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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 280 Documents
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ANALISIS VARIABEL YANG BERPENGARUH TERHADAP RELATIONSHIP INTENTION DEBITUR BANK SUMUT CABANG UTAMA MEDAN Rini, Endang Sulistya
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

The objective of the research was tested the effect of economiccontent, resource content, and social content toward trust, satisfaction andcustomer commitment as well as relationship intention of Bank Sumut branchoffice Medan. The population was debtors of Bank Sumut branch office Medanwho took its product for business activities. The purposive sampling methodwas used to determine the samples. The technical analysis applied to test theresearch hypothesis was Structural Equation Modeling (SEM). The result of theresearch prevailed that there were positive and significant relationships amongeconomic content and trust, economic content and satisfaction, resourcecontent and trust, resource content and satisfaction, social content and trust,social content and satisfaction, trust and commitment, satisfaction andcommitment, and commitment and relationship intention.
PENILAIAN KEWAJARAN HARGA SAHAM SEBAGAI PERTIMBANGAN INVESTASI DI BURSA EFEK INDONESIA Singgih, Marmono
BISMA: Jurnal Bisnis dan Manajemen Vol 6 No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

Price earnings ratios (PER) is used to evaluate the fair value of stock.The reason is that PER could help the analysts to make judgement on importantvariables. This research is meant to determine whether PER could be used toevaluate the fair value of stock. This value is determined by growth rate of earning(GE) and systematic risk (β) capabilities to clarify PER change and whether thevaluation model could be used as security selection. The taken samples were 30(thirty) stocks of The Indonesian Stock Exchange. The result of the valuationmodel is simultaneously the growth rate of earning and systematic risk couldexplain the PER change about 26,6%. The classical assumption test describes thatthe cross-sectional regression is BLUE (Best Linear Unbiased Estimator). Thevaluation model is highly successfull to determine stock price change, but thismodel is much less successfull to select which one of the stock is bought or sold(security selection).Keywords:
PENGARUH EMPLOYEE ENGAGEMENT TERHADAP WORK-LIFE BALANCE KARYAWAN Ariawaty, R. Rina Novianty
BISMA: Jurnal Bisnis dan Manajemen Vol 13 No 2 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v13i2.9864

Abstract

A company’s objective to create employee engagement is to maintain the loyalty of its human resources. Employee engagement is directly related to the allocation of employee’s role and time inside and outside of their work environment as part of the work-life balance dimension. The purpose of this research is to analyze the effect of employee engagement on the employee’s work-life balance in the Bank X. The sample consisted of 39 employees collected by applying census sampling. Data were analyzed using PLS. The results indicated that employee engagement had a significant effect on employee work-life balance in the Bank X. This finding implies that employee’s work-life balance could be weakened or strengthen depends on the level of their engagement towards the company or organization. Keywords: employee engagement, work-life balance
KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY Verinita, Verinita
BISMA: Jurnal Bisnis dan Manajemen Vol 13 No 3 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v13i3.8898

Abstract

This study aims to analyze the effect of brand awareness, brand image, brand quality, and brand value on brand loyalty of the domestic tourists visiting Air Manis Beach, Padang City, West Sumatra Province. This research is a quantitative survey employing a purposive sampling technique with the sample consisted of 105 domestic tourists. Data were analyzed using multiple linear regression run by SPSS version 16. Results showed that brand awareness has a positive but not significant effect on brand loyalty. This indicated that the reputation and good characteristics of Air Manis Beach do not significantly influence loyalty. The brand image had a significant and positive effect on brand loyalty, which means that a good image can increase loyalty. Brand quality had a significant and positive effect on brand loyalty, which means that accommodation, safety, cleanliness, good experience, and interesting attractions can increase loyalty. Brand value had a negative and not significant effect on brand loyalty, which means that the high price of the tourism destination cannot increase tourist loyalty. Domestic tourists wish to visit a tourism destination that provides interesting and unique experiences and attractions offering at a reasonable price.
CITRA HOTEL BERBINTANG DI DAERAH ISTIMEWA YOGYAKARTA Sutomo, Maskuri
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to describe identity and analyze reputation, socialresponsibility and physical environment of star hotels in Yogyakarta Province.Research methodology employed survey method. Respondent of this researchwere customers/guests of the three, four, and five star hotels in YogyakartaProvince. Result of the study shows that image of the three, four and five starhotel was influenced by their company’s identity, reputation, socialresponsibility, and physical environment. Among these factors, company’sidentity has dominantly influenced image of hotel. Marketing communicationthrough promotional mix is considered as main role in order to increaseresponds of customers toward company’s identity. Therefore, actualization ofmarketing communication performance must be good. Better promotionalmarketing management will develop understanding and respond of customersthat affect increasing of hotel’s image.
KEPUASAN PELANGGAN MENGINAP DI HOTEL BERBINTANG DI DAERAH ISTIMEWA YOGYAKARTA Sutomo, Maskuri
BISMA: Jurnal Bisnis dan Manajemen Vol 6 No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

The research uses to the management economics approach, especiallyservice marketing management and its methods are survey by using cross sectiondata. Unit analysis in the research is customer at star hotel in Daerah IstimewaYogyakarta (DIY). Data will be obtained by spreading questionnaires and directinterview with 300 respondents. The research samples are 12 stars hotel in DIYwhich are stated by using systematic sampling. Data will be analyzed by usingImportance-Performance Analysis. The result of research shows customer have notmaximum satisfaction at stars hotel in DIY. This indicated higher customerexpectations for personal contact, supporting the physical facilities and equipmentcompared to the performance perceived by customers
PERAN KEPUASAN DALAM MEMEDIASI PENGARUH IMPLEMENTASI SERVICE EXCELLENCE TERHADAP LOYALITAS NASABAH PT.BANK MANDIRI, TBK KOTA BANYUWANGI Utomo, Hardian Dwi; Irawan, Bambang; Yulisetiarini, Diah
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

Abstract: This study aims to identify and examine the role of customer satisfaction in mediating the effects of service excellence implementation on customer loyalty of PT Bank Mandiri Tbk, Banyuwangi. The sample consisted of 240 active customers. Structural Equation Modelling was used to test the hypothesis. Results show that: (a) ability, attitude, appearance, attention, action, and responsibility have positive effect on customer satisfaction and loyalty, (b) customer satisfaction has positive effect on customer loyalty, and (c) customer satisfaction mediates the effect of service excellence implementation on customer loyalty. Keywords: Ability, Atitude, Apperance, Attention, Action, Responsibility, Satisfaction, Loyality
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP CUSTOMER DELIGHT MELALUI CUSTOMER SATISFACTION Putri, Husni Indrawati Wijaya
BISMA: Jurnal Bisnis dan Manajemen Vol 13 No 2 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v13i2.8884

Abstract

The objective of this research is to analyze the influence of service quality dimensions which consist of tangibles; reliability; responsiveness; assurance; and empathy on customer delight through customer satisfaction. The research sample was the students of the Faculty of Economics and Business, Study Program of Management, University of Wijaya Kusuma Surabaya batch of 2016/2017 that consisted of 90 respondents. The data analysis technique used was path analysis. The results showed that the dimensions of service quality, i.e., tangibles, reliability, responsiveness, assurance, and empathy affect customer delight as mediated by customer satisfaction.
PENGARUH KNOWLEDGE SHARING DAN KEPERCAYAAN TERHADAP KINERJA KARYAWAN PT. TUNAS DWIPA MATRA KEPAHIANG Praningrum, Praningrum; Febrianto, Febrianto
BISMA: Jurnal Bisnis dan Manajemen Vol 13 No 3 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v13i3.8886

Abstract

The purpose of this study is to analyze the effect of knowledge sharing and trust on employee performance at PT Tunas Dwipa Matra Kepahiang, Bengkulu Province. This study used a survey approach by distributing questionnaires to the research sample that consisted of 40 respondents who were the staff and managers at PT Tunas Dwipa Matra Kepahiang. Data were analyzed by multiple linear regression analysis using SPSS program. Results showed that knowledge sharing and trust had a positive and significant effect on employee performance at PT Tunas Dwipa Matra Kepahiang. Thus, the company could improve the knowledge sharing activities related to the work procedures and clear tasks division among its employees based on mutual trust to achieve the best performance.
PENGARUH PENGETAHUAN PRODUK, NILAI, DAN KUALITAS YANG DIPERSEPSIKAN TERHADAP KEPUASAN PELANGGAN MOBIL TOYOTA Kussujaniatun, Sri; -, Wisnalmawati
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This study indicated to examine effect product knowledge,percieved value, and percieved quality for customer satisfaction. Sample in thisstudy are the owner the Toyota number of sample count up 100 owner,technique conception of sample using. Accidental sampling. Data analyze todispose of multiple regression. The study result the product knowledge,perceived value of customer and perceived quality influential to customersatisfaction. Contribution in the knowledge to develop model concept ofmarketing, and for marketing strategy developing.

Page 15 of 28 | Total Record : 280

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