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LUGAS Jurnal Komunikasi

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Published by Institut Ilmu Sosial dan Manajemen STIAMI

ISSN : 25808338 EISSN : 26211564 DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.

Arjuna Subject : -

Articles 132 Documents

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Fenomena Fidget Spinner Ditinjau dari Sudut Pandang Konsumerisme dan Kultivasi Media dengan Pendekatan Analisis Konten Alfirahmi Alfirahmi; Hafizh Faikar A. R.
LUGAS Jurnal Komunikasi Vol 2, No 1: Juni 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The development of technology and information ultimately makes the flow of information exist in the absence of space and time or it is known as globalization. Information flow is spread easily and everyone can access any information without limitations. That phenomenon ultimately creates new models, trends, or new products to meet the growing needs of society. Trends or models that are developed in society through social media make consumers view advertisement easily as well as make them consumptive. One example of a consumptive culture is the presence of a spinner fidget toy. Fidget has been developing and getting great attention through the growing number of enthusiasts, and it is considered as a solution that can answer the needs of autism consumers. In addition, the development of spinner fidget toys is supported by the pattern of dissemination through social media that indirectly raises the buyer's interest in spinner fidget. Spinner fidget toy is only one of the few cases on how the purchasing power of society is limited to pleasure, and overriding the useful value of purchased goods. The unconscious community has the potential to become consumptive, and it affects mental development of the consumer level, and reduces the productivity of society. The purpose of this study is to analyze how the phenomenon of fidget spinner is viewed from the point of consumerism view and media cultivation with content analysis approach.

Strategi Komunikasi Orang dengan Hiv Aids (Odha) Menghadapi Stigma Masyarakat Riniwaty Makmur
LUGAS Jurnal Komunikasi Vol 1, No 1: Juni 2017
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Results of various researches about people with HIV AIDS (ODHA) concluded that in general, stigma happens to ODHA. Stigma has been a basis for discrimination against ODHA and becoming obstacle in many efforts to overcome impact of HIV AIDS. This research uses the qualitative approach and the data was collected through interview, document review, including discussion found in specific websites used by ODHA support group. The research uncovered that ODHA has been stigmatized by a range of group such as family, school, and religious leader. In dealing with stigma, some of ODHAs prefer to keep their status in secret, in order to protect themselves and their family, and some others choose to be straightforward about their condition. The decision on what strategy to take, significantly depends on support they receive from family and their significant others.

Sistem Komunikasi Masyarakat Kepulauan dan Kompleksitas Multi Etnis (Studi Kasus Sistem Komunikasi Masyarakat Kepulauan dan Kompleksitas Multi Etnis di Pulau Sapeken, Kabupaten Sumenep, Madura) Tatag Handaka
LUGAS Jurnal Komunikasi Vol 2, No 2: Desember 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The society of Sapeken islands are multi ethnic society. They’re multicultural society. The aim of the research is to know about Sapeken’s society communication system to encounter multi ethnic complexities. The theory of the research is communication system in Niklas Luhmann perspective. The research used case study method. The result of the research shown that society communication system has produced and reproduced information to encounter environmental complexities about multi ethnic. Information which produced by system are collective fish selling, collective purchasing foods and beverages, and religious activities. Information which produced by society communication system was effective to solve multi ethnic complexities. Government communication system have not produced information related to multi ethnic complexities.

Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Siswa (Studi Kasus pada Bimbingan Belajar Bintang Solusi Mandiri Cabang Pinang, Jakarta) Saktisyahputra Saktisyahputra
LUGAS Jurnal Komunikasi Vol 2, No 2: Desember 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Non-formal institutions such as a tutorial should always be ready with the changes issued by the government in the field of education. It should also be ready to compete with other tutorial and schools who offer tutorial services. To the authors chose the title "Marketing Communication Strategy Training and Tutoring Institute (Bimbel Solusi) Bintang Solusi Mandiri Branch Cipinang to Increase the Number of Students". Basic Theory used in this research is the theory of Marketing Mix according to Kotler Keller and SWOT Analysis by Fred R David. The method used in this research is qualitative - interpretive using case studies. Results of this research is Communication Strategy Training Institute and Tutoring Bintang Solusi Mandiri Branch Cipinang month of August 2018, namely the Direct Selling to residential introduce Tutoring (Bimbel) Solution through brochures, presentation Bimbel Solusi for each class in the school - the school through brochures, Distribution the share of school construction amounted to Rp.50.000 / student who joined Bimbel Solusi Branch Cipinang, follow-up database of students in the school by telephone and short message service (SMS) and then factor - a factor which supports the Institute for Training and Tutoring Bintang Solusi Mandiri Branch Cipinang in the areas of Strategy MarketingCommunication to increase the number of students is a factor of the program.

Makna Ambiguitas Pesan Pemberdayaan Masyarakat (Studi Kasus: Kampanye Sosial “Ketimbang Ngemis” di Media Sosial) Yusmawati Yusmawati; Restiawan Permana
LUGAS Jurnal Komunikasi Vol 2, No 2: Desember 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

As a tool to create community empowerment, Community of Ketimbang Ngemis invites people to participate in social activities by providing information in the form of messages addressed through their social media accounts. Social campaign activities by Community of Ketimbang Ngemis aim to educate, invite, and awaken the community through information published on social media. However, for example, the speech meaning cannot be released from context. The same speech spoken in different situations has the potential to have different meanings. Therefore, the term of Ketimbang Ngemis raises an ambiguous meaning. If it is analyzed based on denotative meaning, this term has the impression that all elderly and disabled people are always begging. Besides that, it can be seen the use of connotative meaning, the terms contained in the wider community so as not to pity the beggars because begging behavior is lazy behavior, which makes a person become helpless and self-sufficient without any connection with others.

Analisis Semiotik pada Jurnalistik Foto “Melihat Momen Unik Deklarasi Kampanye Damai Idi Media Online detik.com” Arsa Widitiarsa Utoyo
LUGAS Jurnal Komunikasi Vol 2, No 2: Desember 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Journalistic photos in online mass media are displayed with the aim of strengthening and visualizing the contents of the news. Therefore, journalistic photos in the newspaper have a role in involving feelings and arousing the emotions of readers. This research aims to analyze on how a message icon be known by its meaning both seen from the true meaning (denotative) and the meaning implied in it (connotative). To find the meaning contained in journalistic photographs, the author uses the semiotic approach. Semiotic analysis is a method for analyzing and giving meanings it symbols contained in a message or text symbol. The application if semiotics in intersexuality is an interaction between texts and thoughts contained in the narrative. A safe and peaceful general election discourse can be seen from the photo.

Pemanfaatan Youtube Sebagai Sarana Transformasi Majalah Highend Yolanda Stellarosa; Sandra Jasmine Firyal; Andre Ikhsano
LUGAS Jurnal Komunikasi Vol 2, No 2: Desember 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The emergence of a variety of social media makes it easier for people to find and obtain information. One of the social media that can provide information in the form of audio and visual without any duration limit is YouTube.YouTube HighEnd Magazine is HighEnd magazine's YouTube channel used as a transformation tool for the magazine. This research uses descriptive qualitative method. The purpose of this study is to determine the utilization of social media YouTube as a tool of transformation of HighEnd magazine. Researcher interviewed three different speakers that have different job desks, Larasati Oetomo as digital media officer, Lysia Jessica as editor in chief, and Johan Jang as social media expert. This research uses new media theory and describes media utilization strategies to find out how Highend magazine utilizes YouTube’s social media. This research proves that HighEnd has utilized YouTube social media with six characteristics of New Media as a means of transformation of print media, has also developed strategies in utilizing YouTube based on Audience, Mission, Goal, and Content Strategy.

Meta Analisis Platform Media Digital Ramah Penyandang Disabilitas Albertus Magnus Prestianta; FX Lilik Dwi Mardjianto; Hargyo Tri Nugroho Ignatius
LUGAS Jurnal Komunikasi Vol 2, No 2: Desember 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

One of the main functions of mass media is providing information. At the same time, the access to information is everyone's right. Therefore, the mass media have to open the possibilities for people to access information, including disabled people. Act. Number 8 of 2016 concerning disabled people also mandates this right. The act will come into force in 2018, so various parties need to make various preparatory efforts, including conducting research. This study aims to map online news sites that are friendly and unfriendly to disabilities. To achieve this goal, researchers use standards in the Web Content Accessibility Guidelines (WCAG) to map online media in Indonesia that are friendly to access for disabled people. To obtain this information the researchers conducted a quantitative study of 62 cyber media sites in Indonesia by measuring the level of accessibility of the media to disabled people. The findings indicate that there are no cyber media sites in Indonesia that are friendly to access for disabled people. Sites like Riau24.com, Manadonews.co.id and Ayobandung.com are sites with the highest percentage of success among the 62 sites analyzed.

Citra Aktor Politik Pilkada Gubernur dan Wakil Gubernur Provinsi Maluku Utara Tahun 2018 Burhan Bungin; Nurlaela Syarif; Monika Teguh; Tasya Devi Rossafine
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

North Maluku is the youngest province in Indonesia which has begun to carry out democracy through the Election of Regional Heads (Pilkada). One of the largest regional elections in North Maluku is the Governor's Election. Unfortunately the Governor's Election that has been running so far has been colored by various problems. Symbolic violence such as black campaigns by bringing down political opponents using ethnic and primordial issues sprang up. In addition, the ability of figures to build the image of political actors who have power and influence also makes people accept the results of regional elections that are full of disputes. Coupled with the condition of the mass media that have a tendency to take sides because of certain interests, the existence of social construction on the image of political actors is getting stronger. This study wants to see how the image of political actors is constructed. Through the Focused Group Discussion method with the parties involved it was found that social construction of reality had happened through the role of mass media. Although there are social constructions conveyed by the mass media, the community has its own ability to build that image in itself through the power of interaction and communication as well as through the power of other media such as social media.

Komunikasi antar Budaya dalam Masyarakat Multikultur (Studi Kasus pada Karyawan warga Negara Jepang dan Indonesia di PT. Tokyu Land Indonesia) Anita Febiyana; Ade Tuti Turistiati
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The purpose of this study was to analyze intercultural communication between Japanese and Indonesian employees at PT. Tokyu Land Indonesia. This research was also to analyze barriers which occurred in intercultural communication between them, and how to overcome these barriers. The method used in this study was a qualitative research method with a case study approach. Data collection was carried out by using an in-depth interview with 3 Japanese and 3 Indonesian employees, observation, and relevant previous research articles, and research-related documents. This research used the intercultural communication model of William B. Gudykunst and Young Yun Kim, intercultural communication concepts from Edward T. Hall, such as proxemics (the concept of distance), chronemics (the concept of time), high context and low context communication, individualism and collectivism, stereotypes. The results of the study showed that intercultural communication between Japanese and Indonesian employees at PT. Tokyu Land Indonesia is relatively good. Obstacles that occurred in intercultural communication are due to problems of differences and understanding of language, habits, respect for time (Japanese monochronic while Indonesia is polychronic), and the existence of stereotypes from each nation. To overcome these obstacles, they have to learn more about Japanese culture for Indonesian employees, and Indonesian culture for Japanese employees, openness to confirm understanding of the message delivered, mutual respect, and forgiveness each other if a misunderstanding occurs.

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Home Page

OAI Link

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Contact Name
Dinda Aulia Rahman

Contact Email
dinda.auliarahman@gmail.com

Phone
-

Journal Mail Official
adetuti30@yahoo.com.au

Editorial Address
-

Location
Kota adm. jakarta pusat,

Dki jakarta

INDONESIA