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Adi Permadi
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Jalan Majapahit No 62 Kota Mataram, Nusa Tenggara Barat
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INDONESIA
JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Published by Universitas Mataram
ISSN : 26217902     EISSN : 25483919     DOI : DOI: 10.29303/jmm.v6i3.222
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
- Marketing Management and Consumer Behavior - Financial Management - Human Resources Management - Operational Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 8 No. 3 (2019): JMM September 2019" : 9 Documents clear
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PRODUCT KNOWLEDGE DAN LOYALTY INTENTION PADA NASABAH PT. BANK BNI SYARIAH CABANG MATARAM Magma Zulfiqar Ismail; Sulhaini Sulhaini; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.013 KB) | DOI: 10.29303/jmm.v8i3.443

Abstract

This study aims to determine the effect of Customer Relationship Management on Product Knowledge and Customer Loyalty Intention PT. Bank BNI Syariah Mataram Branch. And to find out the effect of Product Knowledge on Customer Loyalty Intention, PT. Bank BNI Syariah Mataram Branch. The type of research used is causality with a non purposive sampling technique. The population in this study is the customer of PT. Bank BNI Syariah Mataram Branch in the past year amounted to 100 respondents with data collection techniques using questionnaires. Data analysis uses path analysis with the help of Structural Equation Modeling (SEM) with AMOS Software.The results of the study show that; Customers Relationship Management (CRM) has a positive and significant effect on Product Knowledge at the BNI BNI Syariah Bank Branch. Product Knowledge has a positive and significant influence on consumer Loyalty Intention at the BNI BNI Syariah Bank Branch. Customers Relationship Management (CRM) has a positive and significant influence on consumer Loyalty Intention at the BNI BNI Syariah Bank Branch.Keywords : Customers Relationship Management (CRM), Product Knowledge dan Loyalty Intention
ANALISIS DISKRIMINAN DALAM MEMPREDIKSI KINERJA PERBANKAN DI INDONESIA Sumarlin Sumarlin; Annisa Juniarta Musda; Alim Syariati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.032 KB) | DOI: 10.29303/jmm.v8i3.417

Abstract

This study aims to determine the contribution of financial ratios into the classification of banks’ performance into good, fairly good and less good by using discriminant analysis. This research is quantitative with data amounted from 34 banks. The results of five banking financial ratios that can distinguish the status of the banking performance level is CAR, ROA, ROA and NPL. Four variables have a significant influence in differentiating the well-performing banks,  the fairly good and less good. First equation to predict differences in banking groups is Non-Performing Loan. Second discriminant equation shows that the ratio predicting the most dominant group differences is ROA.
PENGARUH POSITIF PARIWISATA TERHADAP KEPUASAN HIDUP DAN NILAI CO CREATION PADA KOMUNITAS DI LINGKAR KEK MANDALIKA Baiq Handayani Rinuastuti; Akhmad Saufi; Thatok Asmony
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.959 KB) | DOI: 10.29303/jmm.v8i3.444

Abstract

Understanding community behavior related to the impact of tourism as well as the consequences of these impacts is an important matter to be studied in the effort to develop tourism in the future. The purpose of this study is to analyze the positive impact of tourism felt by residents in the Mandalika Special Economic Zone which can affect their life satisfaction and the willingness of the population to create co-creation values with tourists. The results showed that the positive effects of tourism activities and life satisfaction significantly affected the value of Co Creation, but the positive impact of tourism had a not significant effect on life satisfaction. The results of this study are expected to contribute to the development of theory, especially tourism marketing from the perspective of local residents. In addition, it can be used as a basis for consideration of policy makers in the development and marketing of tourism in the Mandalika Special Economic area.Keywords : Positive tourism impacts, life satisfaction, co-creation value, Mandalika SEZ
PENGARUH KECERDASAN SPIRITUAL DAN KOMITMEN ORGANISASIONALTERHADAPORGANIZATIONAL CITIZENSHIP BEHAVIORMELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Baiq Ayu Ningsih; Surati Surati; Siti Nurmayanti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.033 KB) | DOI: 10.29303/jmm.v8i3.450

Abstract

This study examined the effect of spiritual intelligence and organizational commitment on job satisfaction and OCB on Non-PNS Leading Sector Assistant III East Lombok Regency employees. Specifically the purpose of this study was to determine the significance of the influence of spiritual intelligence, organizational commitment and job satisfaction on OCB, determine the significance of the influence of spiritual intelligence and organizational commitment on job satisfaction, and find out the mediating role of the variable job satisfaction. The population of this study were all Non-PNS employees who served in the Leading Sector Assistant III of East Lombok Regency as many as 98 respondents. This study uses structural equation model analysis (SEM analysis) with smartPLS applications. The results showed that spiritual intelligence and organizational commitment had a significant positive effect on job satisfaction, job satisfaction had a significant effect on OCB, while spiritual intelligence and organizational commitment did not significantly influence OCB. For the mediating effect of job satisfaction, there is a full mediation role in the significant influence of organizational commitment on OCB, whereas the influence of spiritual intelligence on OCB has not found a significant mediating effect of the variable job satisfaction.Keywords:Spiritual Intelligence, Organizational Commitment, Job Satisfaction, OCB.
PENGUNGKAPAN MODAL INTELEKTUAL: FAKTOR PENENTU DAN KONSEKUENSINYA PADA NILAI PERUSAHAAN I Gusti Ngurah Agung Suaryana
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.509 KB) | DOI: 10.29303/jmm.v8i3.493

Abstract

Intellectual capital is a knowledge-based resource that plays an important role in creating a sustainable competitive advantage of a company. Intellectual capital is an important resource in the era of information and knowledge for company growth. Intellectual capital as an important resource owned by the company needs to be disclosed by the company to investors and potential investors. Disclosure of intellectual capital in Indonesia is still voluntary, it has been implicitly regulated in PSAK No. 19. This research will examine the determinants of intellectual capital disclosures and their consequences on company value. The determining factor that is suspected to affect the disclosure of intellectual capital in Indonesia is the number of board of commissioners, the proportion of independent board of commissioners, company size, and leverage. The consequence of intellectual capital disclosure is the value of the company. The study population was all companies included in the LQ45 on the Indonesia Stock Exchange in the period 2014 to 2016. The number of research samples was 135 observations. The analysis used is multiple linear regression. The results of this study found the number of board of commissioners, the proportion of independent board of commissioners, company size, and leverage had a positive effect on the disclosure of intellectual capital. The broader disclosure of intellectual capital, the higher the value of the company.Keywords : Intellectual Capital Disclosure ; Company Value ; Board of Commissioners ; Company Size
ANALISIS PENGARUH BUDAYA ORGANISASIONAL DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA BIDAN PADA RSUD KOTA MATARAM Baiq Sukmawati; Lalu Suparman; Surati Surati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.758 KB) | DOI: 10.29303/jmm.v8i3.449

Abstract

This study examined the influence of organizational culture and job satisfaction on organizational commitment and performance of midwives in the Mataram City Public Hospital. Specifically the purpose of this study was to determine the significance of the influence of organizational culture, job satisfaction and organizational commitment on the performance of midwives, to know the significance of organizational culture and job satisfaction on organizational commitment, and to know the mediating role of variable organizational commitment in midwives in Mataram City Hospital. The study population was 72 midwives in charge of the RSUD Kota Mataram. This study uses structural equation model analysis (SEM analysis) with smartPLS applications. The results showed that organizational culture and organizational commitment had a significant positive effect on the performance of midwives, while job satisfaction did not significantly affect performance. Organizational culture and job satisfaction have a significant positive effect on organizational commitment. For the influence of mediation on organizational commitment, there is a full mediating role in the influence of job satisfaction on midwife performance, while the influence of organizational culture on the performance of midwives is found to have a partial mediation effect.Keywords:Organizational Culture, Job Satisfaction, Organizational Commitment, Midwife Performance.
PENENTU BRAND AWARENESS PADA APLIKASI OJEK ONLINE (GOJEK) Sugiono Sugiono; Suwitho Suwitho; Suhermin Suhermin
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.324 KB) | DOI: 10.29303/jmm.v8i3.442

Abstract

PT. Go-Jek merupakan salah satu transportasi berbasis online di Indonesia. Tujuan untuk menganalisis Faktor penentu brand awareness go-jek dan bagaimana persepsi informan terhadap  langkah-langkah go-jek dalam mempertahankan brand awareness. Penelitian ini  menggunakan metode kualitatif paradigma interpretif, Adapun informannya dari mahasiswa Universitas Airlangga dan Masyarakat di Surabaya yang mengunakan aplikasi gojek. Hasil analisis menunjukkan bahwa terdapat lima faktor penetu brand awareness. Pertama produk, mahasiswa Universitas Airlangga dan masyarakat merasa puas dengan produk yang dihasilkan gojek.  Kedua harga, harganya murah dan terjangkau baik dari kalangan mahasiswa maupun masyarakat. Ketiga kemudaham mendapatan driver, menjadi penentu ketika konsumen gojek mudah mendapatkan driver. Keempat promosi, untuk menarik perhatian konsumen agar selalu menggunakan jasa dari entitas tersebut. Kelima pelayanan yang diberikan driver, pelayanan yang diberikan oleh gojek merupakan tolak ukur keberhasilan gojek. Sehingga Persepsi informan terhadap langkah-langkah go-jek dalam mempertahankan Brand Awareness, pertama kecepatan, gojek harus melakukan berbagai upaya salah satunya melayani konsumen dengan cepat. Kedua inovasi, gojek selalu melakukan inovasi, mulai dari adanya go-pay sebagai alat pembayaran hingga penambahan menu-menu baru dalam aplikasinya. Ketiga dampak social, dampak social adanya gojek sangatlah besar bagi masyarakat.
PENGARUH CAPITAL EXPENDITURE TERHADAP REVENUE, NUMBER OF CUSTOMER, PROFIT DAN RETURN ON INVESTMENT (STUDI PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BEI PERIODE 2009-2016) Totok Haryanto; Maharani Retnaningrum
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.228 KB) | DOI: 10.29303/jmm.v8i3.451

Abstract

Several research results suggest that the capital expenditure (CAPEX) has a significant effect on the change of number of customer, profit (current year profit), and return on investment (ROI). This research analyzes the effect of capex variable on revenue, number of customer, profit, and ROI. The periods used in this study ranges from 2009 to 2016. Results of analysis indicate that CAPEX has a significant effect on the changes (fluctuations) of corporate earnings, the number of costumer, profit and ROI.Keywords : Fluctuation, CAPEX, Profit, ROI, Telecommunication 
Pengaruh Artificial Intelligence dan Digital Marketing terhadap Minat Beli Konsumen Franycia Maria Pangkey; Lalu M Furkan; Lalu Edy Herman Mulyono
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.184 KB) | DOI: 10.29303/jmm.v8i3.448

Abstract

The purpose of this paper is to investigating the influence of Artificial Intelligence and Digital Marketing to Consumers Buying Intention. Artificial Intelligence development revolutionize digital marketing as well as customer buying intention and thus boost sales. Artificial Intelligence and Digital Marketing in combination with rapidly developing technologies kind of tracking, buying, cashless. Everything goes to simple touch, will bring opportunities to consumers to having a practical best service. This paper uses quantitative approach that rooted in the Artificial Intelligence, Digital Marketing and Customer Buying Intention Literature, that was carried out using structural equation modeling (SEM) based on partial least square (PLS), with 74 respondents. The contribution of this paper examines consumer perseption, beliefs and behaviours of buying intention of online transportation (gojek) in millenials based on artificial intellegence and digital marketing developing. And a result of this study, artificial intelligence and digital marketing have positively effects to Consumer Buying Intention.In this present research  helps service organizations and their management better implications of keep up with the developments of service. This paper talks about artificial intelligence and digital marketing based on consumer buying intention Keywords – Consumer Buying Intentions, Artificial Intelligence, Digital Marketing, Online Transportation,

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