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Stability: Journal of Management and Business
Published by Universitas PGRI Semarang
ISSN : 2621850x     EISSN : 26219565     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal aims to seek quality articles to answer the need to improve the understanding of effective management and business applications. Stability : Journal of Management and Business provides current trends in knowledge and practical applications in management and business practices. In Stability : Journal of Management and Business readers will find articles and features providing comprehensive and pragmatic view of the real management and business practices in this turbulence world particularly. The journal seeks high quality, quantitative, qualititave or review based articles written by academic proffesionals and corporate executives who wish to share their ideas and research findings. Stability : Journal of Management and Business welcomes articles in the areas of (unlimited to) general management, human resource management, financial management, operation management, marketing, strategic management, entrepreneurship, organizational behavioral, public administration, and others.
Arjuna Subject : -
Articles 108 Documents
 7   8   9   10   11 
MODEL OF BANK MARKETING STRATEGY FOR INCREASED PRODUCTIVITY IN TURBULENCE OF MACROECONOMIC CONDITIONS - A CONCEPTUAL FRAMEWORK FOR BANK Widiyanti, Shandra
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19008

Abstract

This research aims to develop a marketing strategy model in banks through agents, based on supporting literature studies which can then be analyzed and developed into strategic priorities.This research contributes to the novelty of the analytical framework as input to develop marketing concepts through agents in banks as a strategy to increase productivity as well as efficiency. In addition, this research is also a model for developing marketing strategies for bank products and services through agents as a new channel that has not been developed by banks in Indonesia. The conceptual framework that is the result of this study can help banks build agency programs in order to develop business strategies that focus on bank efficiency, faced with the need to increase portfolios that become sources of bank income. A framework arranged that the theories of company policies, supporting facilities and networking development can be variables to produce competent and professional agents who can support the company's achievements by increase productive agents.
A QUANTITATIVE STUDY OF BRAND AWARENESS, BRAND ASSOCIATION, AND BRAND IMAGE IN THE IMPROVEMENT OF BRAND EQUITY FOR SMARTPHONE INDUSTRY IN SEMARANG Fathurachman, Chadyan
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.20158

Abstract

The background of the research came from the top brands of smartphones. The smartphone industry filled with many companies, which Apple is in the second behind Samsung as the first position. To take the first position, Apple has to build a strategy to be the top brand of smartphone in Indonesia. The objective of the study is to assess the impact of brand awareness, brand association, and brand image towards the brand equity.The sample population in the research is not precisely known, implementing MOE formula to gain 96 respondents. The sample collection is implementing purposive sampling. The analysis method implementing multiple linear regression. The result shows that brand awareness has impacting role towards brand equity, brand  association has impact towards brand equity. Brand image has impact towards brand equity. Brand image become the most dominant variable in affecting brand equity with 0.360 regression score
ANALYSIS OF CAREER MATURITY ON FINAL YEAR STUDENTS Fadlila, Inka; Sumastuti, Efriyani; Sijabat, Rauly
Stability: Journal of Management and Business Vol 6, No 2 (2023): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v6i2.17982

Abstract

Career maturity is an individual's readiness to make career decisions supported by strong information about work, based on the exploration that has been done. The problem behind this research is the low level of maturity of final year students in Semarang City. This can be seen from BPS (2022) which shows the unemployment rate fluctuates. This research uses quantitative methods. The data collection process was carried out by distributing questionnaires through google form to all Semarang City final year students who were completing their thesis, with a sample of 125 students as respondents. The data analysis technique that will be used is by using SPSS 26 for windows software. The results of this study indicate that self efficacy and internal locus of control have a significant effect on career maturity because they have a sig value. 0,05. While self-concept, family support, and emotional intelligence have no significant effect on career maturity because the sig value 0.05. The coefficient of determination (R2) has an adjusted R square value of 0.662, which shows that the variables of self efficacy, internal locus of control, self-concept, family social support, emotional intelligence are 6.62% of career maturity.
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON UNIQLO BRAND LOYALTY IN THE 2019 BATCH OF MANAGEMENT STUDENTS OF BUANA PERJUANGAN KARAWANG UNIVERSITY Sobari, Obay; Isyanto, Puji; Sumarni, Neni
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19239

Abstract

This research aims to investigate the impact of brand image and brand trust on brand loyalty. The approach used in this research is quantitative. The population of this research is Management students Class of 2019 who have purchased Uniqlo products, with a sample size of 92 respondents using a saturated sample. Primary data was obtained through distributing questionnaires to respondents. Data analysis was carried out using multiple linear regression analysis using SPSS version 25 software. The research results showed that brand image and brand trust both had a partially positive and significant influence on brand loyalty. And brand image and brand trust have a positive and significant influence simultaneously on brand loyalty. It is hoped that future researchers can add additional variables which theoretically also influence brand loyalty. It is recommended for companies to be able to maintain product quality, raw material quality, level of honesty in resolving consumer problems so that consumer satisfaction can be created. The ultimate goal is to increase loyalty from Uniqlo customers
ENHANCING EOCB THROUGH DPJ-FIT: RECENT RESEARCH IN THE HOSPITAL NURSES ENVIRONMENT Ranihusna, Desti; Paramita, Eudiena Pradnya
Stability: Journal of Management and Business Vol 6, No 2 (2023): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v6i2.17535

Abstract

The aim of this study is to test how much influence Environmental Organizational Citizenship Behavior (EOCB) has directly from Digital Person-Job Fit (DPJ-Fit) and indirectly through Job Satisfaction (JS). This research is the recent research on OCB in the hospital nurse’s environment. This study employed a population of nurses in type C hospitals with a sample of 209 people. The type of sampling technique in this study applied simple random sampling. Multivariate data analysis techniques or Structural Equation Modeling (SEM) were implemented with analysis tools using Partial Least Square software (Smart PLS 3.0). The results showed that DPJ-Fit directly and indirectly affects EOCB. The greater influence on EOCB is through the mediating role of JS. Further research may allow Job Satisfaction for similar research.
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, STORE ATMOSPHERE AND EXPERIENTIAL MARKETING ON REPATRONAGE INTENTIONS THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE Imron, Ali; ariyanti, rizka
Stability: Journal of Management and Business Vol 6, No 2 (2023): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v6i2.17400

Abstract

The purpose of this study was to determine the effect of Product Quality, Store Atmosphere and Experiential Marketing on Repatronage Intentions through Brand Awareness as an Intervening variable. This study used a sample of 100 respondents, namely consumers at the Yogya Department Store, Pemalang. The sample used was purposive sampling technique. The testing in this study was carried out using the method multiple linear regression analysis. The results of this study obtained there is a significant influence between variables Product Quality,  Atmosphere,  Experiential Marketing to Repatronage Intentions. Furtheremore, there is a significant influence between  Product Quality,  Atmosphere,  Experiential Marketing  on Repatronage intentions through Brand Awarenes as an intervening variable. 
THE ROLE OF SOCIAL MEDIA MARKETING AND PERCEIVED PRICE ON CONSUMER TRUST AND THEIR IMPACT TO REPURCHASE INTENTION IN VIDEO-ON-DEMAND APPS Yudanto, Daffa Fauzie; Rizan, Mohamad; Rahmi, Rahmi
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19449

Abstract

This research aims to determine the relationship between social media marketing, perceived price, and repurchase intention, as well as the role of customer trust as a moderating variable in the context of the Disney+ Hotstar Video-on-Demand service. The methodology employed for this research is a survey method, utilizing a questionnaire as the data collection instrument. The research sample comprises 280 Disney+ Hotstar users residing in the Greater Jakarta area (Jabodetabek), who follow at least one of Disney+ Hotstar's social media platforms and have subscribed to Disney+ Hotstar within the past year. The sampling technique used in this study is purposive or judgmental sampling. Seven hypotheses were formulated for this research. To test these hypotheses, the Structural Equation Modeling (SEM) method was applied, using SPSS 25 and LISREL 8.8 software. Hypothesis testing indicated positive effects for the following hypotheses: 1) social media marketing on customer trust, 2) social media marketing on repurchase intention, 3) perceived price on customer trust, 4) perceived price on repurchase intention, 5) customer trust on repurchase intention, 6) social media marketing on repurchase intention through customer trust, and 7) perceived price on repurchase intention through customer trust
THE INFLUENCE OF WORK DISCIPLINE AND WORK ENVIRONMENT ON THE PERFORMANCE OF TEACHERS AND EMPLOYEES AT SMPN 2 KRAGAN REMBANG DISTRICT Dewi, Dian Ayu Liana; Supatur, Supatur; Tahwin, Muhammad
Stability: Journal of Management and Business Vol 6, No 2 (2023): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v6i2.17359

Abstract

This research was conducted at SMPN 2 Kragan, Rembang Regency, with the aim of proving the influence of work discipline and work environment on the performance of teachers and employees of SMPN 2 Kragan, Rembang Regency. The data collection technique uses a questionnaire with a population of 55 people. The sampling technique uses the saturated sample method. The data analysis technique uses multiple linear regression analysis with the help of SPSS 22 software for data processing. The data type is subject data and the data source is primary data. The results of his research show that work discipline has a significant positive effect on the performance of teachers and employees of SMPN 2 Kragan, Rembang Regency, and the work environment has a significant positive effect on the performance of teachers and employees of SMPN 2 Kragan, Rembang Regency.The implication of the results of this research is that to improve employee performance as teachers, high work discipline and a supportive work environment are needed so that it can have a positive impact on teacher performance.
FINANCIAL LITERACY AS THE MODERATOR OF PAYMENT GATEWAY TRANSACTION AND FINANCIAL INCLUCION ON MICRO ENTERPRISES FINANCIAL PERFORMANCE AT BOJA KENDAL Sutrisno, Sutrisno; Setiawati, Ira; Pratama, Hendri Septawidya
Stability: Journal of Management and Business Vol 6, No 2 (2023): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v6i2.17875

Abstract

The purpose of this study is to analyze the effect of payment gateway transactions and financial inclusion on financial performance with financial literacy as a variable that can strengthen the relationship between variables. This study used a quantitative research method with a sample of 130 micro entrepreneurs in Boja District. Testing the data obtained in this study using the Partial Least Square - Structural Equation Modeling (PLS-SEM) technique with the help of SmartPLS 3.2.9 software. The results of this study state that payment gateway transactions affect financial performance with a P-Value 0.000. Financial inclusion has no effect on financial performance with a P-Value 0.163. The results of this study also state that financial literacy strengthens the influence of the relationship between payment gateway transactions on financial performance with a P-Value 0.001, but financial literacy actually weakens the effect of the relationship between financial inclusion on financial performance with a P-Value 0.220.
ROA STRATEGY FOR FIRM SIZE COMPANIES IN INVESTMENT SUB-SECTORS LISTED ON THE IDX Atqi, Muhammad Fatkhul; Setiawati, Ira; Puspitasari, Ratih Hesti Utami
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19494

Abstract

AbstractThis study aims to find out and analyze the influence of Debt to Equity Ratio, Working Capital Turnover and Firm Size on Return on Assets in investment sub-sector companies listed on the IDX. The profitability ratio is a ratio used to measure a company's ability to generate profits from its activities. The collection technique of this research uses the method of documentation and literature study. are quantitative in nature sourced from secondary data. in the form of numbers. The number of investment sub-sector companies sampled was 13 companies, so the total sample used was 65 financial statements. Financial statements are published by companies listed on the IDX from 2018 to 2022 through its official website www.idx.co.id. The method used is multiple linear regression analysis with Eviews Software 13. The results showed that Delbt To Equity Ratio (DElR) had a positive and significant effect on Relative Turn on Assets (ROA), Working Capital Tulrnover (WCT) had no positive and significant effect on ROA, and Firm Size had no significant and negative effect on ROA. The variables Debt to Equlity Ratio, Working Capital Turnover, and Firm Size together (simultaneously) affect ROA, and only contribute 14.9% to the ROA of investment sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period.  

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