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Interaksi : Jurnal Ilmu Komunikasi

interaksi
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Published by Universitas Diponegoro

ISSN : 23016051 EISSN : 25484907 DOI : -

Core Subject : Education, Social,

Law, Crime, Criminology & Criminal Justice Other

Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.

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Articles 242 Documents

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Etika Advokasi Public Relations dalam Manajemen Krisis Reputasi Indrayani, Heni
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 1 (2016): January 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

AbstractIn handling the crisis company, Public Relations Proffesionals is required to balance the interests of companies and term of public interests. Public Relations Proffesionals often perform persuasion what course for sake of good company reputation. Here, ethics advocacy present into solutions dilematik between defending the interests of company and the public interests. In communicating to the public, Public Relations Proffesionals rests on a truth value, honesty, social responsibility, openness, loyalty, fair thinking, respect, integrity and communication frankly. The models of ethics in overcoming the crisis include Attorney Adversary Model, Two-way symmetrical model, Social Responsibility Model, Partisan versus Mutual Values Model, and Professional Responsibility Model. While ethical action Professional Public Relations in crisis management adhering to the code of professional conduct and codes of conduct to be able to behave or act as professionals in decision-making, and what procedures are done objectively, and be accountable.Â Keywords : Professional Public Relations, Advocacy ethics, Crisis Management

Konservasi Berbasis Komunitas (Studi Tentang Strategi Branding Universitas Negeri Semarang Sebagai Universitas Konservasi) Riki Arswendi
Interaksi: Jurnal Ilmu Komunikasi Vol 2, No 2 (2013): July 2013
Publisher : Master of Communication Science Program, Universitas Diponegoro

Abstract :Semarang State University formerly known as the Institute of Teacher Training and Education (Teachers’ Training College) Semarang. Brand Semarang Teachers’ Training College as a college graduate educators who produce so powerful in society today. In fact, the State University of Semarang Semarang Teachers’ Training College is different from that seen in the opening of the non-education courses and non-education faculties like law school. On March 30, 2010, State University of Semarang declared itself a university conservation. Branding is a conservation organization communication strategy as repotioning Unnes among other universities in Indonesia. Conservation community ultimately makes internal and external to the organization as a tool to achieve organizational objectives are referred to as strategic communication.Keywords: Komunikasi strategis, Branding, Universitas Negeri Semarang.Abstraksi :Universitas Negeri Semarang dahulu bernama Institut Keguruan dan Ilmu Pendidikan (IKIP) Semarang. Brand IKIP Semarang sebagai perguruan tinggi yang menghasilkan sarjana pendidik begitu kuat di masyarakat hingga saat ini. Padahal, Universitas Negeri Semrang berbeda dengan IKIP Semarang hal itu tampak pada pembukaan program studi non kependidikan dan fakultas non kependidikan seperti fakultas hukum. Pada tanggal 30 Maret 2010 Universitas Negeri Semarang mendeklarasikan diri sebagai universitas konservasi. Branding konservasi adalah strategi komunikasi organisasi sebagai repotioning Unnes di antara universitas lainnya di Indonesia. Konservasi pada akhirnya menjadikan komunitas internal dan eksternal organisasi sebagai alat untuk mencapai tujuan organisasi yang disebut sebagai komunikasi strategis.Kata kunci : Komunikasi strategis, Branding, Universitas Negeri Semarang

NASIONALISME SEBAGAI KONSTRUKSI POLITIK DALAM TEKS MEDIA DI INDONESIA KAITAN DENGAN ETIKA MEDIA Ikasari, Prinisia Nurul
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 1 (2015): January 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Abstract :Political imagery in the media is closely related to the media construction. Two of the television media Metro TV and Tv One whose owner is affiliated with political world emerged as of partisan one presidential candidate. Many Ways That is done in the political construction news, one as feared Injurious independence day celebrations in Indoenesia. This research aimed to expose the construction of the text by the two media during the celebration of Independence Day of the Republic of Indonesia to 69 and linking with existing media ethics in Indonesia. This study uses a semiotic analysis of Roland Barthes. Results showed that there was an attempt constructs images taken by both media Metro TV and Tv One, to the procession of Indonesian Independence Day celebrations, which indicated the existence of abuse of power in the media and media ethics violations.

TANTANGAN LITERASI ERA MEDIA DIGITAL (ANALISA PENGGUNA MEDIA BERDASARKAN MODEL KEMUNGKINAN ELABORASI) Yudha, Reza Praditya
Interaksi: Jurnal Ilmu Komunikasi Vol 6, No 1 (2017): January 2017
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

AbstractÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Not only information, social media also encounters negative content and hoax. Not resolved yet, precisely social media is used as reference or source by mass media. In fact, media literacy has been put into practice and exposed the dangers of negative content since long time ago. Two interesting phenomena are; negative content that predicted would be soar on Jakarta Governor Election, April 2017, was missed. Those negative content still exists, organized, even commodified nowdays. The second phenomenon, the community is not just as an audience anymore. They even more daring to exist as an artist in social media. The study aims to analyze the use of media and its implications on media institution. It is important to determine the accuracy of media literacy strategies based on massive, reactive, and plural Indonesian public character.Â Â Â Â Â Â Â Â Â Â Â Â Â Â Research is in the literature review area, analyzing mass communication strategy, and presented by descriptive qualitative. The Elaboration Likelihood Model that explains Â central or peripheral routes of public message processing and attribution is used as the theoretical basis. The results; public using central routes are motivated for economic and social benefits. While the aspect of ability of the route is not synergy due to low competence and public ability to be critical. The peripheral route is formed by convenience, wide, and real time interaction in social media. Researcher concludes, literacy requires ethical material and its implications in social life. For example by showing the impact and relevance of media usage in social situations. In addition, public access to seek the truth, provide feedback, and discussions need to be opened wide so that the public can think critically without intervention or doctrine.Â Keywords : Negative Content, Media Institutions, Elaboration Likelihood Model

Parody Iklan, Meningkatkan Brand Awaraness melalui Olokan Ayu, Aulia Suminar
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 1 (2016): January 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

AbstractÂ Usually, parody were used to show how audience dislike or resistance with certain texts. Recently, parody about the standarized herbal product , â€œMastinâ€ were circulating around social media world. This phenomenon starts from Mastin parody video on youtube. Repetitive use of Mastin' TVC lyrics, â€œkabar gembira untuk kita semuaâ€ was becoming new joke trend and slang on cyber and real world. On the other side, that was insulting and making people bored of that kind of joke. Either do Mastin, along with this trend, Mastin changes their TVC Jingle chord (until) three times in order to make audience didn't get drown on boredom. This text would be explained by reception analysis as methodology with Elaboration Likelihood Modes and Hirearchy of Effect Model as theoritical background. Subject of this research are people who reviewing Mastin on their webblog, and Mastin user that researcher met on real world.Â This study aimed to understand how audiences interpret Mastin related with this parody.Â Keyword: Parody, Mastin, Audience Reception Analysis, Elaboration Likelihood Model, Hirearchy of Effect Model

PEMANFAATAN SOCIAL MEDIA ANALYTICS PADA INSTAGRAM DALAM PENINGKATAN Alfajri, Muhamad Fitra; Adhiazni, Viranda; Aini, Qurrotul
Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2019): June 2019
Publisher : Master of Communication Science Program, Universitas Diponegoro

Currently Instagram is not only a means of communication and information, but has plagued several sectors, especially marketing. One marketing that often happens on Instagram is sales, advertising, branding, and service. To support marketing activities, it needs to be done not only through conventional or old ways, but also should use social media to better reach all the desired consumers. This study aims to find out the focus on the use of Social Media Analytics tools on Instagram as a medium in increasing marketing effectiveness. This research is qualitative descriptive by using purposive sampling technique. Social Media Analytics that is implemented by Instagram in helping users of business profiles is by providing Insight features in which there are three functions, namely activity, audience and content provided in the form of data visualization. The utilization of the insight feature on Instagram has an important role in helping business users in increasing the effectiveness of marketing their products and services.

Berteori dalam Penelitian Komunikasi Sunarto Sunarto
Interaksi: Jurnal Ilmu Komunikasi Vol 2, No 1 (2013): January 2013
Publisher : Master of Communication Science Program, Universitas Diponegoro

Abstract :Theorizing is a crucial problem in communication research. How to build a good theory in research quantitatively and qualitatively is the main objective in this paper. Solving the problem is be done by explaining the definition and function of theory. Besides that it also describes the perspectives and paradigm that related with communication theories. One of the perspectives namely tradition in communication theory that developed by Robert T. Craig is used to understand the communication theories. Several issues that related with theorizing is exposed to get better understanding in using theory in research namely: the direction of reasoning; the level of social reality; the scope of theory; the mode of theory’s explanation;and the theoretical framework. It is suggested to understand better the whole theoretical issues to get theorizing propherly. Besides that reading more book that related with the topic is also suggested to get more understanding in choosing a main theory that fit with the topic’s research. Keywords: theory, perspective, paradigm, quantitative, qualitative Abstraksi :Berteori merupakan persoalan krusial dalam penelitan komunikasi. Bagaimana membangun sebuah kerangka teoritis yang baik dalam penelitian dengan pendekatan kuantitatif dan kualitatif merupakan tujuan utama dalam artikel ini. Untuk mengatasi persoalan tersebut dilakukan dengan menjelaskan definisi dan fungsi teori. Selain itu, juga menggambarkan perspektif dan paradigma yang berhubungan dengan teori-teori komunikasi. Salah satu perspektif yaitu tradisi yang dikembangkan oleh Robert T. Craig digunakan untuk memberikan pemahaman terhadap keberadaan teori-teori komunikasi. Beberapa isu yang berhubungan dengan proses berteori dipaparkan untuk mendapatkkan pemahaman lebih baik dalam penggunaan teori, antara lain: arah penalaran, level realita, cakupan teori, cara penjelasan teori dan kerangka kerja teoritis. Disarakan untuk bisa memahami dengan lebih baik keseluruhan isu-isu teoritis tersebut untuk bisa berteori dengan memadai. Selain itu juga disarankan memperkaya diri dengan bacaan-bacaan yang relevan dengan topik yang diteliti untuk mendapatkan pemahaman lebih baik dalam memilih sebuah teori yang relevan dengan topik yang diteliti. Kata Kunci: teori, perspektif, paradigma, kuantitatif, kualitatif

Pengaruh Komunikasi Pemasaran Terpadu terhadap Ekuitas Merek Kartikasari, Nia Paramita
Interaksi: Jurnal Ilmu Komunikasi Vol 3, No 2 (2014): July 2014
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

This study aims to identify and explain how the influence of integrated marketing communications consists of sales promotion, personal selling, and public relations together and partially on Brand Equity. The type of this research is explanatory research and using questionnaires as research instruments that distributed to 100 respondents who are customers and stay at the Hotel in Semarang. The results showed that variables of Integrated Marketing Communications like Sales Promotion, Personal Selling, and Public Relations is together influence on brand equity. While partially, only variable Sales Promotion had a significant effect on Brand Equity.

STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL Nisa, Naima Khoiru
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 2 (2015): July 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Abstract:Public Service Announcements (PSAs) is one form of promotion strategies are often used insocial marketing activities. Like commercials in general, PSAs should have an effective message tobe able to change the behavior of the target adopter as desired social marketers. So it takes a creativestrategy in the preparation of a persuasive message and also the media placement of the PSAs thatthe ad is more effective in inducing the target adopter to change behavior.

Strategi Joko Widodo Membentuk Manajemen Kesan di Instagram Menjelang Pilpres 2019 Juniarti, Gita
Interaksi: Jurnal Ilmu Komunikasi Vol 7, No 2 (2018): December 2018
Publisher : Master of Communication Science Program, Universitas Diponegoro

To promote the positive self-image, political figures began to regard the development of the media from year to year. The presidential election on 2009, most politica figures promote themselves by print and broadcast media. On 2014, most of them began to used Twitter for political campign. Now, some have political figures to choose Instagram as a medium to market their self-image.Joko Widodo also builds positive image with audiences by Instagram. This study looks of Joko Widodo’s Instagram content and analyzed it with dramaturgy theory and impression management theory. Finally, the conclusion of this study will found Joko Widodo's strategy when he showed his positive images on Instagram. This research analyzed the contents of photos and videos on Instagram account @jokowi from the campaign began (October 1, 2018) until the presidential election was held (April 17, 2019). For the method, this research used qualitative approach with descriptive analysis.Joko Widodo use his Instagram to upload photos and videos about his success in building the infrastructure, maintaining stable prices in traditional markets, struggling for athlete's welfare, encouraging the village funds to develop the villages, commands the quick work for evacuation, etc. Each images and videos on his post earn thousands of likes and comments from followers and other Instagram account owners. Joko Widodo uses ingratiation strategies, self-promotion strategies, and exemplifications strategies when he creating impression management about himself on Instagram. Untuk mempromosikan citra diri, tokoh-tokoh politik mulai memperhatikan perkembangan media dari tahun ke tahun. Pada pemilihan presiden tahun 2009, sebagian besar tokoh politik memilih mempromosikan diri mereka dengan menggunakan media cetak maupun media elektronik. Kemudian, pada tahun 2014, mereka mulai beralih dengan menggunakan twitter. Kini, beberapa dari tokoh politik sudah mulai mempromosikan citra diri mereka melalui media Instagram.Joko Widodo juga turut membangun citra positif tentang dirinya melalui Instagram. Penelitian ini melihat isi dari Instagram milik Joko Widodo, lalu menganalisisnya dengan teori dramaturgi dan teori manajemen kesan. Penelitian ini akan menemukan strategi yang digunakan oleh Joko Widodo dalam membangun manajemen kesan tetnang dirinya di depan audiens. Adapun penelitian ini mengkaji foto dan video yang diposting oleh akun @jokowi sejak kampanye dimulai (1 Oktober 2018) hingga pemilihan presden berlangsung (17 April 2019). Untuk metodologi, penelitian ini menggunakan pendekatan kualitatif dengan analisis deskriptif.Joko Widodo menggunakan Instagram untuk mengunggah foto dan video tentang keberhasilannya dalam membangun infrastruktur, mempertahankan harga yang stabil di pasar tradisional, berjuang untuk kesejahteraan atlet, mendorong desa-desa untuk berkembang dengan menggunakan dana desa, mengomando untuk cepat tanggap dalam bencana alam, dan hal positif lainnya. Joko Widodo menggunakan beberapa strategi dalam menunjukkan citra positifnya di Instagram, antara lain strategi ingratiation, strategi self-promotion, dan strategi exemplifications dalam membangun manajemen kesan di Instagram.

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