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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 222 Documents
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Studi kasus dampak pinjaman online pada perilaku konsumen dan gaya hidup Grace Putlia; Hary S. Sundoro; Fildzah Shobrina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 8 No. 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1572

Abstract

The impact of digitalization on the financial sector has made it easier for people to carry out various financial transactions, including online loans (pinjol). The echo of the use of legal pinjol registered with the OJK has not stopped until 2024. The reason is that illegal pinjol continues to emerge in society. In the field, many cases of violence and suicide were found due to online loans. Based on the existing phenomenon, the purpose of this study was first to review in more depth the understanding of the people of Tangerang City about the impact of online loans and secondly, the understanding of the people of Tangerang City about the impact of online loans on consumer behavior and lifestyle. This study uses a qualitative case study design because the research problem concerns a phenomenon. 10 people were selected as the research sample, meeting the specified criteria. The study's results show that, in general, the people of Tangerang City's understanding of the impact of online loans remains limited.
Pengaruh pengungkapan ESG dalam laporan keberlanjutan terhadap nilai perusahaan pada perusahaan subsektor batubara di bursa efek Indonesia Maria Fransisca Winowattan; Amelia Oktrivina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 9 No. 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1809

Abstract

This study analyzes the impact of Environmental, Social, and Governance (ESG) disclosure on firm value, using Return on Equity (ROE), firm size (SIZE), and Debt-to-Equity Ratio (DER) as control variables. The research focuses on coal subsector companies listed on the Indonesia Stock Exchange from 2020 to 2024, employing a quantitative approach with panel-data regression analysis. The Common Effect Model was found to be the most suitable after conducting model selection tests. While ESG disclosure did not significantly affect firm value as measured by Tobin’s Q, ROE positively affected firm value, whereas SIZE and DER negatively affected it. Collectively, ESG disclosure, ROE, SIZE, and DER significantly influence firm value, suggesting that coal sector investors prioritize financial performance over sustainability disclosures. Public interest statements The practical implications of this study indicate that companies, particularly in the coal sector, need to improve the quality and consistency of ESG disclosures as part of their business strategy to strengthen reputation, transparency, and firm value in the eyes of investors. For management, the findings can serve as a basis for formulating sustainability strategies and ESG reporting aligned with OJK regulations. Meanwhile, investors and stakeholders can use ESG information to more comprehensively assess a company's performance, risk, and long-term prospects
Pengaruh keberlanjutan pengadaan terhadap logistik balik dengan moderasi kebijakan pemerintah Dewi Sabrina Eka Putri; Wahyuningsih Santosa; Ratna Darasih; Dorina Widodati
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 8 No. 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1693

Abstract

This study aims to examine the effect of sustainable procurement on reverse logistics, with government policy as a moderating variable. The three dimensions of sustainable procurement tested are environmental, economic, and social. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, involving 159 respondents from a toy manufacturing company in Indonesia. The analysis shows that only one of the six proposed hypotheses was statistically significant: the influence of economic sustainable procurement on reverse logistics. The environmental and social dimensions had no significant effect, and government policy did not moderate any of the relationships. These results emphasize the importance of economic efficiency in procurement as a key factor in reverse logistics, while environmental and social aspects, along with government policy, require further development to enhance sustainability outcomes
Dampak service quality dan customer satisfaction terhadap customer loyalty serta implikasinya pada customer retention Indra Ade Irawan; Setiarini Setiarini; Ade Wahyudi; Akbar Rizky Ismail; Made Myla Giri
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 9 No. 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1831

Abstract

This study investigates the relationships among service quality, customer satisfaction, customer loyalty, and customer retention among students and alums of Universitas Pancasila. Utilizing a quantitative approach and implementing Partial Least Squares (PLS) with a sample of 150 respondents, the results indicate that service quality has a positive and significant impact on customer satisfaction. However, service quality does not directly influence customer loyalty or retention, suggesting that its effects are mediated by customer satisfaction. Furthermore, customer satisfaction plays a significant role in affecting both customer loyalty and customer retention, making it a crucial factor in fostering long-term relationships. Interestingly, customer loyalty does not have a significant effect on customer retention. Overall, the findings emphasize that customer satisfaction is the most influential variable mediating the relationships between service quality, customer loyalty, and customer retention. Therefore, it is essential for universities to continually improve service quality to enhance satisfaction, strengthen loyalty, and maintain long-term engagement with their students and alums.
Organizational sustainability and employee retention: the role of workplace spirituality in rural banks Fahmy Akbar Idries; Suhada Suhada; Novi Diah Wulandari; Zulfatun Ruscitasari; Atik Widia Rahayu
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 9 No. 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1854

Abstract

Employee retention is crucial for organizational sustainability, especially in rural banking institutions, where human capital is vital to performance. This study explores the impact of perceived organizational sustainability (POSu) on employee retention intention (RI), with workplace spirituality (WS) mediating the relationship, as viewed through the lens of Social Exchange Theory. A quantitative survey was conducted among marketing employees in Indonesia’s Rural Banks (Bank Perkreditan Rakyat). The findings revealed that while POSu did not directly affect retention intentions, WS had a direct influence and enhanced this relationship by promoting a sense of meaningful work and belonging. These results underscore the need to boost employees' perceptions of organizational sustainability and cultivate workplace spirituality to improve retention intentions, thereby contributing to the literature on employee retention in rural banking contexts.
Repeated use of buy-now-pay-later (BNPL) services: A reciprocal relationship of technological and behavioral attributes Harimurti Wulandjani
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 9 No. 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1539

Abstract

This study examines the reciprocal relationship between BNPL usage and consumer attitudes—specifically, perceived security, ease of use, pain of payment, and impulse-buying tendency—and how these attitudes influence subsequent BNPL usage. A time-lagged survey design was implemented with two waves of data collection (Time 1 and Time 2) over a six-month period, involving 357 Indonesian Gen Z consumers. Hypotheses were tested using structural equation modeling (SEM). BNPL usage at Time 1 is positively related to perceived security, ease of use, payment pain, and impulse-buying tendency. Perceived security, ease of use, and impulse-buying tendency, in turn, positively influence BNPL usage at Time 2, whereas payment pain negatively affects future usage. This research contributes to the literature by empirically validating a reciprocal model of BNPL usage that integrates technological and psychological determinants and highlighting the differential role of payment pain in a non-Western, Gen Z context.
Designing assessment indicators (KPIs) for self-assessment of business actor commitment based on Spencer's competencies Dewi Puspasari; Martha Fani Cahyandito; Budi Harsanto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 9 No. 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1835

Abstract

This study aims to design indicators to assess entrepreneurial commitment based on the Spencer competency framework, to be used as a self-assessment instrument for MSME actors. The research employs a descriptive approach through several stages, including competency identification, development of Key Performance Indicators (KPIs), determination of assessment methods, and weighting of indicators using the Analytic Hierarchy Process (AHP). The competencies applied in this study include organizational commitment, achievement orientation, initiative, self-confidence, and concern for order and quality. The results show that the proposed indicators provide a systematic framework for evaluating entrepreneurial commitment using a Weighted Scoring model. This instrument enables MSME actors to evaluate their level of commitment in managing and developing their businesses. Furthermore, the assessment results can serve as a reference for business development programs and policy formulation aimed at strengthening the sustainability and competitiveness of MSMEs.
Pengaruh workplace oscatrism dan job stress terhadap innovative work behavior melalui employee engagement sebagai variable intervening Tiara Salsabila; Christian Herdinata
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 9 No. 2 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i2.1858

Abstract

This study examines the effect of financial literacy on the financial performance of food micro, small, and medium enterprises (MSMEs) in Cirebon City, with digital capability as a mediating variable. A quantitative approach was employed, utilizing primary data collected from 100 food MSME owners through purposive sampling and a closed-ended Likert-scale questionnaire. Financial literacy was operationalized across three dimensions: financial understanding, financial skills, and financial knowledge. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all three dimensions of financial literacy have a positive and significant impact on financial performance. Furthermore, financial literacy positively and significantly influences digital capability, which in turn positively affects financial performance. Digital capability partially mediates the relationship between financial literacy and financial performance. By disaggregating financial literacy into three independently measured constructs and positioning digital capability as a mediating mechanism, this study offers novel empirical insights, particularly within the underexplored context of small-scale food MSMEs in Cirebon City.
Pengaruh literasi keuangan terhadap kinerja keuangan UMKM makanan skala kecil di Kota Cirebon dengan kapabilitas digital sebagai variabel mediasi Ridho Dwi Nugroho; Erwin Budianto; Benny Dhevyanto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 9 No. 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1861

Abstract

This study examines the effect of financial literacy on the financial performance of food micro, small, and medium enterprises (MSMEs) in Cirebon City, with digital capability as a mediating variable. A quantitative approach was employed, utilizing primary data collected from 100 food MSME owners through purposive sampling and a closed-ended Likert-scale questionnaire. Financial literacy was operationalized across three dimensions: financial understanding, financial skills, and financial knowledge. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all three dimensions of financial literacy have a positive and significant impact on financial performance. Furthermore, financial literacy positively and significantly influences digital capability, which in turn positively affects financial performance. Digital capability partially mediates the relationship between financial literacy and financial performance. By disaggregating financial literacy into three independently measured constructs and positioning digital capability as a mediating mechanism, this study offers novel empirical insights, particularly within the underexplored context of small-scale food MSMEs in Cirebon City
Tinjauan literatur tentang kecurangan laporan keuangan dalam perspektif teori Fraud Pentagon: Bukti dari sektor keuangan Amelia Oktrivina; Shanty Lysandra; Sailendra Sailendra; Arditha Zakiyah Azahroh
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 9 No. 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1806

Abstract

Financial statement fraud remains a serious issue, particularly in the financial sector, which is characterized by high transaction complexity and stringent regulatory environments. This study aims to synthesize empirical findings on applying the Fraud Pentagon Theory to explain financial statement fraud in the financial industry. A systematic literature review with a qualitative descriptive approach was conducted on journal articles published between 2016 and 2025. The results indicate that pressure to achieve financial performance targets and opportunities arising from weak internal control systems are the most consistently associated factors with financial statement fraud. In contrast, proxies of managerial competence, arrogance, and external pressure exhibit inconsistent findings. These results underscore the importance of applying the Fraud Pentagon framework contextually and critically, particularly in selecting research proxies.

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