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JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)
Published by Universitas Pakuan
ISSN : 25021400     EISSN : 25025678     DOI : 10.34203/jimfe
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen Fakultas Ekonomi (JIMFE) aims to publish scientific articles in management which can give contribution to the education and development of the science. JIMFE welcomes empirical, theoretical, and case-based studies articles which are relevant to all management aspects including.
Arjuna Subject : -
Articles 388 Documents
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THE REACTION OF CHARISMATIC AND TRANSFORMATIONAL LEADERSHIP TOWARDS MACHIAVELLIANISM IN ORGANIZATIONS Lorensia Lorensia; Andi Ina Yustina; Mila Austria Reyes
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3368.222 KB) | DOI: 10.34203/jimfe.v6i2.2496

Abstract

Machiavellianism is one of the dark triads behavior portrayed as a negative characteristic that could engage with unethical behavior and reduce the social relationship between staff and upper staff. Another study has found that leadership style could minimize high Machiavellianism in a company, and each leadership style's reactions have been warranted to be studied. Transformational and charismatic leadership are excellent leadership that could reduce high Machiavellianism. The data was gathered by spreading questionnaires to the company's employees; 189 respondents' data have been analyzed using SEM-PLS. This study shows that charismatic and transformational leadership have a negative and significant relation to Machiavellianism. This study suggests testing some mediators in order to stronger the relationship between those variables.
PERCEIVED VALUE, ATTITUDE TOWARDS AD, DAN PURCHASE INTENTION PADA IKLAN EMOSIONAL COCA COLA Nizam Mohammad Andrianto
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3592.876 KB) | DOI: 10.34203/jimfe.v6i2.2431

Abstract

Coca Cola released an emotional ad titled 'I Stand Against Name Calling' with the purpose of raising public awareness of the anti-bullying movement. This study aims to determine the ability of the emotional approach of advertising in the Coca Cola campaign section in influencing purchase intention on these products. The independent variable studied was Perceived Value, while the dependent variable in this study was Attitude Towards Ad and Purchase Intention. The research design used was a descriptive conclusive research design, and the data collection medium used was a survey/questionnaire. The finding of this study revealed that Perceived Value influences both Attitude Towards Ad and Purchase Intention, same goes with Attitude Towards Ad that has been proved to influences Purchase Intention. This study has an implication for marketer in general and Coca Cola in particular to create another emotional ad for their product line.
DAMPAK DIGITALISASI TERHADAP PERAN FRONT OFFICE DALAM BISNIS PERBANKAN Salmah Salmah; Andreas Murti
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3330.993 KB) | DOI: 10.34203/jimfe.v6i2.2055

Abstract

This study aims to review and analyze the impact of banking digitalization to front office functions in the banking business in the city of Bogor. Data collection was carried out by gathering information from stakeholders and branch managers of the two state-owned banks in Bogor City through questionnaires and interviews with informants. The data processed in a descriptive statistics methods. The results of data collection from 2016-2018 at ABC Bank showed fairly consistent growth for transactions with m-banking and internet banking. While for XYZ Bank, transaction with m-banking increased significantly, while transactions through internet banking declined slightly, but in total both transactions increase significantly. This shows the preferences of XYZ bank customers who tend to use smartphones in banking transactions. The majority of respondents agreed that m-banking and internet banking with all the conveniences and features that are constantly being updated will be able to take over the role and duties of the front office in the future. Teller and customer service must adapt with technology and continue to develop their skill so they can compete and keep contributing in banking business.
ANALISIS STATISTICAL QUALITY CONTROL PADA PENGENDALIAN KUALITAS PRODUK KULINER Supardi Supardi; Agus Dharmanto
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2353.652 KB) | DOI: 10.34203/jimfe.v6i2.2622

Abstract

The BFC brand geprek chicken in Bekasi City still suffered 1.77% damage. The aims of this study are to determine the quality control of BFC Brand Geprek Chicken. The data analysis is used Statistical Quality Control method with histogram, control chart, fishbone diagram. Using secondary data on July-September 2020 periods. The results showed that there were three types of damage namely burnt geprek chicken, geprek chicken flour was not crispy and geprek chicken was not yet cooked. The damage that occurs is still within the control limit value, the cause of the first damage from the human factor is the staff doing the frying while serving, the machine factor, if the stove control is turned to low it will die, from the method factor is frying simultaneously for all sizes. The second damage, the cause of the human factor is that it still uses an approximate model in making the dough, the method factor is taking the flour directly from the flour sack, the cause of the third damage of human factors is only seeing the flour that has changed and from the machine factors is unable to turn the fire control to a low position on the stove.
DETERMINANTS OF PROFITABILITY OF GENERAL INSURANCE COMPANIES IN INDONESIA Faisal Azmi; Tony Irawan; Hendro Sasongko
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2135.737 KB) | DOI: 10.34203/jimfe.v6i2.2263

Abstract

This paper investigates the determinants of profitability of General Insurance in Indonesia, focusing on firm-specific factors and macroeconomics factors. General Insurance in Indonesia play important role in the economy by providing protection of risk of loss either to organizations and individuals. Based on this background, the aim of this paper is to study and improve the profitability of general insurance through a random effect analysis of 40 general insurance companies since 2013 until 2017. The data obtained is time series data and cross section data so that the data analysis in this study uses Panel Data Regression Analysis. The empirical study shows that firm size, liquidity ratio, equity growth, underwriting result, return on investment, input cost, claim ratio, technical ratio, economic growth rates and Bank Indonesia interest rate are significant factors that affect profitability of general insurance companies. Companies can improve their profitability by planning, monitoring and defining financial strategy based on the relation whether – positive or negative, between significant factors and profitability.
BUDAYA ORGANISASI DAN EFEKTIVITAS KOMUNIKASI ANTARPRIBADI SEBAGAI PREDIKTOR KOMITMEN TERHADAP ORGANISASI Nancy Yusnita
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (24.472 KB) | DOI: 10.34203/jimfe.v6i2.2412

Abstract

The research objective was to determine the factors related to commitment to the organization to increase Commitment to the Organization in the research on organizational culture factors and the effectiveness of interpersonal communication. The research was conducted on permanent employees of the Directorate of Human Resources and General Affairs, LPP RRI Headquarters, Jakarta, Indonesia. The research sample consisted of 66 permanent employees who were taken randomly from the population. This research mainly uses quantitative data (from questionnaires). Regression analysis is used to measure the influence between variables. The results showed that organizational culture had a positive and significant effect on organizational commitment. Likewise, interpersonal communication has a positive influence on commitment to the profession. Based on the results of this study, there are several recommendations to the Directorate of Human Resources and General Affairs of the LPP RRI Head Office, Jakarta to increase the commitment of employees of the organization.
MARKETING STRATEGY IN EFFORT TO INCREASE COMPETITIVE ADVANTAGE IN SMALL AND MEDIUM ENTERPRISES Yunita Sari; Angga Wibowo Gultom
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3299.415 KB) | DOI: 10.34203/jimfe.v6i2.2390

Abstract

The purpose of this research was to examine the influence of product, price, distribution channel and promotion on competitive advantage in small and medium enterprises in Ogan Komering Ulu Regency. The research design was a survey research with a quantitative approach. The population in this research were small and medium enterprises in OKU Regency which are 270 people. The samples used in this study used Slovin formula. the number of samples used in this research were 73 people. The analytical method used is multiple linier regression. The conclusion of this research shows that the variables of product quality, price, distribution channel and promotion have a positive influence on the competitive advantage of small and medium enterprises in OKU Regency. The implication of this research for the company by using marketing strategy can increase competitive advantage.  Whereas for The government this research  can improve the economy and also reduce the unemployment rate.
REAKSI PASAR MODAL INDONESIA TERHADAP PEMILIHAN PRESIDEN AMERIKA SERIKAT TAHUN 2020 Jidan Apriyanto; Sri Mulyantini; Nurmatias Nurmatias
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1127.221 KB) | DOI: 10.34203/jimfe.v7i2.3714

Abstract

ABSTRAKTujuan penelitian ini adalah untuk mengetahui reaksi pasar modal Indonesia ketika terjadi peristiwa politik di Internasional. Perusahaan LQ45 periode Agustus 2020–Januari 2021 dipilih sebagai populasi dan sampel dengan menggunakan metode sample jenuh. Teknik single index model digunakan untuk mencari abnormal return.  Periode jendela peristiwa lima belas hari, dan tiga puluh hari periode estimasi dengan teknik analisis data gabungan antara One Sample t-test, One Sample Wilcoxon Signed Rank Test, dan Paired Sample t-test. Hasil analisis menunjukan tidak terdapat imbal hasil tak normal yang signifikan di sekitar periode peristiwa, tetapi kondisi abnormal return sebelum dan sesudah peristiwa pilpres AS 2020 mengalami perbedaan yang signifikan. Terdapat trading volume activity yang signifikan selama lima belas hari di sekitar periode peristiwa tersebut. Terjadi reaksi di LQ45 pada abnormal return tetapi tidak signifikan dengan trading volume activity yang signifikan. Dengan mempertimbangkan kedua hal tersebut pada saat terjadinya suatu peristiwa politik, investor dapat mengambil sikap dengan menggunakan analisis mendalam tentang kecenderungan return yang terdapat di sebuah pasar modal. ABSTRACTThe purpose of this research is to determine the reaction of the Indonesian capital market when international political events occur. LQ45 companies for the period August 2020–January 2021 were selected as the population and sample, using the saturated sample method. With the single index model technique to find the abnormal return. The event window period is fifteen days, and the estimation period is thirty days with a combined data analysis technique between One Sample t-test, one sample Wilcoxon Signed Rank Test and Paired Sample t-test. The results of the analysis showed that there were no significant abnormal returns around the event period, but the abnormal return conditions before and after the 2020 US presidential election experienced significant differences. There was significant trading volume activity for fifteen days around the event period. There was a reaction in LQ45 on abnormal returns but not significant with significant trading volume activity. By considering these two things when a political event occurs, investors can take a stand by using an in-depth analysis of the trend of returns in a capital market.
KESIAPAN INTERNAL DIVISI RESEARCH AND DEVELOPMENT PADA PT BIO FARMA (PERSERO) UNTUK PENGEMBANGAN CONTRACT RESEARCH ORGANIZATION (CRO) Cyntia Wulandari; Maharani Maharani; T. Djoharsjah
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 1 (2021): Vol 7, No. 1 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (900.475 KB) | DOI: 10.34203/jimfe.v7i1.3050

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui nilai kesiapan aspek internal. Penelitian ini adalah penelitian nonhipotesa dengan pendekatan kuantitatif. Populasi penelitian ini adalah seluruh staf pada divisi RD PT Bio Farma. Sampel dipilih menggunakan random sampling method. Data yang digunakan adalah data primer yang dikumpulkan melalui kuesioner. Teknik interpretasi aspek penilaian dilakukan dengan kategorisasi terhadap skor tanggapan responden. Hasil penelitian menunjukan bahwa pada aspek pasar dengan nilai persentase 80,25% termasuk dalam kategori mampu, pada aspek sumber daya manusia mempunyai persentase 82,31% termasuk dalam kategori lebih dari mampu dan aspek teknik dan teknologi menunjukan nilai persentase 80% dengan kategori mampu. Hasil penelitian ini dapat menjadi acuan dasar dalam analisis studi kelayakan yang selanjutnya dapat dilakukan dalam pengembangan CRO pada divisi RD PT Bio Farma. Selanjutnya juga dapat menjadi tambahan informasi pada analisis aspek eksternal dan perumusan perencanaan strategi bisnis bagi CRO tersebut. Abstract: This study aims to determine the value of internal aspects of readiness. This research is a non-hypothetical research with a quantitative approach. The population of this study were all staff in the RD division of PT. Bio Farma. The sample was selected using a random sampling method. The data used is primary data collected through a questionnaire. The technique of interpreting the assessment aspect is done by categorizing the respondent's response scores. The results showed that the market aspect with a percentage value of 80.25% was included in the capable category, in the human resources aspect it had a percentage of 82.31% included in the more than capable category and technical and technological aspects showed a percentage value of 80% with the capable category. The results of this study can be used as a basic reference in the analysis of feasibility studies which can then be carried out in the development of CRO at the RD division of PT Bio Farma. Furthermore, it can also be additional information on the analysis of external aspects and the formulation of business strategy planning for the CRO.
ANALISIS SUMBER DAYA INTERNAL GUNA MEMBANGUN STRATEGI PEMASARAN UNTUK MENINGKATKAN MINAT BELI Rizka Adinda; Cecep Safa'atul Barkah; Tetty Herawaty; Lina Auliana
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (899.316 KB) | DOI: 10.34203/jimfe.v7i2.3556

Abstract

ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan minat beli konsumennya melalui pengadaan event marketing creative challenge. ABSTRACTThe purpose of this study is to analyze the factors that influence the buying interest of Brekele Chips consumers and propose the right marketing strategy to be able to apply Brekele Chips to increase consumer buying interest. This research uses descriptive quantitative and qualitative methods. The sample in this study amounted to 123 residents of West Java in the adolescent age group obtained through purposive sampling technique. The type of data used is primary data obtained from in-depth interviews with Brekele Chips and distributing questionnaires to the research sample. The data analysis method uses internal based resources analysis, valuable, rare, costly to imitate, and non-substitutable analysis, analysis of sustainable competitive advantage, and analysis of strengths, weaknesses, opportunities, and threats. Based on the analysis of its internal resources, the results show that Brekele Chips can implement a marketing strategy to increase consumer buying interest through the provision of creative challenge marketing events.

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