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Interaksi : Jurnal Ilmu Komunikasi
Published by Universitas Diponegoro
ISSN : 23016051     EISSN : 25484907     DOI : -
Core Subject : Education, Social,
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
Arjuna Subject : -
Articles 242 Documents
Hubungan Antara Tingkat Kebutuhan Konsumsi Informasi dan Kualitas Isi Media Dengan Loyalitas Pembaca (Studi Pada Harian Meteor Terkait Perubahan Dari Koran Kuning ke Koran Umum) Ariyanti, Aning Karindra
Interaksi: Jurnal Ilmu Komunikasi Vol 1, No 1 (2012): July 2012
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.043 KB) | DOI: 10.14710/interaksi.1.1.65-76

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Abstract Declining reader loyalty Meteor Daily Newspaper as a conceptual change from white to a public newspaper circulation figures indicated a decrease in the background of this research. The aim of research to find out the relationship between the level of information consumption needs with loyalty readers; to know the relationship between the quality of media content with reader loyalty, as well as to know the relationship between the level of consumption needs and quality of media content information with the loyalty of readers of Meteor Daily Newspapers in Semarang. Results showed that most respondents have considered the information consumption needs in the low category. Level of consumption is positively related information with the loyalty of readers at the Meteor Daily Newspaper. Most respondents also rated the quality of media content Meteor Daily Newspaper falls within either category. The quality of media content are positively related to loyalty to the reader to the Daily Meteor. While the level of information consumption needs and quality of media content are positively related to loyalty to the reader to the Meteor Daily Newspaper.  Keywords : consumption needs information, media content quality, loyalty readers.
Bahasa Sebagai Simbolisasi Mempertahankan Kekuasaan Sofyan, Nur
Interaksi: Jurnal Ilmu Komunikasi Vol 3, No 1 (2014): January 2014
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.751 KB) | DOI: 10.14710/interaksi.3.1.75-84

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The language has an important role in a power. The relation of language and power had existed centuries ago. Language not only reflects the social status, but more than that. The language is used as the symbol of maintaining power. World leaders use the speech as a tool to legitimize power. This is apparent from the order of the sentences and the way they played a series of issues in his speech. As it was done by President, State leaders or a King. Power requires its own way to maintain legitimacy. So the language is viewed can be used as a tool and a symbol of maintaining power. In Javanese language used as a means to differentiate the social classes among the nobility and common people. Blatantly disrespectful language should only be used by those who are included on the nobility. As for the political scene and domination, the language used by President Bush in an effort justification of effort in Kuwait attack upon himself and his allies. While President Susilo Bambang Yudhoyono used a speech to the language to clarify the truth of the case of Century Bank. This was done as an attempt to preserve his power by giving information about the sat question. This article truly wanted to give an explanation on the application form of the language as a symbol of the mass and retain power. Through a series of speeches a leader can play a social issue. At the end of this article the author created to provide shared understanding that the potential of the language and symbols of power have been known to the authorities in maintaining his rule until this time.
ADAPTASI BUDAYA DALAM PERNIKAHAN ETNIS TIONGHOA-JAWA Dewi, Ratih Kumala
Interaksi: Jurnal Ilmu Komunikasi Vol 6, No 2 (2017): July 2017
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.036 KB) | DOI: 10.14710/interaksi.6.2.32-37

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ABSTRAKPernikahan beda etnis sudah menjadi fenomena yang banyak terjadi dalam masyarakat, apabila pasangan pernikahan yang beda etnis tidak saling beradaptasi maka akan timbul perpecahan diantara mereka. Penelitian ini bertujuan bagaimana adaptasi budaya pada pernikahan etnis Tionghoa-Jawa dalan membangun keharmonisan keluarga menggunakan teori Adaptasi (Judee Burgon) yang menjelaskan bahwa seseorang yang belum mengenal satu sama lain memiliki dua pola yaitu resiprokal serta kompensasi dan Teori Akomodasi (Mulac H. Giles) yang menjelaskan bahwa seseorang menggunakan strategi linguistik untuk menujukkan kemampuannya berinteraksi dengan orang yang memiliki perbedaan budaya dengannya. Tipe penelitian deskriptif kaulitatif dan pendekatan fenomenologi. Informan penelitian ini adalah tiga pasang suami istri berbeda etnis antara Tionghoa-Jawa yang ada di perkampungan Semawis, Semarang. Hasil penelitian menujukkan bahwa ketiga pasangan penelitian yang berbeda etnis dengan adanya proses adaptasi dan akomodasi lambat laun mereka mampu memahami perbedaan sifat satu sama lain, meskipun awalnya masing-masing pasangan membutuhkan waktu yang cukup lama untuk melakukan adaptasi dari awal perkenalan, waktu berpacaran sampai pasangan tersebut menikah. Masing-masing pasangan mampu memberikan pemahaman kepada orang tuanya kalau perbedaan etnis dan agama bukanlah sesuatu yang menjadi penghalang bagi rumah tangga. Keberhasilan proses adaptasi akan membawa pada keharmonisan hubungan dalam rumah tangga.Keberhasilan proses adaptasi juga mencerminkan keberhasilan pasangan dalam membangun komunikasi dengan pasangannya sehingga disini terbentuk sebagai keluarga yang harmonis. Ketiga pasangan dapat menjadi keluarga yang harmonis karena mereka saling menghargai antar anggota keluarga, memiliki komunikasi yang baik, selalu menyempatkan waktu bersama keluarga, saling menghormati satu sama lain, memilki ikatan yang erat antar anggota keluarga yang ditunjukkan dengan saling membantu, serta minimnya konflik dalam rumah tangga. Masing-masing pasangan menggunakan pola gabungan antara resiprokal dan kompensasi dalam teori adaptasi, kerena semua infroman awalnya memiliki persepsi negatif saat baru menjalin hubungan namun karena adanya diantara mereka memiliki keingan untuk menjalin hubungan yang lebih dalam sehingga mereka memerlukan proses adaptasi untuk saling menyesuaikan diri satu sama lain.Kata Kunci : Adaptasi Budaya, Pernikahan Beda Etnis, Tionghoa-Jawa
Pengaruh Terpaan Iklan Layanan Masyarakat, Penggunaan Media Sosial Facebook, Dukungan Keluarga, Dukungan Lingkungan Kerja terhadap Tingkat Keberhasilan Ibu Bekerja Memberi ASI Eksklusif Kurniasari, Andra Fatma
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 2 (2016): July 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.007 KB) | DOI: 10.14710/interaksi.5.2.146-158

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Abstract            This study examine exposure of public service announcements, facebook, family support, and company support which is involving working mom to have exclusive breastfeeding. The coefficient determination of this study is 70,2. It shows that all of variables affect the successfully working mom giving exclusive breastfeeding. This study also verified the Social Learning Theory, Social Marketing concept, Dynamic Social Impact Theory, and Social Support Theory.  Keywords: Working Mom, Exclusive Breastfeeding, Exposure Public Service Announcements
Kajian Semiotika tentang Etika Komunikasi Anas Urbaningrum dalam Pengaruh Budaya Jawa Utami Setyowati
Interaksi: Jurnal Ilmu Komunikasi Vol 2, No 2 (2013): July 2013
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.964 KB) | DOI: 10.14710/interaksi.2.2.185-192

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Abstract :Basically Javanese people are identically with calm attitude, such as : polite, friendly, tender and humble. They are tend to pay attention and respect to people whom talk to. Moreover, Javanese is one of language that having high civilization. Usually people speak in Javanese by selecting vocabulary that adjusting to people whom talk to.Related to the ethics of communication, the article tries to elaborate the Anas’ statements in Javanese, such as : “politik para sengkuni” and “nabok nyilih tangan” in semiotics studies. However, semiotics is devide into semantic, syntactic and pragmatic. Semiotic perspective is not only focus on the words, but language structure, community and culture also.According the Anas’ statements, we conclude that Anas’s statements have two meanings. First, in descriptive ethical analyzing states that Anas’ statements are normal because Anas is Javanese people who like to use symbol to express their feeling. Second, in normative ethical anaylizing, the statements are impolite because they are uttered to the elder people.Key words : communication ethics, culture, semiotic.Abstraksi :Secara umum orang Jawa identik dengan sikap sopan, segan, lebih menyembunyikan perasaan atau tidak suka langsung berterus terang, menjaga etika berbicara baik secara konten isi dan bahasa perkataan maupun obyek yang diajak bicara. Hingga saat ini pun bahasa Jawa masih dianggap sebagai bahasa yang memiliki peradaban tinggi karena bahasa tersebut memiliki strata yakni tingkatan bahasa yang diucapkan dengan pemilihan kata yang disesuaikan dengan obyek yang diajak berbicara atau dengan siapa kita berkomunikasi.Berkaitan dengan etika berkomunikasi, artikel ini menguraikan tentang pernyataan dari Anas Urbaningrum yang menggunakan istilah dalam budaya atau bahasa Jawa yakni “politik para sengkuni” dan “nabok nyilih tangan” dalam kajian semiotika. Pada dasarnya kajian semiotika terbagi dalam 3 (tiga) hal, yakni : semantik, sintaktik dan pragmatik. Lebih lanjut dijelaskan bahwa dalam prespektif semiotika, pemahaman bukan hanya pada kata-kata, melainkan juga pada struktur bahasa, masyarakat dan budaya dengan unsur komunikasi didalamnya.Berdasarkan kajian semiotika, dapat disimpulkan bahwa pernyataan Anas dalam bahasa Jawa tersebut dalam etika komunikasi mengandung 2 (dua) hal. Dalam etika deskriptif pernyataan Anas adalah wajar mengingat Anas adalah orang Jawa yang kurang lugas dan senang menggunakan simbol. Namun secara etika normatif dianggap tidak sopan karena ditujukan untuk orang yang lebih tua.Kata kunci : etika komunikasi, budaya, semiotika.
ELEMEN JURNALISTIK JUGA UNTUK BLOGGER? Harnita, Pratiwi Cristin
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 1 (2015): January 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.839 KB) | DOI: 10.14710/interaksi.4.1.82-89

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AbstractIn this modern era, many changes occurred in the realm of communication in terms of both theory until the medium is one that is popular is the emergence of blogs. Remarkable development occurred, how ordinary people who could be a writer. This phenomenon show that not only journalists, or the scholar, but the housewife can be a writer for the blog. Nowadays, blogs became powerfull with such a information. Why powerfull? It’s because of freedom of journalistic that democracy to flourish. Blogs makes citizen very interesting, especially issues that do not appear in conventional mass media can be found in the personal blog as official criticism or goverment. Blogger can write many issue without pressure from press management or goverment. That’s why blogging activity is a part or citizen journalism. Some bloggers assume that the blog is open daily record then he can freely express their aspirations with either negative or positive. But now, the role of blogs far beyond the thinking of professional journalists, it turns out the blog evolved not only as a diary of course, but turned into a source of information most sought-after today. Bloggers need to know the elements of journalism. So, citizen journalists should be based on the nine elements of journalism and the foremost is the motivation behind any posts made. Most off all, the value basic of elemen journalistism for citizen journalism is indepency, freedom and social responcibility. In the end, blogging is how citizen journalists in good faith sharing information with each other. Thus the writings of the bloggers will be more meaningful and quality.
ANALISIS LOGO HARI ULANG TAHUN KOTA SEMARANG KE-469 HASIL KARYA IBNU PRAMUDYA Aliya, fibriyani Nur
Interaksi: Jurnal Ilmu Komunikasi Vol 6, No 1 (2017): January 2017
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (18387.986 KB) | DOI: 10.14710/interaksi.6.1.77-92

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Abstract The logo of Semarang’s 469th birthday celebration was created by Ibnu Pramudya, the winner of Logo Competition held by the town council of Semarang. The current version of Semarang’s 469th birthday celebration logo consists of number 4,6, and 9 combined together in a unique curve with gradation of red and yellow. The committees and the judges of the competition have requirements for the chosen logo that it must be able to show the vision and mission of Semarang and based on the theme of Semarang’s 469th birthday celebration “Bulatkan Tekat, Semarang Hebat”. The research question would be whether the logo created by Ibnu Pramudya was qualified enough according to the judges and represented the soul of Semarang. By using Semiotic Theory of Charles Sanders Peirce, this logo was analyzed based on the symbols, the used of symbols, and interpreters. It was found that the numbers of 469 created by Ibnu Pramudya was not only unique and attractive, but also it could meet the committees’ and judges’ qualifications. This attractive logo could represent unity and harmony the people of Semarang in developing the city, so that met the qualification of the theme of Semarang’s 469th birthday celebration, “Bulatkan Tekad, Semarang Hebat”. This showed that the message through the logo could be interpreted by the interpreters. Key words: Semiotic, logo, Semarang’s 469th birthday celebration, Charles Sanders Peirce
PERAN PUBLIC RELATIONS DALAM MEMPENGARUHI KONTEN MEDIA Hidayat, Rizki
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 1 (2016): January 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.788 KB) | DOI: 10.14710/interaksi.5.1.90-100

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AbstractIn this era of globalization of business competition is getting higher. Especially in economic sectors where big companies from abroad increasingly free to operate and market its products in Indonesia so that local companies can not compete with itself would be eliminated. The purpose of this study was look at the effectiveness of IT utilization is also the creativity of a public relations. Popularity of media and social networks such as Facebook, Twitter, YouTube, spur the growth of "medium alone" that allows companies and organizations to set up reporting directly or through intermediaries and remediation (where, the media took the headlines of social media and republish). The results of this study indicate that the majority of social media is 'parasitic', take a lot of information and topics of the mass media. Public relations in general is a process of communication management activities to create mutual understanding between an organization and its publics.  Keyword : public relations, media ethics, media content   
LITERASI DIGITAL PEREMPUAN PADA ORGANISASI PERSATUAN ISTRI PRAJURIT (PERSIT) Erika, Desy
Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2019): December 2019
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.479 KB) | DOI: 10.14710/interaksi.8.2.36-45

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Digital literacy of a woman is still a crucial problem, particularly on the social media. Many articles indicate that a woman as a potential audience target of consumption and contribution of information hoax. The goal of this research is to identifying of the affectivities of woman digital literacy on using digital media primarily on social media. Subject of the research is the Indonesian Army’s wives Association (PERSIT) Skadron 31 PUSPENERBAD Semarang. The method that is used in this case is qualitative method to observing and sharpening of information and analysis among resource discoveries. Result of research indicates that the wives of army mostly using social media in gaining information by using social media of gaining information by the way of accessing it with mobile-phone. Respondents use social media to exchanging information, preserving friendship relation, purchasing and marketing on-line, vacation and self-actualization. Socialization and warning are forwarding routinely during the meeting of the association. Regarding digital literacy it gives positive side and the women understand the negative side as well and its consequences of using digital media which is not appropriate, even the impact is not to those concerned but the family and the institution as well. At the PERSIT organization it is still strongly military hierarchy culture such as reprimand from the superior which gives repentance impact to the members that have been proven of misusing the digital media.
Manajemen Krisis di Balik Iklan-Iklan Kontroversial Milik Benetton Kheyene Molekandella Boer
Interaksi: Jurnal Ilmu Komunikasi Vol 2, No 1 (2013): January 2013
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.699 KB) | DOI: 10.14710/interaksi.2.1.94-103

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Abstract :Every company has problems of internal and external reputation or credibility level. Bene­ton as one of the world’s largest retail company, in early 2012 ago issued an UnHate campaign by publish of world leader figure that is considered with different viewpoint were kissing action one picture Obama kidding Chinese President, Hu Jintao. This ad sparked questions about is­sues of racism, gender and religion. Issues, Beneton not pay attention to ethics in campaigning and considered ignoring the cultural values are upheld in every state. In the world of public relations. Social campaign goal is to trransform the understanding and behaviour. This paper is the shutter literature, which analyzes conducted Benetton campaign strategy, crisis manage­ment when the decline of public confidence in the company after the tragedy.Keywords: management krisis, public relation campaign Abstraksi :Setiap perusahaan memiliki permasalah internal dan eksternal yang menyangkut repu­tasi atau tingkat kredibilitas. Beneton sebagai salah satu perusahaan ritel terbesar dunia, awal 2011 lalu mengeluarkan kampanye anti kebencian (UnHate Campaign) dengan mengeluarkan billboard berisi foto tokoh tokoh dunia yang selama ini dianggap tak sefaham sedang melaku­kan aksi berciuman, salah satunya foto Obama berciuman dengan Presiden Cina, Hu Jintao. Iklan ini menimbulkan protes yang memicu pertanyaan seputar isu isu rasisme,gender dan agama. Permasalahan yang ada, Beneton tidak memperhatikan etika dalam berkampanye dan dianggap mengabaikan nilai nilai budaya yang dijunjung tinggi disetiap negara. Dalam dunia public relation, tujuan kampanye sosial adalah untuk merubah pemahaman dan perilaku ma­syarakat. Tulisan ini berada dalam rana kajian literatur, yaitu menganalisis strategi kampanye yang dilakukan Benetton, pengelolaan manejemen krisis ketika turunnya kepercayaan publik terhadap perusahaan pasca tragedi tersebut.Kata Kunci: manajemen krisis, kampanye public relations