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Media Mahardhika
Published by Sekolah Tinggi Ilmu Ekonomi Mahardhika
ISSN : 08540861     EISSN : 24074950     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.
Arjuna Subject : -
Articles 468 Documents
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ANALYSIS OF TIPPING BEHAVIOUR TOWARDS ONLINE TRANSPORTATION SERVICE PARTNER BEFORE AND DURING COVID-19 OUTBREAK Muhammad Ahmi Husein; G. Oka Warmana
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.407

Abstract

Online Transportation Services are growing significantly in Indonesia from 2015 to 2020. With their proposed value propositions, this service has become one of the most popular services in Indonesia. Due to the high customer satisfaction of this service, many customers give tips to the driver or riders as a reward for the service. However, since the COVID-19 outbreak in Indonesia, the user traffic of this service has been decreasing significantly. As a result, many partners of this service cannot earn adequate income for their families. In response to this, to help alleviate the life of these service partners during the COVID-19 outbreak, a campaign has been started through social media to encourage customers to give more tips to these service partners. Based on this phenomenon background, this study was conducted to analyse the customer tipping behaviour change on this service before and during the COVID-19 outbreak in South Sulawesi and South East Sulawesi province. Wilcoxon Signed-Rank Test Analysis Method was used to analyse 74 respondent data. There are eight customer categories in this study. The results show significant changes in the tip size for Customers with No Income and Customers from South East Sulawesi category. Another interesting finding is that although most respondent customers as a mean to reward the service, the number of customers who give a tip for almsgiving is increasing significantly during the COVID-19 outbreak.
ANALISIS PEMETAAN PERSEPSI CITY CAR MELALUI MULTI DIMENSIONAL SCALING PADA STUDI KASUS PERSAINGAN KENDARAAN CITY CAR DI SURABAYA Johnny Hadi Raharjo
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.409

Abstract

This study aims to determine the position of the City Car product of Toyota Yaris with competing products based on consumer perceptions of product attributes. The method used is quantitative. approach, which in this study used perceptual mapping with an assessment based on attributes among several brands that compete with the Toyota Yaris. Data collection is done by assigning the students S1 all Surabaya's University,. Data from the Questionnaire in the MDS analysis showed that the product of the Toyota Yaris only has an advantage in the resale price of 16 attributes. City Car compared to other competing products.
PROGRAM PEMBERDAYAAN ANGGOTA SEBAGAI MODERASI KINERJA KEUANGAN ( PEARLS) PADA KESEJAHTERAAN ANGGOTA CREDIT UNION DI JAWA TIMUR nekhasius agus sunarjanto
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.410

Abstract

This research is on savings and loan cooperatives (Credit Union) with a research sample of credit cooperatives in East Java. The purpose of this research is to find out whether the empowerment program moderates financial performance on members' welfare. The results of the research explain that financial performance affects the member empowerment program by 82.19%. The significance of 0.011 , this shows that the empowerment of credit cooperative members (CU) is influenced by financial performance (PEARLS) and that the empowerment program has a positive effect on the welfare of members by 34% with a significance level of 0.02. This shows that the member empowerment program has a significant effect on the welfare of credit cooperative (CU) members.
PENGARUH GROWTH OPPORTUNITY , INTELLECTUAL CAPITAL, ROA DAN LEVERAGE PADA FIRM VALUE Irma Indira
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.412

Abstract

This study aims to test and analyze empirically the effect of Growth Opportunity, Intellectual Capital, ROA and leverage on Firm Value. This research was conducted by making observations in manufacturing companies on the Indonesia Stock Exchange. The sampling technique used was purposive sampling. In this study, hypothesis testing uses PLS (Partial Least Square) application tools 3.3. The results of this study indicate that if Growth Opportunity, ROA and Leverage affect the firm value while the firm value cannot be influenced by the Intellectual Capital variable.
TRANSFORMATIONAL LEADERSHIP, EMPLOYMENT COMPETENCY AND CAREER LEVELS AS PREDICTORS OF JOB SATISFACTION AND EMPLOYEE PERFORMANCE: An Empirical Study Khamaidi Khamaidi; I Dewa Ketut Raka Ardiana; M.Sihab Ridwan
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.421

Abstract

The aim of this study is to explore the transformational relationship of leadership, job competence, and career path to job satisfaction and employee performance, and explore the relationship of job satisfaction in employee performance. The method used in this study is quantitative by focusing on hypothesis testing. While the sample used is as many as 91 employees with saturated sampling techniques. The next analysis model used is Partial Least Square (PLS). The findings of this study reveal that transformational leadership, work competence, and career levels are proven to have a positive and significant influence on job satisfaction and employee performance. Likewise, the relationship of job satisfaction to employee performance is positive and significant. In addition, the implications of this research have been discussed in this study.
MASIH AMPUHKAH EXPERIENTIAL MARKETING MENINGKATKAN CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA USAHA RUMAH SAKIT? Suci Meilia Setyarini; Ekawati Ekawati; Hadiah Fitriyah
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.422

Abstract

Bisnis kesehatan menjadi primadona pada masa pandemic seperti ini, oleh karena itu pihak manajemen harus dapat menangkap peluang dan menghadapi tantangan untuk memberikan pelayanan yang terbaik kepada pelanggan. Pengalaman baik selama pelayanan yang akan membekas di ingatan pelanggan dan akan disebarluaskan sehinga menjadi informasi yang menjual sejalan dengan teori experiential marketing. Metode pemasaran jenis ini dirasakan sesuai untuk bisnis kesehatan yang menawarkan jasa yang bersifat intangible karena pelanggan akhirnya dapat merasakan pengalaman mengkonsumsi jasa melalui lima pendekatan (sense, feel, think, act, relate) secara langsung. Penelitian kali ini dianalisa memakai Systematic Literature Review (SLR) dengan metode meta-sintesis melalui pendekatan meta-agregasi pada rentang waktu 2018 – 2021. Dari hasil penelitian ini dapat diambil kesimpulan bahwa experiential marketing dengan lima variable yang terdiri dari sense, feel, think, act dan relate masing-masing mempunyai pengaruh positif dan signifikan terhadap customer satisfaction dan dapat memberikan pengaruh positif terhadap customer loyalty. Tetapi experiential marketing tidak secara langsung dan tidak signifikan dalam mempengaruhi customer loyalty. Ada beberapa hal pada variable experiential marketing yang tetap harus ditingkatkan dan kondisi ini berbeda pada masing-masing rumah sakit. Untuk variable relate adalah dimensi pada experiential marketing yang paling dominan dalam membangun customer satisfaction dan berpengaruh terhadap customer loyalty.
PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN AYAM GORENG NELONGSO NGINDEN SEMOLO SURABAYA Dita Puspita Sari; Ony Kurniawati
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.423

Abstract

Price is one of the factor influences consumer when making a purchase decision affecting both product quality and service quality. The study uses quantitative data. the population and sample are consumers of Nelongso Fried Chicken Nginden Semolo Surabaya , totaling 90 respondents. The instrument in this study used a Likert scale and the technique used was the non-probability sampling technique with the accidental sampling approach. By using the formula Hair et al. The results showed that the price (X1) the sig value obtained t sig of 0.000 < 0.05, the Product Quality (X2) sig value obtained 0.037 < 0.05, Service Quality (X3) the sig value obtained 0.002 < 0.05. And the F value with a significant level of 0.000 <0.05. Therefore, it can be said that price variables (X1), product quality (X2), and quality of service (X3) have a great influence on the purchase decision (Y) of Nelongso Fried Chicken, Nginden Semolo Surabaya at the same time. While the R Square test was obtained at 0.634 this means that 63.4% of the independent variables, Price (X1), Product Quality (X2) and Quality of Service (X3) dependent variables, Purchase Decision (Y). To do impact and the remaining 36.4% are affected by other factors
ANALISIS MANAJEMEN KEUANGAN RUMAH TANGGA DAN KEUANGAN NEGARA DAMPAK PANDEMI COVID-19 MENURUT PERSPEKTIF EKONOMI SYARIAH Rika Yuliastuti
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.424

Abstract

The research’s title is An Analysis of Household Financial Management and State Finances During the Covid-19 Pandemic According to the Sharia Economic Perspective. The background of this research is the condition of the outbreak of the COVID-19 pandemic in all countries in 2020. The move to close the economic sector has an impact on household finances and state finances. The purpose of this study is to analyze household financial management and state finances during the COVID-19 pandemic from a sharia economic perspective. The method used in this study is a descriptive qualitative method approach using content analysis techniques. From a study conducted on various literatures, the following points are shown. First, should follow the example of the Prophet in managing family financial spending by using the principles of a simple lifestyle. When managing shopping, prioritize needs, not wants. Second, the expenditure should be regulated based on the amount of income. When an epidemic occurs which results in reduced income, some spending must be cut. Third, keep spending your wealth on infaq, shodaqoh etc when you are free or when you are short of sustenance. Fourth, set the largest allocation for mass basic needs. As for the regulation of state finances according to the sharia economy in an epidemic condition, all income owned by the state is allocated to meet the basic needs of the people. Especially the basic needs of each household and the fulfillment of health needs. In the Islamic economic system, there is a solution to rearrange regulations on macro and micro economic aspects to become sharia-based.
PENGARUH FASILITAS BELAJAR, KECERDASAN EMOSIONAL DAN KREATIVITAS GURU TERHADAP EFEKTIVITAS BELAJAR SISWA SDN BINUANG 4 KABUPATEN TAPIN Mahrita Mahrita; Rosadiro Cahyono
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.425

Abstract

This writing starts with a theoretical framework, expert opinion, or the researchers' knowledge based on their experiences, and then progresses to challenges with proposed solutions in order to seek justification (verification) in the form of empirical data support in the field. The goal of this study is to determine the degree to which learning facilities, emotional intelligence, and teacher creativity contribute to the effectiveness of students at SDN Binuang 4 Tapin Regency. The study takes a quantitative approach, with a 34-person population, a 34-person sample size, and data analysis processes. The findings of this study indicate that the variables Learning Facilities, Emotional Intelligence, and Teacher Creativity all have an effect on the Learning Effectiveness of students at SDN Binuang 4 Tapin Regency, that each of these independent factors has a substantial influence on the dependent variable continuously (simultaneously), and that the variable with the greatest effect on the dependent variable concurrently is the variable with the greatest effect on the dependent variable concurrently (simultaneously).
HOW TO BUILD PURCHASE INTENTION IN MA MAYO? Liliana Dewi; Rudy Pangestu
Media Mahardhika Vol. 21 No. 1 (2022): September 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i1.445

Abstract

Page 32 of 47 | Total Record : 468

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