Garuda - Garba Rujukan Digital

Framing Media Online atas Pemberitaan Isu Lingkungan Hidup Dalam Upaya Pencapaian Keberhasilan SDGs Indonesia Xenia Angelica Wijayanto; Lestari Nurhajati
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The Sustainable Development Goals (SDGs), that have been carried out by Indonesia, are global programs launched by the United Nations since September 2015. This is proven by the Presidential Regulation No. 59 / 2017 about the Implementation of Achievement of Sustainable Development Goals which was inaugurated by President Jokowi in July 2017. Among 17 SDGs points, there are 6 points that talk about environmental issue. This shows the importance of environmental issues that are now a global concern. Information about SDGs to public is still not massive, even though SDGs socialization is very important for the society so that the final goal of SDGs in Indonesia will be successful in 2030. The aim of this study is to find ways for media that can fix current environmental problems and problems experienced by Indonesian SDGs. This study used Environmental Communication concept. For the methodology, this study uses framing from Pan & Kosicki, with 4 of the most frequently accessed online media in Indonesia, in 2018 namely Detik.com, Tribunnews.com, Kompas.com, and Liputan6.com. Pre-research results show that online media contains very little news about environmental issues in their program, implementation and process of achieving Indonesia's SDGs success.

Fenomena Kopi Kekinian di Era 4.0 Ditinjau dari Marketing 4.0 dan Teori Uses and Effect Alfirahmi Alfirahmi
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The Luckin coffee phenomenon in China, and the development of information and communication technology have triggered the development of contemporary coffee in Indonesia. The contemporary coffee that combines coffee with milk, coupled with putting forward the concept of an instagrammable, comfortable outlet, is the main attraction for the millennials. This study uses the uses and effect theory, and the marketing concept 4.0. The method used in this research is qualitative method. The results obtained from this study are that the marketing method carried out by coffee now promotes marketing 4.0, by integrating marketing channels, payment channels and logistics channels through online and offline systems. If coffee was once known as drinks for elder people, with the development of technology, many marketers are utilizing the interaction of internet users to market their products. Another impact of technological development is the emergence of convergence. Convergence in this case not only on the impact of media on life, but convergence has given rise to a new culture. This can be seen from the number of young people who began to use coffee as part of a culture of friendship and style in social activities.

Konstruksi Realitas Konflik Industri Penerbangan Framing Pemberitaan Konflik Traveloka vs Airasia di detik.com Euis Komalawati
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Entering into 2019, the public users of air transportation services were shocked by various reports on issues related to the aviation industry, from rising avtur prices, high domestic flight tickets, the elimination of free baggage services to competition and penetration of foreign airlines. One of the news in online media that attracted public attention was the conflict between AirAsia and Traveloka as an online travel agent (OTA). For this reason, this study was carried out to analyze the conflict reporting framing of Traveloka vs AirAsia in Detik.com online media. This study used a qualitative method with Robert N. Entman's framing analysis approach. The unit of analysis in this study was 5 news texts about the conflict of Traveloka vs AirAsia on Detik.com media. The results of the study refer to the four elements of framing Entman. The first, defining the problem that the loss of AirAsia ticket distribution at Traveloka is due to problems with business to business and the alleged pressure of national airlines. The second, source of problems (Diagnose Causes) is Traveloka due to the pressure of the national airline. The third, the moral decision (Make Moral Judgment) of this problem cannot be allowed to drag on because it is a form of discrimination. The fourth, emphasizing the settlement (Treatment Recommendation), namely the need for dialogue between the two parties mediated by the Business Competition Supervisory Commission (KPPU). The framing highlighted by Detik.com in the Traveloka vs AirAsia Conflict report was a bbusiness-to-business problem, even though there was an allegation that there had been an indication of an AirAsia ticket distribution channel due to the pressure of the national airlanes

Monetisasi dalam Strategi Komunikasi Lintas Budaya Bayu Skak Melalui Video Blog Youtube Bernard Realino Danu Kristianto; Rustono Farady Marta
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

This study aims to understand the convergence of digital media into the reality of peak phenomenon of modern society needs in the present. The popular culture of exploiting new media as a means of monetization obscures the movitation and the purpose of new media itself is created.In the discussion, it will show how the owner of YouTube account Bayu Skak, doing self presentation as a representation of Java community in audio visual works, as well as how monetization runs on the video blogs he created in the media platform YouTube.The researchers concluded that the YouTube Media as one of the popular new media forms clearly offers space for modern society to make money and contribute to capitalism by providing an opportunity for account owners to present himself and work through audio-visual media.

Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) Dki Jakarta dalam Meningkatkan Citra Saktisyahputra Saktisyahputra
LUGAS Jurnal Komunikasi Vol 1, No 2: Desember 2017
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

AbstractThe roles and functions of Political Parties have been degraded lately due to negative stereotypes towards Political Parties, including the Partai Keadilan Sejahtera (PKS). It happened because some PKS cadres were caught by the Corruption Eradication Commission (KPK) in mass media coverage. Besides, the formation of Political Parties including the Partai Keadilan Sejahtera (PKS) as the birthplace of national leadership seems to be less than optimal. For this reason, researcher was interested in discussing the use of public relations communication media for PKS through the media in improving the image of the institution. Based on this context, this study aims to determine the utilization of PKS Communication Media in Improving the Image and analyze the factors that support PKS Communication Media Use. This study uses qualitative research methods with data collection techniques in the form of interviews, observation, documentation and literature study. Interviews were conducted on 4 (four) informants representing the PKS Public Relations Division at both the DKI Jakarta Province level and DPC PKS at the Pulogadung District level. The results showed that the utilization of the media for the use of communication media, especially social media by PKS public relations, among others were Photo PKS, TV PKS, Digital Volunteers, Literacy Volunteers, PKS Art, and the creation of short videos advertised. Factors supporting the use of communication media are solid HR PKS cadres and sufficient funding sources to support the use of communication media, especially social media, in reducing the negative stereotypes of the community towards PKS and improving the image of the Jakarta PKS. Abstrak Peran dan fungsi Partai Politik akhir-akhir ini telah terdegradasi karena adanya stereotip negatif terhadap Partai Politk, termasuk Partai Keadilan Sejahtera (PKS). Hal ini karena beberapa kader PKS tertangkap Komisi Pemberantasan Korupsi (KPK) dalam pemberitaan media massa. Selain itu pengkaderan Partai Politik termasuk Partai Keadilan Sejahtera (PKS) sebagai tempat lahirnya kepemimpinan nasional terlihat kurang maksimal. Untuk itu peneliti tertarik membahas pemanfaatan media komunikasi humas Partai Keadilan Sejahtera (PKS) melalui media dalam meningkatkan citra lembaga. Berdasarkan konsteks tersebut, penelitian ini bertujuan untuk mengetahui Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta Dalam Meningkatkan Citra dan menganalisis faktor-faktor yang mendukung Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dokumentasi dan studi kepustakaan. Wawancara dilakukan pada 4 (empat) orang informan mewakili Bagian Humas PKS baik di tingkat Provinsi DKI Jakarta dan DPC PKS tingkat Kecamatan Pulogadung. Hasil penelitian menunjukkan bahwa pemanfaatan media Pemanfaatan Media Komunikasi terutama Media Sosial oleh Humas PKS antara lain yaitu PKS Foto, PKS TV, Relawan Digital, Relawan Literasi, PKS Art, dan pembuatan video pendek yang diiklankan. Faktor pendukung pemanfaatan media komunikasi yaitu SDM kader-kader PKS yang solid serta sumber dana yang mencukupi untuk menunjang pemanfaatan media komunikasi terutama media sosial dalam mengurangi stereotip negatif masyarakat terhadap PKS dan meningkatkan citra PKS DKI Jakarta.

Strategi Komunikasi Jakarta Good Guide dalam Meningkatkan Awareness Publik Terhadap Daya Tarik Wisata Kota Tua, Jakarta Renny Hidayat; Jaya Purnawijaya
LUGAS Jurnal Komunikasi Vol 1, No 2: Desember 2017
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Indonesia is one of the tourist destinations to be visited by tourists because it has many attractive tourist attractions. One of the tourist destinations is Jakarta, which has historical heritage buildings in Kota Tua or the Old City. Tourists who visit these objects can learn about the history of Jakarta City. However, not all tourists, especially foreign tourists, understand the historical story of the Old City, so to explain to tourists, tour guide services are needed. In the Old City there is a Tour guide community, namely Jakarta GoodGuide which was established specifically to introduce the Kota Tua of Jakarta. This research aims to analyze the communication strategy used by JakartaGoodGuide to increase public awareness of the tourist attraction of Kota Tua, Jakarta. The research used qualitative method through interview and observation techniques. The results showed that the communication strategy was carried out by JakartaGoodGuide used persuasive communication, casual words, structured communication, and pictures during the walking tour. Abstrak Indonesia merupakan salah satu negara yang memiliki banyak daerah tujuan wisata untuk dikunjungi wisatawan, karena memiliki banyak daya tarik wisata yang menarik. Salah satu daerah tujuan wisata tersebut adalah Jakarta yang memiliki daya tarik bangunan peninggalan sejarah di Kota Tua. Wisatawan yang mengunjungi objek tersebut dapat mempelajari sejarah Kota Jakarta. Namun tidak semua wisatawan, khususnya wisatawan mancanegara mengerti jalan cerita sejarah Kota Tua, maka untuk menjelaskan kepada wisatawan tersebut diperlukan jasa tourguide. Di Kota Tua terdapat komunitas tourguide, yaitu JakartaGoodGuide yang didirikan khusus untuk memperkenalkan Kota Tua Jakarta. Tujuan penelitian ini untuk menganalisis tentang strategi komunikasi yang digunakan oleh JakartaGoodGuide untuk meningkatkan awareness publik terhadap daya tarik wisata Kota Tua, Jakarta. Metode penelitian yang digunakan adalah kualitaif melalui teknik wawancara dan pengamatan. Hasil penelitian menunjukkan, strategi komunikasi yang dilakukan JakartaGoodGuide menggunakan komunikasi persuasif, menggunakan kata-kata ringan, komunikasi terstruktur, dan juga menggunakan alat bantu foto atau gambar pada saat walking tour berlangsung.

Strategi Komunikasi Pemasaran Digital pada Produk Kuliner Tradisional Ida Ri’aeni
LUGAS Jurnal Komunikasi Vol 1, No 2: Desember 2017
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Digital marketing communication strategy is a brand promotion activity that has been planned and arranged systematically. Its strategy builds brand interaction within its users. This marketing strategy is also carried out by several traditional Cirebon culinary business people. The purpose of this study was to analyze the marketing communication strategy in the three producers of Cirebon savory sticky rice, namely: Ketan Gurih (Sticky Rice), Mrs. Yudi; Ketan Gurih Kamba’s Table, and Ketan Gurih Ny. Lany. The research method used is descriptive qualitative. The results showed that the digital marketing strategy carried out by traditional products was to build a one stop shopping image on offline stores by sorting out some products that could be sold online, innovating products with special flavors, building confidence in consumers that the product was trusted and legendary, also endorsement of mass media (through television culinary programs) and positive testimonials from consumers who have used the product. In addition to direct marketing in stores (offline) where producers open outlets, the media used in the marketing of this Cirebon savory sticky rice are Instagram, whatsapp, line, SMS / Phone and online store (tokopedia / bukalapak). In the online store, product descriptions are described that only hold 1-3 days, and advice on the use of expedition services (shipping) that arrive quickly so that the product is still awake and good for consumption. Abstrak Strategi komunikasi pemasaran digital adalah suatu kegiatan promosi merek yang sudah direncanakan dan disusun secara sistematis. Strategi tersebut membangun interaksi merek dengan penggunaanya. Strategi pemasaran ini juga dilakukan oleh beberapa pelaku usaha kuliner tradisional khas Cirebon. Tujuan penelitian ini untuk menganalisis strategi komunikasi pemasaran pada tiga produsen ketan gurih Cirebon yaitu: Ketan Bumbu Ibu Yudi, Ketan Gurih Kamba’s Table, Ketan Gurih Ny. Lany. Metode penelitian yang dilakukan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang dilakukan oleh produk tradisional ini yaitu membangun citra one stop shopping pada toko offline dengan memilah beberapa produk yang bisa dijual secara online, melakukan inovasi produk dengan citarasa khusus, membangun keyakinan terhadap konsumen bahwa produk terpercaya dan legendaris, juga melakukan endorsement media massa (melalui program kuliner televisi) serta testimoni positif dari konsumen yang sudah menggunakan produk tersebut. Selain pemasaran secara langsung di toko (offline) tempat produsen membuka gerai, media yang digunakan dalam pemasaran digital ketan gurih Cirebon ini adalah instagram, whatsapp, line, SMS/ Telpon dan toko online (tokopedia/bukalapak). Pada toko online tersebut, dijabarkan deskripsi produk yang hanya tahan 1-3 hari, dan saran penggunaan jasa ekspedisi (pengiriman) yang cepat tiba agar produk masih terjaga dan baik untuk dikonsumsi.

Pengaruh Penyuluhan Pajak Terhadap Sikap Mahasiswa di Jakarta Retno Ekasari
LUGAS Jurnal Komunikasi Vol 1, No 2: Desember 2017
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The purpose of this research was to analyze the effect of tax education conducted by the Director General of Taxes on student attitudes. This research used explanatory quantitative research methods by using a survey to 134 respondents. Theories used are Schiffman & Kanuk's basic communication theory / model, counseling theories, persuasive communication theory from Petty & Otcioppo and Attitude theory from Hovland and Janis & Kelley. The results of data processing used the Path Analysis method. The results showed that the source factor did not significantly influence the internal intermediary process. The message factor has a significant effect on the internal intermediary process. The internal intermediary process significantly influences attitude. This research also found that respondents' statements about the credibility of extension workers were quite good. This can be seen from the statements of respondents that the instructor has complete knowledge, masters the material presented, has experience in taxation, can be trusted, and objective in delivering the material. The message factor influences the internal intermediary process. In counseling conducted by the Director General of Taxes, the message factor which consists of the validity of the message contents, the actualization of the message contents, this package of messages affect the attitude of students. The more valid and actual the material presented, the more it gets the attention of students. Tax counseling conducted by the Director General of Taxes can affect student attitudes. Abstrak Tujuan penelitian ini untuk menganalisis pengaruh penyuluhan pajak yang telah dilakukan oleh Dirjen Pajak terhadap sikap mahasiswa. Penelitian ini menggunakan metode penelitian kuantitatif eksplanatif dengan menggunakan survey terhadap 134 responden. Teori yang digunakan adalah teori/model komunikasi dasar Schiffman & Kanuk, teori-teori penyuluhan, teori komunikasi persuasif dari Petty & Otcioppo dan teori Sikap dari Hovland serta Janis & Kelley. Hasil pengolahan data menggunakan metode Path Analysis. Hasil penelitian menunjukan bahwa faktor sumber tidak berpengaruh signifikan terhadap proses perantara internal. Faktor pesan berpengaruh signifikan terhadap proses perantara internal. Proses perantara internal berpengaruh signifikan terhadap sikap. Penelitian ini juga menemukan bahwa pernyatan-pernyataan responden terhadap kredibilitas penyuluh cukup baik. Ini terlihat dari pernyataan-pernyataan responden bahwa penyuluh memiliki pengetahuan yang lengkap, menguasai materi yang disampaikan, memiliki pengalaman di bidang perpajakan, dapat dipercaya, dan objektif dalam penyampaian materi. Faktor pesan berpengaruh terhadap proses perantara internal. Pada penyuluhan yang dilakukan oleh Dirjen Pajak, faktor pesan yang terdiri dari validitas isi pesan, aktualisasi isi pesan, kemasan ini pesan berpengaruh terhadap sikap mahasiswa. Semakin valid dan aktual materi yang disampaikan, semakin mendapat perhatian mahasiswa. Penyuluhan pajak yang dilakukan oleh Dirjen Pajak dapat memengaruhi sikap mahasiswa.

Jurnalisme Online Pilkada Dki 2017 (Pendekatan Analisis isi Semantik Berita Online Pilkada Dki di detiknews) Angelika Rosma
LUGAS Jurnal Komunikasi Vol 1, No 2: Desember 2017
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The Second Round of the DKI Regional Election on April 19, 2017 was an important event that attract the attention of many parties. Online news has become one of the sources of news that many have been waiting for because of its unique characteristics; interactive, immediacy, multimedia capability and non-linearity. One of the main sources of online news is Detiknews. This study aims to examine all the news on Detiknews on the election day in the 2017 DKI elections using semantic content analysis. The methodology used is descriptive qualitative. The results of the study resulted in 3 semantic content classifications from 46 researched articles. The conclusions obtained from all Detiknews online news about the Second Round of the DKI Pilkada on April 19, 2019 are good at describing all the important events that occurred that day.Babak Kedua Pemilihan Daerah DKI pada 19 April 2017 merupakan peristiwa penting yang menarik perhatian banyak pihak. Berita online telah menjadi salah satu sumber berita yang telah lama dinanti karena karakteristiknya yang unik; interaktif, kedekatan, kemampuan multimedia dan non-linearitas. Salah satu sumber utama berita online adalah Detiknews. Penelitian ini bertujuan untuk memeriksa semua berita tentang Detiknews pada hari pemilihan di Pemilu DKI 2017 menggunakan analisis konten semantik. Metodologi yang digunakan adalah deskriptif kualitatif. Hasil penelitian ini menghasilkan 3 klasifikasi konten semantik dari 46 artikel yang diteliti. Kesimpulan yang diperoleh dari semua berita online Detiknews tentang Putaran Kedua Pilkada DKI pada 19 April 2019 bagus untuk menggambarkan semua peristiwa penting yang terjadi hari itu.

Literasi Media Siswa dalam Penggunaan Internet di Sekolah Alam Bogor Wahyuni Choiriyati; Vivit Wardah Rufaidah; Ade Tuti Turistiati
LUGAS Jurnal Komunikasi Vol 1, No 2: Desember 2017
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

This media literacy research describes the reality of using internet media by students of Alam Middle School-Bogor (SMP Alam Bogor). The school has the concept of integration consisting three pillars of education and a key factor in humanity's excellence as an element of teaching. The three pillars include faith, knowledge and leadership with the motto more than a school, it's a community. SMP Alam Bogor was chosen because it minimizes the use of paper in the education process. In addition, all communication and learning activities are carried out through a login system on the school website. The purpose of this study is to analyze phenomena in more detail and narrative with the Individual Competence Framework as the main basis for measuring and describing media literacy for students of SMP Alam Bogor. The population in this study were all students of SMP Alam Bogor, with 68% male students and 32% female students. The questionnaire was chosen as a data collection technique. The sample was determined by simple random sampling with the aim that all populations have the same opportunity to become respondents. The results showed 48% of students at SMP Alam Bogor used chatting facilities to discuss school work issues and 31% discussed personal problems. The ability of students to use the internet to improve media literacy is quite good, it is seen that 87.8% of students are able to produce media content in the form of blogs that they make themselves, while the remaining 12.2% do not have blogs. The analysis showed that the majority of students at SMP Alam Bogor solved the problem independently (36.6%) and asked friends, relatives, teachers when they had difficulty in accessing the internet (21.9%). The category of social competence in the use of the internet places students of SMP Alam Bogor in the medium category. AbstrakRiset literasi media ini mendeskripsikan realitas penggunaan media internet oleh siswa SMP Alam Bogor yang merupakan sekolah berkonsep integrasi tiga pilar pendidikan. Sekolah Alam menempatkan faktor kunci keunggulan umat manusia sebagai elemen pengajaran. Tiga pilar tersebut meliputi iman, ilmu dan kepemimpinan dengan motto more than a school, it’s a community. SMP Alam Bogor dipilih karena meminimalkan pemakaian kertas dalam proses pendidikan. Selain itu, aktivitas komunikasi dan pembelajaran semua dilakukan melalui system login di website sekolah. Tujuan penelitian ini untuk menganalisis fenomena secara lebih rinci dan naratif dengan Individual Competence Framework sebagai dasar utama mengukur dan menggambarkan media literacy siswa SMP Alam (SM) Bogor. Populasi dalam penelitian adalah seluruh siswa SMP Alam Bogor sebanyak 68 % siswa laki-laki dan 32% siswa perempuan. Kuisioner dipilih sebagai teknik pengumpulan data. Sampel ditentukan secara simple random sampling dengan tujuan semua populasi memiliki kesempatan sama menjadi responden. Hasil penelitian menunjukkan 48 % siswa SMP Alam Bogor memanfaatkan fasilitas chatting untuk mendiskusikan masalah tugas sekolah dan 31 % diskusi masalah pribadi. Kemampuan siswa dalam memanfaatkan internet untuk meningkatkan media literacy cukup baik, terlihat 87,8% siswa mampu memproduksi konten media berupa blog yang mereka buat sendiri, sedangkan sisanya 12,2% tidak memiliki blog. Hasil analisis menunjukkan bahwa sebagian besar siswa SMP Alam Bogor menyelesaikan permasalahan secara mandiri (36,6%) dan bertanya kepada teman, saudara, guru ketika mereka mengalami kesulitan dalam mengakses internet (21,9%). Adapun kategori kompetensi social dalam penggunaan internet menempatkan siswa SMP Alam dalam kategori medium.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Dinda Aulia Rahman

Contact Email
dinda.auliarahman@gmail.com

Phone
-

Journal Mail Official
adetuti30@yahoo.com.au

Editorial Address
-

Location
Kota adm. jakarta pusat,

Dki jakarta

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dinda Aulia Rahman

Contact Email dinda.auliarahman@gmail.com

Phone -

Journal Mail Official adetuti30@yahoo.com.au

Editorial Address -

Location Kota adm. jakarta pusat, Dki jakarta INDONESIA

Abstract

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Contact Name
Dinda Aulia Rahman

Contact Email
dinda.auliarahman@gmail.com

Phone
-

Journal Mail Official
adetuti30@yahoo.com.au

Editorial Address
-

Location
Kota adm. jakarta pusat,

Dki jakarta

INDONESIA