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JURNAL VISIONIDA
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JURNAL VISIONIDA
Published by Universitas Djuanda Bogor
ISSN : 2442417X     EISSN : 25500694     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 205 Documents
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STRATEGI KEBERHASILAN USAHA DENGAN PENDEKATAN MOTIVASI USAHA SERTA KEMAMPUANUSAHA PADA INDUSTRI MIKRO, KECIL DAN MENENGAH (IMKM) MAKANAN RINGAN DI KOTA SERANG Qoditul Asrof Ramadoni; Endang Silaningsih
Jurnal Visionida Vol. 3 No. 1 (2017): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.355 KB) | DOI: 10.30997/jvs.v3i1.966

Abstract

This research aims at identifying the strategic of business succes through business motivation approach and entrepreneurship ability in snack’s small-medium industries (SMIs) in Serang City. There were 50 SMIs sampled. The methods used in this research are survey method. The result showed that business motivation (X1) and entrepreneurship ability (X2) simultaneously influencing the business succes of snack’s small-medium industries (SMIs) in Serang City (Y). Whereas, partially all the indicators give both positive and significant affect the business succes of snack’s small-medium industries (SMIs) in Serang City. All the indicators have a contribution factor in this research. Based on Importance and Performance Analysis (IPA) there are three atributte that must be prioritised, which are is practical knowledge of design, processing, accounting, administration and idea, proud to be independet (capital and management), and profit.Keywords : Business Success, Business Motivation and Entrepreneurship ability.
ANALISIS KEBUTUHAN PELATIHAN DEPARTEMEN QUALITY ASSURANCE DAN DEPARTEMEN ENGINEERING PT MILKO BEVERAGE INDUSTRY, BOGOR Ajrina Ajrina; Erni Yuningsih
Jurnal Visionida Vol. 2 No. 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.043 KB) | DOI: 10.30997/jvs.v2i2.623

Abstract

The research is conducted at PT. Milko Beverage Industry, Bogor. The purpose of the research is to know about : 1) how is the implementation of employee training, 2) how are the knowledge, skills and attitudes that employee have seen from KKJ and CTF and 3) how are the needs and training decisions based on the KKJ and CTF analysis. It uses Tool Training Need Assessment (TNA-T) method. The results show that the implementation of the training includes three stages; they are planning, implementation, and evaluation stage. The quality of knowledge, skills, and attitudes of the employees are quite good. The quality of knowledge and the skills of employes are quite good and the level attitude is a good interpretation. From the results of the analysis about the needs and priorities employees training decisions in areas B, is mean that it needs a training. The substances of the training include : subject of analysis capabilities, task management, and self-management for the QA department. While the Department of Engineering priorities are self-management, task management and capabilities.Keywords: Training Needs Analysis, KKJ and CTF
PENGARUH BAURAN PEMASARAN JASATERHADAP KEPUASAN NASABAH TABUNGAN PUNDI PADA PT. BPR NUSANTAR BONA PASOGIT 2 JONGGOL Titiek Tjahja Andari; Nursyariah Hasanah
Jurnal Visionida Vol. 5 No. 1 (2019): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (751.733 KB) | DOI: 10.30997/jvs.v5i1.1802

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh bauran pemasaran jasa secara simultan maupun parsial terhadap kepuasan nasabah tabungan pundi di PT. BPR Nusantara Bona Pasogit 2 Jonggol. Responden diambil 100 orang dengan teknik proporsional random sampling. Metode analisis yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif. Hasilnya menunjukkan bahwa bauran pemasaran jasa (produk  jasa, tarif jasa, tempat, promosi, orang, sarana fisik dan proses) secara simultan memiliki pengaruh terhadap kepuasan nasabah tabungan pundi di PT. BPR Nusantara Bona Pasogit 2 Jonggol. Produk jasa, tarif jasa, tempat, promosi, orang, dan sarana fisik berpengaruh secara parsial terhadap kepuasan nasabah, sedangkan proses tidak memiliki pengaruh secara parsial terhadap kepuasan nasabah tabungan pundi di PT. BPR Nusantara Bona Pasogit 2 Jonggol. Kata Kunci : Bauran Pemasaran Jasa dan Kepuasan Nasabah
PENGARUH PROMOSI PENJUALAN, PERIKLANAN DAN PENJUALAN PERSONAL TERHADAP KEPUTUSAN KONSUMEN MENGINAP DI GRAND CEMPAKA RESORT AND CONVENTION CIPAYUNG-BOGOR Lucky Hikmat Maulana; Syifa Bunga Nurani
Jurnal Visionida Vol. 4 No. 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.903 KB) | DOI: 10.30997/jvs.v4i1.1315

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi penjualan, periklanan dan penjualan personal terhadap keputusan konsumen. Penelitian dilaksanakan di Grand Cempaka Resort and Convention Cipayung-Bogor. Populasi penelitian berjumlah 12,785 dan responden yang dijadikan sampel berjumlah 100 orang yang ditentukan dengan teknik random samling. Data dikumpulkan dengan menggunakan angket. Teknik analisa dilakukan dengan  regresi berganda. Hasil pengujian menunjukkan bahwa promosi penjualan, periklanan serta penjualan personal secara simultan mempunyai pengaruh terhadap keputusan konsumen untuk  menginap di Grand Cempaka Resort and Convention Cipayung-Bogor. Faktor dominan yang memiliki pengaruh positif serta signifikan adalah promosi penjualan, karena nilai signifikannya lebih besar jika dikomparasikan dengan periklanan dan penjualan personal.Kata Kunci : Promosi Penjualan, Periklanan, Penjualan Personal dan Keputusan Konsumen.
PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KEMENTRIAN TENAGA KERJA DAN TRANSMIGRASI KANTOR JAKARTA SELATAN Nova Kartikasari; Sri Harini
Jurnal Visionida Vol. 1 No. 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.082 KB) | DOI: 10.30997/jvs.v1i2.575

Abstract

This study aims to determine the effect of Work Stress and Work Environment on Employee Performance Ministry of Labor and Transmigration The City of South Jakarta. Population in this research is the employees Ministry of Labor and Transmigration The City of South Jakarta. Sampling was done by totaling 77 sampling techniques populations. This research is a form of verification. Collecting data through questionnaires and interviews. Test instrument is done with validity and reliability. Analysis of study data include multiple regression analysis, correlation and significance tests simultaneously and partially. Based on the results of multiple regression analysis of job stress and work environment has a positive influence on the performance and results of the F test simultaneously stating that Work Stress and Work Environment influence on employee performance Ministry of Manpower and Transmigration Office of South Jakarta. While the results of the t test stating that the Work Stress and Work Environment partially significant effect on employee performance Labor and Transmigration The City of South Jakarta.Keywords: Job Stress, Work Environment and Employee Performance
PENGARUH KEMAMPUAN, MOTIVASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA ROS CATERING TAJUR BOGOR Rachmat Gunawan; . Sudarijati; Perismawati Harefa
Jurnal Visionida Vol. 5 No. 2 (2019): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.429 KB) | DOI: 10.30997/jvs.v5i2.2207

Abstract

Penelitian ini bertujuan menganalisis pengaruh dari kemampuan, motivasi dan komitmen organisasi bagi kinerja karyawan Ros Catering Tajur Bogor. Objek penelitian menggunakan 43 karyawan Ros Catering Tajur. Semua karyawan Ros Catering menjadi responden dari penelitian ini. Sedangkan data penelitian dengan menggunakan perangkat lunak SPSS versi 22. Penelitian menunjukkan bahwa ada peningkatan pengaruh secara simultan dari variabel bebas pada variabel terikat. Hal ini berarti variabel kemampuan, komitmen organisasi dan motivasi secara signifikan mempengaruhi kinerja karyawan Ros Catering.Kata Kunci: kemampuan, komitmen organisasi, motivasi, kinerja karyawan Ros Catering.
PENGARUH PENERAPAN SISTEM MANAJEMEN KEAMANAN PANGAN ISO 22000:2005 TERHADAP KUALITAS PRODUK PANGAN PADA DEPARTEMEN PRODUKSI NOODLE PT. JAKARANA TAMA FOOD INDUSTRY (FACTORY) BOGOR Selviana Ernayanti Aprilia; Samsuri Samsuri; Titiek Tjahja Andari
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.96 KB) | DOI: 10.30997/jvs.v3i2.972

Abstract

The purpose of the research is to determine the effect of application food safety management system ISO 22000:2005 to food quality in noodle production departement PT. Jakarana Tama Food Industry (Factory) Bogor. Questioner distributed 100 respondents. Analysis method used is descriptive analysis and verification. The questioner validity and reliability testing and test the classic assumption. Likert scale is used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable. Based on the result all indicators expressed validity and reliability, simultaneously with interactive communication (X1), system management (X2), prerequisite programmes (X3) and HACCP principles (X4) have an influence to food quality in noodle production departement PT. Jakarana Tama Food Industry (Factory) Bogor (Y). Partially, only a few prerequisite programmes that gives positive and significant to food quality in noodle production departement.Keywords: Brand Image, Quality Product, Purchasing Decisions
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN PERUSAHAAN JASA PENGIRIMAN PAKET PADA PT JNE AGEN 012 CITEUREUP KABUPATEN BOGOR Lucky Hikmat Maulana; Eka Rahayu
Jurnal Visionida Vol. 5 No. 1 (2019): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (808.491 KB) | DOI: 10.30997/jvs.v5i1.1807

Abstract

Penelitian ini untuk dapat mengetahui pengaruh mengenai bauran pemasaran terhadap keputusan konsumen perusahaan jasa pengiriman paket pada PT JNE Agen 012 Citeureup Kabupaten Bogor baik secara simultan maupun parsial. Kuesioner didistribusikan kepada 100 konsumen yang dijadikan sampel. Hasil uji pada validitas serta reliabilitas menunjukkan bahwa seluruh butir pertanyaan dinyatakan valid dan reliabel. Berdasarkan hasil rekapitulasi tanggapan konsumen terhadap bauran pemasaran yaitu produk (X1) sangat baik, harga (X2) sangat baik, lokasi (X3) sangat baik, promosi (X4) sangat baik, orang (X5) sangat baik, proses (X6) baik, layanan pelanggan (X7) sangat baik. Hasil analisis koefisian korelasi memberikan  pengaruh yang sangat kuat antara bauran pemasaran dan keputusan konsumen, dari hasil koefisien determinasi dapat dijelaskan sebesar 86,2% oleh bauran pemasaran dan 13,8% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini, seperti physical evidence. Adapun analisis regresi berganda dari uji F (simultan) dan uji t (parsial) menyatakan bahwa bauran pemasaran berpengaruh positif serta signifikan terhadap keputusan konsumen perusahaan jasa pengiriman paket pada PT JNE Agen 012 Citeureup Kabupaten Bogor.Kata kunci : bauran pemasaran, keputusan konsumen, tanggapan konsumen
THE FORMATION OF BUYING INTEREST IN WAKAME JAPAN’S PRODUCT CITRA HAND AND BODY LOTION THAT IS AFFACTED BY THE ATTRACTION MESSAGE AND CELEBRITY ENDORSER (BASED ON SURVEY IN BOGOR) Paojiah Paojiah; Samsuri Samsuri
Jurnal Visionida Vol. 2 No. 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.161 KB) | DOI: 10.30997/jvs.v2i2.629

Abstract

PT. Unilever, Tbk with a product “Citra” is a company that engaged in cosmetics. By using attraction message and celebrity endorser in selling their products, Citra has aims to increase the number of consumers buying interest. Survey research methods, forms of descriptive research and verification. There are 100 respondents as the object of the research. The secondary data obtains from the central statistical agency of Bogor and official website of Citra. The tests are conducted by validity, reliability, classic assumption, and likert scale for multiple linear regressions. The result shows that all indicators are valid and reliable, simultaniously attraction message (X1) and celebrity endorser (X2) affect on consumer buying interest of “Citra Wakame Japan”handand body lotion (Y). Furthermore, based on partial variables show that attraction message (X1) was not affect consumer buying interest of hand and body lotion “Citra Wakame Japan” (Y), while celebritry endorser (X2) has significant and positive impact on consumer buying interest on the “Citra Wakame Japan” hand and body lotion (Y).Keyword: Attraction message, Celebrity Endorser, Buying Interest
PENGARUH PROGRAM FACTORY VISIT DAN FILM SHOWING TERHADAP PEMBENTUKAN BRAND IMAGE PADA PT YAKULT INDONESIA PERSADA CICURUG SUKABUMI Ray Sinta Rahayu; Lucky Hikmat Maulana
Jurnal Visionida Vol. 2 No. 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.486 KB) | DOI: 10.30997/jvs.v2i1.567

Abstract

The purpose of the research is to determine the response of visitors to the factory visit program conducted in PT Yakult Indonesia Persada, to determine the response of participants to the program showing the film held in PT Yakult Indonesia Persada and the response of visitors and participants of the brand image of PT Yakult Indonesia Persada, and to know influence factory visit program and showing films simultaneously and partially to the formation of brand image on PT Yakult Indonesia Persada. The population in this study were the visitors and participants factory visit programs and movies showing PT Yakult Indonesia Persada in april 2015. The sampling of 120 people were taken from both programs. Analysis of data using multiple linear regression analysis, the correlation coefficient, coefficient of determination, F test and t test using SPSS 19. The results showed that the response of visitors and participants of the two programs are very good and the response to any good brand image, as well as simultaneous program factory visit and films showing positive and significant impact on the formation of brand image and partially each factory visit programs and movies showing positive and significant impact on the formation of brand image PT Yakult Indonesia Persada.Keywords: Factory visit, Film showing and Brand image.

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