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Media Mahardhika
Published by Sekolah Tinggi Ilmu Ekonomi Mahardhika
ISSN : 08540861     EISSN : 24074950     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.
Arjuna Subject : -
Articles 468 Documents
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PENINGKATAN EKONOMI DESA MELALUI WISATA ALAM Irtifah, Irtifah; Ghufron, Moh Idil
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.81

Abstract

A tour is industry influencing society economy and prospesity level. Creativity and innovation is necessary for the management and preservation of tour to keep existing andinviting more the tourist. The porpuse of this research is to analize development and rising level of village economy by observing the varietyof natural potential in the village, the development is done in stage by the porpuse to increase the amount of taurist, by the qualitative method, the data collection is by interviwing the tour manager. This research succeeds to prove the development and rising level of the village economy influenced by the level of village real income. It is different montly for about 3,4 million and the village is wonosari grujugan bondowoso. In brief, every village has a different potential. The thinking, skill and coperation of society with Indonesia forestry side to develop nature potential which has special caracteristic and the interest of lokal or international tourits
IMPLEMENTASI PAIKEM PENGARUHNYA TERHADAP KOMPETENSI, KUALITAS, EFISIENSI DAN EFEKTIVITAS PEMBELAJARAN Indrayati, Indrayati
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.86

Abstract

The research aimed at developing and implementing the PAIKEM method with Student centered learning, Project Based Learningand cooperative learning, effective learning, fun Learningso the learning in the accounting department  able to produce high quality human resources so able to compete  in the global  or international market. The research method was quantitative with data collection by using interview, questionnaire, documentation, triangulation from class room action  research.  Analysis method done with Manova to know the influence of the Paikem method implementation toward competence, quality, efficiency, and effectiveness of learning. The results showed that student centered learning, cooperative learning, fun learning influence insignificantly toward learning competence, while project based learning, creative learning, effective learning influence significantly toward learning competence.  Then student centered learning, cooperative learning, fun learning influence insignificantly toward learning quality, while project based learning, creative learning, effective learning influence significantly to the learning quality.  Then student centered learning, creative learning influence insignificantly toward the learning efficiency, while project based learning, cooperative learning, effective learning influence significantly toward learning efficiency. Toward learning efficiency.  Then student centered learning,  creative learning, effective learning influence insignificantly toward learning effectiveness, while project based learning, cooperative learning, fun learning influence significantly toward learning effectiveness.
PENGARUH HARGA, KUALITAS PELAYANAN DAN LOKASI FOOD CARAVAN TERHADAP KEPUTUSAN PEMBELIAN DI GRAHA FAIRGROUND SURABAYA, JAWA TIMUR, INDONESIA Nugroho, Lisa
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.77

Abstract

Komunitas Food caravan Culinary Surabaya yang berdiri sejak 10 November 2016 ,berkembang sangat pesat. Hingga saat ini sudah berkembang menjadi 17 food caravan. Bisnis food caravan ini turut mewarnai harapan kaum milenia yang ingin mandiri, dengan harapan fenomena food caravan ini membangkitkan semangat start up untuk berbisnis dan menghasilkan pendapatan sendiri. Penelitian ini ditujukan untuk mengetahui dan menganalisa tentang pengaruh harga, kualitas pelayanan dan lokasi food caravan terhadap keputusan pembelian di Graha Airground Surabaya, Jawa Timur, Indonesia dengan hasil:Dari persamaan regresi linier berganda menunjukkan bahwa variabel harga (X1) dan lokasi food caravan (X3) mempunyai pengaruh positif terhadap keputusan pembelian food caravan di Surabaya. Pengaruh positif ini menunjukkan bahwa variabel keputusan pembelian akan berubah searah dengan perubahan variable-variabel bebasnya, yaitu hargadan keadaan emosi. Sedangkan variabel persuasi sosial (X2) mempunyai pengaruh negatif terhadap keputusan pembelian (Y). Sebesar 0,870 atau 87 %, yang berarti variable bebas dalam penelitian ini, yaitu harga, kualitas pelayanan dan lokasi food caravan mampu menjelaskan variable terikat (keputusan pembelian) atau dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini, yaitu variabel promosi dan kualitas produk. Variabel harga yang berpengaruh dominan terhadap keputusan pembelian.
ANALISIS PENGARUH PROFITABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Sugiarto, Edi; Pradana, Muhammad Galang; Muhtarom, Abid
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.82

Abstract

Analisis fundamental adalah analisis yang sering digunakan untuk melakukan pendekatan dalam memprediksi perubahan ata fluktuasi harga saham suatu perusahaan. Masalah yang dicantumkan pada penelitian ini adalah bagaimana pengaruh Return On Asset, Return On Equity, Return On Investment, Gross Profit Margin, Operating Profit Margin, dan Net Profit Margin (ROA, ROE, ROI, GPM, OPM, NPM) terhadap harga saham pada perusahaan manufaktur di Bursa Efek Indonesia. Dengan menjadikan laporan keuangan Astra Otoparts, Astra International, dan Bata periode 2013-2017 sebagai sampel. Metode penelitian adalah dengan kuantitatif deskriptif. Analisis data dilakukan dengan regresi linier berganda dengan menggunakan metode terkait sedemikian rupa. Hasil analisis regresi linier berganda menunjukkan bahwa Return On Equity (X2), Return On Investment (X3), Gross Profit Margin (X4), dan Net Profit Margin (X6) berpengaruh signifikan dan positif terhadap harga saham. Return On Asset (X1) dan Operating Profit Margin (X5) berpengaruh signifikan dan negatif terhadap harga saham. Sedangkan seluruh variabel X bersama-sama atau secara simultan berpengaruh terhadap harga saham. Net Profit Margin (X6) menjadi variabel dominan yang mempengaruhi harga saham.
TINJAUAN INVESTASI DALAM PERSPEKTIF BUDAYA Wibowo, Iwan Hari; Muawanah, Umi; Diamastutik, Erlina
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.87

Abstract

In the era of development modern world on when this more and more heavy and easy current development technology information, transportation and communication media. Not exception then crossing activities business deliver nation move more and more rapidly and fast rate its development in various form activities, as impact from development the modern world. For example, arrival nation foreign in activities business and investation, with bring their treasures which they have  as the main capital continue discourse for looking for business opportunity in people’s country. Without we realize it they also bring pattern, habit and form culture that will carried away as wrong one default capital. So How if culture that is which also as default capital influence in pattern invest in in country person especially in Indonesia? Will their culture’s   aspect whom they brought as default capital have huge impact on their pattern investation and their business activity in Indonesia? is there the  other factors which will arise post arrival foreign investors  so that affect capital and pattern the investment ?   This kind of issue whom writer wants to raise in this research as a result from research on foreign. Environments in Malang’s PMA form and to get a highlight from entire national’s element, especially for kind of element that has related for environment’s activity, so they will have some cooperative between Government, Investors and our society in solve this issue. 
DAMPAK MEDIA INSTAGRAM DAN KUALITAS PRODUK PADA MINAT PEMBELIAN FROZEN EMPAL Soeprapto, Sheila Rosalind; Melinda, Tina
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.78

Abstract

This study aims to examine the influence of Instagram promotion and product quality on the purchase intention of Bibik Empal. This study employs purposive sampling to select 115 people as samples from the research population, which consists of Bibik Empal’s daily catering consumers. Multiple Linear Regression is used as data analysis technique with the help of SPSS software. Research results indicate that Instagram and product quality significantly affect the purchase intention of Bibik Empal, both partially and simultaneously.
SHOPPING MOTIVATIONS AND THEIR INFLUENCE ON SHOPPING EXPERIENCE IN SUNRISE MALL MOJOKERTO Hayati, Cucu
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.83

Abstract

The main focus of this study is shopping motivation. In particular, the study aims to investigate the relationship between shopping motivation of shoppers and the experience of shoppers when shopping in Sunrise Mall. This study explores shopping motivation by examining their hedonic and utilitarian motivations behind shopping and cross-analyzing it with social characteristic the society. By clustering the shopping motivation of shopper in Sunrise Mall, we will understand what kind of experience the visitors need and hope to be realized while doing shopping. The methodology of this study is quantitative analysis, as the research problems are exploratory in nature and rely on deductive inquiry. The survey activities were held on weekdays and weekend. The correspondent analysis was done through Cross-tabulation Analysis and Cluster Analysis using “K-Means Cluster” method through SPSS 21. The research brings up the indication that shopper in Sunrise Mall Mojokerto have high motivation as hedonic buyer. Results showed inner city consumers to have higher hedonic motivations for shopping compared to outer city consumers. The findings suggest that Sunrise Mall provides as an important outlet or tenants for inner city consumers who have stronger tendencies to find experiences such as entertainment, intellectual stimulation, and social gathering.Cluster analysis for hedonic and utilitarian shopping motivations produced five consumer clusters: (1). Recreational Shopper, (2). Economic Shopper, (3). Ethical Shopper, (4). Personalized Shopper and (5). Apathetic Shopper.
STRATEGI BISNIS RUMAH BOLU ZA RENGAT Fitrio, Tomy
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.88

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) adalah usaha yang tetap eksis disaat usaha korporasi dilanda resesi/krisis ekonomi moneter. Hal ini membuktikan bahwasanya bisnis UMKM adalah bisnis yang telah teruji dan kokoh sebagai salah satu penunjang perekonomian. Di kota Rengat saat ini mulai berkembang UMKM di bidang makanan dan kue, salah satunya adalah Rumah Bolu ZA. Setiap usaha yang dalam kondisi berkembang pasti banyak pesaing yang masuk, untuk itu diperlukan strategi yang tepat agar usaha bisa berjalan terus (sustainability).Tujuan penelitian ini adalah untuk menjelaskan perumusan strategi bisnis Rumah Bolu ZA. Penelitian ini menggunakan pendekatan kualitatif eksplanatif. Lokasi pengambilan data penelitian ini adalah di Rumah Bolu ZA berlokasi di Jl. Azki Aris gang Hj Maimunah No 03 Kelurahan Kampung Besar Kota Kecamatan Rengat Kabupaten Indragiri Hulu Propinsi Riau. Berdasarkan sumbernya, data penelitian ini terdiri dari data primer dan data sekunder. Dalam pengumpulan data, teknik yang digunakan adalah wawancara, observasi, dan dokumentasi. Teknik analisis data dalam penelitian ini adalah dengan menggunakan analisis konten atau analisis isi, dan matriks sebagai instrumen. Matriks yang digunakan dalam analisis data ini adalah matriks External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Strengths-Weaknesses-Opportunities-Threats (SWOT), Grand Strategy, dan Quantitative Strategic Planning Matrix (QSPM). teknik triangulasi sebagai uji konsistensi sumber terhadap data. Strategi yang tepat untuk diterapkan pada pengembangan Rumah Bolu ZA adalah Strategi Penetrasi Pasar. Strategi penetrasi pasar merupakan suatu strategi yang dilakukan oleh suatu perusahaan untuk meningkatkan penjualannya atas produk dan pasar yang telah tersedia melalui usaha- usaha pemasaran yang lebih agresif.
PEMBERDAYAAN MARKETING COMMUNICATION PADA PERUSAHAAN GEMILANG LIMA JAYA Dewi, Liliana; Saputro, Tirza Natalia
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.79

Abstract

Gemilang Lima Jaya (GLJ) has done such a word of mouth promotion, personal selling, sales promotion, and advertising. But in fact, GLJ generates sales is low due to lack of brand awareness on a sandal with a brand of NIMS. The purpose of this study was to evaluate communication marketing that can support GLJ’s brand awareness. This type of research is a qualitative method with semi structured interviews with GLJ’s consumers, CEO of GLJ, lecturers who supervise the project and experts, and documentation in collecting data. The results showed that (1) the overall that marketing communication applied in support of brand awareness GLJ is still not effective (2) factor marketing communication that supports brand awareness is advertising. (2) Advertising and personal selling GLJ yet effective, the need for evaluation in improvingInstagram such as posting the supporting images and increase the intensity of advertising. Personal selling by increasing design stand, do partnership, and doexhibition surveys. (3) Word of mouth and sales promotion has been running quite effectively. Still, Word of mouth needs evaluation by expanding markets outside the community. Sales Promotion is in compliance with the target market GLJ, yet still needs to be improved by offeringpromotional goods such as stamp and voucher.
ANALISIS PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MENGGUNAKAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Dewi, Nuning Nurna
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.84

Abstract

The aim of this study is to examine the effect of leadership style and work environment to work motivation to improve employee performance. The approach used is quantitative parametric method of Structural Equation Model. The study object is the production employees of PT Suparma Tbk. The results showed leadership style has positive but not significant  effect on work motivation; work environment has positive and significant effect on employee motivation; leadership style has  negative but not significant effect on employee performance; the working environment is not significant positive effect on employee performance; and motivation has positive and significant effect on employee performance. Work Motivation as intervening variable (Y),  is able to be explained by exogenous variables leadership style variable (X1) and Work environment (X2) by 55.4%, and the remaining 44.6% is explaiened by variables outside the models. Whereas endogenous variables, employee performance (Z) which is explained by the work motivation variable (Y), work environment (X1), and the style of leadership (X2) amounted to 94.1%, and the remaining 5.9% is explained by variables outside the model. With the calculation of sub-structural equation 1 is Y = 0,053X_1 + 1,065X_2 + 0,833, and the calculation of substructural equation 2 is Z = -0,193X_1 + 0,529X_2 + 0,723Y + 0.338.

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