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INDONESIA
Interaksi : Jurnal Ilmu Komunikasi
Published by Universitas Diponegoro
ISSN : 23016051     EISSN : 25484907     DOI : -
Core Subject : Education, Social,
Law, Crime, Criminology & Criminal Justice Other
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
Arjuna Subject : -
Articles 242 Documents
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PEMANFAATAN YOUTUBE SEBAGAI COMMUNITY ENGAGEMENT KEGIATAN HUBUNGAN MASYARAKAT SKALA MIKRO Rintulebda Anggung Kaloka
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.321-331

Abstract

In previous research, the discussion of public relations practices only existed at the level of government public relations, the private sector and public relations consultants as part of organisations that are outside the community itself, so the discussion of the application of public relations practices carried out by micro communities has not been widely published. The purpose of the study in this research is to provide an overview of the application of public relations practices carried out by micro-scale community structures and their relation to community development of the surrounding community. The subject of this research is the management of RT 03/RW 14 Puri Delta Asri who owns the Gulita Production YouTube channel. The method used is an in-depth interview with the head of the neighbourhood. The results of this study found that the YouTube platform can be a medium that strengthens community engagement in the community. 
DIGITAL MEDIA: PENGGUNAANNYA DALAM PROSES KONSTRUKSI BRANDING WISATA HALAL “THE LIGHT OF ACEH” Husniati, Ade Muana; Lubis, Suwardi; Yusnadi, Yusnadi
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.184-204

Abstract

This research aims to analyze the branding process in constructing the halal tourism destination of Aceh Province as "the light of Aceh". Using a constructivist paradigm and qualitative approach, this study collects data through in-depth interviews with the publication team and the Aceh halal tourism acceleration team at the Aceh Culture and Tourism Office. The research findings reveal that the marketing communication efforts carried out by the Aceh Culture and Tourism Office in constructing the brand image of halal tourism destinations based on the first stage of media construction are to prepare construction materials in collaboration with relevant publics, namely the publication team, the Aceh halal tourism acceleration team, and other tourism associations and communities. The second stage is the stage of construction distribution through various media and channels, especially social media. In the use of digital media, the concrete concept is real-time. The third stage is the stage of construction formation, namely the construction of the image constructed by the Aceh Culture and Tourism Office through the media used, especially owned/shared/social media, is the good news model. The fourth stage, namely the confirmation stage, is evident in the adoption of the logo by various publics. Other confirmations are that in the same year when the halal tourism destination brand was launched in 2016 to 2022, Aceh received both national and international awards.
SOUSVEILLANCE DAN BENTUK-BENTUK BARU PENGAWASAN WARGA NEGARA DALAM DEMOKRASI DIGITAL DI INDONESIA Puji Rianto
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.230-249

Abstract

Amidst the low levels of public trust in public institutions in Indonesia, especially law enforcement agencies, bottom-up monitoring conducted by Indonesian netizens offers new hope for a better democracy. This study examines the forms of bottom-up monitoring, also known as sousveillance, in the context of digital democracy in Indonesia and evaluates their effectiveness in correcting legal violations and promoting justice in society. This study uses a qualitative method. Data was collected through documentation and interviews. Documentation data is analyzed chronologically. The results of the study found that forms of supervision from below or sousveillance provide alternatives and hope for digital democracy in Indonesia. The cases analyzed in this study show how sousveillance is able to correct abuses of power thereby encouraging accountability of public officials and the bureaucracy. Through the use of smartphones and social media, netizens are able to actively participate in supervising public officials. These forms of oversight need to be encouraged in the future to promote a better digital democracy in Indonesia.  
REPRESENTASI SEKSISME KORBAN KASUS PELECEHAN SEKSUAL ANAK PADA PEMBERITAAN MEDIA MASSA SIBER DI INDONESIA Juwita, Silvia Ratna; Anshori, Dadang S.; Damaianti, Vismaia S.; Mulyati, Yeti
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.80-93

Abstract

The rise of cases of sexual violence against children in the world of education has become the focus of social cases that cannot be separated from cyber mass media coverage in Indonesia. Journalists occupy an important position because they represent information through the language they use to cover an event. Sexism is a form of language that risks being attached, especially in reporting on the marginalization of a gender. This study analyzes indirect sexism in cyber mass media with the highest readership in Indonesia using critical insight analysis from the Sara Mills approach and is a qualitative descriptive study. The results of this study found that the journalist's position in the news is a role in which the writer indirectly avoids perpetuating sexism by depicting the perpetrators of sexual assault. The indirect use of sexism by Indonesian online media journalists in reporting the case of sexual harassment of children/female students committed by an individual in charge of an Islamic boarding school in East Lombok is a form of representing the sexism exercised by the perpetrators against their victims. The indirect sexism employed by journalists shifts the focus of the news onto the victims of sexual harassment, ranging from the victims themselves to their families.
INDONESIAN MILLENNIALS AND MULTIFORMITY OF UNDERSTANDING OF SUSTAINABLE FASHION NARRATIVE Rouli Manalu; Nurinda Zahra
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.426-441

Abstract

This paper examines the ways in which Indonesian millennials build awareness and engage in the global issues of sustainable fashion, which become one of the emerging environment-related issues among Indonesia's younger generations. Some groups of Indonesians millennials take up this issue and begin to campaign for more environmentally-friendly approaches in using fashion, through many different platforms, such as social media, online activities, and offline events. With the increasing popularity of the narrative and the movement, this research is interesting to know the ways in which the young generation of Indonesia understood the narrative and implemented the movement in their own context. This research is particularly interested to see three communities that actively championing this idea in Indonesia; Setali Indonesia, Kekno Klambimu, #TukarBaju movement. In this research, both organizers and participants (followers) of the movements are interviewed to see their understanding, their positions, their motives, and their actions/activisms in engaging in the issues. The result reveals although research participants (or individuals) engaged in this movement and think they were conducting activism under the umbrella of sustainable fashion, their understanding, their application, and their perception about sustainable fashion in relation to broader environmental problems are quite diverse and different from one another. This heterogeneity of understanding and actions generate multiplicity of level of engagement and divergent commitment to the issues. Hence, this paper argues that one particular global issue is possible to be translated to many different forms of actions, as evident among Indonesian millennials' engagement in sustainable fashion.
STRATEGI KOMUNIKASI PESAN KREATIF RECIPROCITY PRINCIPLE DALAM PROMOSI PRODUK DI MEDIA SOSIAL TIKTOK Reni Mustikasari; Ani Yuningsih; Udung Noor Rosyad
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.332-349

Abstract

TikTok is one of the most widely used social media in Indonesia, especially the younger generation. This media is used as a place to channel the creativity of its users. Recently, TikTok has also been used for business activities, one of which is promotion. The subjects in this study are businesses that are managed by individuals using digital media as a means of promoting their products. The promotion carried out by Bouquet by Namalia is a creative communication strategy through the use of the principle of reciprocity, in which creativity and reciprocity are used as the basis for creating promotional content. The purpose of this study is to describe how the process of managing reciprocal creative communication strategies carried out by Bouquet by Namalia as an individual business is managed through the use of digital media to develop its business. This study uses qualitative methods with data collection techniques including in-depth interviews, literature study and observation. The result of this research is the creation of a creative communication strategy management process model with the principle of reciprocity in promotion on TikTok social media.
SOCCER: MOST FAVORITE CASUAL GAME Setyabudi, Djoko; Dewi, Reni Shinta; Pradhanawati, Ari
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.205-221

Abstract

This study aims to discover the favorite casual games in adults, both gamers and not. Respondents ranged in age from 17 to 56.This study fills the research gap about the taste of casual gaming in the city of Semarang, because so far researchers have often found many studies on the types of games that fall into the category of ‘heavy games’ and tend to be played by game addicts who dedicate time and money to playing games or e-sports athletes. This research gives us information about the types of casual games that are most liked by adult game players in the city of Semarang. Meanwhile, the casual game category is ignored because it is only played by players who are not serious and just to pass the time. In addition, it also provides information on the extent to which casual players are willing to play the type of games that they think are worth playing, including the criteria for games to be installed to try to play. Inside their smartphones are installed Android-based game applications that are played. Conducted in Semarang, the sampling technique used was convenience sampling with 170 people. The data will be analyzed with quantitative descriptive methods to describe the condition of the sample. The findings showed that respondents liked games that were lightweight, uncomplicated, and required high concentration. Games that can be played in the past and tend to be dexterous.
PENGENDALIAN "TOXIC PRODUCTIVITY" DALAM MENJAGA KESEHATAN MENTAL PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA DI MASA PANDEMI COVID-19 Camilla Ramadhina; Dini Safitri; Fahriza Annisa; Qynantha Fadilah
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.250-266

Abstract

This journal was created with the aim that students can avoid an unhealthy productivity. Especially when knowing the bad impact on the mental health of each individual. Restrictions on social life that are being lived bring about certain responses that affect the comfort of human life, such as the emergence of fear and worry, feeling lonely, "distant" from the environment, to the emergence of feelings of anxiety that interfere and cause stress. The research used is qualitative where the researcher uses the interview technique process with 4 student informants from the State University of Jakarta who have core management positions in an organization. One of the things we can take is to persevere for the task which is something positive, but not to forget the real basic human needs. The solution to avoid a toxic productivity is to determine your achievements and know your limits. So that in doing something, each individual does not force himself to do an activity.
STRATEGI KONVERGENSI MEDIA DALAM KONTEN HIBURAN ANTV Nugroho, Aris; Simangunsong, Benedictus Arnold
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.94-114

Abstract

The presence of new digital-based media has pushed a shift in media consumption patterns in society in obtaining information and content in entertainment programs, which is a challenge for ANTV in the media indutry competition. This is what is referred to as media convergence, namely the merger between conventional media and new media. It is important to see how the mass media does not only carry out the information function in reporting, but also has an entertainment function, especially in television media. By using a qualitative approach with the case study method, this article attempts to reveal the uniqueness and special specifications related to the media convergence strategy in entertainment content at ANTV, through in-depth interviews and observation and documentation. The results of this study provide an illustration that media convergence in entertainment content at ANTV is carried out based on planning, implementation, and evaluation at each stage across promotion, content cloning, coopetition, content sharing and full convergence. Strategic steps in implementing ANTV's media convergence strategy refer to media integration in entertainment content, co-creation between TV and digital media, while also addressing the challenge of audience fragmentation and taking advantage of opportunities for ANTV to monetize new inventory.
STRATEGI SOSIALISASI LITERASI MEDIA AKUN INSTAGRAM @japelidi Saptiyono, Ami
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.1-17

Abstract

Technological developments are changing the landscape of information production, resulting in a flood of information. Not all of the information produced is true, much of it is false and misleading. This has moved the Media Literacy Support Network (Japelidi) to move to improve media literacy and has held many literacy activities and promotions, to invite the public to be aware of literacy. Through a qualitative research method using James Dilliard's Goals-Plans-Action Model theory, researchers observed the @japelidi Instagram account as the object of research and strengthened the data by conducting interviews with related parties, such as administrators and followers. The results of this study show that the unit of analysis does not appear in the content planning strategy with the dimensions of dominance and control. The dimension of power differences felt by both parties in persuasive interactions is not visible, marked by the empty comment column on each upload, and automatically also shows the absence of the control dimension, because there is no illustration of the communicator's ability to persuade or force others to comply. In its strategic actions, Japelidi has not shown the existence of mature strategic level plans, when viewed from the date of upload, intensity and quantity of uploads. This means that at the strategic action planning level, Japelidi does not yet have scheduling and consistency of content uploads aimed at educating digital media literacy.

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