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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 18 Documents
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Search results for , issue "Volume 22, No. 2 December 2023" : 18 Documents clear
The Influence of Islamic Content on Instagram Through Product Attractiveness Towards Corporate Image Ruvira Arindita; Kussusanti Kussusanti; Nursalsa Arifah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.2677

Abstract

Moslem fashion trend followed by the advancement of information technology in the past years have enabled hijab online business to flourish. Persuasive communication with followers via Instagram is crucial. Moreover, competition among hijab online shops encouraged brands to build corporate image so that they look good for the public. The article aimed to know the influence of persuasive communication on the Islamic content of Hijab Online Shop’s Instagram account influence corporate image with moderation of product attractiveness. This study uses quantitative method with positivism paradigm. The theory used is functional theory, product attractiveness and corporate image. The population of this research is followers of the three hijab online shops that are the most active in terms of posting the Islamic content: @vanillahijab, @alezalabel and @hijup. The sampling method was conducted purposively, with the total sample 100 people. The result indicates that there is influence of persuasive communication in Islamic content of hijab online shop’s Instagram account towards the corporate image and the influence increases as product attractiveness increases. Knowledge as part of persuasive communication is the most influential aspect among other persuasive communication elements. Other than that, product attractiveness remained as supportive factor in building corporate image.
Wacana Komunikasi Politik Bagi Politisi Dalam Mempertahankan Eksistensinya Melalui Perspektif Forensik Komunikasi Fidya Faza Faraid; Ibnu Hamad; Yunita Sari
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3523

Abstract

This research aims to analyze the political communication discourse of the politician "Fahri Hamzah" in maintaining his existence. The paradigm used in this research is the constructivist paradigm. Using a qualitative approach, Teun Van Dijk's communication forensic discourse analysis method. The subject of this research is Fahri Hamzah as deputy general chairman of the Gelora party. The object of his research is his political statements. The data used in this research uses two types of data sources, namely primary and secondary data sources. Data collection techniques are carried out by observation, interviews, questionnaires, documentation and a combination of the four. Meanwhile, data analysis techniques use data reduction, data display and data conclusion. The data validity technique uses source triangulation. Meanwhile, the theories used in this research are discourse analysis theory, forensic communication theory and social construction theory. Based on the research results, a conclusion was obtained about Fahri Hamzah's political discourse which is Philosophische Grondslag as a reference for politics. The characteristics of political communication are carried out up and down as well as vertically and horizontally. Fahri Hamzah manages politics with minimal motives of science-based pragmatism. In the future, with a consistent political tone, Fahri Hamzah can maintain his existence thereby providing many very good and positive political lessons for the people
Komunikasi Dalam Pengembangan Hubungan Antarpribadi Melalui Second Account Instagram Herna Herna; Annisa Alifya Sari
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3111

Abstract

Human beings have a need to express themselves and define their identity. With the existence of a second account on Instagram, individuals can express aspects that may not be fully revealed on the main account. The study aims to understand communication in the development of interpersonal relationships in users and followers of second Instagram accounts.  The method used is qualitative descriptive research with a constructivism research paradigm. The theory used is Social Penetration Theory which explains the development of interpersonal relationships that include depth and breadth in interaction.  The results showed that the younger generation, especially students, use Instagram second accounts to form relational partners through relationship development.  Relationship development is done by means of self-disclosure, both in terms of depth and breadth and establishing presence over time.  Each user's distinct personality determines the level of self-disclosure. Communication moves from the exploratory stage to a more intimate relationship depending on whether the relationship produces positive benefits.  If the user feels the benefits, then the information shared will show intimacy (mutual understanding and support), conversely, if the user does not feel the benefit or satisfaction of the relationship with someone who is his follower, then the user will hide the followers from the close friends feature or unfriend in the second account.
Etnography and Multicultural Dynamics Communication of Jakarta Community Syaiful Rohim; Edi Sukardi; Lina Yulinda
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3383

Abstract

Betawi culture has been formed through a long process, but in fact the culture is displaced. One of the things that make Betawi tribe still exist and can be recognized is because of the assimilation process of various tribes in Indonesia. Betawi ethnic is created by the various arts of culture, language, and humans. The simplicity factors of the cultures make Betawi ethnic is accepted in all levels of Indonesian society. Intercultural communication patterns of the language which is used by Betawi people, have cultural backgrounds that affect their daily language. The multi-ethnic populations give a nuance of the heterogeneous city life in Batavia. This study uses a qualitative approach, the results of this research shows that the patterns and the cultures of Betawi produce the structure, the language and Betawi culture which is simple or easy to say and tends to “ceplas ceplos” in articulation words. Beside that it is found the communication culture of Betawi character which is shown from the openness attitude, family spirit, cooperation and respect for other people's cultures.
Analisis Jaringan Komunikasi #Pilpres2024 Pada Platform Twitter Alicia Laurence Efendi; Amira Fadilla; Arshilla Citra Khoirunnisa; Gema Nusantara Bakry; Nindi Aristi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.2976

Abstract

Toward the general election in 2024, discussions and political polemics in Indonesia are increasingly heated. This is also discussed through social media platforms, especially Twitter, which disseminates information widely and quickly so that more and more people know this information and share their opinions associated with the hashtag #Pilpres2024. This study aims to analyze the relations between actors (nodes) and social networks in terms of types of relationships, patterns of relations, and network relations of communication between actors, which are formed from the hashtag #Pilpres2024 from public participation on Twitter. This study uses the theory that is mostly used for network research, namely Graph Theory. The results of the research show that the social network design that is formed is the complete network design with 581 nodes and 320 edges. The type of relationship that is formed is a two-mode relationship type with a wheel communication pattern and a chain communication pattern. The communication network formed is directed and asymmetric. Based on the visualization results of this research, it can be concluded that the message can be conveyed effectively through the help of Twitter social media because it is carried out by various actors in it.
Decoding the Meaning of Tumpeng in Roland Barthes’s Semiology Perspective Setya Ambar Pertiwi; Rudy Harjanto; Novita Damayanti; Yunita Sari; Syubhan Akib
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3553

Abstract

This research uses Roland Barthes's theoretical framework to investigate the cultural importance of the traditional Indonesian dish, Tumpeng. In order to better comprehend this cultural artifact, this study seeks to unravel the underlying symbolic meanings and dimensions that are constructed throughout the Tumpeng tradition. It also shows how Barthes's concepts of objects, interpretations, and myths might be useful in this endeavor. It draws attention to the connections among cuisine, culture, and semiotics and emphasizes the relevance of Tumpeng as a unique expression of Indonesian cuisine. This study shows that Tumpeng functions as a potent cultural signifier within Indonesian society, representing communal identity, social hierarchy, and spirituality through an investigation of its visual and philosophical aspects. Tumpeng's aesthetic style, color scheme, and physical arrangement all convey ideas about societal norms and beliefs. Practices of Tumpeng consumption also entail several layers of interpretation, whereby personal and collective meanings are created and communicated. Further, by decoding the meaning of Tumpeng, it is hoped to comprehend the interactions between cultural artifacts, interpretation, and myth-making techniques.
The Influence of Electronic Word of Mouth on Somethinc Brand Image Among Millienial and Gen Z Madyna Zalza Azahra Suhajar; Dini Salmiyah Fithrah Ali; Amanda Bunga Gracia
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3114

Abstract

The large number of people using Twitter to obtain information has resulted in several Twitter accounts using the autobase feature, such as the @ohmybautybank account. On the @ohmybautybank account, there are many discussions about cosmetic and skincare products. This study aims to measure how much influence Electronic Word of Mouth has on Brand Image Somewhat among Millennials and Gen Z (Study of Followers of the Ohmybautybank Twitter Account). The research method used was quantitative descriptive, using a probability sampling technique to 400 respondents was carried out by distributing questionnaires online to followers of the Twitter account @ohmybeautybank. Based on the results of the analysis of the Electronic Word of Mouth regression model on social media Twitter has a significant influence on Brand Image Something. Then the influence of Electronic Word of Mouth on Brand Image Something is 42.2% while the rest is influenced by other factors outside this study.
Konten Isu Terorisme di Media Sosial dan Ketakutan Anggota Kepolisian Ilham Prisgunanto; Teddy Rusmawan; Supardi Hamid
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3384

Abstract

Terrorism and radicalism as crimes are quite dangerous because they threaten security, property and life. The claim that terrorism and radicalism makes fear was tested in this research. The theoretical study of this research is the Social Information Processing theory and the Uses and Gratifications theory. The research method used is quantitative data processing with the independent variable internet network information content and the dependent variable is the fear and moral panic police officer (Indonesian Nasional Police). Survey research was conducted at the Surakarta Police (Polresta Surakarta) with 100 respondents as police officers. Research using simple linear regression model statistical data. The research findings show that there is no influence of internet network information content on issues of terrorism and radicalism on feelings of fear and panic among police officer. If there is a very small possibility, only 25.6%. The use of information technology by Police officer in the field is sufficient and sufficient to anticipate cases of terrorism and radicalism. The most powerful element seen by police officers regarding terrorism and radicalism is the narrative of the information presented which often does not make sense in the minds and thoughts of the police in the field.
Implementasi Diversity Marketing pada Brand Kosmetik Lokal ‘Feyrely’ di Instagram Kiranastari Asoka Sumantri; Cheryl Arshiefa Krisdanu
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3065

Abstract

Over the last few years, local Indonesian cosmetic brands have begun to raise diversity themes in their marketing strategies through social media; one of them is Feyrely. The social media platform used by Feyrely to communicate as part of its marketing strategy is Instagram. This journal aims to analyze whether Feyrely has reflected on the diversity aspects in their Instagram and described the aspects of diversity delivered. The analysis was done using the method of content analysis and interviews with representatives of Feyrely. In this study, the aspects of diversity that will be used to analyze the suitability of content with the concept of diversity are the second (internal) and third (external) layers of the model, because the representation of these aspects can be identified visually through photos/videos and Instagram captions. The results of the observations show that from the 16 aspects of diversity, Feyrely only displays aspects of age, physical ability, race, religion, and appearance. So Feyrely has not presented them widely. Most of the diversity aspects displayed are aspects of the second layer, racial diversity.
Konstruksi Wacana Kesehatan dalam Iklan IQOS Indonesia di Channel YouTube IQOS Indonesia Hayiz Historia Adhi Pratama
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3168

Abstract

IQOS is claimed by the company as a better solution than continuing to smoke. As a new innovation in Indonesia, Philip Morris needs to communicate this product to be known by the public. One of the methods employed by the company is advertising the product through YouTube. IQOS extensively constructs health issues in their brand advertisements. Therefore, the aim of this research is to describe the construction of health discourse in advertisements IQOS Indonesia on the IQOS Indonesia YouTube channel. This research uses a qualitative approach with a  Critical Discourse Analysis method by Norman Fairclough. The research findings indicate that the brand community and brand believers play a significant role in constructing health discourse. The constructed health discourse includes IQOS as a solution for cleanliness, IQOS as an expression of self-love and care for others, IQOS is safer for women to use, and IQOS as a solution to a problem. The contribution of this study found that advertisements on YouTube channel IQOS Indonesia reinforce the health discourse that has been claimed by the company so far

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