International Journal of Social Science and Business
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Articles
891 Documents
<![CDATA[The Influence of Brand Ambassadors and Promotions on Purchase Decisions Through Brand Image as an Intervening Variable in Tokopedia E-Marketplace in East Java ]]>
<![CDATA[Ali Mauludi AC]]>;
<![CDATA[Nik Haryanti]]>;
<![CDATA[In'am Nabila Klisty Putri]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 3 (2023): August ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i3.58889
<![CDATA[This research was motivated by the rapid growth of e-commerce in Indonesia in 2019, which placed the country as the leader with 78% growth, followed by Mexico with 59%. In this context, several factors are of concern, including the role of brand ambassadors, promotion, and brand image. The main purpose of this study is to measure the direct and indirect influence of brand ambassadors and promotions on purchasing decisions through intervening variables, namely brand image, especially on the Tokopedia e-marketplace platform in East Java, Indonesia. This research is a type of comparative causal research with a quantitative approach. The population in this study is users of the Tokopedia e-marketplace application in the East Java region, with a sample of 100 respondents. The primary data collection method was carried out through the distribution of questionnaires through various social media. The collected data is then analyzed using multiple linear regression methods. The main results of the study show that brand ambassadors and promotions have a significant influence on consumer purchasing decisions through brand image on the Tokopedia e-marketplace platform. Brand ambassadors who have strong credibility and influence can help build positive consumer perceptions of the brand and products it represents. Meanwhile, promotions also play an important role in influencing consumers' purchasing decisions by providing special offers and other incentives. The results of this study provide new insights for e-commerce companies in developing effective marketing strategies to increase consumer satisfaction and business growth in today's digital era.]]>
<![CDATA[The Influence of Perceived Risk and Trust on Interest in Visiting the Ubud Tourist Destination ]]>
<![CDATA[Ni Putu Ratna Sari]]>;
<![CDATA[Anak Agung Putri Sri]]>;
<![CDATA[Anak Agung Gde Raka Dalem]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.59109
<![CDATA[During the two years of this pandemic, there has been an increasing sense of travel boredom. The reopening of various tourist attractions serves as a stimulus for tourists who want to enjoy the beauty of Bali again. With a special focus on Ubud, tourists express interest in exploring attractions, enjoying culinary experiences, and staying overnight. This study aims to comprehensively analyze the interaction between risk perception and beliefs related to tourists' intentions to visit Ubud. In addition, the study investigated the impact of risk perception on trust and subsequent influence on visiting intent, considering trust as a mediating variable. Quantitative analysis, using SEM Smart PLS, was performed on a sample of 100 individuals selected through accidental sampling. The results showed that risk perception had a negative impact on visiting intention and trust, while trust had a positive impact on visiting intent. This highlights the inverse relationship between risk and interest in visiting Ubud, with trust acting as a partial mediator. In conclusion, this study provides valuable insights into the dynamics of tourist behavior during the ongoing pandemic.]]>
<![CDATA[Tiktok Micro Influencer as a New Communication Marketing Tactic in Building Brand Equity ]]>
<![CDATA[Putu Dea Anggita Yanti]]>;
<![CDATA[Muhamad Sulhan]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.60384
<![CDATA[Marketing influencer is a recent phenomenon occurs due to the marketing era 4.0. This study aimed at elaborating Tiktok micro influencer as a communication tactic in marketing field to build brand equity at WYAH Art & Creative Space Ubud. Qualitative method was used as a research design particularly by adapting case study model. The subjects were one Tiktok micro influencer, 2 visitors, and 2 marketing staffs of WYAH Art & Creative Space Ubud. The data were collected by conducting observation, interview, and document analysis through the use of observation sheet and interview guide. The collected data was analysed quantitatively by using Qualitative Data Analysis. The findings showed that TikTok micro influencer could be used as an opinion leader in marketing communications. The vibes of normal people shown by the Tiktok micro influencer delivered the message naturally. Marketing communication tactics with TikTok micro influencer could be used free of charge to communicate and build a brand equity for WYAH Ubud through creating awareness in all components of TikTok micro influencer. They could communicate the brand image of WYAH Ubud and create high awareness among TikTok users. Continuously, this tactic built a strong brand equity for its brands, including WYAH Ubud.]]>
<![CDATA[Tacit Knowledge Sharing in Micro, Small, and Medium-Sized Enterprises: Antecedents and Its Mediators ]]>
<![CDATA[I Made Artha Wibawa]]>;
<![CDATA[Ni Putu Santi Suryantini]]>;
<![CDATA[I Gusti Bagus Honor Satrya]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.60619
<![CDATA[Knowledge sharing as part of the source of knowledge, especially tacit knowledge, is the most transparent and subjective form of knowledge, an important driver for maintaining a competitive position and organizational sustainability. Reluctance to share knowledge is seen as unethical, which can hamper the survival of an organization. This knowledge provides human resources with qualified, superior, and long-term survival capabilities. This study aims to examine the antecedents and mediators of Tacit knowledge sharing. This research is a quantitative study with a population of 393 MSMEs in Bali Province. The sample collection method used the Solvin formula and simple random sampling to obtain 389 samples. Respondents are management, with a Likert scale questionnaire research instrument 1-5. Analysis using PLS-SEM and processed with SmartPLS 2.0 software. The results of the study show that tacit knowledge sharing has an effect on interpersonal and trust in co-workers, with the mediator variable being trusted in co-workers. This research implies communication creates effectiveness and time efficiency so as to increase trust and encourage the intention to cooperate and share knowledge secretly.]]>
<![CDATA[The Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance Florist in Denpasar City ]]>
<![CDATA[Anak Agung Ayu Diah Puspita Mahadewi]]>;
<![CDATA[I Gusti Agung Ketut Gede Suasana]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 3 (2023): August ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i3.60840
<![CDATA[The development of technology and information, causing customer demand in Denpasar for the Florist business has increased significantly. This demand is one of the factors that make business people competing to seize opportunities by establishing a Florist business. This study aims to explain the partial effect of market orientation on marketing performance and competitive advantage, explain the effect of competitive advantage on marketing performance, and explain the role of competitive advantage as a mediator of the influence of market orientation on Florist marketing performance in Denpasar City. This research was conducted at florists in Denpasar City with a total sample of 94 respondents using a questionnaire tool. The sample is determined using saturated sampling method. The data analysis technique used is path analysis with the help of the SPSS program. The results of the analysis show that market orientation has a positive and significant effect on marketing performance, market orientation has a positive and significant effect on competitive advantage, competitive advantage has a positive and significant effect on marketing performance. Another result is that competitive advantage is able to partially mediate the influence of market orientation on marketing performance. It is recommended that florist businesses in Denpasar City always strive to maintain good relations with customers and employees in the long run. This can be done by increasing market-oriented capabilities in running a business.]]>
<![CDATA[Integration Perceived Risk, Travel Constraints, and Social Influences in Theory of Planned Behavior ]]>
<![CDATA[Komang Endrawan Sumadi Putra]]>;
<![CDATA[Ni Nyoman Kerti Yasa]]>;
<![CDATA[Tjokorda Gde Raka Sukawati]]>;
<![CDATA[I Gst Ngurah Jaya Agung Widagda]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.61242
<![CDATA[One of the most intriguing research areas is consumer psychology and behavior, which has attracted increasing attention in recent years from marketing and tourism scholars as well as from experts in the sector and destination managers. This paper is a literature review of several articles regarding the application of perceived risk, constraints faced and social influences in the theory of planned behavior. The aim of this paper is to ensure that perceived risk, travel constraints and social influences can be integrated within the framework of the theory of planned behavior (TPB), as one of the most widely used socio-psychological models in the literature. Especially with regard to feasibility in the framework of tourism management. Based on a comprehensive TPB literature review using the systematic literature review method, the search yielded 65 articles from 23 indexed journal publications on Google Schoolar. The study results conclude that perceived risk, travel barriers, and social influence can be clearly applied within the theoretical framework of planned behavior (TPB). With the Covid 19 pandemic, it was found that more and more tourism articles applied the perceived risk variable and the constraints faced by tourists in their decision to visit a tourist spot.]]>
<![CDATA[Isomorphism Framework with Scenario Planning in Installing Lembang Fault Earthquake Disaster Information Board Signs ]]>
<![CDATA[Meilina Wulandari]]>;
<![CDATA[Nadia Yovani]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.63111
<![CDATA[Installing disaster signs and information boards in disaster-prone areas is one form of effort to improve disaster preparedness and mitigation through disaster education for people in disaster-prone areas. This study aims to analyze the form of DiMaggio and Powell Isomorphism in the installation of signs and information boards for the Lembang Fault earthquake disaster and provide recommendations for the installation of signs and disaster information boards at the West Bandung Regency Regional Disaster Management Agency (BPBD KBB). The consideration of case selection is based on the high Indonesia Disaster Risk Index (IRBI) in 2022 in West Bandung Regency, reaching 14.74 (high risk for earthquakes). The research methodology uses a descriptive qualitative approach with case studies on BPBD KBB as coordinators in disaster management in the regions. Data collection techniques involve literature study and in-depth interviews. The results showed that the installation of signs and information boards was influenced by normative coercive Isomorphism. The implications of this study include practical recommendations for improving strategies for installing signs and information boards to improve the effectiveness of disaster mitigation in the region.]]>
<![CDATA[Gen Z's Perspective: Unveiling the Impact of Emotion and Cognitive in Shaping Customer Experience in Omnichannel Context ]]>
<![CDATA[Nur Hidayati]]>;
<![CDATA[Rahmawati]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.63942
<![CDATA[Generation Z (Gen Z) exhibits unique characteristics in online activities, primarily through the use of social media for inspiration, product research, and interaction with favorite brands. To support this behavior, this study aims to analyze knowledge about customer experience in an omnichannel context by involving Gen Z and has involved cognitive, emotional, loyalty intention and purchase intention. This study used purposive sampling techniques to collect research participants. A total of 421 respondents met the criteria and hypotheses were tested using Smart PLS. These findings reveal that emotions have a direct effect on purchase intent, so cognitive has a direct effect on loyalty intent. In addition, emotions and cognitive also have a significant effect on E-WOM. E-WOM can also be partially mediated by the emotional and cognitive effects on purchase intent and loyalty. Gen Z is very accustomed and aware of omnichannel existence because of their familiarity with internet activities. Many Gen Z individuals see social media not only as a means of connectivity but also as a platform to seek inspiration, research products, and connect with their favorite brands. Overall, the study identifies omnichannel strategies as key to understanding and meeting the needs of Gen Z consumers, providing valuable insights for companies in improving consumer engagement and loyalty.]]>
<![CDATA[Tourism Management: Antecedents of Tourism Sharing Behavior, Visitor Satisfaction as Mediate ]]>
<![CDATA[Suwitho, Suwitho]]>;
<![CDATA[Triyonowati, Triyonowati]]>;
<![CDATA[Mustika, Hindah]]>;
<![CDATA[Pradhani, Fastha Aulia]]>
<![CDATA[ International Journal of Social Science and Business Vol. 8 No. 1 (2024): February ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v8i1.63979
<![CDATA[The tourism sector in East Java can increase economic growth, so it must be maintained and further enhanced to be able to create new business opportunities, places to learn history, culture, and other positive values. This study aims to explore the impact of visitor satisfaction on tourist attractions in East Java, focusing on factors that influence tourism sharing behavior. The sample of this study was obtained as many as 100 respondents. The analysis method used is Structural Equation Modeling Partial Least Squares (SEM PLS 3.0). The study found that cultural attractions had no effect on tourism sharing behavior, and general attractions had no effect on tourism sharing behavior. Cultural attractions affect visitor satisfaction (Tourist), public attractions affect visitor satisfaction (Tourist), and visitor satisfaction (Tourist) is able to mediate a strong influence between variations in variables of General Attraction and Cultural Attractions on Tourism sharing behavior. The findings of this study prove that when travelers feel satisfied with the attractions displayed, they will share with others in their community. The implication of these findings is the importance of paying attention to visitor satisfaction factors in the management of tourist attractions, as well as considering cultural and general attractions as important factors in improving the tourist experience in East Java.]]>
<![CDATA[The Effect of Board Gender Diversity on Corporate Sustainability Performance with Enterprise Risk Management as a Moderating Variable ]]>
<![CDATA[Nurul Hidayah]]>;
<![CDATA[Lucky Nugroho]]>;
<![CDATA[Rimi Guslinana Mais]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.64881
<![CDATA[Corporate Sustainability Performance is an approach taken by companies to create long-term profits by developing business strategies that prioritize profits and pay attention to social, cultural, economic, and environmental factors. Gender diversity plays an important role in achieving sustainable performance because the gender diversity of board members can improve company performance. This study aims to examine the effect of board gender diversity on corporate sustainability performance by using ERM as a moderation variable. The study in this study took samples of energy and mining companies on the IDX. This includes mining companies that have published integrated reports (IRs). The type of data used is secondary data using random sampling to determine the number of sampling trials. This study used qualitative descriptive approach and causality method. Data analysis in this study used SPSS to examine the effect of the independent variable on the dependent variable. The results of this study provide an in-depth understanding of the relationship between independent and dependent variables, with implications that can increase awareness of the importance of gender diversity in the context of sustainable company performance.]]>
