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INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
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Core Subject : Education,
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Articles 415 Documents
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Event Flash Sale Terhadap Keputusan Belanja Online Selama Pandemi Covid-19 Pada Marketplace Serta Implikasi Pada Kepuasan Konsumen di Kota Malang Rachmadi, Kartika Rose; Arifin, Rois
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.18-32

Abstract

Covid-19 pandemic in Indonesia requires business people to innovate in business. Not only one or two sectors but many sectors, one of which is the business and trade sector, which causes their income to decline. The state of this pandemic is one of the driving factors for the creation of competition for all sectors, and in this case, business people. One of is the sales promotion program like flash sale event, including the marketplace. In the other hand, it can also see how online shopping behavior at flash sales events and its effect on consumer satisfaction. The research method uses quantitative using explanatory research techniques involving 200 respondents with accidental sampling. Distribution of questionnaires using Google forms while still paying attention to government policies in the form of social distancing and psbb. The results showed that the three variables in this study such as flash sales, online shopping decisions and satisfaction had a significant positive effect on the marketplace during the pandemic in Malang City.
Pengaruh Kualitas Layanan, Nilai Nasabah, Kepercayaan dan Kepuasan Terhadap Loyalitas Nasabah Pengguna Layanan Mobile Banking Syariah Astuti, Yulia Widi; Agriyanto, Ratno; Turmudzi, Ahmad
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 3 (2020): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i3.134-158

Abstract

This study analyzes the effect of service quality, customer value, trust and satisfaction on customer loyalty at Bank Syariah Mandiri. The problem in this research is: how to increase customer loyalty of mobile banking service users at BSM. This study used 100 respondents using mobile banking services at BSM in the city of Semarang. Data analysis using SEM with the Smart PLS 3 computer program. The results showed that, among other things, service quality had a positive and insignificant effect on loyalty. Customer value has a positive and significant effect on loyalty. The effect of trust on customer loyalty has a positive and insignificant effect. Meanwhile, satisfaction has a positive and significant effect on loyalty.
Marketing Efficiency of The “Emping melinjo” in Farmer Women Groups in Batang Region, Central Java Kusnaman, Djeimy; Sunendar, Sunendar; Sukmaya, Syahrul Ganda
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 3 (2021): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i3.185-195

Abstract

This study aims to examine the marketing efficiency of processed melinjo in women's farmer groups with data collected in Batang Regency, Central Java. Emping melinjo has contributed to providing additional work for mothers as a side business. The method used in this research is a survey of KWT Tani Rejo. Melinjo emping producer data was collected by purposive (deliberate) and traders' samples were done by snowball sampling and respondents were taken by census on all members of KWT Tani Rejo. The data obtained were analyzed descriptively and calculated using margin analysis and farmer share. The results show that the first channel of emping melinjo marketing is the most efficient than the second and third channels. Producers accept higher prices and do not bear marketing costs, because they sell directly to consumers. Meanwhile, marketing efficiency on channels 2 and 3 is greater than 30%. Margins on channels 2 and 3 reached 40% and 16% respectively. Marketing actors include producers, collectors, wholesalers, agents, and retailers. The involvement of women in this business group is due to limited costs and access to market information.
Peningkatan Brand Satisfaction dan Brand Trust Berbasis Brand Value Terhadap Brand Loyalty (Studi Pada Pengguna Apple Iphone di Semarang) Christyawan, Harry; Sukresna, I Made
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 2 (2020): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i2.75-91

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi loyalitas merek pada konsumen pengguna iPhone yang berdomisili di Semarang , dengan menggunakan variabel nilai merek, kepuasan merek , kepercayaan merek, dan loyalitas merek diharapkan dapat menjadi strategi bagi perusahaan untuk mendapatkan loyalitas pelanggan. Analisis data pada penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis model persamaan struktural (SEM) dengan menggunakan software AMOS pada 159 klien yang telah ditentukan untuk menjadi responden penelitian melalui teknik non probability sampling. Penelitian ini terdiri dari enam hipotesis yang diajukan, hasil penelitian membuktikan bahwa ke enam hipotesis semua diterima dan terbukti memiliki pengaruh yang positif yang signifikan terhadap hubungan: 1) brand value dengan brand satisfaction, 2) brand value dengan brand trust, 3) brand satisfaction dengan brand trust, 4) brand value dengan brand loyalty 5) brand satisfaction dengan brand loyalty dan 6) brand trust dengan brand loyalty. Hasil penelitian ini diharapkan dapat memberikan masukan untuk perusahaan guna menyusun strategi untuk mendapatkan loyalitas dari perlanggan.
The Effect of Product Innovation, Value Co-Creation on Marketing Performance of a SMEs in Covid-19 Pandemic Era Rahmawati, Fauziyah; Novani, Santi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 2 (2021): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i2.110-124

Abstract

This study aims to analyze product innovation and value co-creation on marketing performance in this pandemic covid-19. SMEs of food and beverage used as a sample. Sampling was done using a purposive sampling technique. Data were collected using a self-administered questionnaire. This study uses 34 data from MSMEs in the food and beverage sector affected by COVID-19. Partial Least Square (PLS) on Structural Equation Modeling (SEM) was chosen as the research method in this study. The results show that value co-creation have a significant effect on marketing performance. Product innovation negatively and not significant effects on marketing performance, and value co-creation significantly affect product innovation. The novelty in this study is a phenomenon that occurs; that is when the Covid-19 pandemic spreads in Indonesia. This study's limitation is needed to add other variables beyond the variables already in the model. This study only focused on SMEs for the food and beverage sector
Perilaku Konsumen Gula Putih Bermerek dan Tidak Bermerek di Kabupaten Jember Safira, Maulida Rachma; Aji, Joni Murti Mulyo
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.33-52

Abstract

The purpose of this study was to determine the factors that influence consumer decisions in buying branded and unbranded white sugar, to determine the level of consumer satisfaction with branded and unbranded white sugar and to determine the factors that influence the level of consumer satisfaction with branded and unbranded white sugar in Jember Regency. This research was conducted using 200 respondents. The analysis tools used are logistic regression analysis, CSI analysis (Customer Satisfaction Index) and factor analysis. The results showed that the factors that significantly influence consumer decisions in buying branded and unbranded white sugar are income and number of family members. The CSI measurement results show that the consumer satisfaction index of unbranded and unbranded white sugar is in the fulfilled criteria, with a CSI value of 74.48% for branded and 70.30% for unbranded sugar. The results of the factor analysis show that there are three new factors related to the satisfaction level of consumers of branded and unbranded white sugar, namely the money value factor (product cleanliness and sugar prices), availability considerations factor (house distance, the ease of obtaining sugar, advertising, information from friends and information from family), and brand attribute factor (brand, color, packaging design and packaging weight).
Analisis Faktor-Faktor yang Mempengaruhi Preferensi Konsumen Terhadap Keputusan Pembelian Obat Generik (Studi Pada Konsumen di Apotek Kimia Farma Pandanaran Kota Semarang) Ronauli, Laura Natalia; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 3 (2020): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i3.172-187

Abstract

Obat generik merupakan obat yang diproduksi setelah berakhirnya masa paten yang melindungi obat paten. Penggunaan obat generik di Indonesia terus meningkat setiap tahun, yang terlihat dari peningkatan penjualannya. Pembelian obat generik tidak terlepas dari pengaruh berbagai faktor. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan konsumen tentang obat generik, kelompok referensi, kualitas, dan persepsi terhadap harga terhadap preferensi konsumen untuk membeli obat generik di Apotek Kimia Farma Pandanaran Kota Semarang melalui metode quantitative approach menggunakan teknik non-probability purposive sampling. Analisis dilakukan menggunakan pemodelan persamaan Structural Equation Modeling (SEM) melalui SPSS dan AMOS dengan menggunakan 5 variabel yaitu pengetahuan, kelompok referensi, kualitas, persepsi terhadap harga, dan preferensi konsumen melalui 29 indikator yang ada pada 5 variabel tersebut. Hasil penelitian ini yaitu 5 hipotesis yang diajukan diterima dimana pengetahuan (H1), kelompok referensi (H2), kualitas (H3), persepsi terhadap harga (H4) berpengaruh positif dan signifikan terhadap preferensi konsumen untuk membeli obat generik di Apotek Kimia Farma Pandanaran Kota Semarang. Preferensi konsumen (H5) berpengaruh positif dan signifikan terhadap keputusan pembelian obat generik di Apotek Kimia Farma Pandanaran Kota Semarang. Hasil penilaian konsumen yang menjadi responden pada masing-masing indikator dapat menjadi masukan untuk upaya meningkatkan penjualan obat generik.
Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z Ayuni, Ayuni; Amanda, Siti Nabillah Suci; Yusuf, Abdul
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 3 (2021): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i3.196-211

Abstract

The purpose of this study is to test whether E-Service Quality and Brand Image affect the Continuance Usage Intention of the DANA Dompet Digital Indonesia Platform. This study uses quantitative research, the population of this study is the users of DANA Dompet Digital Indonesia. The research data was collected through a questionnaire with a sample of 100 respondents consist of 73 women and 27 men respondents using non-probability sampling (purposive sampling) is a sampling technique based on certain considerations that are considered to represent, a population with the categories of generations Y and Z in the age range of 17-40 years and majority respondents are university students. Data were analyzed using SPSS 25 and SmartPLS 3.0. The results showed that E-Service Quality had a significant effect on the Continuance Usage Intention of the DANA Dompet Digital platform and Brand Image had a significant effect on the Continuance Usage Intention of DANA Dompet Digital.
Pengaruh Citra, Daya Tarik, Kualitas Pelayanan Obyek Wisata Terhadap Keputusan Berkunjung dan Kepuasan Wisatawan Eling Bening Kabupaten Semarang Dayrobi, Ahmad; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 2 (2020): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i2.92-106

Abstract

Saat ini tempat tujuan wisata sudah semakin banyak di berbagai wilayah khususnya di Indonesia baik wisata alam maupun buatan yang membuat persaingan pada bisnis obyek wisata juga semakin banyak diminati. Obyek wisata Eling Bening diharapkan dapat memberikan pelayanan yang berkualitas agar dapat menarik perhatian para wisatawan di Kabupaten Semarang dan sekitarnya. Besarnya frekuensi kunjungan akan mempengaruhi perkembangan suatu objek wisata dari wisatawan yang mengunjunginya. Objek wisata Eling Bening jika dilihat perkembangan frekuensi kunjungan, akan mengalami perkembangan yang berbeda dan terdapat faktor-faktor yang mempengaruhi peningkatan atau penurunan yang akan memberikan dampak yang signifikan bagi perkembangan wisata di Kabupaten Semarang khususnya. Studi ini melihat apakah faktor citra obyek wisata, daya tarik wisata, dan kualitas obyek wisata dapat berpengaruh besar kepada keputusan berkunjung wisatawan dan kepuasan wisatawan terhadap obyek wisata Eling Bening dengan pendekatan Structural Equation Modeling (SEM). Hasil pengujian dengan menggunakan SEM menunjukkan bahwa kepuasan wisatawan dipengaruhi oleh keputusan berkunjung wisatawan. Untuk memperoleh keputusan berkunjung wisatawan yang tinggi dapat dilihat dari citra obyek wisata, daya tarik obyek wisata dan kualitas pelayanan obyek wisata.
Analisis Loyalitas Pelanggan Terkait Kualitas, Harga dan Desain Produk serta Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pengguna Kosmetik Brand Wardah) Damayanti, Andi Ema; Manggabarani, Alfatih Sikki; Pusporini, Pusporini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 2 (2021): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i2.125-151

Abstract

This research is driven by efforts aimed at consumer needs with the hope that consumers are satisfied and will make repeat purchases. This research aims to determine theeinfluenceeof quality,ppriceaand product design directly or indirectly on customer loyalty through customer satisfaction as an intervening variable in purchasing cosmetics Wardah Research, this study uses 100 Wardah consumers as a sample. Sample selection using purposive sampling technique. Hypothesis testing using path analysis and bootstrap calculations as well as direct and indirect testing using structural modeling (SEM). The test results show that customer loyalty is not directly affected by product quality and price. While the design variables and customer satisfaction have a significant direct influence on customer loyalty. Then there is an indirectieffect between quality,ppriceaandpproduct design onccustomer loyalty through customer satisfaction.

Page 34 of 42 | Total Record : 415

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