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An-Nida : Jurnal Komunikasi Islam
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 20853521     EISSN : 25489054     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
An-Nida : Jurnal Komunikasi Islam is a journal published by the faculty of da'wah and communication at Unisnu Jepara, aimed at creating and expanding innovations in the concepts, theories, paradigms, perspectives and methodologies of da'wah and communication, by publishing the results of research and other scientific papers, including the results of adaptations and books. -review related to Islamic da'wah and communication.
Arjuna Subject : -
Articles 147 Documents
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INOVASI TRANSPORTASI RAMAH DIFABEL (STUDI KASUS KOMUNIKASI PEMASARAN TERPADU DIFABIKE INDONESIA DALAM EKSISTENSI BISNIS) Nazila, Meli Firdausi
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.7968

Abstract

People with disabilities face discrimination in public facilities and employment. This has led to startups aimed at supporting them. Difabike Indonesia is a transportation service run by and for people with disabilities. As a new startup, it needs effective marketing strategies. This research investigates Difabike's integrated marketing communication. It uses the communication theory by Shimp & Andrews (2013) and employs a qualitative descriptive approach through case studies, including interviews, observations, and literature reviews. Data were analyzed following Miles, Huberman, and Saldana (2016) using collection, reduction, presentation, conclusion drawing, and verification. The study found that Difabike Indonesia uses various advertising methods, including brochures, vouchers, and online news. Their public relations involve event collaborations, social services, and entrepreneurship workshops. Sales promotions include free vouchers and fare subsidies. Online marketing is conducted via their website and social media, while personal selling is done through WhatsApp. Direct marketing involves partnerships with the Yogyakarta Cooperative and SME Service and Sibakul Markethub. The findings indicate that Difabike Indonesia's marketing communications are used, but they lack integration, particularly in social media promotion management.
TRANSFORMASI AKHLAK SANTRI DI ERA DIGITAL: STRATEGI DAKWAH HUMANISTIK SANTRI SENIOR DI PESANTREN Izzah, Ahsanul; Muhid, Abdul
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.8142

Abstract

The development of digital technology has affected the behavior of the younger generation, including santri in pesantren, who face serious challenges in maintaining morals according to Islamic values. This phenomenon requires a da'wah strategy that is adaptive to the dynamics of the digital era. This article examines the role of senior santri in transforming santri morals through a humanistic da'wah approach. The method used is a literature review by analyzing literature from accredited national journals and relevant scientific sources. The results of the study show that da'wah based on exemplary behavior, empathy, interpersonal communication, and the use of digital media is an effective strategy in fostering santri character. Case studies of pesantren in East Java indicate the success of this approach in strengthening pesantren values in the digital era. The findings recommend strengthening the role of senior santri through humanistic da'wah training and wise integration of digital technology in moral development.
PESAN DAKWAH DALAM LIRIK LAGU RAMADAN KARYA MAHER ZAIN VERSI BAHASA INDONESIA ANALISIS WACANA KRITIS TEUN A. VAN DIJK Safitri, Nurul; Pirol, Abdul; Sukirman, Sukirman
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.8363

Abstract

The main issue of this research is the da'wah messages contained in the lyrics of the Indonesian version of the song Ramadan by Maher Zain. This study aims to analyze the lyrics of Ramadan (Indonesian version) using Teun A. Van Dijk's discourse analysis model. This is a qualitative study employing the AWK model. Primary data were obtained from the song lyrics accessed through digital media, while secondary data were gathered from various references such as books, journals, theses, and relevant websites. Data collection techniques included analysis of text dimensions, social cognition, and social context according to Van Dijk’s model, as well as documentation in the form of video recordings and song texts. The findings reveal that at the macrostructure level, the song conveys da'wah messages such as the importance of fasting, the virtues of Ramadan, and calls for self-improvement. In terms of superstructure, the song is systematically composed with an inspiring introduction, content that touches on aspects of faith and social values, and a conclusion that invites spiritual reflection. At the microstructure level, the use of religious diction, repetitive language style, and metaphors enhances the da'wah messages and evokes spiritual emotions in the listeners. Additionally, the social context of the song is closely related to the global Muslim culture that celebrates Ramadan as a month of blessings and introspection.
PUBLIC RELATION SEBAGAI STRATEGI PENINGKATAN CITRA PEMERINTAH KOTA PAREPARE Supiana, Supiana
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.7343

Abstract

This study aims to explore the role and strategies of public relations in enhancing the image of the Parepare City Government. The research adopts a qualitative approach utilizing SWOT analysis. The informants in this study consist of the Head of the Public Communications Division (HKP) at the Parepare Communication and Information Agency (Kominfo) and the staff from the same division. These informants serve as key actors in the strategies aimed at improving the city government's image, with the Head of the division responsible for idea generation and the public relations staff tasked with implementation. Data collection techniques include observation, interviews, and documentation, while data analysis involves data reduction, data display, and conclusion drawing. The findings reveal several key roles of public relations in enhancing the image of the Parepare City Government, including managing government work programs, publicizing these programs, conducting news analysis, and evaluating public responses to government initiatives. Public relations strategies identified in this study include collaboration with local media, information campaigns, public dialogues, proactive communication and reputation management, as well as advertising and media partnerships. Government activities are predominantly publicized through online media, which has contributed significantly to fostering a positive image. Additionally, active interaction with the public and attention to their aspirations reflect efforts to create harmonious two-way communication, making development programs more relevant and effective in improving the welfare of society.
OPTIMALISASI FEED INSTAGRAM SEBAGAI MEDIA DAKWAH: STUDI KASUS AKUN @QURANREVIEW DALAM MENINGKATKAN PEMAHAMAN AL-QUR’AN MELALUI PLATFORM BROADCASTING DIGITAL Famuji, Untung; Khotimah, Khusnul
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.8587

Abstract

This study aims to analyze the optimization of Instagram feed as a medium for da’wah to enhance the understanding of the Qur’an, with a case study on the Instagram account @quranreview. In the digital era, the use of social media as a platform for da’wah has become increasingly relevant, especially for reaching the younger generation. The research employed a qualitative approach with a case study method, collecting data through interviews, observations, and documentation. The key findings indicate that @quranreview optimizes its Instagram feed through engaging visual design, the application of social influence principles such as reciprocity and social proof, and active interaction with the audience to deepen Qur’anic understanding. The practical implications of this research emphasize the importance for digital da’wah account managers to effectively utilize visual elements and audience interaction in conveying relevant and engaging religious messages. This research also contributes theoretically to the development of digital da’wah understanding through social media. 
LIRIK LAGU ‘LUAHANKU’ DI MEDIA SOSIAL (ANALISIS ISI PESAN DAKWAH) Saleha, Sitti
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.7344

Abstract

This study aims to analyze the da'wah messages contained in the lyrics of the song "Luahanku" composed by Ustadz Adnin Roslan, as well as to explore the role of social media in strengthening the dissemination of these messages. This study analyzes the da’wah messages in the song "Luahanku" by Ustadz Adnin Roslan, focusing on the values of aqidah (faith), akhlak (morality), and syari’ah (Islamic law) conveyed through the lyrics, using qualitative content analysis with a cognitive semantic approach. The research also explores how social media platforms like Facebook, Instagram, and YouTube amplify these messages, enabling wider dissemination and interaction between the message sender and audience. Findings show that the song emphasizes strengthening belief in Allah (aqidah), promoting ethical behavior and self-improvement (akhlak), and providing guidance for religious duties (syari’ah), with social media playing a key role in spreading and engaging audiences through likes, comments, and shares. This study highlights the effective combination of meaningful lyrical content and digital media as a powerful tool for contemporary Islamic da’wah.
KOMUNIKASI KELUARGA DALAM PERSPEKTIF AL-QUR'AN Sarkawi, Sarkawi; Abdullah, Abdullah; Sikumbang, Ahmad Tamrin
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.7722

Abstract

Research with the title Family communication in the perspective of the Qur'an, which aims to find out how the Koran regulates and guides families in communication. Especially in the midst of the development of digital media that can affect the joints of life today, so it is interesting to conduct research on family communication in the perspective of the Qur'an, because the family is the beginning of life and communication to plunge into the social environment. The research method used is a descriptive-qualitative approach, in which researchers will collect and analyze literature related to communication in the Qur'an. Based on the discussion carried out, at least it can be understood that family communication must prioritize honesty, openness, gentleness and mutual respect and carry out nonverbal communication by promoting an attitude of compassion, forgiveness, patience and prioritizing deliberation.

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