisari and Marimas. This is a descriptive research based on primary data collected from respondent throughout questionaire. To test validity and reliability this study uses Pearson product moment, avarage and standard deviation, Cohran test, performance importance diagram, brand loyalty piramida and brand switching patern matrix. Result shows that Nutrisari is abrand that has ability to top of mind while Marimas has only able to be brand recall from the costumer’s mind. In a specific brand association, only Marimas passes all association test. In term of brand perceived quality, all of those three brands have higher performance compared to their importancenya. In the brand loyalty level, Nutrisari and Marimas have ideeal piramid for brand loyalty that is rolled back triangle.
ANALISIS PENGARUH KOMUNITAS ATAU NON KOMUNITAS MUSIK SERTA KESADARAN MEREK TERHADAP MINAT MEMBELI MERCHANDISE LUMAJANG ROCK COMMUNITY Cahyono, Yofin Agung
BISMA: Jurnal Bisnis dan Manajemen Vol 10 No 1 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

Abstract:The purpose of this research is to test and to analyze the impact of music community or non-community and brand awareness on the purchase intention of merchandise of Lumajang rock community. The population was both members and non-members of music community in Lumajang. The samplesof the research consistof 50 respondents. The analyze method used isdummy regression. The results show that: (1) music community or non-community positively and significantly affects purchase intention ofthe merchandise of Lumajang rock community, (2) top of mind brand positively and significantly affectspurchase intention of the merchandise of Lumajang rock community, (3) brand recall positively and significantly purchase intention of the merchandise of Lumajang rock community, and (4) brand recognitionpositively and significantly affects purchase intention of the merchandise of Lumajang rock community. Keywords:Music Community, Brand Recall, Brand Recognition, Purchase Intention
FAKTOR-FAKTOR FUNDAMENTAL YANG MEMPENGARUHI RETURN SAHAM DAN DAMPAKNYA TERHADAP FREKUENSI PERDAGANGAN SAHAM SEKTOR INDUSTRI BARANG KONSUMSI PADA BEI TAHUN 2010-2017 Anggraeni, Devina Putri; Salim, M Noor
BISMA: Jurnal Bisnis dan Manajemen Vol 13 No 2 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v13i2.9464

Abstract

This study aims to examine and analyze the fundamental factors represented by financial ratios, i.e., Return on Assets (ROA) which represents the profitability ratio; Debt to Equity Ratio (DER) which represents the solvency ratio; Current Ratio (CR) which represents the liquidity ratio; and Total Asset Turn Over (TATO) which represents the activity ratio, in its effect on stock returns and their impact on the frequency of stock trading. The research data was taken from the companies of the consumer goods sector listed on the Indonesia Stock Exchange in 2010-2017. The sampling method used was purposive sampling. Of the total population of 41 companies, 21 companies were used as research sample. The analytical method used was panel data analysis run by Eviews 9. The results showed that ROA affects stock returns, while DER, CR, and TATO do not affect stock returns. ROA, DER, CR, and TATO simultaneously affect the frequency of stock trading. However, only TATO has a partial effect on the frequency of stock trading, while stock returns do not affect the frequency of stock trading.
PERENCANAAN SUMBER DAYA MANUSIA KESEHATAN (SDMK) PUSKESMAS DI KABUPATEN JEMBER Shofiah, Rizkiy; Prihatini, Dewi; Viphindrartin, Sebastiana
BISMA: Jurnal Bisnis dan Manajemen Vol 13 No 3 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v13i3.11633

Abstract

Public health centers are the spearhead in the implementation of health services in Indonesia. Public health centers are the first level facilities that seek promotive and preventive services to achieve health status. The provision of health services must be supported by adequate health personnel to support the functioning of the community health center. In accordance with its function, public health centers must have at least five promotive and preventive personnel, namely laboratory, pharmaceutical, nutrition, public health, and sanitation analysts. The availability of health human resources (HRH) for public health centers, especially laboratory analysts, nutrition, public health, and sanitation, is still not evenly distributed in the Jember district health centers. HRK planning in Jember Regency is still focused on medical personnel. This research is an exploratory research with a qualitative approach that aims to determine the HRH planning process, especially the promotive and preventive public health centers. The informants in this study were the head of the public health center administration as part of staffing and additional informants, namely analysts, nutrition, public health, and sanitation staff. Based on the results of the study, public health centers still need personnel such as analysts, nutrition, and sanitation. The results of interviews with informants indicated that the community health center did not have a special HRH planning team. In the planning process, the community health center only carried out an analysis of the HRH needs and then submitted them to the Health Office which had an important role in the planning process to meet the HRH needs of the community health center. As an executor, the community health center can only accept the applicable policies. Public health centers cannot do their own recruits because of budget constraints. This is one of the obstacles that hinders community health centers in HRH planning. Another obstacle in the planning process is waiting for a decision from the Health Office to meet HRH needs and the use of forecasting methods that are not yet clear. This causes, there is no common perception among policy makers. Keyword: Public health center, HRH planning, preventive and promotive.
ANALISIS SENSITIVITAS RESPON KONSUMEN PADA EKSTENSIFIKASI MEREK PEMBERSIH LANTAI MEREK SO KLIN Lubis, Arlina Nurbaity; Rahmawati, Magdalena
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

The Objective of this research is to know and to examine the degree of consumer response sensitivity and direction on brand extension for So Klin floor cleaner. This research used the descriptive method, method of sensitivity response and statistical methods, namely validity test and reliability test. The results of examination showed that sensitivity consumer response for brand extension from So Klin detergent to So Klin floor cleaner was 1.04 which included in sensitive category. The stimuli has changed due to brand extension from So Klin detergent to So Klin floor cleaner. Based on product attribute and phase from hierarchical effect, it showed that there were a positive score of 35. This positive sign meant that the stimuli from So Klin floor cleaner had a higher consumer response.
HUBUNGAN CITRA HOTEL DAN KEPERCAYAAN PELANGGAN: SURVEI PELANGGAN HOTEL MELATI DI SULAWESI TENGAH Rombe, Elimawaty
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This research designed as quantitative method using explanatorysurvey while verification is the main objective. The aim of this study is to examine the relationship of customer image and trust of Hotel Melati III and IV in Middle Sulawesi. Hypothesis testing was conducted through data collection directly from the field. Thus, this research can be classified as field study. The results showed that image and trust has a strong positive correlation. The positive sign indicated that the increase in image would be followed by increase in trust and vice versa.
PENGARUH MODAL MANUSIA DAN STRUKTUR ASET TERHADAP RISIKO KREDIT DAN KINERJA KEUANGAN PADA BANK KONVENSIONAL DI INDONESIA Roziq, Ahmad; Sofianti, Septarina Prita Dania; Wasito, Wasito; Sulistiyo, Agung Budi
BISMA: Jurnal Bisnis dan Manajemen Vol 13 No 2 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v13i2.11763

Abstract

This study aims to examine the influence of human capital and asset structure on credit risk and financial performance and the influence of credit risk on financial performance of conventional banks in Indonesia. This is an explanatory research with the sample consisted of 25 conventional banks in Indonesia during the period of 2013 to 2017. Data were analyzed using PLS. The results showed that: (a) human capital has no significant influence on credit risk of the conventional banks in Indonesia; (b) human capital has no significant influence on the financial performance of conventional banks in Indonesia, (c) credit risk has significant influence on the financial performance of conventional banks in Indonesia, (d) asset structure has significant influence on the credit risk of conventional banks in Indonesia, and (e) asset structure has no significant influence on the financial performance of conventional banks in Indonesia.
URGENSI IMPLEMENTASI LAPORAN BERKELANJUTAN (SUSTAINABILITY REPORTS) DI PERGURUAN TINGGI Miqdad, Muhammad; Izzalqurny, Tomy Rizky
BISMA: Jurnal Bisnis dan Manajemen Vol 13 No 3 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v13i3.14748

Abstract

The purpose of this study is to analyze the urgency of implementing sustainability reports that supports Sustainable Development Goals (SDGs) at the higher education level. This research uses a qualitative descriptive method with the literature study and case study approaches. Data from the literature study were taken from various sources, i.e., research articles, books, websites, and other scientific references. Primary data from the case study were sourced from the results of the survey and interview at one of the state universities in Indonesia. The data processing and analysis include data reduction, data presentation, and conclusion making. Results showed that various organizations have produced sustainability reports regularly. This finding implied that for higher education institutions (especially the university service agencies and legal entity for state universities), the regular publishing of sustainability reports is a manifestation of the transparency of organizational actions towards the environment and society and that it could be a good example for other organizations. Therefore, higher education institutions can have a significant role as the main pillar to support the implementation of SDGs programs in all sectors in Indonesia.
ANALISIS DISKRIMINAN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN HARIAN PAGI RADAR JEMBER Sudaryanto, Sudaryanto; Setiawan, De Irman
BISMA: Jurnal Bisnis dan Manajemen Vol 6 No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to analyze the marketing mix variables (product,price, promotion, place, people, processes, and physical evidence) todifferentiate the consumer's decision to buy or not buy Harian Pagi RadarJember. More over, the study also analyze which marketing mix variables thatinfluence the most dominant of the consumer decision to buy or not buyHarian Pagi Radar Jember. The population in this study is the people who buyHarian Pagi Radar Jember and sample was selected based on purposiverandom sampling. Discriminant analysis results the are differences betweenconsumer’s want and do not want to buy Harian Pagi Radar Jember. Morespecifically amongthe marketing mix factors the most dominant influence onthe decision to buy or not buy the Harian Pagi Radar Jember, is a factorprocess that represented by the variable ordering media. The seconddominant factor is a people service that represented by the variable ofemployee’s knowledge.

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