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JURNAL BISNIS STRATEGI

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Published by Universitas Diponegoro

ISSN : 14101246 EISSN : 25801171 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.

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Articles 381 Documents

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ORGANISATIONAL DESIGN FOR CHANGING BUSINESS ENVIRONMENTAL: IMPLEMENTASI SERVQUAL PADA KUALITAS LAYANAN PELANGGAN ( Studi Kosus: Operator Telepon Seluler Perusohoon Telekomunikosi di Jowo Timur) Nurmianto, Eko; Supriyanto, Hari; Yuliarto, Kris
JURNAL BISNIS STRATEGI Vol 5, No 3 (2000): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Di masa kritis ekonomi saat ini lingkungan bisnis mengalami perubahan, jumlah pelanggan telepon seluler dapat menurun. Oleh karena itu, kualitas pelayanan yang baik merupakon solusi yang paling tepat bagi perusahaan untuk mempertahankan pelanggannya (customer retention). Kemampuan perusahaan untuk menangkap keinginan konsumen dan memuaskannya menjadl hal yang mutlak diperlukan.Penelitian ini bertujuan untuk mengenal pelanggan sebaik mungkin, mengetahui apa yang diinginkannya dan sejauh mana pelayanan yang telah diberikan sehingga muncul strategi peningkatan kualitas pelayanan yang mengarah pada reformasi bisnis di bidang industri jasa.Metode pendekatan yang digunakan adalah Dimentions of Service Qualify (Zeithami, 1990). Pengambilandata dilakukan di dua kantor pelayanan yattu Surabaya dan Malang. Pengolahan data yang dilakukan adalah pembentukan segmen pelanggan berdasarkan besar tagihan (billing) dengan menggunakan metode K-Mean Cluster, pendefinisian profit pelanggan dengan menggunakan metode Crosstab, perhitungan tingkat harapan, persepsi layanan dan persepsi kualitas pelayanan dengan menggunakan Statistik Deskriptif, penentuan variabel-variabel yang diperbaiki dengan Customer Windows. Hasil yang diperoleh dalam penelitian ini adalah rekomendasi strategi reformasi bisnis yang mengarah pada prioritas peningkatan / perbaikan variabel-variabel kualitas pelayanan yaitu surat kabar, beli kartu Hallo langsung kring, tepat jumlah tagihan, tepat waktu kirim tagihan, mudah menghubungi perusahaan, kejelasan kejernihan suara, brosur atau majalah, mudah dapat info tagihan, bebas gangguan saat bicara dan menu fasilitas dalam telepon seluler (Surabaya) sedangkan untuk Malang, yang harus dibenahi adalah muslk kantor, surat kabar, kejelasan kejernihan suara, luas ruangan, salam ketika bertemu pelanggan, penataan ruangan, sebut nama pelanggan saat kontak, mudoh menghubungi perusahaan, garansi kartu Hallo, tepat waktu kirim tagihan, beli kartu Hallo langsung Kring, dan pilihan kalimat blocking.

PENGARUH TARIF KAMAR TERHADAP KEPUASAN DAN MINAT PASIEN DALAM PEMBELIAN ULANG JASA RAWAT INAP DI RUMAH SAKIT PANTI RAPIH YOGYAKARTA Soesanto, Harry
JURNAL BISNIS STRATEGI Vol 2, No 1 (1998): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

The NationalÂ developmentÂ being implemented in six PELITA bring a good result in health careÂ sector.Â The hospiÂtal is gettingÂ isolateÂ asÂ it own definite the tariff for services which have been given to consumer; because not all hosÂpital stand alone to definite the services. As an effect, definite tariff is firstÂ tariff and the definite of consumer tendency to come with comfirmable tariff. This research has a tendency (1) to identify roomÂ tariff influence,Â and the relationshipÂ betweenÂ patientÂ satisfaction and patientÂ willingness in rebuying in patient servicesÂ inÂ Panti Rapih hosÂpital;Â (2) toÂ identity consumer behaviour about patient satisfaction and to repurchaseÂ for healthÂ servicesÂ in Panti Rapih hospital.Research designÂ Â applied was on observational research (non experimental), and the research subject in patient.Â Â SampleÂ Â wasÂ drawnÂ as purpossiveÂ withÂ definitelly criteria. Data were collect through from question which has beenÂ fill by responden. And result willÂ be examinationÂ as qualitative and quantitative with SPSS/PC + program. The result showed that (1) subject desireÂ to use PantiÂ Rapih hospital and the result has beenÂ influence by satisÂfied servent depending with roomÂ tarÂiff; (2) researchÂ subject showÂ that paÂtient interest in rebuying in patient serÂvices, big enough to prediction behavior in decisionÂ making.Based onÂ theÂ result,Â itÂ wasÂ conÂcluded that patient interest in rebuying depending by patient satisfied, but a low cost of roomÂ tariff has beenÂ ignored.Thus a roomÂ tariff is not the onlyÂ beÂhavior reason to use Panti Rapih hospiÂtal, and not support by result of research calculation which mean that hypothesis has been denied.

VARIABEL-VARIABEL YANG MEMPENGARUHI FLUKTUASI NILAI TUKAR RUPIAH TERHADAP DOLAR AMERIKA SERIKAT PASKA PENETAPAN SISTEM MENGAMBANG MURNI (Pendekatan Dua Langkah Model Koreksi Kesalahan dari lnsukindro) Anwar, Nurul; Kurniawati, Apriana Eka
JURNAL BISNIS STRATEGI Vol 16, No 1 (2007): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

This tesesrcn entitled ''Variables Influencing The Exchange Rate of Rupiah after Applic2tion of Pure Floating Exchang'J rate System (Two Stage lnsukindro-Error Correction MJdel )". This study aimed to analyze variablesthat influence the rupiah exchange rate for the period of third quarter uf 199 7 to second quarter of 2006.The study used Two Stage lnsukindro-Error Correction Model (lnsukindm ECM). Tl1is modei was completed by test of classical assumption and validation test of Insukindro-ECM. To approaches the problem, the studyutilized two :1pproaches i,e, Bc1/ance of payment approach and Monetaryapproach. The exchange rate of rupaih ini this study was expressed by The Real Effective Exchange rate (REER). Variables used in Monetary approach are; the Expectstton of exchange rate (Rp/USD), the Difference of interestrate, Relative price rate, Nei'toreign assets, real Gross domestic Product(GDP), Money supply, and Sterilized foreign exchange intervention shocks.Variables in The Balance of payment approach are; the Expectation of ,exchange rate (Rp/USD), the Difference of interest rate, Relative price rate,Import, Oil price, Capital flight of portfolio, and GovemmentÂ» external debt shocks. To compare the ability of prediction between two approaches the study utilized Root mean square error (RMSE), mean absolute error (MAE),and mean absolute percentage eror (MAPE).The research result shows that according to Monetary approach the expectation of exchange rate and the difference of interest rate significantly influenced the exchange rate of rupiah in the long run. Based on the Balance of Payment approach the expectation of exchange rate and import variables significantly influenced the exchange rate of rupiah in the sort run, and oil price variable significantly influenced the exchange rate of rupiah in the long run.Using Two Stage lnsuldndro-Error Correction Model (lnsukindro ECM) thestudy shows that sterilized foreign exchange, intervention, and government's external debt shocks significantly influenced the exchange rate of rupiah either in the sort run and in the long run. Based on the parameters of RMSE, MAE, and MAPE this study shows that the Balance of Payment approach were more accurate than that of Monetary approach in term of predicting the fluctuation of exchange rate of rupiah after implementing pure floating exchange rate system in Indonesia.

HUBUNGAN ANTARA PARTISIPASI DALAM PENGEMBANGAN SISTEM INFORMASI DENGAN PERKEMBANGAN PENGGUNAAN TEKNOLOGI INFORMASI (SUATU TINJAUAN DENGAN DUA FAKTOR KONTIJENSI) Amrul, Sadat
JURNAL BISNIS STRATEGI Vol 13, No 2 (2004): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

This study empirically examined the influence of two contingency factors: involvement executive and system complexity on the relationship between user participation and progressive use of information technology in Indonesian's Banking Industry, with residual approach. This approach is used to avoid econometrics problem which often arise at usage of interaction method in regression analysis using contingency factors.Based on respons 92 managers, result of this research indicate that relation between executive participation in development of information system with progressive use information technology positive and signifikan, result of this similar with theoretical base that active participation of executive in development of information system improve progressive use of information technology. Second, the results study indicated that factor executive involvement in development of information system have an effect on significan so that strengthen direct relation between participation with progressive use information technology. Combination according to betweenparticipation involvement executive (high) can improve progressive use of realized information technology with direct role of executive to innovation and successfulness use of information technology. While result of research concerning influence of system complexity to relation between executive participation in development of information technology with progressive use of information technology do not obtain evidence support which significan, that system complexity strengthen the relation.

KEMITRAAN DAN KNOWLEDGE MANAGEMENT SEBAGAI STRATEGI ADAPTASI PERUBAHAN LINGKUNGAN BISNIS UNTUK MENINGKATKANKEUNGGULAN BERSAING BERKELANJUTAN (Studi Empirik Kemitraan Pemasok Tembakau PT Djarum di Kabupaten Temanggung) Sofani, Agung; Miyasto, Miyasto; Djastuti, Indi
JURNAL BISNIS STRATEGI Vol 26, No 2 (2017): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Changes in the business environment are unavoidable in an industry. To survive in the competitive, businesses must be able to adapt to changes in the external business environment. The ability of businesses to adapt to the changing business environment becomes a key aspect needed to achieve competitive advantage in the long-term (sustainable) perspective. Based on this phenomenon, the study aims to examine the effect of partnership perspective and knowledge management in building the adaptability of the changing business environment and enhance the sustainable competitive advantage.The data regarding the partnership perspective, knowledge management, adaptation to the business environment and sustainable competitive advantage obtained through interviews using questionnaires. The sample was PT Djarum tobacco suppliers partner in Temanggung. Structural Equation Modeling (SEM) was run by AMOS, the software was used to analyze the data obtained.Statistical analysis showed that the partnership perspective, and knowledge management, positive and significant impact on the adaptability of the business environment changes; adaptability of the business environment changes proved to be positively and significantly impact to sustainable competitive advantage. Directly, partnerships and knowledge management perspective also positively and significantly impact to sustainable competitive advantage.

PENGARUH BUDAYA ORGANISASI DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL INTERVENING (Studi Pada Dosen Unversitas Dian Nuswantoro Semarang) Nilawati, Florentina Esti
JURNAL BISNIS STRATEGI Vol 18, No 1 (2009): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Permasalahan yang dibahas dalam penelitian ini adalah bagaimana meningkatkan kinerja dosen. Beberapa peneliti yang menghubungkan tiga variabel ini (Budaya organisasi, komunikasi dan komitmen organisasi) dengan kinerja menghasilkan kesimpulan yang sama. Tujuan penelitian ini adalah menganalisis pengaruh budaya organisasi dan komunikasi terhadap komitmen organisasi dan pengaruh komitmen organisasi terhadap kinerja.Populasi penelitian ini adalah dosen UDINUS, yang berjumlah 165 orang. Penelitian ini menggunakan SEM dengan AMOS sebagai alat analisisnya.Berdasarkan hasil penelitian yang diperoleh implikasi managerial yang dapat disimpulkan adalah bahwa komitmen organisasi adalah faktor dominan yang dapat mempengaruhi kinerja. Hasil penelitian ini menunjukkan pentingnya komitmen organisasi dalam meningkatkan kinerja. Hasil ini memberi masukan penting untuk UDINUS agar meningkatkan komitmen para dosen terhadap organisasi ini.Â

ANALISIS EKSPOSUR NILAI TUKAR RUPIAH TERHADAP DOLLAR AMERIKA PADA INDUSTRI MANUFAKTUR YANG GO PUBLIC Aryanti, Naning Wessiani; Basuki, Basuki
JURNAL BISNIS STRATEGI Vol 14, No 1 (2005): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

The primary objective of this research is to examine exchange rate exposure between Rupiah with American Dollar in manufacturing industrial sector that go public before and during crisis happened in Indonesia. Having found any significant exchange rate exposure in significant period, than this study will also evaluate which sub sectors in manufacturing industrial sector are exposed with the fluctuation of exchange rate.The data was collected using pooling method. Thirty-eight firms were chosen and divided into seven sub sectors. The statistical method used to test hypothesis is multiple regressions.The empirical results show that significant exchange rate exposure is only found in manufacture industry during crisis period, and from seven subsectors only three sub sectors (food and beverage, pharmaceuticals, and plastics) that significantly exposed because of the exchange rate fluctuation. This result shows that all firms must considered exchange rate management to reduce the exposure.

ANALISIS PENGARUH ENVIROMENTAL PERFORMANCE DAN SIZE TERHADAP NET PROFIT MARGIN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEITAHUN 2009 â€“ 2011 Kusumaningrum, Trias Madanika
JURNAL BISNIS STRATEGI Vol 21, No 2 (2012): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

This study aimed to analyze the influence of Environmental Performance,Â SIZE, and Corporate Social Responsibility to the net profit margin and the difference between the influence of the Environmental Performance and Corporate Social Responsibility SIZE as an intervening variable.Â The samples were registered manufactories on BEI, with total amountÂ of samples (n) were 93 with pooling data method from 2009 to 2011. Sample was taken using purposive sampling method based on particular criteria which was appropriate with research purposes.Â The results showed that the Environmental Performance (EP) significant negative effect on Corporate Social Responsibility (CSR), Size significant negative effect on Corporate Social Responsibility (CSR), Environmental PerformanceÂ (EP) significant positive effect on net profit margin (NPM), Size does not effect on the net profit margin (NPM), Corporate Social Responsibility (CSR) has no effect on net profit margin (NPM), Corporate Social Responsibility (CSR) in the first model did not prove to mediate Environmental Performance (EP) to Net Profit Margin (NPM), and Corporate Social Responsibility (CSR) in the second model is not proven to mediate Size to Net Profit Margin (NPM).Â

Strategi dan Prospek Hubungan Industrial Di Indonesia Mas'ud, Fuad
JURNAL BISNIS STRATEGI Vol 1, No 1 (1997): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Lingkungan ekonomi dan hubungan industrial di Indonesia telahÂ mengalami perubahun yang besar sejak tahun 1980. Meningkatnya perdagangan intemasionai dan semakin meningkatnya persaingan bisnis memasuki Abad XXI mendorong semakin diperlukarmya restrukturisasi di bidang ekonomi dan hubungan industrial. Di masa depan, bidang manajemen sumber daya manusia (MSDM) dan hubungan industrial (HI) akan semakin besar peranannya dalam membangun kemampuan bersaing perusahaan-perusahahan di Indonesia.Pengembangan kemampuan bersaing untuk mengejar dan meningkatkan kualitas dan produktivitas namun mengabaikan "keadilan" dan "kesejateraan" tenaga kerja" nampaknya tidak akan berhasil dalam jangka panjang. Strategi di masa depan yang sukses, oleh karena itu, harus memperhatikan dan memperhitungkasi kedua aspek iersebui yakni :1) peningkatan kualitas dan produktivitas, dan2) keadilan dan kesejahteraan karyawan dalam perusahaan.Agar dapat sukses bersaing di pasar nasional maupun internasional, perusahaan. di tuntut untuk meningkatkan kualitas dan produktivitas produk-produk yang dihasilkan.Â Untuk itu peningkatan, kualitas sumber daya manusia merupakan syarat mutlak. Akan tetapi peningkatan kualitas SDM belum menjamin peningkatan kinerja perusahann selama praktek dan kebijakan manajemen sumber daya manusia/hubungan industrial perusahaan belum dapat menjamin keadilan dan kesejahteraan pekerja. Untuk dapat merespon tuntutan persaingan bisnis yang semakin ketat, perusahaan dituntut untuk mengembangkan misi dan strategi yang tepat dan jelas serta melakukan inovasi teknologi dan organisasi. Di samping itu, pihak manajemen dan pekerja dituntut untuk mewujudkan hubungan industrial yang harmonis dan demokratis. Pemerintoli dapal berperan aktif dalam upaya menciptakan lzuburzgan industrial yang lumnonis dan demokraiis.

ANALISIS PENGARUH RETURN ON EQUITY, CURRENT RATIO, DEBT RATIO, OPERATING LEVERAGE DAN ASSET GROWTH TERHADAP BETA SAHAM SYARIAH DI BURSA EFEK INDONESIA Nugroho, Wahyudi
JURNAL BISNIS STRATEGI Vol 19, No 2 (2010): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Since July 2000 PT. Bursa Efek Jakarta (BEJ) and PT. Danareksa Investment Management (DIM) launch the Jakarta Islamic Index (JII) which consist of all emitents with business activity complied to syariah law. Risk of investment, consist of systematic risk and non systematic risk, is also inevitable in securities trading of syariah stock. In investment analysis, non systematic risk is often neglected because of itâ€™s characteristics that can be omitted by diversification, therefore the only risk which needs more attention is the systematic risk. This study specifically analyse the effect of return on equity, current ratio, debt ratio, operating leverage and asset growth variables on beta of syariah stock as the measurement of systematic risk in Bursa Efek Indonesia (BEI) in 2005 â€“ 2008. Samples used in this study consist of companies which consistantly listing on the Jakarta Islamic Index (JII) within the period of the study. The result of five research hypothesis using multiple regression method shows that only asset growth variable has significant effect on beta of syariah stock at 5% significant effect, while return on equity, current ratio, debt ratio and operating leverage variables statistically proven that they do not have any significant effect on beta of syariah stocks.Â

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