Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Media Mahardhika

mahardika
Website

Published by Sekolah Tinggi Ilmu Ekonomi Mahardhika

ISSN : 08540861 EISSN : 24074950 DOI : -

Core Subject : Economy, Science, Education, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.

Arjuna Subject : -

Articles 468 Documents

6 7 8 9 10

PENGARUH CITRA MEREK DAN WORD OF MOUTH TERHADAP NIAT BELI KONSUMEN LAPIS KUKUS PAHLAWAN DI SURABAYA Putri, Husni Indrawati Wijaya
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.75

The purpose of this study was to determine the effect of brand image and word of mouth on the purchase intention of consumers of Lapis Kukus Pahlawan in Surabaya. The variables in this study are brand image (X1), word of mouth (X2), and purchase intention (Y). The population in this study were consumers of the Lapis Kukus Pahlawan in Surabaya. The sample in this study were respondents with the characteristics of consumers of Lapis Kukus Pahlawan, residing or domiciled in Surabaya. The analysis technique uses multiple linear regression. The results of the study showed that brand image and word of mouth had a significant effect on the purchase intention of consumers of Lapis Kukus Pahlawan in Surabaya.

STRATEGI BAURAN PROMOSI DALAM MENINGKATKAN JUMLAH MAHASISWA BARU TAHUN AKADEMIK 2017/2018 POLITEKNIK TMKM KARAWANG Gojali, Taufan
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.89

Basically promotion needs at an educational of institution. Remember, market development and competition more strict. Promotion of strategy to be spearhead  a marketing plan. That is more impotant in an educational of institution. The educational of institution   has been planning the purpose, and can to do that.            Author researched at Politeknik TMKM. The purpose of research knowed the strategy and implementation of promotion activities at the Politeknik TMKM. The subject in research was Director of Politeknik TMKM and Team of Promotion New Student Reception as information. The object was about implementation promotion, its limited on promotion of Politeknik TMKM at 2017/2018. The method used qualitative descriptive, it described and analized data was collected. And than data collection method was interview and documentation.             The result research described method of promotion mix strategy. The promotion mix staretgy used combination of promotion, like as personal selling, mass selling, sales promotion, public relations, and direct marketing. Publication of media used socialization or presentation in front of class with brochure and questionnaire as promotion support, scolarship program and banner. The receiption of new student was hoped to increase used promotion tools and publication media in 2017/2018 year as many as 200%.

PERAN INDIVIDUAL INNOVATION CAPABILITY, MOTIVASI INTRINSIK, DAN SELF-EFFICACY TERHADAP KINERJA INDIVIDU DALAM ORGANISASI MAHASISWA Kimberly, Jessica Fiona; Prakoso, Dimas Bagus; Efrata, Tommy Christian
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.80

The successful accomplishment of organizational goals, targets, and work programs is closely related to the organization's human resources. Any evaluation regarding organizational performance is likely to involve the accomplishment of the organization's vision, mission, and work programs. Such evaluation is conducted by the human resources within the organization. Therefore, the purpose of this research is to determine the influence of individual innovation capability, intrinsic motivation, and self-efficacy on the student organizations' individual performance at Ciputra University. Proportional random sampling is used to select 265 respondents as research samples, while Multiple Linear Regression analysis is used to analyze the research data. The results of the hypothesis tests can be summarized as follows: (1) Individual Innovation Capability significantly influences Individual Performance; (2) Intrinsic Motivation significantly influences Individual Performance; and (3) Self-efficacy significantly influences Individual Performance. The findings of this research can be used as a reference for the organization to improve the individual performances in the future

COMMUNITY BASED-INTEGRATED FARMING DALAM ERA REVOLUSI INDUSTRI 4.0 DI PEDESAAN DI JAWA TIMUR Sari, Evi Thelia
Media Mahardhika Vol 17 No 3 (2019): May 2019
Publisher : STIE Mahardhika

Artikel ini bertujuan untuk mengetahui pentingnya pemahaman dan penerapan community based-integrated farming dan menekankan pada ide yang berkaitan dengan peran Revolusi Industri 4.0 pada IFS dan perekonomian desa di Jawa Timur. Dengan menggunakan studi literatur, secara konseptual, artikel ini menyajikan keterkaitan antara jenis elemen dalam community-based integrated farming system, yaitu pertanian, dengan fokus pada tanaman pangan dan hortikultura dan perkebunan; peternakan yang lebih diarahkan ke perikanan, ternak unggas dan hewan ternak lainnya; hasil dasar usaha setempat; Infrastruktur dan konstruksi; produk dan jasa pelengkap. Integrasi tersebut diperkuat oleh revolusi Industri 4.0 dalam konteks information technology dan operational technology yang meliputi semua aspek dalam elemen community-based integrated farming system dan beberapa area pedesaan di Jawa Timur diharapkan dapat meningkatkan perekonomiannya. Dengan demikian revolusi industri 4.0 memiliki peran besar pada perbaikan proses produksi, pemasaran, pengembangan serta produk pertanian, peternakan dan perkebunan serta peningkatan perekonomian desa di Jawa Timur melalui community-based integrated farming system yang mengedepankan kesesuaian teknologi dan pengembangan hasil usaha dasar dengan kemampuan masyarakat dan kondisi setempat.

ANALISIS PENGARUH PEOPLE, PHYSICAL EVIDENCE, DAN PRODUCT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MITRA JAYA OPTIK LAMONGAN Handayati, Ratna; Mahmudah, Henny
Media Mahardhika Vol 18 No 3 (2020): May 2020
Publisher : STIE Mahardhika

Glasses are a mandatory requirement for someone with problems with their eyes. Glasses are a tool so that someone has no difficulty in seeing their views both at close range and at a distance. This study uses quantitative methods and SPSS 24 data processing tools. Obtained a tcount for people of 3.338> ttable 1.679, tcount for physical evidence of 3.222> ttable 1.679 and tcount for product of 5.784> ttable 1.679 which means people variable (X1 ), physical evidence (X2) and product (X3) partially have a significant effect on the purchase decision (Y) of Mitra Jaya Optik Lamongan. From the F test, the results of Fcount (15,544)> Ftable (2.81) which means that the people variable (X1), physical evidence (X2) and product (X3) have a simultaneous and significant effect on purchasing decisions (Y) Mitra Jaya Optik Lamongan . While the results of multiple linear regression results Y = 1.324 + 0.365 X1 + 0.338 X2 + 0.563 X3, product (X3) has a greater influence than people (X1) and physical evidence (X2). From the above results it can be concluded that people (X1), physical evidence (X2) and product (X3) have a significant influence on purchasing decisions (Y) partially or simultaneously, and it can be seen that product (X3) is the most dominant variable influence purchasing decisions (Y).

PENGARUH PENGELOLAAN MODAL KERJA TERHADAP PROFITABILITAS DAN LIKUIDITAS DENGAN SIKLUS BISNIS SEBAGAI VARIABEL MODERASI Yahya, Dian Ratnasari
Media Mahardhika Vol 17 No 3 (2019): May 2019
Publisher : STIE Mahardhika

This study aims to examine and analyze the effect of working capital management on profitability and liquidity with the business cycle as a moderating variable. The research is quantitative by using secondary data in the form of financial statements, the population used is a manufacturing company with a sample of 81 companies from 2005 to 2015. Data management has done by using SPSS (Statistical Program for Social Science). The results reveal that inventory turnover has no significant effect on profitability, accounts receivable turnover and debt turnover has significant negative effect on profitability, so the cash conversion cycle negatively does not give an affect of profitability due to business cycle conditions that fluctuated from 2005 to 2015. Inventory turnover, accounts receivable turnover, debt turnover and cash conversion cycle have significant negative effect on liquidity. Business cycles (D1) and (D2) are moderate management of working capital towards profitability. The business cycle (D1) is moderates the management of working capital towards liquidity and the business cycle (D2) is not moderate the management of working capital towards liquidity.

ANALISIS NETWORK PLANNING DENGAN CRITICAL PATH METHOD (CPM) DALAM USAHA EFISIENSI WAKTU PADA PRODUKSI PRECAST DI PT XYZ Safa?at, Safa?at
Media Mahardhika Vol 18 No 3 (2020): May 2020
Publisher : STIE Mahardhika

PT. XYZ is a company engaged in the field of Readymix and precast concrete or concrete ready to use and precast concrete. This research is aimed to evaluate and accelerate the execution time and the cost with the critical path method (CPM), hopefully the job execution time is faster with a more efficient cost. The method that is done is to interview the employees who are appropriate to the field and to collect the necessary documents, from the data is carried out evaluation and further remediation measures to accelerate the work and efficiency of costs. From the results of the study came the conclusion that with a critical path method (CPM) application, job execution time can be accelerated and cost more efficiently..

PENGARUH RISIKO KREDIT DAN TINGKAT KECUKUPAN MODAL TERHADAP TINGKAT PROFITABILITAS PADA BAITUL MAAL WAT TAMWIL (BMT) PRINGSEWU Reny, Armalia
Media Mahardhika Vol 18 No 2 (2020): January 2020
Publisher : STIE Mahardhika

This research purposed to test wheter or not there is the effect of credit risk as measured by the ratio of  Non Performing Financings (NPF) and Capital Adequacy as measured using the Capital Adequacy Ratio (CAR) to the level of profitability as measured using the ratio of Return On Equity (ROE) on Baitul Maal wat Tamwil (BMT) Pringsewu.Population in this research that the Baitul Maal wat Tamwil Pringsewu. As a sample of financial statement BMT Pringsewu for five years from 2010 until 2014. The analutical method used is multiple regression analysis. Based on the result of  multiple regression analysis with significance level of 5% or 0.05 , then the result of this research can be concluded that (1) simultaneous independent variables that affect the NPF and CAR to ROE (2) NPF has a negative influence on the ROE while (3) CAR positive effect on ROE..

ANALISIS PENGARUH HARGA, PENDAPATAN, LOKASI, DAN FASILITAS TERHADAP PERMINTAAN RUMAH SUBSIDI Azizah, Luluk Nur
Media Mahardhika Vol 17 No 3 (2019): May 2019
Publisher : STIE Mahardhika

The nature of housing or residence does not only cover the house from the physical side of the building, but also covers all the supporting facilities both inside and outside. This study aims to analyze and find empirical evidence of the effect of prices, income, location, and facilities on the demand for housing houses of subsidies TAMBORA Lamongan The population used in this study was the Head of the Family (KK) who occupied a house of subsidies in Planet Green Housing TAMBORA Lamongan as many as 485 households. While the sample used in this research is 100 respondents The method used more precisely is to use Simple Random Sample. Using Multiple Regression Analysis Based on the results of the analysis, it shows that prices, revenues, location, and facilities influence the demand for houses on Planet Green TAMBORA. From the testing of the coefficient of determination, it is known that 77.2% of the variation that occurs in the home demand variable by customers is influenced by variables of price, income, location, and facilities. While the remaining 22.8% is influenced by other factors. Based on the results of this study, it was found that the facility factor had a significant influence on the demand for houses on Planet Green TAMBORA. It can be seen from the level of coefficients that affect the demand for housing facilities at 0.249; location of 0.231; income of 0.195; and the price is equal to 0.149.

INTEGRASI ACTIVITY-BASED COSTING PADA KONSEP BISNIS LEAN UNTUK MENINGKATKAN KEUNGGULAN KOMPETITIF Supriadi, Iman
Media Mahardhika Vol 18 No 3 (2020): May 2020
Publisher : STIE Mahardhika

The tight competition in the industry requires companies to always make improvements in the quality of the products made to maintain a position in the competition. With the introduction of an increasingly contemporary management system, managerial decision makers tend to apply some performance management tools, one of which is Lean's business concept. This concept is characterized by the effort to eliminate waste in production, increase the value of more in one product and give value to the customer that is implemented by constantly (continuously Improvement) either from production or from all business processes in the company. In order to successfully respond to the request, the company's manager also needs an appropriate information base. One of the possible information bases is the cost assignment based on the activity. This type of research is a descriptive quality. This study discusses how the implementation and appropriateness of activity-based cost assignment for lean business concept.

Page 8 of 47 | Total Record : 468

6 7 8 9 10

Filter by Year

2017 2025

Filter By Issues

All Issue Vol. 24 No. 1 (2025): September 2025 Vol. 23 No. 3 (2025): May 2025 Vol. 23 No. 2 (2025): January 2025 Vol. 23 No. 1 (2024): September 2024 Vol. 22 No. 3 (2024): May 2024 Vol. 22 No. 2 (2024): January 2024 Vol. 22 No. 1 (2023): September 2023 Vol. 21 No. 3 (2023): May 2023 Vol. 21 No. 2 (2023): January 2023 Vol. 21 No. 1 (2022): September 2022 Vol. 20 No. 3 (2022): May 2022 Vol. 20 No. 2 (2022): January 2022 Vol. 20 No. 1 (2021): September 2021 Vol. 19 No. 3 (2021): May 2021 Vol. 19 No. 2 (2021): January 2021 Vol. 19 No. 1 (2020): September 2020 Vol. 18 No. 3 (2020): May 2020 Vol 18 No 3 (2020): May 2020 Vol 18 No 2 (2020): January 2020 Vol. 18 No. 2 (2020): January 2020 Vol. 18 No. 1 (2019): September 2019 Vol 18 No 1 (2019): September 2019 Vol. 17 No. 3 (2019): May 2019 Vol 17 No 3 (2019): May 2019 Vol 17 No 2 (2019): January 2019 Vol 17 No 2 (2019): January 2019 Vol. 17 No. 2 (2019): January 2019 Vol. 17 No. 1 (2018): September 2018 Vol 17 No 1 (2018): September 2018 Vol. 16 No. 3 (2018): May 2018 Vol 16 No 3 (2018): May 2018 Vol 16 No 2 (2018): jaNUARY 2018 Vol. 16 No. 1 (2017): September 2017 Vol 16 No 1 (2017): September 2017 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
wulandari harjanti

Contact Email
wulanadari@stiemahardhika.ac.id

Phone
-

Journal Mail Official
lppm@stiemahardhika.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name wulandari harjanti

Contact Email wulanadari@stiemahardhika.ac.id

Phone -

Journal Mail Official lppm@stiemahardhika.ac.id

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
wulandari harjanti

Contact Email
wulanadari@stiemahardhika.ac.id

Phone
-

Journal Mail Official
lppm@stiemahardhika.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA