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Media Mahardhika
Published by Sekolah Tinggi Ilmu Ekonomi Mahardhika
ISSN : 08540861     EISSN : 24074950     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.
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Articles 15 Documents
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Search results for , issue "Vol. 22 No. 1 (2023): September 2023" : 15 Documents clear
THE EFFECT OF PRODUCT, BRAND ASSOCIATION, BRAND PERSONALITY AND ENDORSER IN INTENSE BUYING Anang Firmansyah
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.508

Abstract

This study is aimed to determine how the effect of endorser, brand association, brand personality and product characteristics in intense buying of Energy drinks Herbaviton. This study is took the 150 respondents and used judgmental sampling method. Data analysis techniques used factor analysis and multiple regression analysis. The results showed that the brand association and product characteristic significantly effect intense buying of Herbaviton, while the celebrity endorser and the brand personality does not significantly effect intense buying of Herbaviton. The Company should use the popular commercials person that have power and physical attraction or personality so can effect the consumer, and more attractive to the formation of a good brand personality and good product, because will be consumer in buying product which according to him.
VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL Sayyida Sayyida; Alwiyah
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.509

Abstract

Lately, there have been a lot of complaints from patients and their families who go to the hospital because they are not satisfied with the services provided by the hospital. Hospitals are a service industry that is starting to become competitive because many private hospitals are competing. This study aims to determine the effect of the response of hospital visitors on the quality of hospital services. The research sample was the introduction of patients in three middle-class private hospitals in Surabaya, namely Adi Husada Hospital, Siloam Hospital and Premier Hospital. A total of 405 samples were divided into 2 groups, namely group 1 with 30 respondents and group 2 with 375 respondents. Data analysis of group 1 with Cronbach's Alpha aims to test the quality of the questionnaire before it is used to produce data analysis. To answer the research objectives, Structural Equation Model (SEM) analysis was carried out on the data in group 2. In this test, 5 data were detected as outliers so that the remaining 370 data were analyzed. The results show that the loyalty of patients and their families to visit the same hospital is influenced by the expectations and satisfaction of patients and their families and is influenced by the quality of hospital services they feel. Service quality has the greatest influence on patient and family loyalty.
SYSTEMATIC LITERATURE REVIEW ANALISIS PENERAPAN ERP PADA UKM Defitroh Chen Sami'un; Eko Sediyono; Aris Puji Widodo
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.545

Abstract

UKM merupakan jenis usaha perorangan dengan jumlah omzet paling sedikit 200.000.000 pertahun. Di Indonesia jumlah UKM mencapai 99,9% dari jumlah seluruh perusahaan yang ada di Indonesia, hal ini menyebabkan persaingan antar perusahaan yang tak­­­ terhindarkan. Efisiensi merupakan salah satu faktor penting dalam persaingan diera digital. ERP merupakan salah satu cara dalam meningkatkan efisiensi UKM. Akan tetapi proses penerapan ERP juga tidak tegolong mudah, sehingga perlu mempertimbangkan beberapa faktor dan membutuhkan dukungan dari semua pihak dalam sebuahperusahaan untuk proses penerapannya. Sehingga dalam penelitian akan dibandingkan faktor apa saja yang berpengaruh dalam penerapan ERP pada UKM. Dalam penelitian dibandingkan beberapa jurnal mengenaidua faktor yang memberikan dampak dalam penerapan ERP pada UKM melalui sistem literature review yaitu faktor yang menjadi pertimbangan sebelum penerapan ERP dan faktor penentu keberhasilan dalam penerapan ERP. Berdasarkan hasil SLR yang dilakukan maka faktor-faktor tersebut berpengaruh terhadap kesuksesan dalam proses penerapan ERP pada UKM.
SYARIAH FINTECH DALAM PERSPEKTIF MASLAHAH MURSALAH Zainal Ach zainal anshari
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.612

Abstract

The increasingly developing Islamic fintech in this technological era needs to be complemented by knowledge. Therefore, this research aims to understand Islamic fintech from the perspective of Islamic law using a descriptive qualitative method. The research methodology employed in this study is a literature review gathered from various sources. The results obtained indicate that Islamic fintech has become a contemporary fiqh discourse that has not been definitively addressed in the Quran and the Hadith of the Prophet Muhammad (peace be upon him). Hence, it relies on ijma (consensus of scholars) as its legal source. The Indonesian Ulema Council issued Fatwa DSN-MUI No.117/DSN-MUI/II/2018 regarding Information Technology-Based Financing Services with Sharia Principles. This fatwa is in accordance with Islamic Sharia and has clear legal protections outlined in legislation and regulations.
PENGARUH DETERMINAN FINANCIAL DISTRESS PADA SEKTOR MAKANAN DAN MINUMAN Nathania Ardelia; Marini Purwanto
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.615

Abstract

Macroeconomics were shaken by pandemic Covid-19. The food and beverage sector was most affected by pandemic. The worst scenario is that they got financial distress which can lead to bankruptcy. This study aims to analyze the influence of Current Ratio (CR), Debt to Equity Ratio (DER), Return on Assets (ROA), Institutional Ownership (KI), and Composition of Independent Commissioners (KKI), and Company Size as a control variable to Financial Distress. The object of this research is the food and beverage sector listed on the IDX for the 2019–2021 period. The sample in this study was 50 companies were selected using purposive sampling technique. Data is obtained through the company's annual report on IDX or the company's official website. The data analysis technique used is multiple linear analysis. The results of the study show that ROA has a significant negative effect on FD. CR, KI, and UP have no significant negative effect on FD. DER and KKI have no significant positive effect on FD. ROA will show the company's ability to generate profits, where a negative profit value will signal that the company is experiencing financial difficulties. Companies will use profit as the main funding, so that a low ROA value will indicate a large need for external funding where the high level of risk and return expected by external parties. ABSTRAK Kondisi perekonomian makro diguncang dengan adanya pandemi Covid-19 pada tahun 2019. Sektor makanan dan minuman merupakan sektor yang paling terdampak pandemi. Skenario terburuknya perusahaan mengalami kesulitan keuangan (Financial Distress) yang dapat menyebabkan kebangkrutan. Penelitian ini bertujuan untuk menganalisis pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), Return on Asset (ROA), Kepemilikan Institusional (KI), dan Komposisi Komisaris Independen (KKI), dan Ukuran Perusahaan (UP) sebagai variabel kontol terhadap Financial Distress (FD). Objek penelitian ini adalah sektor makanan dan minuman yang terdaftar di BEI periode 2019–2021. Sampel dalam penelitian sebanyak 50 perusahaan dipilih menggunakan teknik purposive sampling. Data diperoleh melalui laporan tahunan perusahaan yang berada di BEI atau situs resmi perusahaan. Teknik analisis data yang digunakan adalah analisis linier berganda. Hasil penelitian menunjukan bahwa ROA berpengaruh negatif signifikan terhadap FD. CR, KI, dan UP memiliki pengaruh negatif tidak signifikan terhadap FD. DER dan KKI memiliki pengaruh positif tidak signifikan terhadap FD. ROA akan menunjukan kemampuan perusahaan dalam menghasilkan laba, dimana nilai laba negatif akan memberikan sinyal bahwa perusahaan mengalami kesulitan keuangan. Perusahaan akan menggunakan laba sebagai pendanaan utama, sehingga rendahnya nilai ROA akan menunjukan besarnya kebutuhan pendanaan eksternal dimana tingginya tingkat risiko dan return yang diharapkan oleh pihak eksternal.
ASEAN GO PUBLIC COMPANIES’ STOCK SPLIT: CUMULATIVE ABNORMAL RETURN AND CUMULATIVE TRADING VOLUME ACTIVITY Darsono, Caroline Illene Hari; Martono, Cyrillius; Memarista, Gesti
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.633

Abstract

The current study compares the differences between Cumulative Abnormal Returns (CAR) and Cumulative Trading Volume Activity (CTVA) for publicly traded companies that execute stock splits in the year 2021 on the ASEAN Stock Exchange. According to estimates and timelines, businesses listed on the ASEAN Stock Exchange in 2021 are not permitted to take additional corporate action. There are 47 companies using the sampling exchange in the countries of Indonesia, Malaysia, Philippines, Vietnam, Thailand, and Singapore. The data analysis methodology used by researchers is a different test through the Wilcoxon Rank Test. The first result from this study is that there is a difference in CAR before and after a stock split that is significant. In contrast, for the second result, there is no significant difference in the CTVA for the prior and subsequent stock split. Before the stock split happened, researchers discovered a bigger discrepancy in CAR. This shows that the market responded from time t-31 to time t-1. Due to a number of reasons, including the global influence of dominant data and patterns in investor behavior, there was no discernible difference in the CTVA.    
CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL Salsabilla Aulia Az Zahrah; Leonard Adrie Manafe; Titis Tatasari; Mochamad Fatchurrohman; Fajar Tenovita Sari
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.688

Abstract

This study aims to determine customer perceptions of Haus! Siwalankerto regarding the use of e-wallets as non-cash payments. The method used in this study is a qualitative method with excavation techniques through interviews. Retrieval of data in this study using informants as many as seven customers. This research provides valuable insights for stakeholders, including e-wallet companies, merchants, and local governments, in increasing e-wallet adoption in Haus! Siwalankerto. The indicators used to see perceptions are perceptions of convenience, usability and risk. This research shows that: First, Perceived Convenience, most customers agree that e-wallets provide many conveniences; Second, Perceived Usefulness shows that the majority of customers agree that during payment transactions they use e-wallets; Third, Risk Perception shows that a small proportion agree that e-wallet payments are very low risk. Research show, it can be seen from the large number of customer interests, it shows that almost all use e-wallet payments as a non-cash payment instrument. Then the use of e-wallets on Haus! Siwalanketo is influenced by these three perceptions.
PENGARUH POST PURCHASE REMORSE TERHADAP NEGATIVE EMOTIONS, LEVEL OF SATISFACTION, EXTENT OF RUMINATION DAN BRAND SWITCHING (STUDI PADA KONSUMEN GENERASI Y PENGGUNA SMARTPHONE DI INDONESIA) Baramadya; Purwanto; Mochamad Fatchurrohman
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.793

Abstract

The purpose of this study was to determine the effect of post-purchase remorse on the level of satisfaction, the extent of rumination and brand switching, the effect of post-purchase remorse on negative emotions and level of satisfaction, the effect of post-purchase remorse on negative emotions and the extent of rumination. The population and sample in this study are all smartphone users in the millennial generation in Indonesia who have financial independence. By using the purposive sampling method, the number of samples in this study was 171 respondents. The analysis technique used is Structural Equation Modeling (SEM) using the Analysis of Moment Structures (AMOS) version 24.0 program. The results showed a significant influence between the variables of post-purchase remorse, level of satisfaction, negative emotions, extent of rumination, and brand switching. Insignificant influence occurs in the relationship of negative emotion variables to level of satisfaction and extent of rumination..  
ANALISIS GAYA KEPEMIMPINAN DALAM MENINGKATKAN EFEKTIVITAS KINERJA KARYAWAN PADA PT GRAHA SERIBU SATU JAYA Mochamad Fatchurrohman; M. Syamsul Ma’arif; Fanny Dwi Puspitasari
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.794

Abstract

To maximize business outcomes and ensure customer satisfaction, it is crucial to enhance the performance of the staff. The objective of this study is to ascertain the leadership model employed by PT Graha Seribu Satu Jaya and to evaluate its effectiveness in improving employee output at PT Graha Seribu Satu Jaya. The methodology for data collection, analysis of results, and drawing conclusions is an integral part of the qualitative research approach. Literature review, in-depth observations, and extensive interviews with four employees and production supervisors were used as data sources. The research findings are based on the democratic management approach adopted by PT Graha Seribu Satu Jaya. Production supervisors value each other's potential by engaging in activities expected to enhance employee performance effectiveness, the utilization of training, employee performance effectiveness, employee capabilities, and the extent to which employees rely on others for assistance. Employees do not feel sufficiently motivated, leading to a lack of initiative in their work.
DAMPAK GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA KANTOR TUKANG KIRIM CABANG SURABAYA Anggita Putri Ananda; Etin Puspita Sari; Fianita Malati; Mochamad Fatchurrohman
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.795

Abstract

Writing this article aims to find out the impact or leadership aty on the work of the Surabaya branch delivery workers,to achieve the employee performance goals expected by the company, a leader must be able to unite himself to subordinates or employees in order to create a good bomd beetwen leaders and subordinates. To achieve this goal, of course, it is not only to leader who carriesout the work bond, but the subordinates or employees must also support each other. Members are expected to manage good workers so that they can rely on them for the members’ goals, because managing bad workers is bad for the company and business achievements. In this study using qualitatif research with data collection techniques through field studies by means of interviews.

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