International Journal of Social Science and Business
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Articles
891 Documents
<![CDATA[Tedung Bali Craft Business Development: SWOT Analysis and Marketing Strategy ]]>
<![CDATA[Nyoman Dwika Ayu Amrita]]>;
<![CDATA[Made Mulia Handayani]]>
<![CDATA[ International Journal of Social Science and Business Vol. 5 No. 1 (2021): February ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v5i1.28570
<![CDATA[The local potential of the cultural heritage must be able to improve the village economy and the welfare of micro business craftsmen. Tedung is one of the medium of Hinduism ceremony. There is quite a tight competition in Tedung marketing. Marketing is difficult because people don't buy Tedung every day. The types of Tedung handicraft products produced by craftsmen in Mengwi village are still limited with several designs, even though according to their needs and functions. Strategic planning for business development needs to be made so that the operations of Tedung craftsmen can run effectively and efficiently. This study aims to formulate a business development strategy and make Tedung, the handicraft business of the Tedung as an economic booster for the community. This study uses descriptive qualitative research methods with SWOT analysis. This method is able to analyze strengths, weaknesses, opportunities and threats. The data were obtained from interviews with business owners and consumers. The research stages consisted of literature studies, field studies, problem formulation, conducting data analysis using SWOT, formulating marketing strategies for business development for Tedung craftsmen. The target output is that the craftsmen have the knowledge to develop business with increasing efficiency, productivity, scale of production and business competitiveness to get a better welfare.]]>
<![CDATA[Perceived Organization Support Towards Employee Engagement and The Impact of Employee Job Satisfaction ]]>
<![CDATA[Upik Sri Sulistyawati]]>;
<![CDATA[Dedi Sufriadi]]>
<![CDATA[ International Journal of Social Science and Business Vol. 4 No. 4 (2020): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.28587
<![CDATA[This study was to analyze the effect of perceived organizational support on employee engagement and its impact on employee job satisfaction. This type of research is explanatory research with a quantitative approach. Hypothesis testing using the hierarchical regression analysis method with the help of SPSS version 21. The results showed that: there was a positive influence on perceived organizational support on employee engagement. with the result Z = 0.628; t = 6,096; p <0.001; there is a positive effect of perceived organizational support on employee performance indicated by the result Y = 0.791; t = 12,022; p <0.001; There is a positive influence on employee engagement on employee performance as indicated by Y = 0.323; t = 2,766; p <0.01); and employee engagement can be proven as a mediating variable on the effect of perceived organizational support on the performance of administrative employees. So, there is an effect of perceived organizational support on employee engagement and its impact on employee job satisfaction. These findings are expected to evaluate employee performance and understand the process of implementing policies for employees.]]>
<![CDATA[The Positive Impact of Education, Training, and Work Experience to Influencing Employee Performance ]]>
<![CDATA[Susana Santi]]>
<![CDATA[ International Journal of Social Science and Business Vol. 4 No. 4 (2020): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.28629
<![CDATA[This study aims to partially and simultaneously analyze the influence of education, training, and work experience factors on employee performance at the Merauke Archdiocese. The data analysis method used in this research is descriptive analysis and multiple linear regression analysis, followed by a test of determination and significance. Data collection techniques used interviews, questionnaires, and literature studies. The population of this study was all 57 employees of the Merauke Archdiocese. The sampling technique used was total sampling. The results of this study indicate that education partially has a positive and significant effect on employee performance with a t-count (2.855) higher than the t-table (2.397). Training partially has a positive and significant effect on employee performance with a t-count (3.027) higher than t-table (2.397). Work experience partially affects employee performance with t-count (3.630) higher than t-table (2.397). Simultaneously education, training, and work experience have a positive and significant effect on employee performance with an F-count (33.443) greater than the F table (3.17). Thus, it can be seen that the most dominant variable that has a significant effect on employee performance is the work experience variable.]]>
<![CDATA[Face to Face Sales and Sales Promotions have a Positive Effect on Gold Jewelry Purchasing Decisions ]]>
<![CDATA[Tarsisius Kana]]>
<![CDATA[ International Journal of Social Science and Business Vol. 4 No. 4 (2020): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.28630
<![CDATA[Purchasing decisions are influenced by various factors, both internal and external factors. Face-to-face selling and sales promotion are two factors that can influence purchasing decisions. This study aims to analyze the influence of face-to-face sales and sales promotions on purchasing decisions for gold jewelry. This research is a a quantitative approach research. The population used in this study amounted to 1,193 consumers. The sampling method used was accidental sampling, in order to obtain a sample of 92 people. The data were collected using interview techniques and questionnaires. The collected data were analyzed using multiple linear regression analysis techniques using SPSS version 22 statistical tools. The results showed that face-to-face sales and sales promotion variables together had a positive effect on purchasing decisions. This can be proven from the results of F-count (195.569) higher than F-table (3.10) with a significance level of 0.000 less than 0.05, then Ha is accepted and H0 is rejected. It can be concluded that in simultaneously, there is a significant and positive influence between face-to-face sales and sales promotion on gold jewelry purchasing decisions.]]>
<![CDATA[Is the Rural-Access-Index (RAI) a Reflection of Rural and Urban Poverty? A Data Analysis ]]>
<![CDATA[Charles Alba]]>
<![CDATA[ International Journal of Social Science and Business Vol. 4 No. 4 (2020): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.28665
<![CDATA[While there are plenty of studies to support that infrastructural developments aimed at enhancing accessibility do reduce both rural and urban poverty, it is not tied to any global indicator. This is concerning for planners and policy analysts, especially those in developing nations, for they do not have a reflective indicator to rely on when attempting to optimize resource allocation towards accessible infrastructure development. Hence, in this paper, we aim to assess if the Rural Access Index (RAI) accurately reflects a nation's rural and urban poverty levels. This is based on the concept that accessibility is key to eradicating poverty. We do so by performing a regression analysis on the RAI against Rural and Urban Poverty. Our analysis determines that the RAI does indeed reflect Rural and (the square-root of) Urban poverty in relation to infrastructural development. Thus, the RAI could aid national planners and authorities in roadway infrastructural planning. It could thus be used as a specialized indicator towards the optimal allocation of resources for infrastructural developmental purposes aimed at eradicating rural and urban poverty through rural accessibility.]]>
<![CDATA[Work Becomes Obligation for the Family: Analysis of Work-Family Balance on Fishermen's Wife ]]>
<![CDATA[Sri Rahayu]]>
<![CDATA[ International Journal of Social Science and Business Vol. 4 No. 4 (2020): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.28856
<![CDATA[This study aims to reveal the experiences of fishermen's wives working in balancing the dual roles of work and family, as well as the factors that can influence it. This study uses a qualitative method with a phenomenological approach. The data analysis technique in this research uses the Interpretative Phenomenological Analysis (IPA) technique. The researcher managed to conclude that there were five main themes including; a picture of life at work, the dynamics of life in the family, a picture of life undergoing multiple roles, the factors that influence the dual role of fishermen's wives and exploration of achieving balance in playing multiple roles. The role of being a housewife in a family and working to help the family economy begins when fishermen's wives choose to work after marriage. The encouragement of fishermen's wives to keep working after marriage is due to uncertain family income. This is also because their husband's catch depends on the season. Erratic season affects the fishermen's catch. One of the encouragement of fishermen's wives to work is to actualize their potential and abilities and to meet family needs]]>
<![CDATA[The Role of Digital Economy to Enhancing Sustainable Economic Development ]]>
<![CDATA[Nur Aini Fitriya Ardiani Aniqoh]]>
<![CDATA[ International Journal of Social Science and Business Vol. 4 No. 4 (2020): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.28881
<![CDATA[This study analyzes The Role of Digital Economy to Enhancing Sustainable Economic Development. The general objective of this research is to assist the government in determining the right policy on the implement of digital economy and its impact on the the sustainable economic development, especially in Indonesia. In Indonesia the digital economy has increasingly developed in the field of ecommerce. The ecommerce industry is not merely talking about buying and selling goods and services via the internet. But there are also other things in it such as inter-service providers, telecommunications providers and others. This is the reason why the ecommerce industry must be adapted to be able to push the economic pace forward. The government is currently declaring Indonesia as the largest digital economy in 2020 and is targeted to be the largest in Southeast Asia. One of the foundations of national development in this declaration is the digital sector. The government targets ecommerce transactions to reach US $ 130 billion and creates 1,000 technopreneur with a business value of US $ 10 billion in 2020. Therefore this research will provide policy benefits in strengthening government institutions in order to control the implementation of digital economy in Indonesia so that it give the positive impact on the sustainable economic development to be able to prosper the community and have a positive impact on the environment and increasing the economic value.]]>
<![CDATA[The Correlation of Sales Growth, Liquidity, and Asset Growth with Capital Structure in Food and Beverage Companies ]]>
<![CDATA[Rina Silvia]]>;
<![CDATA[Yonas Meti]]>
<![CDATA[ International Journal of Social Science and Business Vol. 4 No. 4 (2020): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.28911
<![CDATA[This study aims to analyze the factors that influence the capital structure of food and beverage companies. The variables used in this study are sales growth, liquidity, asset growth and capital structure. The population of this study were all food and beverage companies listed on the Indonesia Stock Exchange for the 2017-2019 period, totaling 29 companies. The sample was selected by means of a purposive sampling method. There were 20 companies that met the criteria as research samples so that the research data amounted to 60. The data analysis techniques used were descriptive statistical analysis, classical assumption test, and multiple linear regression. Based on the results of data analysis, the calculated F-count is 4.770 with a significance of 0.005, the significance value is smaller than 0.05. It is concluded that Sales Growth has no positive effect on capital structure. Liquidity has a negative effect on capital structure. Asset growth has no positive effect on capital structure.]]>
<![CDATA[An Implication of Destination Attractiveness, Environmental Sensitivity, and Satisfaction with Interpretive Service on Place Attachment and Environmental Responsible Behavior ]]>
<![CDATA[Fachri Eka Saputra]]>;
<![CDATA[Wahyu Heryanto Putra]]>
<![CDATA[ International Journal of Social Science and Business Vol. 4 No. 4 (2020): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.29017
<![CDATA[This study examines the effect of destination attractiveness, environmental sensitivity, and satisfaction with interpretive services on place attachment. This study also aims to identify the effect of place attachment on environmentally responsible behavior. This study was using a questionnaire as a data collection method. This study's total sample was 400 respondents. However, the number of questionnaires that can be processed as 398. The data were processed using PLS-SEM (Partial Least Square). The result was obtained in this study: destination attractiveness has a significant positive effect on place attachment; environmental sensitivity has a significant positive effect on place attachment; satisfaction with interpretive services has a significant positive effect on place attachment; place attachment has a significant positive effect on environmentally responsible behavior; destination attractiveness has a significant positive effect on environmentally responsible behavior; environmental sensitivity has a significant positive effect on environmentally responsible behavior; satisfaction with interpretive services has a significant positive effect on environmentally responsible behavior. This research contributes to the literature on tourism marketing.]]>
<![CDATA[Exploring the Values of Local Wisdom as Sustainable Tourism Attractions ]]>
<![CDATA[Rini Andari]]>;
<![CDATA[I Wayan Gede Supartha]]>;
<![CDATA[I Gede Riana]]>;
<![CDATA[Tjokorda Gde Raka Sukawati]]>
<![CDATA[ International Journal of Social Science and Business Vol. 4 No. 4 (2020): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.29178
<![CDATA[Sustainable tourism is a concept that is aspired to be realized in the tourism industry so that natural and cultural resources can be preserved and enjoyed for generations to come. This research explores a variety of tourist attractions based on local wisdom values as an effort to create sustainable tourism. Kampung Banceuy is one of the traditional villages that has various values of local wisdom which is still preserved today and is able to attract many tourists. The method used in this research is an explorative qualitative approach. The data collection technique is done by direct observation, interviews, and documentation. Data analysis techniques were carried out in an interactive way and continued until completion, so that the data was saturated. The informants in this study were 9 people consisting of traditional leaders, communities, tourism managers, and tourists. The results showed that the value of local wisdom that can be a tourist attraction is village celebration events, cultural festivals, natural tourist attractions, and community life that has educational value. These various tourist attractions are not only oriented towards economic benefits but also act as a medium for the conservation of noble socio-cultural and environmental values as well as having educational value for tourists through the experience of tourism activities. The practice of the value of local wisdom that is still maintained is expected to always be passed on to the younger generation and can be of benefit to many parties, therefore this tourism activity always requires support from various parties.]]>
