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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 207 Documents
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Dampak lingkungan fisik dan kualitas pelayanan terhadap emosi pelanggan serta kepuasan konsumen sebagai variabel intervening Ambo Sakka Hadmar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.684

Abstract

This study examines the relationship model of the physical environment, service quality, satisfaction, and consumer emotions at a coffee shop in Jakarta. A quasi-experimental design was applied, with a sample of 60 respondents who were divided into two groups (treatment and control). The analysis results conclude that all identified variables have positive internal correlations. The results of the different tests showed significant differences in the rating of the physical environment, service quality, satisfaction, and emotion between the treatment and control groups, indicating that using unique designs and services in the room affected visitor attitudes. Finally, the physical environment and service quality have been shown to positively affect visitor satisfaction and emotions, and satisfaction also affects visitors' emotions.
Dampak kreativitas, inovasi dan strategi harga terhadap kinerja usaha mikro serta kecil Jatenangan Manalu
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.685

Abstract

This study aims to determine the effect of creativity and innovation on SMEs' performance. Moreover, this study examines the moderating role of pricing strategies on the relationship between creativity and innovation on SME performance. The data was collected by distributing questionnaires using hard copy (offline) or via google form (online) from 145 SME businesses. As expected, creativity is positively related to innovation behavior and SME performance. The results also provide convincing empirical support regarding the positive role of pricing strategies in improving performance through creativity. This study provides new insights into the more complex relationship between creativity, innovation, and SME performance.
Implementing sanitation marketing as a form of social marketing: A case scheduled desludging service, Malang City Ari Kuswandari Yushinta; Martaleni Martaleni; Rini Astuti
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.647

Abstract

To reach sustainable development goal 6, “clean water and sanitation,” the government has made it mandatory to implement the Scheduled Desludging Service program (in the Indonesian language as layanan lumpur tinja terjadwal / L2T2). The L2T2 program is a septic tank desludging service in a given desludging period following a set desludging schedule. Malang City has successfully implemented the program within a short period despite starting the program only recently, in 2019. The researchers employed a qualitative research design with the case study method to derive a meaning behind a phenomenon, given that the program is actual, specific, and detailed. The research results indicated that the L2T2 program implementation in Malang City had met 7 of 8 criteria under the L2T2 program guideline set by the Ministry of Public Works and Housing. The one criterion that needed to be fulfilled concerning service pricing. Instead, the sanitation marketing implementation in the L2T2 program has met 7 of 10 standards in the sanitation marketing aspect—the three criteria needed to be fulfilled service pricing, CSR strategy, and loyalty program.
Analisis dampak kanvas bisnis model pada proyek kewirausahaan sosial untuk aplikasi keselamatan diri Benedicta Evienia Prabawanti
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.681

Abstract

The beginning of the COVID-19 pandemic required humans to spend more time at home because of the government's policy of limiting activities. This study turned out to be a source of trigger for the emergence of social violence in society. Data shows that the level of violence in Indonesia, particularly in Jakarta, is increasing as the Covid-19 pandemic continues. All forms of violence can occur anywhere and anytime. Although various services are provided to victims of violence and improvements in education and technology this is not enough to reduce the violence in Indonesia. This article was written using a qualitative method by analyzing the social impact of the business model canvas to design a feel safe application (FSA). The data used helps strengthen why this FSA project needs to be made as a social entrepreneurship project. The data was obtained through secondary data from government publications and publications related to research that discussed increased social violence in the household and the environment since the COVID-19 pandemic. Implementing FSA as one of the social entrepreneurship projects is expected to impact the community by minimizing the number of violence and increasing public awareness of violence and its impact on victims.
Peran leadership dan collaboration dalam mendukung digital skill pengusaha muda di era pandemi Covid-19 Erwin Noki; Imran Ukkas; Goso Goso; Rahmad Solling Hamid
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.577

Abstract

The Covid-19 pandemic has disrupted global establishment by accelerating digital transformation, forcing many entrepreneurs to undergo significant transformations. This study aims to determine the influence of digital leadership and collaboration on young entrepreneurs' digital skills in the Covid-19 pandemic era. The empirical analysis was conducted using non-probability sampling and obtained 150 millennial entrepreneurs. After passing the reliability and validity tests, the data were analyzed using multiple linear regression analysis techniques. The results show that digital collaboration has a significant influence on the skills of young entrepreneurs. Meanwhile, digital leadership has no significant effect on digital skills. Furthermore, contributions for digital collaboration practitioners and policymakers play an essential role in improving the digital skills of young entrepreneurs in the Covid-19 Pandemic era.
Faktor penentu kelangsungan hidup UMKM di Indonesia pasca pandemi Covid-19 Santi Rimadias
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.579

Abstract

This study aims to analyze innovation capability, consumer engagement, entrepreneurial orientation, and Muslim religiosity as determining factors for the survival of Micro, Small, and Medium Enterprises (MSMEs) after the Covid-19 pandemic. Muslim MSME entrepreneurs in Indonesia, totaling 78 respondents, were involved in the survey in this study. A structured online questionnaire with a particular scale was used in this study. PLS-SEM was used to analyze the data through SMART-PLS 3.0 software. The study's results reveal that Muslim religiosity positively affects the survival of SMEs (firm survival). Innovation capability has a positive effect on entrepreneurial orientation. Entrepreneurial orientation has a positive effect on consumer engagement. Meanwhile, entrepreneurial orientation and consumer engagement do not affect the survival of MSMEs (firm survival). The implications of this research can be a reference for MSME Muslim entrepreneurs and policymakers related to MSMEs in formulating strategies to build the sustainability of MSME performance after the Covid-19 pandemic.
Brand equity and the impact of social media marketing communication activities Nur Amalina Hayati; Santi Delliana
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.617

Abstract

This study aims to determine the impact of social media marketing communications on brand equity. The research method used was quantitative, with purposive sampling serving as the sampling technique and a sample size of 96 people as the target population. Hypotheses are developed in quantitative data analysis by employing simple linear regression techniques. According to the findings, both categories include evaluating social media marketing communication activities and brand equity. According to the findings of the hypothesis testing, social media marketing communication activities have a significant impact on brand equity, with a strong category influence.
Efikasi diri, kepuasan kerja, pengembangan karir dan perilaku kewargaan organisasional pada guru Dwi Wiryanti; Miguna Astuti; Iwan Kresna Setiadi; Acim Heri Iswanto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.344

Abstract

This quantitative study aims to determine the effect of self-efficacy, job satisfaction, and career development on organizational citizenship behavior (OCB) for teachers in the city of Depok, West Java, Indonesia. Data was collected using an online questionnaire of 95 respondents with a purposive approach. The analysis technique used is the PLS (Partial Least Square) analysis method. The results of this study indicate that self-efficacy has no significant effect on OCB, while job satisfaction and career development have affected OCB. This study provides insight into efforts to improve OCB among teachers in Indonesia.
Financial distress condition of indonesian aviation sector companies before and during the Covid-19 pandemic Desiana Rahmawati; Adipura Danang Maulana
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.699

Abstract

This study examines differences in financial distress conditions based on the Altman, Grover, and Springate models before and during the Covid-19 pandemic. The research design used is inferential research with a quantitative approach. The data used is quantitative in the form of financial statements of 4 airline companies listed on the IDX in 2018-2021. The research sample was determined by specific criteria and obtained 16 observations for the financial statements of 4 companies for four years. Data analysis was done using a two-way ANOVA test using the Minitab 20 software. The results showed no differences in financial distress conditions calculated using the Altman, Grover, and Springer models. The conditions are not different because some of the same ratios are used as elements in the Altman, Grover, and Springate models. Three companies are always in distress for four consecutive years. Only one company experienced a healthy condition in 2018 and 2019 based on calculations using the three models. There are differences in financial distress conditions before and during the Covid-19 pandemic. The decline in financial performance during the 2020 and 2021 pandemic caused a decrease in the ratios used in the financial distress calculation model.
Analisis uraian jabatan sebagai praktik implementasi manpower planning: Study pada perusahaan textile di Sukoharjo, Jawa Tengah Rifqi Syarif Nasrulloh; Febriani Wahyusari Nurcahyanti; Fahmy Akbar Idries
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.719

Abstract

This study aims to analyze the job description at TKSR company as a form of effort to implement workforce planning practices to create the company's organizational performance to run more effectively. This research uses participatory action research (PAR) techniques through a qualitative descriptive approach. The developed data collection method is a survey using questionnaires and interviews. The respondents in this survey were employees (staff and leaders) who cursed the unit of analysis selected as the sample. Data analysis techniques use descriptive qualitative. The results showed recommendations for the new organizational structure and a more detailed job description. The company must carry out a more responsive organizational restructuring in order to be able to place employees according to their positions appropriately, and this has an impact on the clarity of duties, authorities, and responsibilities of each employee. Organizations that carry out restructuring can adapt to the differences that arise in the organizational environment, and employees can play a significant role in improving the company's performance.

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