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Jurnal Ilmu Manajemen (JIMMU)
Published by Universitas Islam Malang
ISSN : 25416030     EISSN : 26216957     DOI : http://dx.doi.org/10.33474/manajemen.v5i1
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Scientific JIMMU Program master of Management UNISMA. JIMMU will be published twice in March and September. With the uniqueness of two times to enable the translation that can be done both quantitative and qualitative. making research into Indonesia's economy 4.0. The JIMMU topics include to Economic, Financial Management, Marketing Management, Operations Management, Human Resource Management, Strategic Management, International Business, Business Ethics, E-Business, Entrepreneurship, Business Community Service.
Arjuna Subject : -
Articles 194 Documents
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PAIN OF PAYING AS MEDIATION: AN ANALYSIS OF THE INFLUENCE OF DIGITAL PAYMENTS AND FINANCIAL LITERACY ON STUDENTS' IMPULSE BUYING BEHAVIOR Muhammad Yahfi; Mohammad Mas'ud said; Khoiriyah Trianti
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.24149

Abstract

This study analyzes the influence of digital payment usage and financial literacy on impulsive buying behavior, with pain of paying as a mediating variable. This topic is important due to the high adoption of digital payments among Generation Z, which potentially reduces psychological control during transactions and encourages consumptive behavior. The research aims to investigate whether digital payment usage and financial literacy influence impulsive buying, as well as the mediating role of the pain of paying in this relationship. Using a quantitative approach, a survey was conducted with 100 students at the Islamic University of Malang. The data were analyzed using PLS-SEM with SmartPLS 4. The results indicate that digital payment usage has a significant positive effect on impulsive buying, while financial literacy has a significant negative effect. Furthermore, the pain of paying partially mediates the effect of digital payment usage on impulsive buying, but does not mediate the relationship between financial literacy and impulsive buying. In conclusion, digital payments encourage impulsive buying by reducing the pain of paying, whereas financial literacy directly strengthens consumption control without involving the pain of paying. These findings contribute to the theory of digital consumer behavior and highlight the importance of financial literacy programs in the context of digital transactions
MARKETING STRATEGY AND COMPANY PERFORMANCE: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Ni Komang Mela Tri Utari
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.24197

Abstract

This study analyzes the role of customer satisfaction in mediating the influence of marketing strategies on company performance in an Indonesian communications company. The marketing strategy variables examined include brand image, pricing strategy, and product innovation. Previous research has examined the influence of marketing strategies on company performance, but the mediating role of customer satisfaction has received limited attention, particularly in the telecommunications service industry. This study uses a quantitative approach with an associative method. The research sample of 50 respondents who are IndiHome customers in Bali, was selected using purposive sampling techniques. Although the sample size is relatively small for regression analysis, it meets the minimum requirement for statistical testing and is therefore considered acceptable. The results show that brand image, pricing strategy, and product innovation have a significant effect on customer satisfaction. Furthermore, customer satisfaction has been proven to have a positive effect on the company's performance. The Sobel test confirms that customer satisfaction plays a significant role as a mediator in the relationship between marketing strategy and company performance. Thus, this study confirms that marketing strategies will have a greater impact on company performance if supported by a high level of customer satisfaction.
THE EFFECT OF RELIGIOSITY AND BOYCOTT DECISIONS ON BRAND LOYALTY OF PRO-ISRAEL PRODUCTS Sugeng Nugroho Hadi; Khadijah Syafira Adyani
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24259

Abstract

AbstractThe boycott action against pro-Israel products is widely voiced by Muslim consumers as a form of concern for Muslims in Gaza, Palestine, who have been unjustly massacred for years, triggering genocide by the Israeli Zionists. This study aims to determine the influence of religiosity and brand loyalty on the action of Muslim boycott decisions against pro-Israel products. From this objective, a research question can be developed, "Does the religiosity and brand loyalty of Muslims affect the decision to boycott pro-Israel products?" With the hope that the decision to boycott pro-Israel product loyalty will have an effect on business (economic) losses for Israel and its allies. This study is a quantitative study with an associative descriptive approach. The sample design used 100 respondents, namely Muslim consumers who have or frequently use pro-Israel products. The sampling technique used is non-probabilty purposive sampling. Data analysis uses multiple linear regression. The results of the study answer the research questions that partially, (i) Religiosity has a significant effect on the decision to boycott; and (ii) Brand Loyalty also has a significant effect on the decision to boycott. Meanwhile, simultaneously, (iii) Religiosity and Brand Loyalty have a significant influence on the decision to boycott pro-Israel products. The multiple regression model is shown by the equation Y = 16.854 + 0.207X1 + 0.248X2 with a determination of 27.7%. This means that the high value of boycotting pro-Israel products indicates that this movement or action is seen as effective for fanatical Muslims. However, the number of Muslims who are less or not fanatical about their beliefs (Islam) is still quite large. So it can be stated that the boycott action is only effective for or when Muslims are fanatical about their teachings (Islam).
UNDERSTANDING CONSUMER MIGRATION TOWARD NON-CASH PAYMENT SYSTEMS: A PUSH–PULL–MOORING PERSPECTIVE Indarwati, Peni; Syaifuddin Fahmi; Catur Adi Pamungkas
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24243

Abstract

AbstractThe digital transformation in the financial sector has brought about significant changes in consumer behavior, one of which is the use of non-cash payment systems as a substitute for cash. This study aims to determine the role of perceived value, alternative product attractiveness, and digital literacy variables on consumer switching intentions. Digital literacy is considered to have a moderating role that strengthens the relationship between perceived value and alternative product attractiveness on switching intentions, this also provides a novelty that is expected to be obtained in the study of consumer switching behavior. This study uses a quantitative approach through a survey method. Data were collected from 200 respondents who were encountered incidentally while shopping at retail outlets in the Malang city area. The data collection instrument used was a structured questionnaire with indicators created through a literature review and synthesis of previous research results. Data analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM), by evaluating the measurement and structural models in the study. The results show that perceived value has an influence that can encourage consumers to have switching intentions. On the other hand, the attractiveness of alternative products is also a motivating factor for consumers to switch to using non-cash payment systems, where the stronger the attractiveness of alternative products, the higher the desire to switch. Another finding is that digital literacy is a mooring factor that can strengthen and weaken the relationship between perceived value and alternative attractiveness on the intention to switch. This is a contribution of research results that can provide insight to the business world so that it does not only focus on product sales but also pay attention to the extent to which consumers have sufficient literacy about the technology used in the product. Thus, the results of this study indicate that consumer intention to switch is not only influenced by the value and attractiveness of alternative products, but also there is a role of digital literacy as a reinforcement.

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