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INDONESIA
CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Published by Universitas PGRI Madiun
ISSN : 25989022     EISSN : 25989618     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and March.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol. 7 No. 2 (2024)" : 12 Documents clear
PENGARUH STORE ATMOSPHERE, VARIASI PRODUK, E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK FOOD COURT KOTA MADIUN Indra Ayu Fatmala; Fransisco Aldi Bahari
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.18874

Abstract

This study aims to determine the effect of store atmosphere, product variety, and electronic word of mouth (E-WOM) on purchasing decisions for food court products in Madiun city. This study uses a quantitative research method. The population of this research is Consumers Food Court in Madiun city as many as 384 people through a questionnaire. The data collection technique for this research used a purposive sampling technique. The research data analysis method uses Multiple Linear Regression analysis using the SPSS program. Data analysis was performed using the Classical Assumption Test, Multiple Linear Test, t test. The results of this study prove that 1) Store Atmosphere has a significant effect on the Purchase Decision of Food Court products in Madiun City. 2) Product Variation has no effect on the Purchase Decision of Food Court products in Madiun City. 3) Electronic Word Of Mouth has a significant effect on the Purchase Decision of Food Court products in Madiun City.
PENERAPAN MODEL MARKETING AIDA+S TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE Ambardi Ambardi; Ebieta Alya Chasanah; Aam Aminah; Rizky Maulana Pribadi
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.18043

Abstract

Di Indonesia, terdapat banyak marketplace yang makin berkembang dari tahun ke tahun. Salah satu hal yang dapat memengaruhi konsumen untuk membeli suatu produk adalah dengan cara promosi yang dilakukan oleh perusahaan. Tujuan penelitian ini ingin menerapan Model AIDAS Terhadap Keputusan Pembelian Produk di Marketplace. Penelitian ini melibatkan 110 responden yang merupakan konsumen dari sepatu Aerostreet yang berlokasi di Tangerang Selatan yang membeli melalui Marketplace. Teknik pengumpulan data yang digunakan melalui penyebaran kuesioner sebagai data primer dan informasi lainnya sebagai data sekunder. Penelitian ini menggunakan non-probability sampling sebagai teknik pengambilan sampel dengan metode analisis purposive sampling.  Hasil penelitian ini menunjukan bahwa Variabel Attention, Interest, Action, Satisfaction memiliki pengaruh yang  positif dan signifikan terhadap Keputusan Pembelian Produk  di Marketplace; sedangkan Variabel Desire tidak memiliki pengaruh yang parsial positif dan signifikan terhadap Keputusan Pembelian Produk di Marketplace.
PENGARUH PENGETAHUAN INVESTASI DAN MOTIVASI INVESTASI TERHADAP MINAT INVESTASI MAHASISWA DI PASAR MODAL Dea Fusfita; Ahmad Rizal Solihudin
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.15613

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan investasi dan motivasi investasi terhadap minat investasi mahasiswa di pasar modal Pada Mahasiswa di Kota Yogyakarta. Teknik pengambilan sampel penelitian ini yaitu proportionate stratified random sampling. Sampel pada penelitian ini berjumlah 164 responden. Pengujian hipotesis menggunakan perhitungan regresi. Hasil pada penelitian ini menunjukan bahwa: 1) Pengetahuan investasi berpengaruh positif dan signifikan terhadap minat investasi mahasiswa di pasar modal. 2) Motivasi investasi berpengaruh positif dan signifikan terhadap minat investasi mahasiswa di pasar modal. 3) Pengetahuan investasi dan motivasi investasi secara simultan berpengaruh positif dan signifikan terhadap minat investasi mahasiswa di pasar modal. 
PENGARUH KUALITAS PRODUK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN Alwan Hendri; Widi Dewi Ruspitasari; Mohammad Bukhori
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.18939

Abstract

One of the typical foods of the Riau region is Ketan talam durian which was introduced by Rumah Kue Viera which is very delicious, its development is extraordinary.. The purpose of this research is to find out and analyze 1) the effect of product quality on Repurchase Decision 2) the effect of Brand Awereness on Repurchase Decision, 3) the effect of product quality on customer satisfaction, 4) the effect of Brand Awereness on customer satisfaction,5) the effect of customer satisfaction on Repurchase Decision, 6) the effect of product quality on Repurchase Decision through customer satisfaction, 7) the effect of Brand Awereness on Repurchase Decision through customer satisfaction. This study uses a quantitative descriptive approach to Viera Cake House customers. The research population is Viera Cake House customers who have shopped more than once in Mey 2023 with a research sample of 100 respondents using an accidental sampling technique. The inferential statistical analysis technique uses the Partial Least Square (PLS) technique with the SmartPLS 4.0 tool. The test instruments used are validity and reliability tests, outer model construction tests, discriminant validity tests with the Fornell-Larckel Criterion and the AVE method, Inner Model R-Square, Q-Square and GoF tests, Bootstrapping hypothesis testing,, the results show 1) product quality affects customer satisfaction 2) Brand Awareness affects customer satisfaction 3) product quality affects repurchase decisions, 4) Brand Awareness affects repeat purchase decisions, 5) customer satisfaction does not have a significant effect on repurchase decisions 6) product quality does not affect repurchase decisions through customer satisfaction 7) Brand Awareness does not affect repurchase decisions through customer satisfaction.
WHAT MAKES WOMEN WOMENpPRENEUR? Widya Ardini Prasetya; Noormalita Primandaru; Olivia Barcelona Nasution
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.17920

Abstract

This research aims to explain the factors that influence women to become womenpreneurs. The type of research applied in this research is explanatory research by testing the hypothesis that has been formulated. Data is collected through surveys. The sampling technique used in this research was purposive sampling. The hypothesis was tested using multiple regression analysis using IBM SPSS version 22. Financial well-being, self-efficiency, the desire to be independent have a positive and significant effect on interest in becoming a womanpreneur. interest in becoming a womanpreneur, although the need for achievement does not have a significant effect on interest in becoming a womanpreneur. This research only uses female female respondents, for further research you can use female respondents with a more diverse status and also add other variables as antecedents of interest in becoming a womenpreneur. This research can be a reference in looking at the phenomenon of womenpreneurs in the fields of economics, business and entrepreneurship in particular.
THE INFLUENCE OF E-WOM AND CORPORATE REPUTATION ON DOWNLOAD INTENTION Budi Christanto; Caroline Fransisca; Kristin Nomleni; Michael Vikend Cu
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.16541

Abstract

One of the competent institutions for character development and human resource development is higher education. A higher education institution can be considered of high quality if it has the appropriate techniques in processing all supporting elements, including good coordination systems between the university and students, as well as between students and the university as a form of preparing human resources that can compete. Along with the development of time in supporting natural resource management and accompanied by rapid technological development, various alternative local applications have emerged according to the urgent needs in maximizing the performance of a company, especially in terms of coordination. Universitas Bunda Mulia itself has provided an application for users in the academic environment, specifically students. This research aims to determine the impact of EWOM and Corporate Reputation on the intention to download the Universitas Bunda Mulia application. The approach used in this research is quantitative with regression tests. Our target sample is Universitas Bunda Mulia students and alumni. The sampling technique we used is the convenience sampling method with multiple regression analysis as a data analysis method.
PENGARUH KEPERCAYAAN MEREK, KEMUDAHAN PEMBELIAN DAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Egi Radiansyah; Berlina Anisya Putri
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.18199

Abstract

This study aims to analyze the influence of brand trust, convenience, and risk on purchasing decisions. It is a quantitative researchs conducted in Kalianda, Lampung Province, with the entire population of Mamypoko Diapers consumers as the target population. The research sample was selected using a simple random sampling method. Data were collected through the use of a validated and reliability-tested questionnaire. The results of the study indicate that all independent variables, namely brand trust, convenience, and risk, have a positive and significant impact on the dependent variable, which is purchasing decisions.
FINANCIAL KNOWLEDGE, FINANCIAL ATITUDE DAN FINANCIAL MANAGEMENT BEHAVIOR MAHASISWA FEB UNIPA SETELAH PANDEMI COVID-19 Soffia Pudji Estiasih; Martha Suhardiyah; Widiar Onny Kurniawan; Liviana Dwi Rahmadhani; Danisa Firda Kusuma Wardani
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.18260

Abstract

Financial Knowledge adalah kemampuan untuk memahami, menganalisis, mengelola keuangan untuk membuat keputusan keuangan. Sedangkan Financial Attitude merupakan sebuah perilaku untuk mengelola dan menggunakan keuangan yang dimiliki untuk mencapai tujuan dari penggunaan keuangan. Tujuan dari penelitian ini untuk mengetahui dan menganalisis Financial Knowledge, Financial Attitude dan Financial Management Behavior pada Mahasiswa FEB UNIPA Setelah Pandemi Covid-19, karena sebagian dari mahasiswa beban hidupnya masih ditanggung oleh orang tua terutama mahasiswa yang tidak tinggal bersama orang tua, setiap bulannya mahasiswa masih mengandalkan kiriman orang tua untuk memenuhi keperluannya selama kuliah.  Agar kondisi keuangan mahasiswa tetap terjaga sampai lulus maka perlu adanya pengetahuan keuangan dan sikap keuangan serta perilaku mananajemen terkait pembiayaan perkuliahan. Populasi dalam penelitian ini adalah seluruh mahasiswa FEB (Prodi akuntansi dan Prodi Manajemen) dan sampel yang dipergunakan sebesar 80 mahasiswa dengan teknik pengambilan 5 kali jumlah indikator. Teknik analisis menggunakan Regresi Linier Berganda Hasil penelitian ini menunjukkan bahwa secara parsial  Financial Knowledge, Financial Attitude berpengaruh signifikan terhadap Financial Management Behavior pada Mahasiswa FEB UNIPA Setelah Pandemi Covid-19.
STOCK UNDERPRICING FACTORS AFFECT IN INDONESIA FIRM: EVIDENCE ON INITIAL PUBLIC OFFERING ON 2017-2021 Rollis Ayu Ditasari; Sendy Dwi Haryanto
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.19128

Abstract

Abstract: This research aims to analyze the influence of underwriter reputation, financial leverage, proceeds, and firm age on initial IPO returns. In this research, IPO objectives are categorized into company growth opportunities, debt repayment, and increasing investors' working capital. This research sample consists of companies listed on the Indonesia Stock Exchange during the 2017-2021 period. The analytical tool used in this research is SPSS 25. The research results show that financial leverage has a significant effect on the underpricing of initial shares, while the underwriter; Income and company age do not have a significant effect on Initial Share Underpricing. This research contributes to better understanding the dynamics that occur in the IPO market, that volatility and market dynamics cause changes in the company's position on the stock market. These results are expected to provide valuable insights for investors, policy makers and market players.
STRATEGI CONTENT MARKETING DALAM MENINGKATKAN KEPERCAYAAN PELANGGAN PADA LABELLA HIJAB PACIRAN LAMONGAN Diah Laili Dwi Afrianti; Suyitno Suyitno; Ahmad Zainal Fikiri; Andi Aufa Zulal Alfudhoili; Muhammad Yani Azhar; Muhammad Agus Purnama
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.17372

Abstract

This study aims to explore the implementation of content marketing strategies in  increasing customer trust in a women's clothing store located in Sendangagung, Paciran, Lamongan called Labella Hijab using qualitative research methods. The  content marketing strategy implemented by Labella Hijab  went well, in the type  of content marketing, Labella Hijab launched three types of content, including: Q&A, tutorials, and announcements. Labella Hijab customers meet all the characteristics of customer trust. Namely: maintaining relationships, accepting influence, being open in communication, reducing supervision, patience, providing defense, giving positive information, accepting risk, comfort, and also satisfaction. Labella Hijab has also succeeded in forming three types of Labella Hijab customer trust, including: object-benefit type, benefit-attribute, and benefit-object. Customer trust built by Labella Hijab through content marketing has increased positively.

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