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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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HUBUNGAN MOTIVASI DENGAN INTENSITAS MENGGUNAKAN INTERNET SERTA IMPLIKASINYA TERHADAP KEPUASAN MENGGUNAKAN INTERNET DI KALANGAN MAHASISWA DI FAKULTAS ILMU KOMUNIKASI UPDM (B) Hermawan, Herry
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 2 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i2.452

Abstract

HUBUNGAN MOTIVASI DENGAN INTENSITAS MENGGUNAKAN INTERNET SERTA IMPLIKASINYA TERHADAP KEPUASAN MENGGUNAKAN INTERNET DI KALANGAN MAHASISWA DI FAKULTAS ILMU KOMUNIKASI UPDM (B)
PERSEPSI KHALAYAK TERHADAP PENGGUNAAN STRATEGI HUMOR IKLAN TELEVISI DJARUM 76 VERSI TERDAMPAR DI PULAU Putra, Aries Aditya
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v12i2.110

Abstract

To display the advertising message that is able to induce and maintain consumer memory products will be offered,requiring a commercial appeal through creative strategies. Advertising appeal is divided into two, the rationalappeal advertising and advertising appeal is based on feelings and emotions.Forms of creative strategies used to consist of a variety of advertisers, one of which is the use of the creativeaspects of humor. Creative aspects of advertising that uses humor in advertising their products on television certainlycan cause a difference in the perception of the audience. Because of the particular advertising marketingcommunications activities, problems that commonly occur advertising message is delivered can not be capturedwell by the communicant as perceived differently.In this paper, the authors set forth a problem of Audience Perception Strategies Against Use of Humour TelevisionAdvertising Djarum 76 version Stranded on the island. This study aimed to determine differences in publicperceptions based on characteristics seen in terms of gender, age, level of education, type of work, the level ofexpenditure and utilization of spare time on the use of humor in television advertising Djarum 76 version strandedon the island.The theory used in this thesis is the theory of SOR and Individual Differences. The study was descriptive, withquantitative research methods that the object of research is RW.17 Village residents Baktijaya. Authors take thepopulation of people aged over 17 years, amounting to a total of 1077 with a sample of 92 people.Data collection techniques used were questionnaires and literature. And the process of this research using thistype of quantitative data. Based on the data obtained, then be analyzed to count statistically using Chi Squareformula is processed using SPSS.Based on the research that has been conducted and the results of the analysis, that there are differences in theperception of the public towards the use of humor in television advertising Djarum 76 version stranded on theisland (survey residents RW.17Kelurahan Baktijaya) based on the characteristics of gender, occupation and useof leisure time. While the characteristics of age, education level, and monthly expenses no difference.
Strategi Marketing Komunikasi Media Online Detik.com Syuhada, Imam Bagus
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 2 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v11i2.183

Abstract

Advertising is essential to be able to promote a product or service, so that people know and know what productsand services they need are .. The emergence of new media (new media) or digital media that combines Internettechnology, audio-visual and mobile, felt increasingly threatened the existence of the conventional media.Detik.com is a web portal that provides the latest news and articles online in Indonesia. AFP has only an onlineedition and hung from the field of advertising revenue. Even so, the AFP is at the forefront of new news (breakingnews).In this study, the problems to be discussed by the researchers that Online Media Marketing Strategy Detikcom.In this study, researchers focused on marketing communications strategies that run Detikcom as the first onlinemedia in Indonesia in order to survive with the emergence of online media as a new-media online Detikcom competitors.The goal is to determine the marketing communication strategies used to address the media Detikcomonline competitors.Paradigm used in this study is constructivism paradigm. This paradigm is used because researchers participatedin the construction of social reality of the problems studied.The theory used is the theory of marketing communication system which emphasizes that the 5 components in thetheory (key factor analysis, promotion objectives, positioning, communication budgets, and research and evaluation)should be clear and work well for the achievement of marketing objectives Detikcom.This research is qualitative. A qualitative approach is considered appropriate for this study because the researcherswanted to see how the overall marketing strategy Detik.com and process-oriented, instead of measuring thesuccess of the strategy.This is a descriptive study, which aims to provide a complete picture of the stages and the relationships containedin the marketing activities Detikcom.The results showed that, first, the emergence of mobile applications has been running effectively since it is supportedon the sophistication of todays technology. Second, at the moment all online media rely on the power toattract news readers, Detikcom actually issued several channels that are reaching young people. This is done sothat the level of traffic AFP remained at the top position. Third, these canals have different ways of promotion, oneof them with a media partner at events such as music concerts, sporting events, and free holiday.
URGENSI STANDAR KOMPETENSI WEARTAWAN DALAM MENINGKATKAN KESEJAHTERAAN RAKYAT Manihuruk, Amin Saragih
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 19 (2006)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v5i19.191

Abstract

Undang-Undang No. 40 tahun 1999, Tentang Pers dan Undang-Undang No. 32 Tahum 2002 Tentang Penyiaran Mendorong terjadinya suatu dinamika di dunia pers dan Penyiaran, utamanya dalam hal kemerdekaan mencari, mengolah danmempublikasikan suatu peristiwa oleh wartawan.Kemerdekaan dalam dunia kewartawanantidak bolehdiartikansuka-suka, tetapi harus mempunyai tanggungjawab yang tinggi terhadap pelaksanaan Etika Jurnalistik.Mel;ihat kecenderungan perkembangan wartawan Indonesia dalam era informasi yang terkesan sedemikian bebas atau bahkan sering dikatakan kebablasan, maka kedepan para wartawan Indonesia diharapkan mempunyai Standar Kompetensi dan Sertifikasi Profesi Wartawan, maka wartawan akan bisa memberikan kontribusi yang signifikan dalam peningkatan kesejahteraan rakyat.
OPOSISI BINER REPRESENTASI PEREMPUAN DAN LAKI-LAKI DALAM WEBSERIES ISTRI PARUH WAKTU DI YOUTUBE Andina Dwifatma
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 17, No. 2 December 2018
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v17i2.647

Abstract

YouTube memungkinkan pemirsa untuk menjadi produsen dan konsumen sekaligus atau disebut dengan istilah prosumer. YouTube juga digunakan oleh kaum Muslim kota yang ingin menyebarkan nilai-nilai Islam dalam kemasan pop. Salah satu nilai yang kerap diusung adalah tentang pembagian peran antara perempuan dan laki-laki dalam Islam. Melalui analisis oposisi biner dalam teks, dalam penelitian ini terungkap bahwa meskipun kemasannya pop, ide tentang gender dalam teks tetap cenderung konservatif. Tiga oposisi biner yang terungkap adalah perempuan diposisikan sebagai pendukung laki-laki dalam rumah tangga, tempat terbaik perempuan adalah di ranah privat, dan perempuan digambarkan cenderung tidak puas atas rezeki yang diperoleh dari suami. Sementara itu, laki-laki diposisikan sebagai peran utama dalam rumah tangga, tempat terbaik laki-laki adalah bekerja di ranah publik, dan laki-laki digambarkan lebih bersyukur atas rezeki yang diperoleh. Oposisi biner representasi narasi perempuan dan laki-laki ini menunjukkan bahwa hal-hal yang tampaknya alamiah seperti pembagian peran ataupun karakter bukanlah hal yang alamiah, melainkan struktur sosial.
KAJIAN KOMUNIKASI ISLAM YASINAN DAN TABLILAN DALAM PANDANGAN MASYARAKAT Muhtadin, Muhtadin
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v9i4.333

Abstract

Communication in Islam is a religious proselytizing (da 'wa) to invite people to believe and practice Islamic faith (aqidah) and law (Shari, a). Yasinan means reciting the verse of Yasin together either in Friday night or certain nights in mosques, praying rooms, or in any hoeses that need it. Tahlil means reciting the verse of "laa ilaaha illallaah ", Tahlilan means collectively pray for other people such as family. relatives or frends, etc. Who have died in order to gain the acceptance of their deeds and to receive Allah s forgivenessfor their faults and sins. Inwriters perspective, the Yasinan and Tahlilan are still debatable in society. Therefore the writer aims at analyz ing the argumentations (dalil) or foundations used by those who are pro and con. In tum, society hopefally could understand them. Additionally, this study hopefully could give benefit for Islamic Umma in general and the writer as well.
KOMUNIKASI ANTAR PERSONA BISA MERUBAH DUNIA Sundoro, Panggih
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 1, No 3 (2003)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v1i3.347

Abstract

KOMUNIKASI ANTAR PERSONA BISA MERUBAH DUNIA
PEMAKNAAN KHALAYAK TENTANG MEDIA ONLINE INSTAGRAM Mandemasya, Herna
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v14i1.72

Abstract

The purpose of this study was to determine the meaning of online media audiences about Instagram. The role of mass media communication technologies increasingly rapid developmentan dplays an important rol efor people ine veryday life. Internet is very helpful in the field of marketing (online marketers).One growing form of online promotion today is through instagram, is based photo sharing append customarily found on a smartphone. As a start-up business enterprise cause the instagram application, because through the internet phenomenon popping up lately many new products are marketed. To that end, inthis paper, how the instagram app-based photo sharing can be defined, especially for people who responded to the promotion of start-ups bussines.
TERORISME - CULTURE OF FEAR DAN KOMODIFIKASI MEDIA MASSA Wuryanta, A.G Eka Wenats; handayani, mediana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 21 (2007)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v5i21.243

Abstract

Beberapa dampak negatif yang perlu di eksplorasi dalam diskusi ini adalah gejala globalisasi media membuka kondisi dunia yang borderless world. Kondisi dunia tanpa batas ini mengakibatkan apa yang sering disebut dengan penyeragaman secara global dalam sistem, pola dan budaya komunikasi dunia dan Indonesia pada khususnya. Masalahnya terjadi pradoks yang muncul di dalam gejala ini, yaitu ketika dunia dan globalisme memicu penyeragaman cara, sistem komunikasi umat manusia, disitu juga terjadi budaya tanding dalam bentuk tren nasionalisme, primordialisme, lokalismen kebudayaan. Ini artinya dalam globalisasi, termasuk didalamnya globalisasi media massa, terjadi tarik ulur kecenderungan holisme-kolektivistik dengen tendensi parsialisme-individualistik manusia. Masing-masing sikap tidak seluruhnya buruk, karena terjadi penyebaran pesan global yang positif misalnya globalisasi gerak demokrasi atau gerak penyebaran tata nilai agama. Tapi juga tidak seluruhnya baik, karena globalisasi informasi global sempat menjadi beni-benih perilaku kekeran, separatisme atau regionalisme yang berlebihan.
PENGARUH INTENSITAS MENONTON TAGLINE IKLAN SUZUKI LETS TERHADAP MINAT BELI Yuwarti, Harti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i4.159

Abstract

Suzuki is the automotive company which has been recognized by the public. In order to maintain its presence in the market Suzuki did not want to miss with other companies in designing their products are mainly for the production of motorcycles. To introduce their products to the public many companies that advertise in the media, especially television companies in the business of making the competition getting tougher similar to win the heart of the community or the consumer. This requires the advertisers to be more creative in the ad serving the public interest and understand the message delivered so as to change the attitude towards the product being advertised. The research method using SOR theory using a quantitative approach, namely through research on the number of people using population, sample and literature. Results showed interest purchasing in Komplek Bukit Kencana Jati Makmur Pondok Gede is high.

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