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INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 415 Documents
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Transaksi Jual – Beli Online pada Masa Pandemi Covid-19 di Indonesia Retrected Yuliana, Retno Rizki Dini; Adityawati, Septian Adityawati
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 2 (2022): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i1.%p

Abstract

Pandemi Covid-19 yang melanda seluruh dunia sejak akhir tahun 2019 membuat aktivitas masyarakat terbatas, termasuk transaksi ekonomi. Penelitian ini bertujuan untuk menganalisis dampak Covid-19 terhadap perilaku masyarakat di Indonesia dalam melakukan pembelian dan penjualan secara online, serta mengetahui implikasi dari perubahan tersebut. Penelitian ini menggunakan analisis deskriptif kuantitatif dengan pengumpulan data melalui survei online. Hasil penelitian menunjukkan bahwa pembelian online meningkat secara signifikan, terutama didorong oleh produk kesehatan dan makanan siap saji. Peningkatan tersebut berdampak positif bagi UMKM, dimana ditemukan usaha-usaha baru yang didirikan sebagai respon dari tingginya permintaan. Terdapat pula responden yang baru memulai usaha dan juga sudah mulai mencoba memasarkan produknya secara online.
Kepuasan Konsumen Sandal Swallow dengan Metode Statistik Deskriptif Muhammad Azmii Sajid; Anisa Fadhila Mahsun; Diah Permata Hadainingrum
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 2 (2022): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i2.154-167

Abstract

This study aims to know how the quality and service of Swallow slip has a degree of customer satisfaction. The study was conducted ata total of 43 participants with 19 working participants, 24 of whom were 16 - year - old students or students Years and swallow slippers in the last six months. Data collection Is carried out using a likert scale method spread out.  Data analysis from this study uses descriptive statistic study that aims to know analysis to know consumer satisfaction swallow. The study used a measure of the lyert scale with four points. From religious testing, we identify the cronbach alpha score by 0875, and from validity tests, we use different power tests with no aitem with a differential test score of 0.3. The descriptive statistical analysis test was obtained that the service aspect of the total value 4, the average service satisfaction aspect of 3.5, the quality aspect of 3.6, the brand aspect of 3.6, and the price aspect of 3.5. With the average acquisition of every aspect as noted, it could be argued that the consumer was satisfied with swallow slippers.
Influence of Consumer Ethnocentrism in Buying Brand Ciao Product Naufal Alfarazy
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 1 (2022): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i1.%p

Abstract

In this study the author conducted research on the influence of consumer ethnocentrism in buying ciao brand products, the ciao brand is one of the businesses in the fashion sector that was founded in 2020, from the results of validity and reliability tests it is known that the results are valid and consumer ethnocentrism affects the purchase of ciao products This research is based on the CETSCALE and CEESCALE theories that exist on consumer motivation, with the ultimate goal of this study proposing a strategy using the STEPPS framework to increase the dimensions of consumer ethnocentrism.
Systematic Literature Review: Peran Digital Influencer Terhadap Digital Marketing Assiva Huzna; Fitroh Fitroh; Hayya Apriligiani Mutiara Riadi; Dwiki Putra Pinontoan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 2 (2022): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i2.168-179

Abstract

Digital Influencer kini tengah marak dilakukan oleh pelaku bisnis dalam mempromosikan produknya. Tujuan penelitian ini adalah untuk mengkaji peran penerapan digital influencer terhadap pemasaran digital. Penelitian ini menerapkan metode Systematic Literature Review. Berdasarkan hasil tinjauan literatur sistematis, Peneliti menemukan 144 artikel Scopus dalam pencarian menggunakan Publish or Perish dan bantuan aplikasi lain seperti Mendeley, VOSViewer, dan Microsoft Excel yang kemudian disaring menjadi 12 artikel terpilih untuk dianalisis secara deskriptif sesuai dengan topik pembahasan. Temuan menunjukkan bahwa digital atau social media influencer memberikan peranan yang dapat membantu pelaku usaha. Adapun peran dari digital influencer terhadap pemasaran digital diantaranya meningkatkan brand awareness, menjadi media komunikasi pemasaran (Word of Mouth), meningkatkan penjualan produk, dan empengaruhi tingkat loyalitas pengguna.
Factors Affecting Customer Loyalty in Siloam Hospitals Kebon Jeruk and Lippo Village Franzeska Olivia Indra Putri; Chintya Nur; Margaretha Pink Berlianto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 1 (2022): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i1.%p

Abstract

The purpose of this study was to determine the effect of service quality, customer trust, and customer value on customer loyalty at the JCI standardized Siloam Hospital. Data collection in this study was conducted using an online questionnaire to 166 people who had visited Siloam Hospitals Kebon Jeruk and Lippo Village using simple random sampling method. Analysis using partial lease square-structural equation modeling (pls-sem) was carried out using the SmartPLS program to analyse the data. The findings from the study are that all the variables, which are service quality (interaction quality, physical environment quality, outcome quality), customer value and customer trust, have a positive relationship to customer loyalty at Siloam Hospitals Kebon Jeruk and Lippo Village. 
Electronic Word of Mouth (Ewom) dan Sosial Media Marketing untuk Layanan Transportasi Online: Tinjauan Literatur Sistematis Anggraini, Dewi; Wardi, Yunia; Abror, Abror; Dwita, Vidyarini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 1 (2023): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i1.57-72

Abstract

Media sosial menciptakan saluran komunikasi digital untuk berinteraksi dengan pelanggan dan membutuhkan perhatian untuk memperluas pemahaman pemasaran. Penelitian ini bertujuan untuk mengkaji keterlibatan media sosial dalam kajian manajemen pemasaran jasa transportasi berbasis online. Studi ini menganalisis semua artikel yang dapat diakses dari artikel terindeks Scopus. Hasil penelitian ini adalah terdapat sejumlah dimensi yang paling mempengaruhi, diantaranya niat beli sebanyak 8 dan layanan jasa transportasi berbasis online sebanyak 3. Secara keseluruhan, kajian dalam penelitian ini membahas perkembangan electronic word of mouth dalam pemasaran jasa transportasi berbasis online, tantangan yang dihadapi, metode yang digunakan dan model pemetaan dimensi.
The Effect of Service Marketing Mix on Students Decisions to Choose State-based Vocational School Khoirinindyah, Safitri; Sriyono, Sriyono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 3 (2022): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i3.282-296

Abstract

The purpose of this study was to find out the condition of the marketing mix in vocational senior high schools and to determine the simultaneous dan partial influence of product, price, location, promotion, people, facilities, and processes on the student's decisions in choosing vocation senior high school also which of the marketing mix variable has the dominant influence. The purpose of marketing in education was to build a good school image that will attract new students, marketing mix in education elements can be controlled by organizations to communicate with students and can be used to satisfy the students. The research method is quantitative research, using 195 respondents as a sample with a simple random sampling technique. Data gathering using questioner, documenting, and observation. Data analysis using multiple linear regression analysis. Hypothesis test, F test, and t-test. Results showed the simultaneous product, price, location, promotion, people, facilities, and processes influence the decisions of students, which is a positive and significant influence. Partially, products, price, location, promotion, and physical evidence have a positive and significant influence, but people and processes have no significant influence on the decisions of students. Further research could be done by adding an independent variable so it would gain another variable that influences students of school choice, for example, school image, the influence of family, etc.
Effect of Online Customer Review, Online Customer Rating, Online Trust, and Price on Interest to Buy Marketplace in Indonesia Naomi, Intan Prilia; Ardhiyansyah, Andri
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 3 (2022): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i3.195-211

Abstract

The rapid development and progress of the internet have led to a shift in consumer behavior, namely, consumers who are starting to be interested in shopping online. The difference lies in the ability of consumers to assess the products they are interested in purchasing decisions. For that, we need to determine what factors can influence consumer buying interest so that it can cause the phenomenon of increasing online shopping trends in Indonesia, especially in terms of online customer review variables, online customer ratings, trust, and prices. This research is quantitative research with a survey method. The population in this study were all online marketplace users in Indonesia, and the sampling technique used purposive sampling with a total sample of 210 respondents. The data collection technique used an online questionnaire that the instrument had tested. The data analysis technique used to answer the hypothesis is partial and simultaneous testing with the help of multiple regression using the Software Statistical Product and Service Solution (SPSS 25. The findings in this study note that online customer reviews, online customer ratings, online trust, and prices have a positive and significant effect on buying interest in the marketplace in Indonesia, either partially or simultaneously.
Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepercayaan Pasien pada Rumah Sakit Khusus Gigi dan Mulut Pendidikan Universitas Airlangga Damayanti, Ni Wayan Eka
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 1 (2023): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i1.31-41

Abstract

This study aims to find out how the influence of promotion (advertising. Sales promotion, and public relations) and service quality (Tangibles, Empathy, Reliability, Responsiveness and Assurance) on patient trust (Ability, Benevolence and Integrity) at Hospital Teeth and Mouth Unair. The population in this study were patients who visited RSKGMP Unair. With 100 samples, sampling uses the Slovin formula. The research data collection is in the form of primary data, with questionnaires as research instruments and secondary data in the form of company archives, the dta analysis used is using multiple linear regression, determination test, t test and f test with the help of the SPSS program. From the results of data analysis which includes tests of validity, rebility, and multiple linear regression, the results of the t test show the calculation of t count (9.653)> t table (1,984) and sig. (0,000) <0,05. This means that the Promotion variable has a significant effect on Patient Trust. And the results of the study indicate the calculation of t arithmetic (8.995)> t table (1,984) and sig. (0,000) <0.05. This means that the Service Quality variable has a significant effect on Patient Trust and based on the simultaneous test it is concluded that promotion and service quality together have a significant effect on patient trust with a large influence of 56.6% at RSKGMP Unair. Keywords: Promotion, Service Quality, Patient Trust, Patient, Dental Hospital
Pemasaran Sosial; Sejarah, Isu, dan Perkembangan Masa Kini Fitrianto, Mohammad Eko
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 3 (2022): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i3.248-271

Abstract

Tujuan: Paper ini membahas sejarah pemasaran sosial, serta isu-isu yang berkembangan saat ini. Konsekuensi dari perluasan konsep pemasaran (dari organisasi bisnis ke non-bisnis) yang berdampak pada banyak hal dibahas secara umum, dan arah perkembangan disiplin ilmu pemasaran sosial dengan tantangannya dimasa kini.Metode: Paper konseptual ini menggunakan metode penelusuran sejarah dan aspek filosofi dari pemasaran sosial untuk memberikan pemahaman dan penjelasan dari fenomena pemasaran saat ini. Temuan: Fakta tentang konsekuensi dari perluasan konsep pemasaran, membuka peluang banyak hal. bahwa terdapat relevansi apa yang disampaikan pada era sebelumnya tentang pemasaran sosial, dan membutuhkan penyempurnaan dan penyesuaian dengan kondisi sekarang.Marketing-like activity menjadi inti dari perluasan konsep pemasaran menjadi pemasaran sosialMarketing mix sebagai perangkat pemasaran sosial yang diadopsi dari pemasaran tradisional menuai beragam respon, mulai dari menambahkan, merevisi, maupun meninggalkannya.Perluasan pada fokus target audience, bukan hanya downstream, tapi juga midstream dan upstream.Untuk melaksanakan perubahan terencana pada perilaku, digunakan pendekatan teori-teori perilaku seperti: social learning theory, theory of planned behavior, maupun theory diffusion of innovations.Pembahasan: Perkembangan pemasaran sosial menangkap beberapa isu-isu sosial baru yang muncul karena perkembangan masyarakat, seperti: isu teknologi (sisi gelap teknologi), kesehatan, lingkungan, peradaban dan lain-lain.Keterbatasan: Paper ini merupakan kajian literatur yang membahas pemasaran sosial secara luas dan umum terkait isu-isu pemasaran sosial. Paper ini belum melakukan pembahasan lebih dalam pada topik-topik tertentu.Originality/value: Paper ini mencoba merangkum isu-isu yang berkembang, cara penanganannya dan kemudian sintesa dengan tantangan yang dihadapi.

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