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LUGAS Jurnal Komunikasi

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Published by Institut Ilmu Sosial dan Manajemen STIAMI

ISSN : 25808338 EISSN : 26211564 DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.

Arjuna Subject : -

Articles 132 Documents

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Proses Rebranding MGo Shuttle Menjadi Lintas Shuttle M. Fauzi Ramadhan; Yanti Setianti; Ade Kadarisman
LUGAS Jurnal Komunikasi Vol 3, No 2: Desember 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

MGo Shuttle management decided to rebrand, they changed the overall MGo brand identity. One of them is by changing the name, namely Lintas Shuttle. The company's decision to conduct a rebranding began with the bankruptcy of the parent company, namely PT. Citra Maharlika Nusantara Corpora. finally the son of this holding company, PT. Citra Maharlika Lintas Wahana (CMLW) "Lintas Shuttle" decided to leave and from its parent company. The purpose of this study was to find out why companies rebranded, the process of developing new brands, the new brand management process, the process of evaluating rebranding activities. The method used in this study is descriptive qualitative. Based on the results of the study it can be concluded that the reason for the company rebranding because of the crisis that occurred in the parent company of PT. Citra Maharlika Lintas Wahana and finally decided to break away. The reason for rebranding was also due to misunderstandings regarding the perceptions of employees, and PT. Citra Maharlika Lintas Wahana requires legality after leaving the parent company. Furthermore, the process of developing a new brand is done by changing the company's identity, changes are made to be able to be thought and felt by the customer that the brand that was different from the current one. In the process of managing a new brand PT. Citra Maharlika Lintas Wahana performs management stages by planning (planning) before the activity, in addition to the strategy of delivering messages and promotions in the form of outdoor media, online, sms blast, email blast, and employees. Furthermore, the process of evaluating rebranding activities is carried out by monitoring and controlling activities, this is intended so that when the process takes place, it turns out that there is something that is not appropriate or that there is an addition from the supervisor, it can be directly conveyed.

Konstruksi Perayaan Imlek Pada Film Animasi Upin Dan Ipin Dalam Episode “ Gong Xi Fa Cai “ Di MNCTV Rd. Dancu Lokita Pramesti Dewi
LUGAS Jurnal Komunikasi Vol 3, No 2: Desember 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Animation Film of Upin and Ipin is a LES COPAQOE production of Malaysian animation movie science and education movie for children. In Indonesia, 'Upin and Ipin' is broadcast in SCTV. This movie is not only suitable for children, but also for all ages. There are a lot of messages that we can absorb from this movie, such as family matter, friendship, and culture. This movie provides good lessons about social issues for its audience. The purpose of this research is to find out more about the characterizations of every cast, and the meaning of Imlek celebration in Upin and Ipin film. The film shows heterogeneous characters in every cast. This research takes an episode of Gong Xi Fa Cai in Upin and Ipin series. The film is attractive because it talks about the relationship of diversity. The meaning of Imlek Celebration in Upin and Ipin film is a spiritual celebration and the life core of Chinese people. The spiritual meaning of Imlek celebrations is not merely celebrated by Chinese people, but it is also celebrated by other tribes in this film. The film shows about sharing happiness in line with the meaning of Imlek namely the spirit and ability to share with others, help each other, and live in peace.

Persepsi Mahasiswa UKM Suara Mahasiswa Universitas Indonesia Mengenai Pemberitaan Kampanye Pilpres 2019 Dari Media Online Detikcom Cirra Desianti; Nuri Syafrikurniasari
LUGAS Jurnal Komunikasi Vol 3, No 2: Desember 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

One of the phenomena which are currently headlining in 2019 is the presidential election campaign. The media are competing to spread the news about this phenomenon to the public which aims to provide information needs concerning many people, but it is unfortunate that the media competition, especially online media, do not follow the rules of the online media, because it wants to be the fastest giving headlines to the public to become a media that is loved. Student Voice UKM is the object of this research to see how they perceive the 2019 presidential election campaign from online media, to see whether online media follow the online media KEJ rules as obedient or not with detikcom's background being the first online media in Indonesia. That way the author makes this research using descriptive qualitative with Focus Group Discussion interview techniques for UKM Student Voice, with the theory used perception theory.

Soft Power Jepang Di Dalam Anime Samurai Champloo Sebagai Bentuk Diplomasi Kebudayaan Wishnu Puji Wisanggeni
LUGAS Jurnal Komunikasi Vol 3, No 2: Desember 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Anime discourse as cultural diplomacy in the era of globalization is now increasingly massively. This research takes this potential as the focus that Samurai Champloo anime wants to use as a soft power form used for agricultural diplomacy by Japan in the era of globalization. Where this research will answer the forms of diplomacy carried out by anime. This study uses the theory of soft power which has sources in, the type of cultural politics contained in anime, and cultural diplomacy. This study uses qualitative discussion, this study discusses the diplomacy carried out in the anime film Samurai Champloo. The results showed that Japan made anime as a place to accommodate cultural forms originating from outside Japan as a way to show the nature of openness as a characteristic of anime to an international audience. Of the eight units of analysis through different episodes in the anime Samurai Champloo, six episodes use the type of cultural politics of the Internationalization of depoliticization. With the internationalization of depoliticization, it shows that extraterritorial development is the main goal so that anime can be integrated into other countries and be accepted by an international audience.

Strategi Public Relations Dalam Rebranding Bekasi Square Menjadi Revo Town Sumiyati Sumiyati; Euis Komalawati; Angelika Rosma
LUGAS Jurnal Komunikasi Vol 3, No 2: Desember 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The main purpose of the research is to know how the Public Relations’ strategy of rebranding Bekasi Square for Revo Town. This research method used qualitative descriptive approach with a study case method. The technique of collecting data through in-depth interviews, documentation, and literature studies. Based on the research results, the rebranding stages’ strategy of Bekasi Square for Revo Town are carried out through four stages, namely fact-finding, planning-decision, communication-action, and evaluation. At the first stage, it is known the reason for rebranding Revo Town is the existence of fierce competition in the field of modern retail and to make repairs and rejuvenation of Revo Town. At the planning-decision stage there is a rebranding factor, namely the acquisition of Revo Town by Farpoint and the number of malls that grow and develop in Bekasi, the purpose of rebranding is to show Revo Town commitment and improve the quality. In the communication-action phase there is a rebranding process, namely repositioning where Revo Town further strengthens the Revo Town brand as a textile mall in Bekasi. Renaming Revo Town is by changing the name of Bekasi Square to Revo Town. Redesigning Revo Town includes changes to the logo that currently dominates using orange, and changes the Revo Town tagline to simply a place for togetherness and family quality time. Relaunching Revo Town was held by holding a press conference and distributing press releases. The evaluation stage in Revo Town rebranding is done every six months by giving a questionnaire to the tenants and visitors of Revo Town.

Pengaruh Iklan Televisi Teh Botol Sosro Versi “Semeja Bersaudara” Dan Iklan Instagram Versi “Serunya Jalan Terus” Terhadap Citra Merek Nurul Fitria Ningsih; Euis Komalawati; Angelika Rosma
LUGAS Jurnal Komunikasi Vol 3, No 2: Desember 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

This study aimed to determine the effect of Television Advertisement Version “Semeja Bersaudara” And Instagram Advertisement Version “Serunya Jalan Terus” On Teh Botol Sosro Brand Image. The study method used is quantitative methods. Data collection techniques used in the questionnaire form and literature. The population of this study from STIAMI Institute student. The sampling technique in this research is nonprobability sampling with the accidental sampling method. A sample of 100 samples has been obtained. The data analysis used is multiple linear regression analysis using IBM Statistic version 22. The results showed that the Television Advertisement Version “Semeja Bersaudara” has an influence on Brand Image Teh Botol Sosro of 44,3%. Instagram Advertisement Version “Serunya Jalan Terus” has an influence on Brand Image Teh Botol Sosro of 40,1%. Television Advertisement Version “Semeja Bersaudara” and Instagram Advertisement Version “Serunya Jalan Terus” significantly influence on Teh Botol Sosro Brand Image. Television Advertisement Version “Semeja Bersaudara” and Instagram Advertisement Version “Serunya Jalan Terus” affect the variants of Teh Botol Sosro Brand Image simultaneously with value 0f 0,471 or 47,1% and there are 52,9% other unexplained factors not included in this study.

Analisis Komunikasi Visual Pada Poster Sebagai Media Komunikasi Mendorong Jarak Sosial Di Jakarta Saat Epidemi Covid 19 Arsa Widitiarsa Utoyo
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Health campaigns about the covid 19 epidemic need to underlined as important actions to prevent viruses that cause fever, coughing, shortness of breath, chest pain and death. The health ministry and the local government need to move public awareness about healthy lifestyle. This research has analysed the key elements of health campaign posters in Jakarta. The Poster is still an active platform to tell data, schedules, display information, to persuade citizen in Jakarta. This study uses a qualitative approach, and uses case studies to visual analysis of local content and national poster design in Jakarta. The results show that local and national poster designs have different elements of the design, and it affects different posters. The results show that local and national poster designs have different colour, font, title, blank space, size and visual aids of the design results that affect different posters.

Diskursus Kredibilitas dan Pertimbangan Etika Pers dalam Proses Produksi Berita Viral #Justiceforaudrey di Liputan 6 Siang SCTV Fran Celino Octhanto Bata; Umaimah Wahid
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Viral events on social media are often made into the news. One of the social media viral events that made the news in mid-2019 was #JusticeforAudrey. Allegations of violence against Audrey made headlines in all mass media, including on Liputan 6 Siang SCTV. During April 2019, projections related to Audrey's coverage were submitted by producers every day. The news values that is the basis for determining the feasibility of an event to become news is no longer the priority of producers. This research paradigm is critical with a qualitative approach and uses the Fairclough Critical Discourse Analysis method. Theory of Political Economy Vincent Mosco explains the practice of viral news values is the practice of commodification of content and audiences. Viral social media events are considered attractive to internet users and expected to attract tv viewers. The practice of viral social media news is the commodification of content. Meanwhile, in the commodification of audiences, television news viewers in the form of rating & share are used as sales to advertisers, which in turn become an economic advantage for media corporations.

Subordinat Perempuan Dalam Aplikasi Percakapan Grup Whatsapp (Studi Kasus Penggunaan Sticker Sensual Di Grup Whatsapp) Lina Wati; Muhammad Saifulloh
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Technological developments open new spaces for interaction. Women are still issues in conversation today. Women are commodity from their bodies. This study discusses the use of whatsapp stickers that use photos of women's bodies, the use of these stickers is widely used in the application group whatsapp, this shows that women are still physically viewed, sexually exploited and placed subordinate in conversation. This type of research is a qualitative descriptive with case study research method, with the critical paradigm. Using interviews as a data collection technique, researchers interviewed group members who often used sensual female stickers to find out the background, motives and tried to uncover the practice of subordination of whatsapp group members who used female body sensual stickers. The results of this study show that the occupants of the group use sensual female body stickers as a joke, a medium of virtualization in the group. For men in the Whats app group, the use of a sensual female body as a conversation sticker, is a form of recognition of the beauty of the body and sexuality appeal of women. Subordinate practice in women occurs in whatsapp 19 Ers group conversations, when women's bodies in various sensual poses uses as mere joke objects.

Peran Public Relations Dalam Pemanfaatan Instagram Sebagai Alat Publikasi Untuk Meningkatkan Layanan Masyarakat Di Puskesmas Kecamatan Cilincing (Studi Kasus Pada Akun Instagram @ puskesmascilincing) Arkan Shaleh; Wulan Furrie
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Media are tools that are used to convey messages from communicators to the public. Public relations can not be separated from the media, because public relations needs media to publication the information about the company or organization. In the process of its performance, the Cilincing District Health Center certainly needs to convey information to its audience whether it is necessary to receive programs, services and so on. This does not include media information for programs and such information. This study aims to analyze the role of public relations in Instagram social media as a publication to improve community services in the Cilincing District Health Center. The research method in this study is qualitative, with descriptive research using case studies. Data collection techniques in this study by conducting in-depth interviews, observation, discipline and literature. The role of public relations is the role of expert advisors, the role of communication facilitators, the role of problem solving process facilitators, and the role of communication technicians. Public relations are active in utilizing Instagram as a publication tool in the Cilincing District Health Center, through the results related to the community relations role of the Cilincing District Health Center only.

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Contact Name
Dinda Aulia Rahman

Contact Email
dinda.auliarahman@gmail.com

Phone
-

Journal Mail Official
adetuti30@yahoo.com.au

Editorial Address
-

Location
Kota adm. jakarta pusat,

Dki jakarta

INDONESIA