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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 214 Documents
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Studi kasus dampak pinjaman online pada perilaku konsumen dan gaya hidup Putlia, Grace; Sundoro, Hary S.; Shobrina, Fildzah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1572

Abstract

The impact of digitalization on the financial sector has made it easier for people to carry out various financial transactions, including online loans (pinjol). The echo of the use of legal pinjol registered with the OJK has not stopped until 2024. The reason is that illegal pinjol continues to emerge in society. In the field, many cases of violence and suicide were found due to online loans. Based on the existing phenomenon, the purpose of this study was first to review in more depth the understanding of the people of Tangerang City about the impact of online loans and secondly, the understanding of the people of Tangerang City about the impact of online loans on consumer behavior and lifestyle. This study uses a qualitative case study design because the research problem concerns a phenomenon. 10 people were selected as the research sample, meeting the specified criteria. The study's results show that, in general, the people of Tangerang City's understanding of the impact of online loans remains limited.
Pengaruh pengungkapan ESG dalam laporan keberlanjutan terhadap nilai perusahaan pada perusahaan subsektor batubara di bursa efek Indonesia Winowattan, Maria Fransisca; Oktrivina, Amelia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 9 No 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1809

Abstract

This study analyzes the impact of Environmental, Social, and Governance (ESG) disclosure on firm value, using Return on Equity (ROE), firm size (SIZE), and Debt-to-Equity Ratio (DER) as control variables. The research focuses on coal subsector companies listed on the Indonesia Stock Exchange from 2020 to 2024, employing a quantitative approach with panel-data regression analysis. The Common Effect Model was found to be the most suitable after conducting model selection tests. While ESG disclosure did not significantly affect firm value as measured by Tobin’s Q, ROE positively affected firm value, whereas SIZE and DER negatively affected it. Collectively, ESG disclosure, ROE, SIZE, and DER significantly influence firm value, suggesting that coal sector investors prioritize financial performance over sustainability disclosures. Public interest statements The practical implications of this study indicate that companies, particularly in the coal sector, need to improve the quality and consistency of ESG disclosures as part of their business strategy to strengthen reputation, transparency, and firm value in the eyes of investors. For management, the findings can serve as a basis for formulating sustainability strategies and ESG reporting aligned with OJK regulations. Meanwhile, investors and stakeholders can use ESG information to more comprehensively assess a company's performance, risk, and long-term prospects
Pengaruh keberlanjutan pengadaan terhadap logistik balik dengan moderasi kebijakan pemerintah Dewi Sabrina Eka Putri; Wahyuningsih Santosa; Ratna Darasih; Dorina Widodati
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1693

Abstract

This study aims to examine the effect of sustainable procurement on reverse logistics, with government policy as a moderating variable. The three dimensions of sustainable procurement tested are environmental, economic, and social. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, involving 159 respondents from a toy manufacturing company in Indonesia. The analysis shows that only one of the six proposed hypotheses was statistically significant: the influence of economic sustainable procurement on reverse logistics. The environmental and social dimensions had no significant effect, and government policy did not moderate any of the relationships. These results emphasize the importance of economic efficiency in procurement as a key factor in reverse logistics, while environmental and social aspects, along with government policy, require further development to enhance sustainability outcomes
Dampak service quality dan customer satisfaction terhadap customer loyalty serta implikasinya pada customer retention Irawan, Indra Ade; Setiarini, Setiarini; Wahyudi, Ade; Ismail, Akbar Rizky; Giri, Made Myla
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 9 No 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1831

Abstract

This study investigates the relationships among service quality, customer satisfaction, customer loyalty, and customer retention among students and alums of Universitas Pancasila. Utilizing a quantitative approach and implementing Partial Least Squares (PLS) with a sample of 150 respondents, the results indicate that service quality has a positive and significant impact on customer satisfaction. However, service quality does not directly influence customer loyalty or retention, suggesting that its effects are mediated by customer satisfaction. Furthermore, customer satisfaction plays a significant role in affecting both customer loyalty and customer retention, making it a crucial factor in fostering long-term relationships. Interestingly, customer loyalty does not have a significant effect on customer retention. Overall, the findings emphasize that customer satisfaction is the most influential variable mediating the relationships between service quality, customer loyalty, and customer retention. Therefore, it is essential for universities to continually improve service quality to enhance satisfaction, strengthen loyalty, and maintain long-term engagement with their students and alums.

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