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Visualita : Jurnal Online Desain Komunikasi Visual
Published by Universitas Komputer Indonesia
ISSN : 26552140     EISSN : 23015144     DOI : https://doi.org/10.34010/visualita
Core Subject : Humanities, Art,
Arts Humanities
The Online Visual Communication Design Visualita Journal is dedicated to disseminating findings or research and original ideas about design, applied arts, and visual culture, which is published in 2 (two) episodes a year, namely in April and October. The scope of the Visualita Journal covers an unlimited variety of visual culture starting from visual, contemporary, and traditional arts, visual communication design, and graphic and technical design with other sciences such as communication, culture, sociology, marketing, psychology, language, etc.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 154 Documents
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Strategi Komunikasi Visual Melalui Media Sosial: Studi Kasus Pada Akun Instagram Tirtoid Kristanti, Agnes Indah Suciani; Buntaran, Louis Cahyo Kumolo
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.12772

Abstract

Tirtoid is a news platform that has been in operation since 2016 and has successfully targeted the 20 to 30-year-old reader demographic by offering the latest news in a lighter and more enjoyable format, wrapped in an appealing infographic shape. Tirtoid articles have a light language style and frequently use contemporary terminology. The study focuses on the communication strategies employed by the news provider platform Tirtoid to create news that appeals to the younger generation market, using observation methods on 11 Tirtoids graphical content from January 1 to January 7, 2023, as well as paper reviews. This study discovered that standardization in the form of content management is an effective communication approach to preserve consistency and relate to connections (relate), positive This research has revealed that standardization in the form of content management is an effective communication strategy for maintaining consistency and relating to connections (relate), positive relationships, trust (engagement), and success (success) in effectively delivering messages to the target audience.
Motion Graphic Dalam Mendukung Penyampaian Pesan Game Show Edukasi “Clash Of Champions” Sanjaya, William
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.13664

Abstract

Motion graphics have functions that allow messages to be delivered efficiently and attractively to the audience. "Clash of Champions" is an educational game show that applies motion graphics throughout the video so that the message can be delivered well. This study was conducted to discuss the application of the function of motion graphics in supporting message delivery in "Clash of Champions". The method used is qualitative with a purposive sampling approach. The theory used is the motion graphic theory proposed by Austin Shaw. From the research that has been done, it is concluded that there are motion graphics in the form of infographics, kinetic typography, and characters. Infographics describe the profiles of participants, situations, games, and results throughout the video. Kinetic typography gives a "technological" feel to the text display. Character-based motion graphics are used to show the figure of the tutor who delivers important information at the event. Thus, the application of motion graphics in "Clash of Champions" can provide information efficiently so that the videos displayed are informative, persuasive, and inspiring for the audience.
Animasi The Amazing World of Gumball: Representasi Keberagaman Visual dalam Artstyle Arbi, Hafiz; Sari, Intan Permata; Juhana, Agus
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.13007

Abstract

Animation is an effective narrative medium that captures theaudience's attention through a combination of technology, visual aesthetics, and storytelling. The evolution from traditional animation to computer generated imagery has opened up opportunities for visual innovation. The animated series The Amazing World of Gumball stands out for its use of various animation techniques, including traditional 2D animation, CGI, stop-motion, and live-action. This study aims to analyze the visual diversity in the series and the importance of varied art styles in shaping visual narratives. The diverse animation techniques strengthen the visual identity and narrative, making the series more engaging and recognizable. The use of bright colors and different techniques helps create dynamic moods and emotions, appealing to audiences of all ages. This study emphasizes that visual diversity not only enriches aesthetics but also deepens the narrative, inviting viewers to engage more deeply and understand the conveyed messages. For future research, it is recommended to explore the specific impact of each animation technique on audience engagement in other animated series.
Representasi Budaya Bali Pada Kemasan Kopi EL’S COFFE Swatriani, Rinkapati; Arimbawa, I Made Gede
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.13348

Abstract

To mention of coffee in Indonesia can be enjoyed by Indonesian coffee lovers, it is necessary to provide packaging that has a concept of applying Indonesian culture that can represent the identity of the coffee producing region. One of the coffee products that applies cultural representation in packaging is El's Coffee. The two focuses of this research are the cultural representation displayed in the packaging as the identity of the El's Coffee Kintamani series coffee products and the structure and materials of the packaging. The results of the analysis can be concluded that the visual elements contained in El's Coffee packaging can represent elements of Balinese culture that are commonly found and familiar to the wider community. The easiest thing to recognize is the temple building in the middle of the package. Apart from that, the visual of a dancer also strengthens this representation. The attributes used by dancers are characteristics of Balinese dancers. The packaging structure is designed to make it easier for consumers to carry and open the packaging. With sizes adapted to the anatomy of an adult human hand. The materials used differ between tertiary, secondary and primary packaging because they are adjusted to the needs for packaging the product.
Perancangan User interface Website Untuk Promosi Paw Paw Cafe Dengan Metode Design thinking Erico, Muhammad; Wicaksono, Arif Ranu
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.13405

Abstract

This research aims to design the user interface (UI) of the Paw Paw Cafe website as a more modern and professional promotional media using the design thinking method. The cafe industry in Surakarta City, including Paw Paw Cafe, which has an animal theme, is experiencing rapid growth. However, cafe promotion is still limited to social media. This research aims to design the user interface (UI) of the Paw Paw Cafe website as a more modern promotional media that has a professional and formal impression. This will increase customer trust and loyalty. In developing the UI of this website, the design thinking method is used, which is well known for its effectiveness because it can combine empathy, creativity, and analysis to solve problems in creating a website. The design thinking method includes empathizing, defining, ideating, prototyping, and testing. In testing the UI of the Paw Paw Cafe website, which involved 20 respondents consisting of cafe managers and customers, positive results were obtained; more than 85% of respondents stated that it was good in terms of speed of access, completeness of information, ease of use for navigation, attractive appearance of the website UI and UI. The Paw Paw Cafe website can function well.
Analisis Elemen Visual Pada Desain Kemasan Makanan Ringan Nyam Nyam Bubble Puff Mufida, Iklima Nur; Sishertanto, Tytton
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.13415

Abstract

Packaging plays an important role in product usage within the production industry. Its function has evolved into a brand value creation tool, particularly for snack packaging products. This has attracted the author's attention to study the packaging of Nyam Nyam Bubble Puff snacks, chosen for their enduring popularity among child consumers. This research employs a descriptive qualitative method based on design theory. The analysis focuses on the visual graphic elements of Nyam Nyam Bubble Puff snack packaging that can influence consumer decision-making. The visual elements analyzed include logo or brand, color, illustration, shape, layout, and typography. The proper and effective selection of design elements in packaging can attract potential consumers to purchase products, as seen with Nyam Nyam Bubble Puff snacks. This research is expected to assist manufacturers producing new products in applying a creative and strategic packaging design approach to increase consumer interest further.
Desain Website Sebagai Media Promosi Marketing Mix Pada UMKM Key Snack Bandung Rochmawati, Irma; Albar, Deni; Fauzi, Ahmad Nurzaeni
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.13678

Abstract

Key Snack is an MSME located in Bandung and operates in the culinary sector in the form of cakes. Key Snack already has a P-IRT business license for its products and has a vision to be able to grow rapidly like culinary providers of cakes that are much more established. However, unfortunately, Key Snack MSME products are not yet known to the wider public. For this reason, promotion is one solution to support the marketing of Key Snack MSME products. This research aims to produce an applied object that is useful for industry and to find a formula for promoting Key Snack MSMEs. Producing design products that are expected to have a social or economic impact after the research results are applied, one of which is website design. The method used in this research uses a Pre-Experimental design research approach. In pre-experimental research, variables are not strictly limited, so there is the possibility of outcomes caused by various aspects that influence the respondent. It is hoped that the results of this research will show the correct formulation of the concept in representing Key Snack MSME promotional media in its application.
Teknik Prompt ANVS Progresif untuk Bing Image Creator dan Interpretasi Kesenjangan Gambar AI Darmawan, Andreas James; Hyuk Yoo, Peter Min; Hartawan, Rivandy Aprilian
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.13967

Abstract

In the increasingly developing digital era, the mastery of artificial intelligence (AI) image generator technology has become a popular tool for designers, artists, and general users to create images that suit user needs. However, many users still face difficulties in getting image results that meet user expectations. This research is qualitative, trying to gradually create prompts by evaluating the results in order to understand the image creation process from Bing Image Creator. The author developed and tested a formula called ANVS; namely: Adjective, Noun, Verb, and Style, which is designed to help users design effective prompt engineering. This formula is gradually used in developing prompts, starting from simple to quite complex, to explore how each component in ANVS can affect the image results produced by Bing Image Creator. The results of the research are in the form of recording the use of prompts and image results from Bing Image Creator. It is hoped that this research can help in creating the right prompt to produce images that suit user needs, especially for users of the Bing Image Creator platform and/or other similar AI image generators.
Dramatisasi Abnormalitas Melalui Komposisi Visual Pada Video Musik “Birds of A Feather” Sanjaya, William
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 2 (2025): April 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i2.14924

Abstract

Visual composition is one of cinematography elements that functions as an impression through an image. "Birds of A Feather" is a music video that has the application of visual composition in building the impression of abnormality in all its scenes, thus helping to convey the message of the song. This study focuses on the discussion of the application of visual composition in building the impression of abnormality in the scenes in the music video "Birds of A Feather". This study uses a qualitative method with a purposive sampling approach. The theory used is cinematographic composition theory proposed by Gustavo Mercado, namely the rule of thirds with narrow looking room and visual imbalance. It is concluded that there is an application of visual composition in the form of the rule of thirds with narrow looking room and visual imbalance that dominates the frame, thus showing the impression of abnormality in the scene. The impression of abnormality is shown in the incident when Billie sings with a smile and calmness in the midst of an unfavorable situation. Billie is attracted by the force that makes her fall and be pushed.
Mobile Web sebagai Media Perencanaan Perjalanan Wisata Berbasis Kolaborasi untuk Gen Z: Studi Kasus: Pariwisata Pantai Gorontalo Purnamasari, Dewi Rara Rizky; Ratri, Dianing
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 2 (2025): April 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i2.15318

Abstract

The lack of interactive and visually appealing information about beach tourism destinations in Gorontalo, especially for Generation Z, presents a challenge in catering to this group accustomed to receiving information through social media. Generation Z, as a generation that has grown up in the digital era, tends to rely on online platforms, such as social media, for trip planning and gathering essential information. This study aims to design a mobile tourism website that meets the needs of Gen Z by providing interactive features, such as collaboration tools. The design thinking method was employed, starting with identifying user needs through questionnaires and in-depth interviews. The design results reveal that Gen Z requires interactive, collaborative information and features that allow sharing experiences via social media. The website was designed to align with these needs. Evaluation through user testing demonstrated that the website effectively supports Gen Z in planning their trips. In conclusion, the website not only simplifies trip planning for Gen Z but also accommodates their desire for collaboration with peers during the planning process.

Page 14 of 16 | Total Record : 154

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