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INDONESIA
Interaksi : Jurnal Ilmu Komunikasi
Published by Universitas Diponegoro
ISSN : 23016051     EISSN : 25484907     DOI : -
Core Subject : Education, Social,
Law, Crime, Criminology & Criminal Justice Other
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
Arjuna Subject : -
Articles 242 Documents
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PENGARUH STRATEGI KOMUNIKASI MANAJEMEN BISNIS DIGITAL TERHADAP OPTIMISME PENGUSAHA UMKM DI DKI JAKARTA Herlina Herlina; Yohanes Probo Dwi Sasongko; Teguh Hidayatul Rachmad; Kho Gerson Ralph Manuel
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.250-365

Abstract

The Indonesian government has launched a MSME (Micro, Small and Medium Enterprises) go digital program. Government support for MSMEs has had an impact on the increasingly rapid development of MSME digital businesses. Especially in DKI Jakarta, many MSMEs have collaborated with technology through e-commerce. MSME digital businesses are increasingly mushrooming, causing digital business competition to become increasingly fierce, requiring MSME business entrepreneurs to think creatively and actively survive in facing challenges. Therefore, running a digital business for MSMEs requires a digital business management communication strategy that can provide direction and positive reinforcement for MSME business entrepreneurs to continue to survive in facing challenges. The objectives of this research are 1) to find out how digital business management communication strategies influence the optimism of business entrepreneurs in facing challenges; 2) to find out how to implement MSME digital business management communication strategies; 3) to find out how an optimistic attitude is formed in carrying out MSME digital business processes. This type of research is quantitative using an exploratory causality method. The research data is secondary data taken from 52 MSME business entrepreneurs in DKI Jakarta. The sampling technique was carried out incidentally. The research results show that: 1) there is a positive and significant influence of digital business management communication strategies on the optimistic attitude of MSME entrepreneurs with a contribution of 40.9% and the remaining 59.1% is explained by other variables; 2) digital business management communication strategy in running MSME businesses, namely business entrepreneurs in DKI Jakarta have implemented a proportional or balanced business communication strategy, namely planning at 24.15%; organizing by 25.20%; actuating by 23.65% and controlling by 27.00%; 3) the attitude of optimism that MSME entrepreneurs have in running a business is classified as proportional, namely permanence at 33.71%, pervasiveness at 32.58%, and personalization at 33.71%
FACTOR ANALYSIS OF THE INFLUENCE OF LIFE APPERCEPTION ON TIKTOK’S CONTENT CREATORS IN CHINA ZhiYing, Jin; Iskandar, Hari; Marta, Rustono Farady
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.169-183

Abstract

The Tiktok application became the largest amount of account around the world nowadays. As the rapid increase of Tik tok users, the more and more users try to create their own world through the platform. The study explores the ability creators of content gainess through Uses and Gratification Theory and Self-determination Theory, using the quantitative approach with survey method by 305 purpose samples. The article concludes that content creators of Tiktok users could promote the ability to perceive life through self-expression and creation consciousness. These research values contribute to two sides: On the one hand, the difference between passive recipients and content creators is revealed through complex and detailed data analysis, which aims to encourage more users not only to be passive recipients, but to try to imitate and seek new content through the social media application. Especially those who want to improve or even change their personal characteristics. On the other hand, the article provides a new perspective to explore Tik tok users in depth, which could be useful for other social media researches.
STRATEGI KOMUNIKASI PEMASARAN PARIWISATA SATWA DALAM MENGHADAPI COVID-19 SECARA DIGITAL DI TAMAN SAFARI BOGOR Garda Carumna Iskayunoka; Pitoyo Pitoyo
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.267-284

Abstract

This study aims to identify and analyze the communication and marketing strategies of zoo tourism conducted by Taman Safari Bogor as an effort to deal with the Covid19 pandemic. To obtain data, we make observation, interview and documentation. An interviewee in this case is the Section Chief Public Relations of Taman Safari Bogor. This type of study is qualitative using descriptive analysis and the paradigm used is constructivism. The results of this study, Taman Safari Bogor in dealing with the Covid-19 pandemic by implementing several strategies, including 5-step communication planning and marketing in the tourism sector. Noted that Covid-19 has made Taman Safari Bogor face two conditions, namely when it is closed and can operate by following government regulations, thus impacting revenue from visitors for this reason, planning is needed to deal with the impact of Covid-19 by creating a campaign to help maintain animals targeted at all elements of society and convince visitors that Taman Safari Bogor sterile so they can be visited. Taman Safari Bogor conducts marketing through social media and websites by conducting a Virtual Tour at an adjusted price and cooperation with various commercial media and TV shows to convey information about Taman Safari Bogor.
“MELAWAN KOTAK KOSONG”: ANALISIS MARKETING POLITIK ENAM PASANGAN CALON TUNGGAL PADA PILKADA 2020 DI JAWA TENGAH Sanjaya, Andreas Ryan; Budiarsa, Yohanes Thianika
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.115-134

Abstract

This study aims to understand the political marketing strategies implemented by campaign teams of single candidates in the contest of 2020 local election. Based on the literature review, there are only a few studies investigating the political marketing of single candidates in Indonesia’s local election. Given that, this study attempted to understand how the campaign teams of six electoral regencies in Central Java undertook their strategies to defeat the empty box. Data were collected by documenting the campaign materials uploaded on social media accounts that are officially registered to the General Election Commission (KPU). In addition, a series of interviews were administered to get data from several campaign team leaders. Afterward, the data analysis was done using the qualitative method. This study found that (1) the message formation process is very dependent on the characteristics of the prospective voters; 2) the campaign leader manages the cyber team to run campaigns through social media more effectively; 3) the campaign team integrates online and offline campaigns to build relationships with potential voters; and 4) the campaign team carries out a special strategy to deal with the power of the empty box movement.
DIGITAL LITERACY AND ONLINE TRUST TO AVOID CYBERBULLYING ANONYMITY AMONG TWITTER ROLE PLAYERS COMMUNITY Hendrayani, Putri Fajar Ayu
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.37-59

Abstract

This study aims to present the importance of digital literacy skills and the developed of an online trust to avoid cyberbullying anonymity mechanisms among Twitter role players as a virtual community. This study uses three main theories, namely: “Digital Identities: Creating and Communicating the Online Self”; “Online trust: A Stakeholder Perspective, Concepts, Implications, And Future Directions”; and “Anonymity, Pseudonymity, and Deliberation: Why Not Everything Should Be Connected”. This study uses a quantitative method using a descriptive approach to describe the findings of the results in the field in detail. The cross-table is used as an analytical tool to see whether there is an impact on the variable being tested. In this study, it was found that the results of the analysis on the impact of digital literacy and cyberbullying anonymity using a cross-table showed no impact between the two variables, which means that digital literacy skills have no impact whatsoever on avoiding cyberbullying anonymity among Twitter role players. While the results of the analysis on the impact of online trust and cyberbullying anonymity using a cross-table show that there is an impact in the moderate category between the two variables, which means that the formation of online trust has quite an impact on avoiding cyberbullying anonymity among Twitter role players.
GOJEK AS HEROES IN PANDEMIC TIMES (ANALYSIS OF HEALTH CAMPAIGN NARRATIVE IN GOJEK ADVERTISING) Rina Sari Kusuma; Farra Salsabilla AS
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.366-390

Abstract

In the conditions of the Covid-19 pandemic, the role of the mass media is very important to inform various things, especially about health messages that must be carried out by the community. There are many advertisements about health protocol campaigns that aim to invite or persuade the public to implement health protocols to avoid Covid-19 and reduce Covid-19 cases in Indonesia. Advertisements about health protocol campaigns that are broadcast are also often made by several parties, such as the government and the private sector. One example of this advertisement is the Gojek Indonesia advertisement. The theory used is narrative theory and Transportation Imagery Model. This study uses a qualitative approach with a narrative analysis method. The data collection technique uses documentation. The research subject is Gojek advertisement. The results showed that the health narrative in Gojek's advertisements during the Covid-19 pandemic persuaded the audience by bringing the audience to an actual or real experience as if the audience played a role in the narrative or story, thereby generating empathy. In addition, Gojek was shown as a Hero character during the Covid-19 pandemic.
ANALISA MISREPRESENTASI DALAM PEMBENTUKAN STEREOTYPE PADA FILM DOKUMENTER Musfiah Saidah; Ayu Setiyoningsih
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.285-305

Abstract

The mass media through documentary films have an influence in constructing stereotypes of local culture. In the process of text and image representation, misrepresentation may occur, namely untruths or misrepresentations. This study aims to find out how local cultural stereotypes are shown in the documentary film Borneo's sea Bajou The Real Water World People. This film tells the story of the life of the Bajou people who are famous for their ability to survive in the water for a long time. This research is a qualitative research using Roland Barthes' Semiotics analysis method. The results show that in the documentary film Borneo's sea Bajou The Real Water World People there are signs that are represented causing misrepresentation through conversational texts and picture texts to support the local cultural stereotypes of the Bajou tribe.
BEYOND HUMAN COMMUNICATION: THE ARTIFICIAL INTELLIGENCE PHENOMENON IN THE PERSPECTIVE OF COMMUNICATION THEORY Utari, Prahastiwi; Pramana, Pramana; Ramadhani, Amelia
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.135-151

Abstract

The study of the Artificial Intelligence (AI) phenomenon has developed rapidly in recent years by placing various multi-disciplinary perspectives including Communication. The question then arises, how to study the AI phenomenon with a Communication approach? What kind of communication theories can be used to explain the AI phenomenon? Can the existing perspective of communication theory, which emphasizes the notion of communication as an interaction in which two communicators, using some medium of communication, move towards a better understanding of each other through the exchange of messages, still be used? Is the communication theory domain in terms of elements, levels and contexts of communication still relevant to studying the AI phenomenon? Is there a possibility of developing a new group of theories in studying AI phenomena?. This paper will provide an inspiring perspective on the development of a group of communication theories called "Beyond Human Communication" (Littlejohn, 2021). This broader view of communication includes interactions between humans and other animate and inanimate entities. It provides opportunities to examine different ways and different reasons for communicating. AI phenomena in the "Beyond Human Communication" theoretical domain can be explained through what is referred to as "human-machine communication". Understanding the theoretical domain of "Beyond Human Communication" places the study of the AI phenomenon into a special study in Communication science.
FENOMENA FANWAR DALAM FANATISME PENGGEMAR KPOP PADA MEDIA SOSIAL TWITTER Salsabila, Zahrah Zahirah
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/vol%viss%ipp%p

Abstract

This study determine Phenomenon of Fanwar in Kpop Fanaticism on Twitter Social, used Computer Mediated Communication (CMC) and data collected through primary and secondary. The results showed fanwar behavior on Twitter was caused by addiction of KPop fans into fanaticism. Fanaticism happened because of the ease features on Twitter very effective for fan activities, the speed information updates and the obsession with idols because see them on twitter in a daily life. KPop fanwar are included by randomly attack groups that aren’t idolized, lead inappropriate opinions in impolite language, use empty accounts only to attack idols and fans, a solo stan or shipper stan compared one group to another, and bring down the achievements of other idols. This study found negative impacts from fanwar are wasting time, sense of regret after participating in fanwar, mood and feelings become bad, fandom and idols will be judged not good, and friendship disputes that occur in the real world. While the positive impact is daring to express opinions, relieve emotions and can be used as a topic of conversation with non-KPop fans because it is considered a joke or entertainment topic only.
ANXIETY AND UNCERTAINTY MANAGEMENT: LIGHTS AND SHADOWS OF INTERNATIONAL STUDENTS IN INTERCULTURAL COMMUNICATION AT DIPONEGORO UNIVERSITY IN SEMARANG Silas Hamenyimana; Hapsari Dwiningtyas Sulistyani; Turnomo Rahardjo
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.391-405

Abstract

The aim of this study is to explore and interpret the significant challenges experienced by international students and the strategies used to cope with them in managing their anxiety and uncertainty in intercultural communication settings at Diponegoro University. A sample size of five students was purposively selected and participated in the data collection using in-depth and semi-structured interviews. The data were analyzed qualitatively using Interpretative Phenomenological Analysis. Through their lived experiences, we realized that majority of participants were clueless about the Indonesian language and Indonesia/ Javanese culture in which some of them faced anxiety and uncertainty challenges in their arrival et during their initial interaction, and adaptation process challenges based chiefly on language anxiety and uncertainty; new culture and environment in communication and interaction with the inside and outside the campuses. They coped with their anxiety and uncertainty by accepting host culture’s lifestyle, friendships, learning the Indonesian language, attending prayers at Mosques, hanging out with friends, and self-learning. Additional learning materials such as dictionaries, google translate, watching the news, books, family assistance, and listening to music were added to overcome their linguistic anxiety and uncertainty. The motivation from lecturers, classmates, and local people to learn a new language was valuable. 

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